EDITION OLCELLI FARMACEUTICI

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1 EDITION OLCELLI FARMACEUTICI

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3 The Great tradition of Olcelli s family dates back to 1944, when Mariuccia De Feo Olcelli gave birth to a Galenic workshop in the small town of Seregno, near Monza. The first products, capsules and elixirs, were soon followed by many others, formulated with technical and quality parameters by her son Manlio, pharmacist, which has expanded its production and moved the company s headquarters to Giussano. Olcelli has always been synonymous of quality, even more today, as the company keeps growing lead by Maria Elena Olcelli and her husband Alberto Rivolta. Olcelli Farmaceutici is now well known and positioned in Italy where it manages to reach about 200 ASL and hospitals located throughout the country. The versatility of the production structure in accordance with the highest standards required by current regulations, fully meet the different needs of customers allowing to create, also on behalf of a third party, dedicated productions.

4 Linea MammaBaby is a new brand created by Olcelli Farmaceutici, a new line of cleaning products - cosmetics designed for children and perfect for adults too. Linea MammaBaby is a project of love born from the total belief to offer a high quality product in harmony with the environment and the family. Our aim is to offer you a greater awareness in the acquisition and use of cosmetic products, paying attention to the label, the ingredients, the production chain until the final purchase of the product. The choice of using plant extracts of organic farming is a guarantee of the sensitivity and the absolute non-toxicity of our products. All products Linea MammaBaby combine naturally derived extracts coming from biological farming. They are dermatologist-tested, dye-free, paraben-free, sodium laureth sulfate-free and sodium lauryl sulfate-free. Production-cycle is 100% Italian. All products Linea MammaBaby feature the highest quality excipients. Top quality goes hand in hand with a simple but appealing design, conceived to be easily and directly recognizable by children. Linea MammaBaby products are the following: Sapone Baby (heart), Bagno Baby (little fish), Doccia Shampoo Baby (little bear), Olio di Mandorle Dolci (ball), Balsamo Baby (little cloud), Acqua Profumata Baby (little flower), Crema Pantenolo Baby (diaper), Salviettine Baby (sun), Amido di Riso Baby (little chick), Crema Viso Corpo Baby (star). Linea MammaBaby is completed by a product line for grown ups, Mamma Intimo, Crema Corpo, Doccia Shampoo and Deogel24 ideal for everyday personal care. We also provided a protection to our products by building small houses for each single character. Inside they are all different from each other, designed to give you valuable time with your children; kitchen, bath, playground and a place to sleep and dream, unique environments that joined together create the first cottage of Linea MammaBaby. A magical house to play and dream that allows kids to become young artists.

5 WINNING POINTS Entirely made and designed in Italy; Dermatologically tested (University of Ferrara Center of Cosmetology). Linea MammaBaby products contain exctracts from organic farming (cardamom, chamomile, aloe, blueberries, olives, calendula, cold pressed sweet almonds); No Dyes; No Parabens; No Sodium Laureth Sulfate (SLES), No Sodium Lauryl Sulfate (SLS); Nickel, Chromo, Cobalt tested (*<1ppm); Cruelty free; Innovative and simple design, drawings made by artist Chiara Belloni; Symbols to let the children recognise the products in a easy and funny way; 100ml bottles contained in a Clutch Bag, suitable to be carried for sport activities and for all kind of journeys, even on the plane, since it is consistent with the current regulations about liquids. It is also an outstanding present; 100ml bottles with Flip Top cap, that will allow the baby to play with the products during the bath without wasting the fluid; 500ml bottles with dispenser suitable to be used at home; Storytelling: the brand has a story to tell: Margherita - the heart (Baby Soap); Pasqualino - the Little fish (Baby Bath); Giacomino - the Little Bear (Baby Shampoo and Shower gel); Guendalina - the Ball (Baby Sweet Almoind Oil);

