HIRE ME. Far and away the best prize that life has. to offer is the chance to work hard at. work worth doing. When that work is

Size: px

Start display at page:

Download "HIRE ME. Far and away the best prize that life has. to offer is the chance to work hard at. work worth doing. When that work is"

Grant Copeland
5 years ago
Views:

1 Far and away the best prize that life has to offer is the chance to work hard at work worth doing. When that work is your passion, it will not seem like work at all. Design is my passion, so much so, that trips to the grocery store become critiques of design. I invite you into my grocery store of design. HIRE ME

TABLE OF CONTENTS IDENTITY 4 ASHLEY ELLIS 5 6 7 8 9 10 11 WILSHIRE ESTATES 5 IN THE LIVE JEANINE MINNEY LIFESCAPES BUSINESS AESTHETIC NEUE ARGOT ENVIROSENSE PRINT 13 CONTEMPORARY BOOKLET 15 17 19 21

2 TABLE OF CONTENTS IDENTITY 4 ASHLEY ELLIS WILSHIRE ESTATES 5 IN THE LIVE JEANINE MINNEY LIFESCAPES BUSINESS AESTHETIC NEUE ARGOT ENVIROSENSE PRINT 13 CONTEMPORARY BOOKLET KNITWIT LOOKBOOK ACURA BROCHURE HANG QI FA BEACH RESORT HELVETICA NEUE BOARDING WITH TYPE VEGAS BOOK APPAREL 32 NEUE ARGOT OHIO STATE UNIVERSITY SACRAMENTO KINGS ANAHEIM DUCKS PHOTOGRAPHY 41 KNITWIT FALL LINE SUMMIT RAIL

3 IDENTITY

4 ASHLEY ELLIS Developed branding for a writer, filmmaker and founder of Emerald City Arts. Ashley creates traditional and digital media and art with dual purposes: To address global issues, through the content of her products and the development of quantifiable social investment initiatives, and to design new methods for individuals to create and experience media and art in an increasingly connected world. The use of brackets is ever present in her writing and was an key element in designing the logo type. Client: Ashley Ellis Typeface: Bodoni Roman Colors: PMS 5395c - White IDENTITY ASHLEY-ELLIS RUDY REYES 4

5 WILSHIRE ESTATES Designed logo for a high end auction company in Beverly Hills. The logo is a combination of deconstructed W s and E s to form a gate like symbol. The gate symbolism is used to portray the exclusivity of the properties Wilshire Estates deals with. The use of gold and black and all caps type was to capture the company s level of professionalism and maturity in the chaotic world of real estate auction. Client: Ken Swan Typeface: Trajan Colors: PMS 118c - Black IDENTITY WILSHIRE ESTATES RUDY REYES 5

6 5 IN THE LIVE 5 in the live is a professional bass fishing team and angler product company based in Southern California and Colorado. The name comes from the five fish you are allowed to hold in your live tank for weigh in during a fishing tournament. The fish head was drawn to look aggressive because no one likes a soft bass. The simplicity of the 5 was intended to contrast the detail of the bass head. Client: Tyler Hogan Typeface: Helvetica Colors: PMS 5395c IDENTITY 5 IN THE LIVE RUDY REYES 6

7 JEANINE MINNEY Jeanine Minney is a freelance hair stylist and instrcutor in Westwood. It was important to the client to avoid logo cliches of shears and wavy hair commonly used in the industry. The ligature and three quarter circle was created to aviod a monogram worthy of a heiress pillow case. The circle element also gave the classical Trajan a modern twist reinforced by the logo type and color selection. Client: Jeanine Minney Typeface: Century Gothic - Trajan Colors: PMS Cool Gray 10c - PMS 312c IDENTITY JEANINE MINNEY RUDY REYES 7

8 LIFESCAPES Lifescapes International is an architectural landscaping firm that, after 55 years in business, needed some branding tlc. To capture both aspects of the company s work, the structural geometric shape of the rectangle was paired with an organic leaf. Additionally the earth gray and bright green were selected to emphasise both the natural and architectural aspects of their projects. Client: Lifescapes International Typeface: Perpetua Colors: PMS 7531c - PMS 375c IDENTITY LIFESCAPES RUDY REYES 8

9 BUSINESS AESTHETIC This young and hip social media marketing firm needed a logo that represented their culture and clientele. The charcoal when paired with the orange gives the logo a fresh feel. The b and a ligature gives the logo a very modern and balanced look. Smile if you are reading this. Yes that was a test. Client: Business Aesthetic Typeface: Helvetica Neue Colors: PMS 418c - PMS 143c IDENTITY BUSINESS AESTHETIC RUDY REYES 9

10 NEUE ARGOT Neue Argot was a start up, street wear clothing company based on purposeful and intelligent design. As a clothing company, the logo needed to be timeless and versatile in any color. The N and A form a elegant monogram that can look just as classy in magenta as it does in gold or any other color. Client: Neue Argot Typeface: NA Colors: PMS 872c IDENTITY NEUE ARGOT RUDY REYES 10

