Media Kit 2018
Why work with us? Stylist is an advocate for women who are defining a very modern take on feminism. Our readers are the country s finest professional women who are time-poor but thought-rich; they demand the best out of life. But they are also searching for meaning and connectivity. As a trusted and much-loved brand with an established audience, Stylist is superbly placed to help our readers on this journey.
Audience Anxious, ambitious, caring, pleasureseeking, hard-working, yoga-loving, cocktail-drinking and almost certainly yearning for a good night s sleep the Met Set is a very different, very specific set of people. This liberal urban elite is probably the most influential demographic in Britain today. They are powerful consumers, but consumers with heart.
Editorial vision
Editorial vision Since launching Stylist in October 2009, we have successfully carved out our place as a true feminist powerhouse and voice of women, and the only weekly magazine brand for thinking women; and that is a strategy we are determined to continue. We continue to be overwhelmed by our intelligent, responsive and highly engaged readers who not only loyally follow the brand across our many platforms but also contribute to our vision and act on our recommendations. We always knew we had an engaging proposition, but even we have been startled by the incredible response we ve had from readers. Much to our delight, PRs refer to The Stylist Effect if they secure a product or a service mention on our pages or throughout our digital content, they know they ll get a flood of responses. We couldn t be more proud.
Our readers are the country s finest professional women who are time-poor but thought-rich; they demand the best out of life. But they are also searching for meaning and connectivity. As our world becomes increasingly unsettled politically, socially, environmentally they want more from their own lives. They want jobs with heart; experience and meaning in their lifestyle choices; to feel the impact of reallife communication with real people. Plus they only want to engage with brands that share their own values. As a trusted and much-loved brand with an established audience, Stylist is superbly placed to help our readers on this journey, We put our success down to our unique voice and content mix. We combine exceptional audience understanding with great journalism to create thought-provoking pieces on social and workplace trends. Our unique features sit comfortably alongside glamorous and essential fashion and beauty coverage. I have always said that flicking through an issue of Stylist should be like a conversation with your best friend over a bottle of wine fun, familiar, reassuring and packed with trusted wisdoms on all the topics you d chat about, whether that s what to wear to a wedding this weekend, how to negotiate a pay rise, the latest political headlines or where to go on a solo week abroad. Our readers are multi-faceted, which means we are too.
We have been incredibly proud of the journey so far, but we are always future facing. We have recently appointed new fashion and beauty directors and are investing across those sections (more on that later ) and we continue to look at how we innovate across digital, video and experiential platforms. Over the next year we also have exciting plans to create more innovative special issue; we will be launching our first book, published by Penguin, and we will continue to tweak our conversations, to reflect those our readers are having every single day. Lisa Smosarski, Editor-in-Chief
Fashion
Fashion Stylist's fashion offering reflects its core audience exactly: contemporary, tasteful and in the know. We deliver tailored, curated content for the professional, urban woman; a woman who has the passion and drive to experiment with her wardrobe but who hasn't got the luxury of time to do it without guidance. As such, it is our intention with every shoot and every story to be truly useful, while also delivering a major shot of fantasy and playfulness. We want to help our audience translate trends and apply fashion to their own lives, while providing a little escape from it too from time to time. Aside from informing and inspiring, Stylist's authority among its audience has established a trust that few, if any, media brands can replicate. For fashion, this translates into phenomenally highperforming shopping stories that result in sales or awareness so marked we call it the 'Stylist effect'. As the new fashion director I want to amplify that effect; to make our content slicker and more memorable while still ensuring it remains thoughtful, considered and steeped in taste; to ensure that we are the only fashion source relied on by our audience and the obvious partner and collaborator for the industry at large. We are not called Stylist for nothing. Arabella Greenhill, Fashion Director
Beauty
Beauty Stylist continues to be the multi-award winning beauty authority. We pride ourselves on creating beauty pages that deliver cutting-edge articles that skilfully decode hard-line science, alongside shoots that are both beautiful and agenda-setting. Our beauty features inform, engage, entertain and surprise without alienating or mystifying readers. As the new beauty director it is my personal mission to subvert the typical beauty blueprint applying my hardworking journalism ethos to everything from skincare and fragrance to wellness. Stylist was a leader in pioneering a diverse beauty section from its inception and that will continue to be a core part of my beauty agenda too. I am proud to say that the beauty pages remain one of the most popular destinations in the magazine for beauty addicts and experimenters alike, and are still seen as the best-in-show within the industry too. Anita Bhagwandas, Beauty Director
A note from the publisher Joining Stylist means a huge deal to me. The brand that Lisa and her team have built since 2009 is nothing short of phenomenal. We will continue to work to drive our bold strategy for growth across all platforms, while looking for new and innovative ways to engage our intelligent female audience. My priority is to take an arts and science approach with our advertisers powering up our market-leading commercial partnerships with our brilliant editorial expertise, audience data and research. Our team will always be working to deliver world-class ideas and campaigns for our clients that create a meaningful connection with our influential audiences across the Stylist brand. Georgina Holt, Group Publishing Director
Circulation 400,359 ABC July-December 2017 29.2% of the total women s lifestyle sector Glasgow Birmingham Manchester Edinburgh Newcastle Leeds 7 major UK cities London
Stylist.co.uk Lifestyle, through a modern feminist lens. Editorially curated branded content experiences. Data-first and insights-driven delivering optimal performance for brand activity. A premium, transparent, programmatic partner.
