ASK EDUCATION REboot your skills SEMINARS 2018
EDUCATION REimagine THE KEY TO SUCCESS HAIRDRESSING AND FASHION HAVE BEEN INTERTWINED FOR GENERATIONS BUT SOCIAL MEDIA HAS HEIGHTENED THE SPEED AT WHICH BOTH ARE EVOLVING. THE QUESTION IS, ARE YOU READY TO ADAPT AND DELIVER THE LATEST COLOURS, CUTS AND STYLES TO YOUR CLIENTS? education SIMON ELLIS Education has always been at the heart of our industry. It s only through acquiring the knowledge and skills to master our craft that we are then able to re-invent, innovate and blaze a trail. CORPORATE VICE PRESIDENT PROFESSIONAL PARTNER SERVICES This year, ASK has also undergone a bold re-invention of its own. A stripped back, streamlined structure means our education journey is easier than ever to follow, while the focus on our core essentials of colour, care and styling are enhanced with the introduction of exciting new courses such as Colour Craft and our revolutionary new back-bar offer, BC Care Consultant. It s this spirit of re-invention that sees our education programme offer you fresh ways of learning, either physically via our cutting-edge seminars and digitally. Today, if you blink you ve already missed the latest trends. In a digital world that s more connected than ever before, new has been and gone and next is happening right now. It s why the power to innovate and re-invent has never been more essential. It s why we launched our ground-breaking Trend Lab. It s why we re offering digital courses for the first time. It s why we don t just ask you so what s next, but inspire you to define your own future because your success is our success. 2 3
05 ASK METHODOLOGY 07 ASK ONLINE TOOLS 09 TREND LAB 13 COLOUR METHODOLOGY COLOUR BACKBAR STYLING 34 BACKBAR 41 STYLING 48 AMBASSADORS 56 NATIONAL ASK TEAM 58 INTERNATIONAL AMBASSADORS 60 NATIONAL AMBASSADORS 64 SHAPING FUTURES 4 5
PROGRESSIVE LEARNING EMPOWERING EDUCATION FOR TRUE PROFESSIONALS ACHIEVE PEAK PERFORMANCE LEVELS IN THE KEY AREAS OF PROFESSIONAL CRAFTSMANSHIP! ASK EDUCATION IS COMMITED TO EXCELLENCE IN TEACHING AND LEARNING. DYNAMIC EDUCATION, BREAKING THE BOUNDARIES OF KNOWLEDGE, SKILLS AND CREATIVITY. DEFINING WHAT S NEXT. START YOUR LEARNING TRANSFORMATION AND GET READY FOR AN INSPIRING JOURNEY WITH THE ACADEMY OF SKILLS AND KNOWLEDGE. RE-establish performance HOLISTIC METHODOLOGY PUSHING THE ORDINARY TO THE EXTRAORDINARY DISCOVER THE COMPREHENSIVE SELECTION OF SALON EDUCATION AND HAIRDRESSING COURSES ON COLOUR, CARE, STYLING AND LEARN TO MASTER PROFITABLE SERVICES, INNOVATIVE TECHNIQUES AND PRODUCT EXCELLENCE. REvolutionise your education journey BUSINESS Maximise and exploit your full business potential CONSULTATION Develop commercial in-salon services to maximise revenue ESSENTIAL Foundation to establish confidence and knowledge ADVANCED Product knowledge and skills to improve your in-salon service level EXPERT Exploring new ideas and approaches to reinforce and refine CREATIVE SKILLS TOP Pushing the creative hairdresser focusing on CREATIVE expression and experimentation ESSENTIAL SKILLS Improve your everyday skill set and knowledge at every level ESSENTIAL LOOKS Bring the catwalk to your salon and create looks to stand out. CREATIVITY Enhance your technical skills, vision and unleash your creative potential 6 7
ASK DIGITAL RElevant digital content JOIN OUR E-ACADEMY COMMUNITY As a registered user, you have the following benefits: Traffic light system that shows the status of your e-learning journey. Still to do Not yet completed Completed Test scores Assessment progress scale Schwarzkopf Professional certificate for every test passed THE FUTURE IS NOW Schwarzkopf Professional introduces the new eacademy, the digital evolution in hairdresser training designed to meet all your educational needs wherever whenever. Hair knowledge Product information Video tutorials Self-assessments 15 language versions Register now on www.ask-elearning.com ASK EDUCATION BLOG Utilizing