6 BABY SOAP The HEART symbolizes every mom s love when she uses Sapone Baby to wash her hands before taking care of her baby. Our liquid soap has a delicate formula, which is enriched with protective elements and glyceric extracts from organic farming Cardamom and Olive. Our Sapone Baby is perfect to cleanse hands and body, it makes your skin clean, velvety and moisturized. According to numerous traditions, Cardamom is a very precious spice: in India it is considered such a timid and delicate plant, that it can only be touched and picked up by women s hands. In Kashmir, Cardamom seeds are enclosed in bracelets jewels worn by brides as a symbol of the restoring nourishment they will bestow on their husbands. Cardamom has revitalizing powers, it tones the skin up, it is anti-septic and purifying. Marherita the heart cod. SHSAP500B 100ml 500ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

7 BABY BATH A LITTLE FISH makes your baby happy and calm while bathing with Bagno Baby. Bagno Baby is a specific cleanser for the most sensitive kinds of skin. It is based on delicate surfactants and glyceric extracts of Cardamom, Olive and Beet Sugar, coming from organic farming. Cardamom provides a toning up effect and helps making the skin of your baby soft and velvety. Betain is a natural substance extracted from the Beet Sugar. Thanks to its high solubility in water it repairs and protects the skin and it is used as a natural moisturizer. Pasqualino the little fish cod. SHDOC500B 100ml 500ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

8 BABY SHAMPOO AND SHOWER GEL A LITTLE BEAR because, before going to sleep, the baby is tenderly cuddled by Doccia Shampoo Baby. He feels gently and warmly embraced as he tenderly does with his teddy. Its formula contains very delicate surfactants, Olive and Cardamom extracts coming from organic farming and substances derived from lactic acid. Olive provides strength to the hair and makes it shiny. At the same time it acts on the scalp as well, giving nourishment and moisture. Giacomino the bear cod. SHDOC500B 100ml 500ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

9 BABY SWEET ALMOND OIL A BALL for tender moments to spend with your baby, pleasant massages with Olio di Mandorle Dolci. Thanks to the sweet almonds cold-squeezed and processed without solvents Olio di Mandorle Dolci is the best for your natural wellness. It is emollient and refreshing. It is particularly suitable for cleansing and massaging babies skin and for the most delicate types of skin as well. It helps moisturizing and protecting the skin. Properties: Soothing and nourishing, providing elasticity to the skin: the fatty acids coming from almond oil are able to deeply moisture even those types of skin that are very dry and chapped, bringing back softness and, above all, elasticity. They help avoiding stretch marks during pregnancy and during periods of sudden weight loss or weight gain. Softening: it has been proven that almond oil helps improving dry, exhausted and frizzy hair. Healing: thanks to its composition, which is very close to that of the sebum secreted by the skin itself, almond oil is easily and fully absorbed by the skin and it is therefore ideal to soothe reddening and irritations in delicate skins. Recommended by A.I.M.I Italian association infant massage Guendalina the ball cod. OM500B 100ml 500ml 1 100% PURE SWEET ALMOND OIL COLD PRESSED NO CHEMICALS ADDED

10 BABY CONDITIONER A LITTLE CLOUD because is the softness, ideal after shampoo even for the little ones. Balsamo Baby with a rich formula full of active substances which make the hair soft, full-bodied, shiny and easy to comb. Enriched by organic farming extracts of calendula and chamomille with soothing and protective functions. It contains jojoba oil with nutritive and strengthening properties and shea butter with revitalizing, reconstructive and nourishing properties. How to use it: spread the product evenly on wet hair, leave for a few minutes and rinse accurately. Pierino little cloud cod. BAL250B 250ml 1 NO SLES-SLS DERMATOLOGICCALLY TESTED

