Hot Diamonds Group GUIDE ALL YOU NEED TO KNOW ABOUT PRESENTING, MARKETING AND SELLING HOT DIAMONDS EMOZIONI AND ANAÏS

Transcription

1 Hot Diamonds Group GUIDE ALL YOU NEED TO KNOW ABOUT PRESENTING, MARKETING AND SELLING HOT DIAMONDS EMOZIONI AND ANAÏS

2 re you a Hot Diamonds BRAND AMBASSADOR? Hot Diamonds Brand Ambassadors are entitled to: 400 worth of free jewellery every year Free wearer samples Chance to win a trip to Paris every year Excellent merchandising and product training And much more... DON T MISS OUT - IF YOUR STORE DOES NOT HAVE A HOT DIAMONDS BRAND AMBASSADOR, CONTACT YOUR HOT DIAMONDS BRAND MANAGER NOW! YOUR BRAND MANAGER S CONTACT DETAILS CAN BE FOUND AT THE REAR OF THIS CATALOGUE. 3 Contents 4-13 How to Sell Emozioni How to Sell Hot Diamonds Free Emozioni and Hot Diamonds Marketing Collateral Emozioni and Hot Diamonds Furniture HD Group Library Brand Managers Map

3 HOW to Sell Step 1 EMOZIONI isplaying EMOZIONI There are three ways you can display Emozioni according to the height you have available. Your point-of-sale contains sufficient elements to handle any of these options. We strongly recommend you select the highest option you possibly can. PLEASE DO NOT DEVIATE FROM THESE GUIDES, as they are carefully designed to showcase: (1) the concept; (2) the consumer offer; (3) the collector jewellery box. Each one of these elements is essential to successfully selling Emozioni. High Bracelets coins communication card New wristwear podiums HOW TO INCORPORATE THE WRISTWEAR INTO THE EMOZIONI DISPLAY: Wristwear box New backboard graphic New backboard graphic 30cm 5 45cm 45cm 36cm Medium 36cm 36cm 65cm Low 18cm 36cm 65cm 30cm Extended High POS Bracelet New Emozioni side plinth general graphic Wristwear coin attachment out on display New offer graphic Bangles POS New Bangles Tower Wristwear coin attachment out on display 65cm New wristwear podiums

4 Step 2 Step 3 Consumer offer Buy any keeper and chain and receive a free coin to the value of 40 (25mm Keeper Offer) or 50 (33mm Keeper Offer). This offer should be heavily emphasised to the consumer it s a great deal and makes it much easier to convert interested browsers into consumers. The offer graphics on the point-of-sale clearly advertise the offer. Understand your Emozioni wristwear About your Emozioni bangles and bracelets: STORE NAME: ACCOUNT NUMBER OR POSTCODE: DATE: The Emozioni bangles and bracelets are designed to be worn on their own, or with a 25mm Emozioni coin The consumer can change the coin they wear with their bangle/bracelet to match their outfit or mood Naturally, the wristwear compatible coins can also be worn in a pendant coin keeper, so they are interchangeable between Emozioni wristwear and pendants As time goes by, more and more 25mm coin designs will contain the mechanism that allows them to be attached to the bangles The bracelets are crafted from rhodium plated 925 sterling silver with gold plate accents The bangle design is constructed from stainless steel for durability - the beads are either silver or gold-plated EMOZIONI PACK OFFER To claim your rebate for the free coin Emozioni consumer offer, simply complete the form below. Please return the completed form to us along with a copy of your till receipts. Once we have received your completed form and the copy of your till receipts we will credit your account accordingly. PLEASE INDICATE PACK(S) AND QUANTITY CLAIMED: offer type credit value quantity total (please specify or ) How to display your Emozioni wristwear and wristwear coins: Your Emozioni wristwear pack will have been delivered with some point of sale elements that need to be incorporated into your current Emozioni display. These are: Additional wing baseboard Bangle podiums 7 EMOOFFERFORM 25mm Offer 13 / mm Offer 16 / Please send forms to: Emozioni Pack Offer, Historic Originals, Unit A1 Worton Grange Estate, Worton Drive, Reading, Berkshire, RG2 0TG. Any queries, please call customer services on or cs@hdgroup.com THIS CONSUMER OFFER IS FUNDED BY HOT DIAMONDS SP16A6OFFEREMO FREE Coin Buy any KEEPER plus any CHAIN and choose a FREE coin worth up to 50 * 25mm Offer SAVE 40 / 33mm Offer SAVE 50 * offer available when you join Club Emozioni FOR FREE Hot Diamonds will have enclosed the claim form below with your opening Emozioni package, which allows you to reclaim your margin for all of the consumer offers that you sell. Simply follow the instructions on the form. These point of sale items will need to be incorporated into your displays as per the merchandising guide in step 1. Principles: Never mix the coins that contain the wristwear attachment mechanism with those that don t Avoid placing more than three bangles on each bangle platform, as otherwise they look cramped and cheap Add some coins to the bangles and bracelets that you place on display and leave some without coins to show both looks Ensure your wristwear coins are displayed with the mechanism out so that consumers can see clearly that they can be worn with the wristwear and are different from the other coins Take great care to ensure the communication placard that highlights the wristwear coins on the display is placed directly in front of the wristwear coins, as per the merchandising guide in step 1 Most importantly, please follow the merchandising guide in step 1 100% to ensure your wristwear launch is a success. ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / ) ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / )

5 Step 4 Step 5 Free Jewellery WORTH UP 60 WHEN AN EMOZIONI CUSTOMER JOINS CLUB EMOZIONI Inside the Emozioni collector box, you will notice a small booklet that encourages the customer to sign-up to Club Emozioni and select a free coin having done so. The customer simply follows the simple steps outlined within the booklet (from September 2015) to claim their free jewellery and to join Club Emozioni, which has many advantages in its own right! One of the key benefits for your store is that once the customer has joined Club Emozioni they will be marketed by Emozioni to return to your store to expand their collection of the brand. The customers will never be marketed to buy from Hot Diamonds or Emozioni - we just want to drive business back to your store! Please make sure that you highlight this fabulous offer. which is additional to the free coin offer on the point of purchase, when selling the brand to the customer as it will help convert the sale! 9 Collector Jewellery Box The Collector Jewellery Box is very important and should always be pointed out to the interested consumer. A consumer should be given one Collector Jewellery Box with every keeper they purchase. Please note: Each box contains either 25mm or 33mm inserts to protect the coin collection. Please ensure you have given the correct box to the consumer depending on which size keeper and coin they have selected.there are 2 layers of inserts in each box allowing for either 7 x 33mm coins or 9 x 25mm coins to be held within. ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / ) ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / )

6 Step 6 The Jewellery Buy any keeper and chain and receive a free coin to the value of 40 (25mm Keeper Offer) or 50 (33mm Keeper Offer). This offer should be heavily emphasised to the consumer it s a great deal and makes it much easier to convert interested browsers into consumers. The offer graphics on the point-of-sale clearly advertise the offer. THE BANGLES AND BRACELETS All bracelets are made from 925 sterling silver, with rhodium plate or with rose-gold plate accents. All bangles are made from stainless steel, with silver plate and rosegold or yellow-gold plate beads. THE COINS All coins are silver-plate with rhodiumfinish, rose-gold or yellow-gold finish. Some coins contain glass. Some coins contain cubic zirconia. Some coins contain fauxleather. Some coins contain natural mother of pearl. THE CHAINS Chains are either 925 sterling silver (with rhodiumplate), or gold-plate on 925 sterling silver. 11 THE EARRINGS These Emozioni earrings are the perfect partner for your Emozioni pendant and bangle collection. They are crafted from 925 sterling silver, with rose-gold plate and yellowgold plate options. THE KEEPERS All keepers are adorned with a real 1pt diamond. All silver keepers are 925 sterling silver with a rhodium-plate or black rhodium plate. All rose-gold keepers are rose gold-plate on 925 sterling silver. All yellow-gold keepers are yellow-gold plate on 925 sterling silver. Reversible keepers contain a real 1pt diamond on one side and cubic zirconia on the other side. THE RINGS These stunning rings are crafted from 925 sterling silver, with rhodium plate or rose gold plate options. Some rings contain cubic zirconia and some rings contain glass stones. The Emozioni rings are available in sizes K to Q.