digital technology to enhance creativity and strengthen the education experience, the ASK Education Blog provides professionals with education to improve techniques and client service skills. Offering access to a complete library of articles, inspirational videos and step-by-steps, as well as trend and business inspiration. Join the experience and get inspired online: www.schwarzkopf-professional.com and select the Education tab. EDUCATION AT YOUR FINGERTIPS Expand your knowledge within a vibrant online learning environment. Get inspired by Schwarzkopf Professionals s vast array of mobile APPs, Blogs and Online Videos. POPULAR DIGITAL APPS: ASK ACADEMY APP Find your Academy Explore our seminars Send a booking request Receive the latest updates Meet your team LOW RES - SCREEN SHOTS ESSENTIAL LOOKS APP Latest trends displayed on your ipad Essential Looks trend directions Includes latest cut & colour techniques 360 cut, colour and style consultation HOT news from the catwalk LOW RES - SCREEN SHOTS HOUSE OF COLOUR APP Developed by colourists for colourists Detailed client consultation Suggests the perfect formula for each client Create an online client history Experience latest trend-colours 8 9
REinventing hairstyles VIRAL TRENDS IN REAL Trend Lab is cutting edge when it comes to next generation industry education. Webinars, product demonstrations and how-to tutorials are now available on Schwarzkopf Professional s e-acadamy and social media channels to motivate hairdressers to embrace the latest hair and hair colour trends, enhance their technical and creative skills and drive their business. This multi-functional digital content facility boasts a dynamic and inspiring environment, a fusion of New York loft-style design with state of the art digital functionality. It also acts as the perfect platform to showcase the exciting work of Schwarzkopf Professional s digital hairdressing influencers and upcoming stars. The concept is simple; we produce inspirational and impactful industry content, inspired by the world of fashion, celebrity, social media and broadcast it in real time! Welcome to the future of digital Education! TIME 10 11
http://ask-elearning.com COMPLEMENT YOUR COLOUR EXPERTISE BY EXPERIENCING THE LATEST ONLINE LEARNING REvitalise colour expertise COLOUR WE SHARE A PASSION FOR COLOUR ACROSS ALL TOUCHPOINTS, THROUGH PRODUCTS, LOOKS, SERVICES AND TECHNIQUES. INSPIRING COLOURISTS AROUND THE GLOBE TO TURN THEIR COLOUR VISION INTO EVERYDAY REALITY. 12 13
COLOUR DECODED WORLD OF IGORA Introduce yourself to the world of IGORA! This one-day theory seminar is designed to increase and deepen your understanding of Schwarzkopf Professional s premium colour range. This course will open you up to a world of new, creative colour possibilities, using the incredible IGORA Colour assortment. After just one day, you ll leave this seminar full of creative ideas and ready to work with IGORA in your salon. COLOUR DECODED FREEHAND SPECIALIST Freehand colouring is a technique that is here to stay but are you clued up on all of the skills needed to nail this creative trend? This one-day course is dedicated to colour trends like ombré, bronde and ronze and it will teach you all there is to know about these salon-friendly freehand techniques. From innovative face-framing placement to classic balayage techniques, you ll leave equipped to offer something bespoke for each client and keep them coming back for more. COLOUR EDUCATION COLOUR EXPERTISE * Workshop will be on mannequin heads & live models. 1 DAY 1 DAY INVESTMENT: 70 80 INVESTMENT: 300 340 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / BELFAST / CORK LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / BELFAST / CORK C O L O U R D E C O D E D 14 15