11 ENVIROSENSE Envirosense was conceptualized to be an environmental conditioner that could alter the setting of a room to create a different environment through temperature, scent, sound, and imagery. The project called for an innovative logo solution. Creating a modified e with the swoosh achieved this while keeping the subdued and relaxing nature of the product. The green, gray and blue supported the clean look without making the it too busy. Client: Academy of Art Typeface: Futura Colors: PMS 313c - PMS 396c - PMS Cool Gray 4c IDENTITY ENVIROSENSE RUDY REYES 11

12 PRINT

13 CONTEMPORARY BOOKLET Designed and managed the production for a 68 page booklet to highlight the contemporary gardens created by Lifescapes International. The intention was to create intrigue by producing a unique cover that was true to the company s culture of letting their work speak for itself. At a glance, it is just a white book sitting on a table, but to observant eye it is much more. The cover featured a spot UV of leaf viens. The book conveys the nuances of detail in the company s landscaping. Client: Lifescapes International Printing: 4/0 Offset Cover - 4/4 Digital Copy - Spot UV Cover Binding: 68pg - Perfect Bound PRINT CONTEMPORARY BOOKLET RUDY REYES 13

14 PRINT CONTEMPORARY BOOKLET RUDY REYES 14

15 KNITWIT LOOKBOOK Designed, photographed, and managed the production of a lookbook for a quirky, high-end women s apparel company. This innovative pocket sized lookbook was created primarily for trade show events to separate the company from other vendors using traditional marketing materials. The cover features a die-cut keyhole (shown in gold), inviting the viewer to look into the knitwit life. Client: Knitwit Printing: 4/4 Digital Binding: 24pg - Saddle Stitch - Die Cut Cover PRINT KNITWIT LOOKBOOK RUDY REYES 15

16 PRINT KNITWIT LOOKBOOK RUDY REYES 16

17 LUXURY ACURA BROCHURE Created a set of Acura brochures to champion the beauty of automotive form. As an automotive enthusiast, this was hands down one of my most enjoyable projects. When photographed correctly, the design of the car speaks for itself and should not be overshadowed by overpowering AT THE RED LINE graphics. The use of black and white photography is intended to capture the elegance of the design while not drawing the eye away from the focal point. The yellow headline adds a pop of color for contrast. Client: Academy of Art University Printing: 4/4 Digital Binding: 12pg - Saddle Stitch PRINT ACURA BROCHURE RUDY REYES 17

LUXURY AT THE RED LINE Engine Specifications Engine Type Displacement Horsepower @ rpm Torque 4-cylinder 2.

18 LUXURY AT THE RED LINE Engine Specifications Engine Type Displacement rpm Torque 4-cylinder 2.0 liters rpm rpm THE SUV BENCH MARK Engine Specifications Engine Type SOHC VTEC V-6 Displacement rpm Torque 3.5 liters rpm rpm AHEAD OF THE CURVE Engine Specifications Engine Type Displacement rpm Torque SOHC VTEC V liters rpm rpm PRINT ACURA BROCHURE RUDY REYES 18

19 HANG QI FA The Hang Qi Fa project, a contemporary development, needed a book to support the designer s vision. This project included the design of the cover and layout, retouching the Sketch-up views, and placement of graphic trees. The cover of the book is composite of a skyscraper within a geometric shape over a metalic burst showing movement to give life to the project. Client: Lifescapes International Printing: 4/0 Digital Binding: 80pg - Perfect Bound PRINT HANG QI FA RUDY REYES 19

20 滨绿杭汽发项目 GREENTOWNHANG QI FA SCHEMATIC LANDSCAPE DESIGN LIFESCAPES INTERNATIONAL PRINT HANG QI FA RUDY REYES 20

BEACH RESORT The Zhujiajian Beach Resort project, a serene beach development, required a book to convey the inspiration of the design. The mood images were selected to set the tone for the book.

21 BEACH RESORT The Zhujiajian Beach Resort project, a serene beach development, required a book to convey the inspiration of the design. The mood images were selected to set the tone for the book. Designed the cover and layout of the landscape images, as well as retouching the Sketch-up views and hand drawn graphics. Client: Lifescapes International Printing: 4/0 Digital Binding: 48pg - Perfect Bound PRINT BEACH RESORT RUDY REYES 21

22 RUDY REYES 22

23 HELVETICA NEUE The tribute to Helvetica Neue flash cards were designed to be in museum gift shops to celebrate the 50 year anniversary of the typeface. The front of the card was designed using upper and lower case letters to create an abstract shape. Some say Helvetica Neue lacks personality; these cards show that they just aren t using it right. The back of the card contrasts the front by being orderly and features justified text. Just like a reverse mullet: party in the front, business in the back. Client: Academy of Art University Printing: 4/4 Offset RUDY REYES 23