Stylist.co.uk Stylist.co.uk unique users UK 1.1M Global 2.0M Social reach (combined) 1,692,573 SO URCE: GO O GLE ANALYTICS, MARCH 2018
Videos worth sharing Our policy is to make a meaningful connection with the Met Set. If it s not funny, informative or emotional, and doesn t express a strongly held opinion, we don t make it. A 10-year study of our Met Set audience has given us the insight into exactly what video content they want to engage with. We deliver 15 million monthly video views through our own brands and partnership content.
Experiences For The Met Set Our team of 24 combine creative and logistical skills to produce memorable experiences that the Met Set love to share. We build around 25 partner events each year, ranging from secret gigs to business networking. We also have a calendar of sell-out brand events, with Stylist Live, our festival of inspiration for 21,000 women, being the jewel in our crown. We can confidently say that when it comes to Met Set experiences, we ve got it nailed.
Stylist Live A Festival of Inspiration 3 days 20, 799 attendees 140 speakers 206 exhibitors Social reach: 1.74m Website users: 152,000 Past sponsors have included
What is Family? Family inspire the Met Set audience to act through creative and effective partnerships via our portfolio of brands and platforms and beyond. Family is a true collaboration of writers, designers, strategists and cultural influencers that come together to build the right story for your brand. Our content creators are immersed in the cultural zeitgeist of the young professional urban audience, and they have a deep understanding of the storytelling that inspires them to act.
Stylist Fashion and Beauty HQs Launched February 2018 The purpose of the Stylist HQs is to unify our fashion and beauty expertise under the creative visions of our editorial directors, creating one seamless voice and uniting our platforms around a single set of principles across all channels. Unifying our expertise means we create deeper connections with our influential Met Set consumers, which will help champion the fashion and beauty industries in complex times. Brand investment with the HQs will give advertisers seamless, 360-degree access for connected media and editorial partnerships, creative services and production, as well as access to vetted influencer talent, community experts and experiential and data insight.
Let s talk Tarun.Naipaul@shortlist.com Head of Investment Georgina.Holt@shortlist.com Group Publishing Director Sam.Bird@shortlist.com Executive Director, Family Family@shortlist.com General Enquiries
Thank you
Rates: Print Inside front cover DPS 53,875 Inside front cover 26,940 1st DPS 49,675 SP facing Ed s/toc 24,840 DPS pre-edit 46,685 1st right-hand page 23,340 1st left-hand page 22,775 SP specified site 21,740 DPS specified site 43,470 SP ROM 20,700 DPS ROM 41,395 Inside Back Cover 24,835 Outside Back Cover 29,600 Cover wrap 106,620 Advertorial +40% display Production POA Bound-in insert POA Paper technology POA
Print ad specifications Full-page trim: 280mm (H) x 206mm (W) Full-page bleed: 288mm (H) x 214mm (W) Full-page type area: 266mm (H) x 192mm (W) DPS trim: 280mm (H) x 412mm (W) DPS bleed: 288mm (H) x 420mm (W) DPS type area: 266mm (H) x 398mm (W) Note: Any important text should be 7mm in from the trim. DPS ads do not need to be supplied with gutter as the paper is saddle-stitched
Rates: Online 300x250 22.00 728x90 22.00 300x600 35.00 970x250 35.00 Page takeover (Fireplace + 2x 300x600) 72.00 Wallpaper 36.23 Interscroller 32.00 Instream video (Pre-roll) 42.00 Outstream video (In-feed) 36.00 Channel targeting +10% Audience targeting 2.50 CPM
Digital ad specifications Basic guidelines Basic display ad spec Video Ads Rich Media All creative must be supplied in a secure format All images formats (.gif,.jpg) should be designed using a RGB colour profile Standard ad units: 300x250, 300x600, 728x90, 970x250 We accept:.gif,.jpg, 3rd party JS and HTML5 99kb initial file size Max animation loop: 15 seconds All creative should be supplied 48 hours before launch All video must be supplied using 16:9 ratio Files types accepted: MP4, VAST, VPAID, HTML Sounds should be user initiated Maximum duration: 30 seconds Max file size: 5mb Minimum FPS: 24 All creative should be supplied 48 hours before launch Client built: 3rd party JS tags. Max file size 150kb Stylist build: high-res.psd files and creative direction Size: 1800x1000 Client build: All creative should be supplied 48 hours before launch Stylist build: All creative should be supplied 5 days before launch