C O L O U R D E C O D E D #COLOUR C R A F T COLOUR EDUCATION COLOUR EXPERTISE Colour is language, creative expression and the signature of every professional hairdresser. This innovative colour course takes it s inspiration from the worlds of multi media, fashion, textiles and arts and brings all these innovative resources together. You will learn to reinterpret viral trends, to create your own professional looks and how to apply. Explore commercial opportunities and your ideas on your clients using social media to celebrate your profession. 1 DAY INVESTMENT: 300 340 LOCATION: LONDON / MANCHESTER / GLASGOW 16 17
C O L O U R D E C O D E D COLOUR DECODED COLOUR CORRECTION By the end of this intensive two day seminar you ll know everything there is to know about colour! From natural pigmentation and different types of hair structure to full colour correction. Learn how to tackle any challenge and experience first-hand the different results you can achieve using the full spectrum of colour. Day 1: Theory Day 2: Hands on Workshop COLOUR DECODED CELEBRITY LOOKS With clients coming in to the salon daily showing the latest celebrity looks as inspiration, make sure you re at top of the stakes with this creative cut and colour session. This fast and fabulous celebrity hairdressing session will look at the must-have a- list styles of the moment and show how to recreate them in salon using mood boards, demonstrations and practical elements. After this two-day seminar, you will be sure to deliver your client the looks they love!. * Workshop will be on mannequin heads & live models. COLOUR EDUCATION COLOUR EXPERTISE 2 DAY INVESTMENT: 200 230 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / BELFAST / CORK 1 DAY INVESTMENT: 350 400 LOCATION: LONDON / MANCHESTER / GLASGOW COLOUR DECODED SCHWARZKOPF PROFESSIONAL MASTER OF COLOUR Join us and experience the very highest standard in colour education. The Royal Master Academy is innovative in its holistic approach to acquiring colour knowledge, immersing you totally in the IGORA Royal system. From the philosophy, interpretation and selection of the right shades, through to advanced application and the latest creative techniques. You'll receive practical coaching and hands-on experience in each and every area of colour education. Schwarzkopf Professional s leading colour experts will be on hand to help you translate the hottest fashion trends into wearable styles that suit each client s appearance, personality and lifestyle in this eleven-day masterclass that s designed to inspire and challenge. 11 DAY INVESTMENT: 2000 2300 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN 18 19
COLOUR DECODED JUST BLEACH IT! #STRONGBONDS Do you get nervous when it comes to Bleaching? Spend this one-day seminar with one of our experts who will show you and share all their hints and tips to create the perfect blonde. Discover Schwarzkopf Professional s #strongbonds technology and explore the intriguing science behind each innovation. Learn how to incorporate the new bonding category into every single touch-point of the salon journey. 1 DAY INVESTMENT: 250 280 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / BELFAST / CORK COLOUR DECODED SPECIAL INNOVATION EXPLORATION Learn how to gain maximum product success! Be inspired by the latest groundbreaking innovations and technology from Schwarzkopf Professional. engage yourself with the latest launches in this interactive education session. Communicate brand new ideas and convince clients of your vision. Learn the details of every range and advise your clients on the right brand for their hair. 1 DAY INVESTMENT: 70 80 LOCATION: LONDON / MANCHESTER COLOUR EDUCATION SPECIAL EXPERTISE C O L O U R D E C O D E D 20 21
ESSENTIAL SKILLS COLOUR IS THE FUNDRAMENTAL ELEMENT OF A CREATIVE MIND COLOUR EDUCATION TECHNIQUE EXPERTISE ESSENTIAL SKILLS COLOUR This inspiring course is designed to truly stimulate creativity and covers five key colour modules - Uniform, Multitone, Effect, Placement and Graduation. Introducing essential colouring techniques, this course will give you the skills to recreate all looks between basic and creative on your clients. * Workshop will be on mannequin heads or live models. 2 DAY INVESTMENT: 250 290 LOCATION: GLASGOW 22 23