11 CLUTCH BAG We thought to protect our products in a small clutch bag, just like mothers protect their children in the belly during pregnancy. Sapone Baby, Bagno Baby, Doccia Shampoo Baby, Olio di Mandorle Dolci Baby: Each product included in the clutch bag has story to tell, four friends for life take the spotlight in Linea MammaBaby fairytales. All our products are small-size, suitable for journeys and gifts for newborns. Ideal for the plane, Linea MammaBaby Clutch Bag complies with the current regulation on the transport of liquids. Inside the Clutch Bag there are four 100ml PET bottles with flip-top cap, for a gradual outflow of the product. cod. POCHETTE 100ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

12 BABY SCENTED WATER Talc scented body water with organic extracts of calendula, refreshes the skin of the child by giving an immediate feeling of softness and clean. No alcohol, suitable for the most delicate and sensitive skin of babies, helps to keep the skin soft and perfumed. To be applied after bathing or after the change. Vaporize the product being careful not to point directly to the face of the child. cod. AP150B 150ml 1 ALCOHOL NO SLES-SLS DERMATOLOGICALLY TESTED

13 COURTESY LINE Linea Cortesia, a little Pochette which comes with slippers represented by CLEMENTINO. Perfect for weekends with your little ones - Baby Soap 35 ml - Baby Bath 35 ml - Baby Shampoo and Shower gel 35 ml - Little Baby Soap 25g - Baby Panthenol Cream 7ml - Small colouring booklet Chick terry slippers, elastic heel and upper closed. cod. LCLMB 7ml 35ml 1 NO SLS DERMATOLOGICALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

14 BABY WIPES A SUN that helps all mothers to turn every diaper change in a moment of joy and gentle care for the child. Baby wipes are carefully made to gently clense the skin of the baby, enriched with vegetable oil, almond oil, aloe, panthenol (pro-vitamin B5). Physiological ph. Special formula without sodium laureth sulfate (sles), peg, alcohol and formaldehyde donors, dermatologically tested. 100% compostable viscose, biodegradable and recycling packaging. Natural Cosmetics Certification - ICEA Momina the sun cod. SALV20B 20pcs. NO SLES-SLS 3 DERMATOLOGICALLY TESTED

15 RICE STARCH BABY A LITTLE CHICK because that s how soft your puppy is and should be protected during a warm, relaxing bath. 100% naturally derived, our Amido di Riso is perfect for baby wash, softening and refreshing the whole body. Rice starch comes from rice, which is firstly softened, then minced, sieved and in the end pulverized. The Baby wash is very important for the newborn, it must therefore grant a correct and careful hygiene. Differently from adults in fact, the newborn s ph is not acid enough and his sweating is not sufficient as well, a defence against bacteria must therefore be created through the baby wash. Diaper-area, armpits and face are more vulnerable to bacteria proliferation and consequently they need a particular care, both during the washing and during the drying. Rice starch dissolved in water is the most delicate solution for the baby wash, it is an excellent remedy against reddening and it soothes and softens the skin. Rice starch can be a great help for grown-ups as well, especially during summer, after sunburns and rashes. Clementino the chick cod. AMID30B

16 BABY PANTHENOL CREAM A DIAPER to protect and nourish the most delicate skins, Crema Pantenolo Baby is the best solution before changing your baby s diaper. Thanks to Vitamin B5, our Crema Pantenolo Baby prevents diaper rash and helps the ordinary regeneration of the skin, stimulating its renewal and healing. Pantothenate is one of the most performing moisturizing agents, with its excellent water retention it helps keeping the skin soft and elastic. Thanks to its repairing and protective properties, Crema Pantenolo Baby is recommended for delicate, chapped skins. These will be protected and relieved from reddening, irritations and diaper rubbings. New formula: Enhanched hoisturizing properties, with calendula and chamomile natural extracts from organic farming Mariuccina the diaper cod. PANT50B 100ml 1 PETROLATUM DERMATOLOGICALLY ESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