24 PRINT HELVETICA NEUE RUDY REYES 24

25 PRINT HELVETICA NEUE RUDY REYES 25

26 BOARDING WITH TYPE The boarding with type project was a redesign of The Mac is Not a Typewriter which is a type design guideline book. One of the primary objectives was to turn a boring book into a visually stimulating adventure. The abstract fill of the skaters are used as the reader s tour guide through the new and exciting world of typing on a computer. The bright colors and flow lines bring what is a pretty boring book to life. I designed this around the same time Apple came out with their ipod advertisements which look very similar. Who came first? Client: Academy of Art University Printing: 4/4 Digital Binding: 12pg - Saddle Stitch PRINT BOARDING WITH TYPE RUDY REYES 26

27 PRINT BOARDING WITH TYPE RUDY REYES 27

28 PRINT BOARDING WITH TYPE RUDY REYES 28

29 VEGAS BOOK What do you imagine when you think of Las Vegas? Ok, none of those things are in this book, but it does convey the active, bold, unpredictable nature that Sin City is known for. Designed the 96 page hard cover coffee table book that features all of Lifescapes International s Las Vegas projects. No, they did not send me there for project research... Client: Lifescapes International Printing: 4/4 Offset Binding: 96pg - Perfect Bound - Hard Cover PRINT VEGAS BOOK RUDY REYES 29

venetian Bellagio Resort and Casino, an internationally respected five-star resort, is a 3,000-room hotel property with a Mediterranean-inspired

A whimsical and seasonally changing conservatory garden is the centerpiece of this luxury property.

30 venetian Bellagio Resort and Casino, an internationally respected five-star resort, is a 3,000-room hotel property with a Mediterranean-inspired garden bellagio estate setting complete with the world famous choreographed water spectaculo. A whimsical and seasonally changing conservatory garden is the centerpiece of this luxury property. An elegant pool area, featuring six pools, complete with Lifescapes inspired, Vicenza-carved stone fountains in each pool. This elegant destination raised the bar for future resort development along along the Las Vegas Strip. PRINT VEGAS BOOK RUDY REYES 30

31 APPAREL RUDY REYES 31

32 NEUE ARGOT Argot is a secret language used by various groups to prevent outsiders from understanding their conversations. The term argot is also used to refer to the informal specialized vocabulary from a particual field of study, hobby, job, sport, class, etc. The shirts in the Fall 2009 line were all based on the theme of communication. Client: Neue Argot Items: Cotton Tees - Suede Fitted Caps - Wool and Mesh Fedoras APPAREL NEUE ARGOT RUDY REYES 32

33 APPAREL NEUE ARGOT RUDY REYES 33

34 APPAREL NEUE ARGOT RUDY REYES 34

35 APPAREL NEUE ARGOT RUDY REYES 35

36 OHIO STATE UNIVERSITY Designed a nylon jacket for THE Ohio State University. The design featured a hood that could be hidden in the collar. The 3D embroidery and piping gave the jacket a high priced feel that any OSU fan could be proud of. Client: Venture 41 - Ohio State University Items: Nylon Jacket with Piping, Embroidery, and Demask Woven Labels. APPAREL OHIO STATE UNIVERSITY RUDY REYES 36

37 SACRAMENTO KINGS Designed a line of women s and men s tops to be sold at the Arco Area (Power Balance Pavilion). The women s items feature a bit of bedazzling while keeping with the Sacramento Kings color scheme as well as a tank top that features a color blocking scheme to give the wearer a slimmed waist line. Client: Venture 41 - Sacramento Kings Items: Women s Polo - Men s Graphic Tee - Women s Tank Top with Rhinestones APPAREL SACRAMENTO KINGS RUDY REYES 37

38 RUDY REYES 38

39 ANAHEIM DUCKS I am a huge hockey fan, so when I heard that my Anaheim Ducks were in the process of designing a third jersey option for the 2010 season that paid homage to their roots, I jumped at the chance to be involved. The design submitted featured the old Mighty Ducks logo on with the team s new color scheme. On Friday, November 26 the team revealed their design, which was nothing like the one I came up with. Not all was lost though, my design picked up tons of positive feedback on the blogosphere and other social media outlets. Client: Rudy Reyes - Anaheim Ducks Items: Rebook Edge Mock Jersey APPAREL ANAHEIM DUCKS RUDY REYES 39

40 PHOTOGRAPHY RUDY REYES 40

41 PHOTOGRAPHY KNITWIT FALL LINE RUDY REYES 41

42 PHOTOGRAPHY KNITWIT FALL LINE RUDY REYES 42

43 PHOTOGRAPHY SUMMIT RUDY REYES 43

44 PHOTOGRAPHY SUMMIT RUDY REYES 44

45 PHOTOGRAPHY SUMMIT RUDY REYES 45

46 PHOTOGRAPHY RAIL RUDY REYES 46

47 PHOTOGRAPHY RAIL RUDY REYES 47

48 PHOTOGRAPHY RAIL RUDY REYES 48

49 HIRE ME RUDYREYESDESIGN.COM RUDY REYES 49

Portfolio Hannah O Mahony

Portfolio Hannah O Mahony Hello, My name is and I am passionate about design. Here is a small sample of some selected work to date. I love what I do and I hope you do too. If so please contact me by phone or e-mail. Enjoy. m: 0449