BLOND SPECIALIST LEVEL 1 COLOUR EDUCATION BLOND EXPERTISE The perfect introduction to the world of blond! This course will give you a clear insight into the world of BLONDME & IGORA blond products. Learn how our patented #strongbonds technologies minimize the effect on hair quality while delivering the most intense blond colours and the ability to create iconic blonds. Highlighting. Bleaching. Toning. Whatever the style, in this seminar we cover the full spectrum of blond products and techniques. * Workshop will be on mannequin heads & live models. * Take it to the next level! Progress your journey on blond expertise Book Blond Specialist Level 2. Become a true blond specialist. BLOND SPECIALIST LEVEL 2 Become the ultimate blond specialist in this progressive seminar. From blond conversions to corrections, in this seminar we deep dive into the world of blonds and explore the blond challenges you ll face in your salons. We teach you how to gain confidence in colour choice, application and technique. Challenge yourself to become a real blond specialist. * Workshop will be on mannequin heads & live models. 1 DAY 1 DAY INVESTMENT: 150 175 INVESTMENT: 300 340 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / CORK LOCATION: LONDON / MANCHESTER / DUBLIN B L O N D E X P E R T I S E 24 25
B L O N D S P E C I A L I S T B O O T C A M P COLOUR EDUCATION BLOND EXPERTISE Discover how to create truly iconic blond looks! Enroll in our blond bootcamp to perfect your skills and knowledge. Unlock the science behind our blond bonding products and discover how to combine them with in-salon services to successfully build your blond business. Offering you the latest creative fashion-led techniques, you will dive into the creative process that delivers blond perfection. Covering everything from the latest bleach and tone techniques to full and partial blond applications, enabling you to become a master of blond. Day 1: Theory Day 2 3: Hands on Workshop Day 4: Theory * Workshop will be on mannequin heads & live models. 4 DAYS INVESTMENT: 750 860 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN 26 27
COLOUR EDUCATION TREND EXPERTISE ESSENTIAL LOOKS TOMORROWS HAIR TRENDS AVAILABLE TODAY ESSENTIAL LOOKS LOOK & LEARN WORKSHOP ESSENTIAL LOOKS TREND EVENT Dive into the world of fashion led trends. Experience the next big hair trends NOW! Hot on the heels of the global fashion weeks. Whilst at our trend event you will see the hottest new fashions, get the latest style reports and witness our expert stylists recreate some of the best looks from the catwalks. Working with the latest Essential Looks collection, you will learn how to translate these catwalk trends to your salon and bring next season s runway looks to your clients! On this two-day seminar, you will get up-close and personal with the creative force of our selective team of stylists and gain insightful inspirations. Experience forward thinking hair trends and learn with exclusive live demonstrations and a practical workshop where you will learn how to create the latest seasonal trends. Day 1: Look & Learn Day 2: Hands on Workshop * Workshop will be on mannequin heads & live models. D U R AT I O N : INVESTMENT: L O C AT I O N : D AT E S : 28 EVENING 80 90 DUBLIN / BELFAST S E E S C H E D U L E / A S K A C A D E M Y. C O. U K D U R AT I O N : INVESTMENT: L O C AT I O N : D AT E S : 2 D AY 400 450 LONDON / MANCHESTER / GLASGOW S E E S C H E D U L E / A S K A C A D E M Y. C O. U K 29