17 FACE AND BODY CREAM BABY Nourishes, softens and moisturizes the delicate and sensitive skin of the baby in a natural way thanks to organic extracts of aloe vera, avocado oil and chamomile. Dermatologically tested, petrolatum and mineral oil free, paraben-free, no dyes, no peg, nickel*, chrome*, cobalt* tested (*<1 ppm). How to use: apply on face and body well clean, gently massage until the cream is completely absorbed. Carlottina the star cod. CVC100B 100ml 1 PETROLATUM DERMATOLOGICALLY ESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

18 MOM'S INTIMATE HYGIENE SOAP Mamma Intimo, perfect feminine wash for mom s and youg ladies, daily cleansing. Based on natural substances and on glyceric extracts from organic farming Blueberry and Calendula. The well known soothing and refreshing properties of Blueberry and Calendula make this product particularly suitable for personal hygiene, even for the most sensitive type of skin. Black Blueberry berries have normalizing, soothing and refreshing powers. Calendula is a plant with many precious features: anti-inflammatory, antiseptic, healing, softening and refreshing. The biologic Calendula extract taken from the flowers of Calendula officinalis contains carotene, vitamin C, flavonoids and xanthophylls which have soothing powers. p.h 4.5 Gelsomina the wing cod. SHINT500B 500ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

19 BODY CREAM Crema Corpo ideal for moms. It nourishes the skin leaving it soft delicate and velvety. Thanks to the Aloe bioglyceric extracts, Calendula oil and rice bran, this Body Cream has moisturizing, firming, regenerating and emollient properties. Formulation activities with nutrients and effective raw materials: - Aloe biogliceryc extract with toning, regenerating, moisturizing action; - Rice bran oil, that has excellent properties moisturizers, emollients; an oil suitable to fight skin aging; - Biogliceryc extract with Calendula properties emollients, protective suitable for treatment of delicate, sensitive skin; - Vegetable Glycerin with moisturizing properties. Rubina the vortex cod. CC500B 500ml 1 NO SLES-SLS DERMATOLOGICALLY TESTED

20 SHOWER GEL Doccia Shampoo is dedicated to adult s wellness. It can be used after training, after swimming and in all other relaxing moments. Its formula is enriched with skin protecting elements and with glyceric extracts of organic farming Cardamom and Olive, with softening and soothing effects for the skin. Moreover it contains Venus Hair Fern extract, which normalizes the scalp and makes your hair shiny. Venus Hair Fern is a herbaceous plant, belonging to the family of ferns. Thanks to its astringent and softening powers it tackles dandruff and prevents hair loss. Gustavino the shower cod. SHDOC ml 1 NO SLS DERMATOLOGICCALLY TESTED CERTIFIED BY UNIVERSITY OF FERRARA CENTER OF COSMETOLOGY.

21 DEOGEL24 Deogel24 was conceived to grant a hypoallergenic performance and a deodorizing effect for all types of skin. Thanks to its innovative composition Deogel24 gives new balance to the lipid layer, usually taken away by other deodorants. Yarrow (Achillea millefolium) has refreshing properties, able to provide a pleasant feeling on the skin. DEODORANT REFRESHING Ernestino the drop cod. DEO24 50ml 1

22 GIACOMINO STORYTELLING Illustrations by Daniela Villa, texts of Maria Elena Olcelli. Giacomino Once upon a time, in a far-away forest, there was a little bear named Giacomino Giacomino had his own mum and dad, and two little brothers EDIZIONI LINE A MAM M A B A B Y

23 MARGHERITA STORYTELLING Illustrations by Daniela Villa, texts of Maria Elena Olcelli. Once upon a time, not so long ago, there was a beautiful little red heart, full of love and tenderness called Margherita. Margherita lived happy and serene, playing with his brother on the green grass soft grass. They all lived togheter in a comfortable house, equipped with lots of colourful little windows which offered a spectacular view over a large, blue and dark green sea

24 Olcelli Farmaceutici s.r.l. Via San Damiano 24/A - Giussano (MB) Tel Fax REA C.A Cod.Fisc/P.IVA

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