C O L O U R COLOUR EDUCATION TREND EXPERTISE ESSENTIAL LOOKS LIGHTS CAMERA ACTION INSPIRE SHOOT If you ve ever wanted to create a photographic collection but didn t know where to start, this is the course for you. Join one of our award-winning hairdressers on set, where you ll learn to cover seasonal trends and Essential Looks before creating a look to be professionally shot. Whether you want to get the images in print, use them on your social media or display them in your salon, our pro to expert will advise you on choosing the right model, makeup artist and stylist, as well as all the dos and don ts when it comes to working with a professional photographer. In short, it s everything you need to know about producing a photo shoot that brings your hair to life. For your photoshoot we supply: Professional model Clothes stylist & make-up artist PR agency support to get your images published Professional image you can use in-salon or on any publicity for your salon. 2 DAY INVESTMENT: 1500 1800 LOCATION: LONDON / GLASGOW 30 31
BUSINESS COLOUR EDUCATION BUSINESS EXPERTISE BUSINESS EXPERTISE COLOUR YOUR COLUMN Discover how to make your salon reach its full potential by enhancing your colour business. This seminar, explores how to manage your time to achieve not only creative success but expand your financial success too. Discover how to work smarter with colour and learn how it can transform your business. We will guide you through: Taking a 360-degree view of your clients and services Using consistent strategies every day to achieve column success Understand and create the perfect consultation Learning to meet your client s expectations Your salon presentation style and simple skills to implement day to day Marketing yourself or your salon via social media Individual and team strategies for your colour business The Reset Button motivation through focus and drive 1 DAY INVESTMENT: 250 280 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / CORK 32 33
ENHANCE YOUR KNOWLEDGE ON BACKBAR EDUCATION BY IMMERSING IN THE DIGITAL UNIVERSE http://ask-elearning.com REplenish your care for hair BACKBAR LEARN TRUE CRAFTMANSHIP AND HOW TO TRANSLATE IT INTO SIMPLE, EFFICIENT AND SMART SOLUTIONS FOR ALL HAIR NEEDS. LEVERAGE PROFESSIONAL KNOW HOW THROUGH A SENSORIAL APPROACH, DELIVERING OUTSTANDING RESULTS FOR BEAUTIFUL HAIR. 34 35
T H E C A R E Z O N E B C C A R E CONSULTANT BACKBAR EDUCATION CARE EXPERTISE THE CARE ZONE BC CARE CONSULTANT Bring the in-salon hair care experience to your client s daily life. Enhance your knowledge about the holistic hair care range of BC Bonacure and discover the cutting-edge technologies to reinvigorate the hair structure. Become a specialist in customized hair therapy, consultation and sensorial massage techniques, according to the specific needs of each of your clients. 1 DAY INVESTMENT: 70 80 LOCATION: LONDON / MANCHESTER / GLASGOW 36 37
BUSINESS POWERFUL DREAMS INSPIRE POWERFUL ACTIONS BACKBAR EDUCATION BUSINESS EXPERTISE RETAIL EXCELLENCE Get the most out of your retail opportunities. Learn how to identify your client needs and to develop an in-depth knowledge about the benefits of your salon s product range. Boost your consultation confidence and optimize your financials with specific merchandising techniques. 1 DAY INVESTMENT: 175 200 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / CORK 38 39
http://ask-elearning.com UPGRADE YOUR PROFICIENCY ON STYLING EDUCATION AND EXPERIENCE THE ONLINE LEARNING REmould your styling confidence STYLING WITH A SHARP EYE ON WHAT S AROUND THE CORNER, WE EMBRACE TOMORROW S UP AND COMING STYLE TRENDS BEFORE THEY GO MAINSTREAM. FUELING YOUR CREATIVE SPIRIT BY INTRODUCING ICONIC PRODUCTS, INSPIRING CONSISTENCIES AND BREAKTHROUGH FORMULAS. 40 41
42 Headed-up by our very own Masters, The Style Academy is the place to be! Push your cutting, styling and finishing skills to the limit. This intense 8-day program will inspire and challenge you to break your individual boundaries, and create the hottest fashion trends! Immerse yourself in hands-on practical work sessions and detailed tutorials from our Schwarzkopf experts. Challenge yourself and become the most wanted stylist in town. STYLING EXPERTISE S T Y L E ACADEMY A S K E D U CAT I O N S E M I N A R S 2 0 1 8 Our Masters will cover: Consultation Foundations Classics Up do's Product & retail training Gents hair cutting Creative cutting Precision cutting D U R AT I O N : INVESTMENT: L O C AT I O N : D AT E S : STYLING EDUCATION A S K E D U CAT I O N S E M I N A R S 2 0 1 8 8 D AY 1600 1800 LONDON S E E S C H E D U L E / A S K A C A D E M Y. C O. U K 43
GENTS EXPERT Enhance your practical knowledge about men s contemporary haircut s and embrace the male clientele in your salon. After attending this one-day course, you ll be able to deliver the perfect male consultation, offer the very latest cutting and styling techniques, and benefit from the ever-growing retail market with Schwarzkopf Professional s OSiS Session label and 3DMen range. S T Y L I N G PIN IT UP! From braid bars and festival hair menus to proms, weddings and parties, updos are now a staple and profitable hairdressing service. Learn how to perfect the essential techniques, seamlessly incorporate hair pieces and supports and work creatively with decorative accessories, while understanding the planning and preparation processes involved in these looks. This creative seminar will help you unleash your imagination, as well as opening up an entire skill set that can become a fresh revenue stream. 2 DAY- UK 1 DAY- IRELAND INVESTMENT: 300 150 170 LOCATION: LONDON / MANCHESTER / GLASGOW DUBLIN / BELFAST / CORK STYLING EDUCATION SPECIALIST EXPERTISE TECHNIQUE EXPERTISE * Workshop will be on mannequin heads & live models. 1 DAY INVESTMENT: 200 230 LOCATION: LONDON / MANCHESTER / GLASGOW / DUBLIN / BELFAST / CORK 44 45
ESSENTIAL SKILLS ESSENTIAL SKILLS CREATIVE CUTTING Step out of your comfort zone and discover your inner cutting creativity. This one-day course, taught by an award-winning guest artist, will inspire you to think outside the box, sharing hints and tips to provide clients with new and exciting styles. STYLING EDUCATION TECHNIQUE EXPERTISE * Workshop will be on mannequin heads & live models. ESSENTIAL SKILLS PRECISION CUTTING Thinking about taking the leap from traditional salon work into creative hairdressing but don t know where to start? This can be a challenging step, so make sure you re prepared by enhancing your skills with the very latest techniques. You ll see your confidence grow on this two-day course, as you develop skills including the perfect graduation, disconnection and precise layering. Expert educators will provide skill and guidance to assist you as you take the next step in your career and build up your artistic portfolio. * Workshop will be on mannequin heads & live models. 2 DAY INVESTMENT: 350 400 LOCATION: LONDON / MANCHESTER / GLASGOW 2 DAY INVESTMENT: 300 340 LOCATION: 1 DAY INVESTMENT: 250 280 LOCATION: ESSENTIAL SKILLS CUTTING GLASGOW / DUBLIN / BELFAST / CORK By the end of this seminar you will be an expert in outline, layers and graduation. We will showcase essential cutting techniques that have been especially designed to help you fill the gap between basic and creative hair cutting. * Workshop will be on mannequin heads. LONDON / MANCHESTER / GLASGOW 46 47
REdefining creative hair GLOBAL AMBASSADORS AN INTERNATIONAL COLLECTIVE OF THE WORLD'S LEADING ARTISTS. SCHWARZKOPF PROFESSIONAL S GLOBAL AMBASSADORS ARE FORWARD-THINKING ARTISANS, CREATING TOMORROW S HAIR TRENDS TODAY. 48 49
LESLEY JENNISON GLOBAL COLOUR AMBASSADOR Lesley combines world-class colouring techniques with a sharp fashion edge. Travelling the world working with leading publications and design houses, her dedication to her craft has made her one of the most sought after colour technicians during fashion weeks. Lesley uses her appreciation of art to provide artistic direction on photo shoots and innovative product development. COLOUR VISIONARY 50 51
STYLING VISIONARY RICHARD ASHFORTH GLOBAL STYLING AMBASSADOR Richard s ability to understand the aesthetic of editorial hair quickly brought him to the attention of the international fashion elite. His impactful career boasts an array of celebrity clients, creative director at Sassoon and founder of the Saco hair group. Behind the scenes he works with Schwarzkopf Professional Brand Teams to ensure the OSiS+ Styling reputation for cutting-edge product innovation remains top of mind. 52 53
SESSION VISIONARY TYLER JOHNSTON SESSION STYLIST AMBASSADOR A true master of his craft, no one understands the transformative power of hair better than Tyler Johnston. Working on major fashion shows he translates his experiences into seasonal hair collections, providing a trend guide that is circulated to salons and the beauty press. Moreover Tyler is the man behind the hair of many of the world key celebrities and influencers. 54 55
REassuring education confidence NATIONAL ASK TEAM OUR ASK EDUCATION TEAM COVERS ALL YOUR EDUCATION REQUIREMENTS: FROM FOUNDATION THROUGH TO ADVANCED TO FULLY COMPLEMENT AND ENHANCE YOUR PROFESSIONAL SKILL SET. 56 57
INTERNATIONAL AMBASSADORS Together, Gary and Michael bring a fresh approach and a creative vision to teams through outstanding hairdressing skill and knowledge, hands on management of a growing salon group and are adept at offering top level client care and inspirational beautiful hairdressing skills. Countless British Hairdressing Award wins including Colour Technician of the Year and North Eastern Hairdresser of the Year, Hooker & Young are part of an elite group of hairdresser to be nominated for British Hairdresser of the Year. Mahogany Hairdressing has three salons and an academy in Oxford and one salon in the heart of London s Mayfair, offering the highest quality cut, colour and hair care services. With a 30 year heritage and a strong reputation for contemporary bespoke hair services plus an international reputation for education Mahogany is one of the most established and enduring brands in UK hairdressing. The company underwent a management buyout in 2011 and is now owned and run by directors Russell Barker, Colin Greaney, Antony Licata and Neil Atkinson. Together they lead teams numbering over 100 staff in creating ongoing success for Mahogany Hairdressing. 58 59
REenergizing creativity The Hair Surgery NATIONAL AMBASSADORS 60 61
SHAPING FUTURES A M B A S S A D O R 62 63
SHAPING FUTURES Schwarzkopf Professional s ASK Education has a unique ability to captivate, inspire and motivate those with a passion for hairdressing. For some, it can prove to be a real lifeline and the first step towards a professional career. That is why in 2010 Schwarzkopf Professional decided to launch Shaping Futures, its international social initiative. Partnering with SOS Children s Villages, plan International and other non-profit organizations, more than 360 Schwarzkopf Professional volunteers have contributed to training over 1800 socially disadvantaged young adults in 26 countries worldwide. Shaping Futures aims to empower young adults by providing them with the skill set and self-confidence to ultimately succeed in finding fulltime employment within the hairdressing industry. Join our passionate team of Schwarzkopf Professional volunteers or make your owndonation and transform a life through the craft of hairdressing! MAKE A DONATION Remittee: Fritz Henkel Stiftung Bank: Degussa Bank, Frankfurt am Main Germany IBAN: DE 87 5001 0700 0003 9051 64 BIC: DEGUDEFFXXX Reference: Shaping Futures Find out more at www.schwarzkopf-professional.com-shaping_futures 64 65
HOW TO BOOK A SEMINAR For general enquiries please contact your local ASK Academy on: 01442 278000 askacademy@henkel.com To book your chosen seminar visit: ASKacademy.co.uk Or send a booking request via our ASK Academy App. For all the latest news and course details please refer to the ASK Academy App or visit ASKacademy.co.uk facebook.com/schwarzkopfpro twitter.com/schwarzkopfpro youtube.com/schwarzkopfpro instagram.com/schwarzkopfpro pinterest.com/schwarzkopfpro