7 Step 7 Step 8 Staff incentive scheme You can earn 10% of the value of your Emozioni sales to spend on your very own Emozioni collection, by participating in the staff incentive scheme. Hot Diamonds will have included a staff incentive scheme letter and form with your initial Emozioni order. Simply complete the form as you sell your Emozioni jewellery and send to Hot Diamonds, with your till receipts, at the end of each 2 month period. The form section also contains an order form so you can easily request the jewellery you want when you submit your form. The 2 month rolling periods are as follows: Period 1: Jan/Feb Period 2: Mar/Apr Period 3: May/Jun Period 4: Jul/Aug Period 5: Sep/Oct Period 6: Nov/Dec Your forms must be returned within 2 weeks of the end of each 2 month period. (e.g.) PERIOD: (e.g. September/October 2015) STORE NAME: STORE CONTACT NAME: code quantity description value at retail in catalogue price (free items given away STORE CONTACT TELEPHONE: in consumer launch packs have a zero value) STAFF INCENTIVE SCHEME SALES EVIDENCE FORM code quantity description in catalogue value at retail price (free items given away in consumer launch packs have a zero value) total line sales person value at retail (if you want price to log this information) DP565 2 Bee pendant Anne total line sales person value at retail (if you want price to log this information) (staff order form overleaf) have you attached your till receipt? (please tick once attached) have you attached your till receipt? (please tick once attached) Club Emozioni ONCE YOUR CUSTOMER HAS JOINED CLUB EMOZIONI, THEY WILL BE TREATED TO A VAST ARRAY OF GOODIES. Chance to win 1000 to spend in one weekend - Live in the Moment! Access to the vibrant Club Emozioni online magazine New jewellery previews Exclusive Club Emozioni collections Free coin on sign-up worth 60 for customers who have bought their initial Emozioni set in store IN SHORT, THEY WILL BE PART OF ONE OF THE MOST EXCITING BRAND CLUBS IN THE UK TODAY! You can help us drive footfall to your store by using our fabulous Bangle Giveaway to help you capture addresses for your own use and for the use of Club Emozioni. (All addresses captured will only be used to send customers back to your store and these customers will never be directly marketed by Hot Diamonds). 13 GRAND TOTAL: 10% OF GRAND TOTAL FOR JEWELLERY CLAIM: STAFF INCENTIVE SCHEME ORDER FORM code quantity description in catalogue value at retail price total line value at retail price GRAND TOTAL: (MUST BE EQUAL TO OR LESS THAN THE 10% OF GRAND SALES TOTAL FOR JEWELLERY CLAIM) PAGE 1/2 HDGSTAFF1 Please send forms to: FAO Accounts, Historic Originals, Unit A1 Worton Grange Estate, Worton Drive, Reading, Berkshire, RG2 0TG. Any queries, please call customer services on or cs@hdgroup.com PAGE 2/2 ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / ) ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / )

8 Step 1 isplaying ANAÏS xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx. 15 HOW to Sell ANAÏS

9 17 ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES / ) ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES / )

10 Step 1 s your display MERCHANDISED ACCORDING TO OUR BRAND GUIDELINES? Ensure your Hot Diamonds display components are arranged according to the Hot Diamonds brand guidelines as shown below. This will increase sales and also help ensure the store brand ambassador receives the 100 quarterly free jewellery vouchers. How to Sell HOT DIAMONDS 19

11 Step 2 Step 3 Ensure your bestsellers ARE IN-STOCK AND ON DISPLAY Every season Hot Diamonds will you a Focus Pack which highlights the key best-sellers in the Hot Diamonds range. To optimise your Hot Diamonds sales it is imperative that your display clearly showcases these best-sellers at all times and that your ordering process ensures they are never out of stock. If you would like to receive the latest version of the focus pack, please access it at hotdiamonds.com/ retailerforms The key attributes of Jewellery Hot Diamonds is renowned world-wide for its superlative quality and wonderful gift wrap. It is important to ensure the attributes of Hot Diamonds are fully explained to the consumer in order to help convert the sale. Please use the five steps below to effectively communicate the quality of Hot Diamonds: 1. REAL DIAMONDS There is a real diamond in every design (all of our diamonds adhere to the Kimberley Process and so are conflict free) 2. RHODIUM-PLATING Every design is rhodium-plated for long-lasting shine and tarnish prevention. Rhodium is a very expensive precious metal (far more expensive than gold) and so this attribute is one that many other silver brands are unwilling to match. Items with a gold finish are 18ct rose gold or yellow gold plated 3. WORLD FAMOUS GIFT-WRAP Each Hot Diamonds purchase comes with world-famous gift-wrap making Hot Diamonds one of the most-loved gifting jewellery brands around today 4. UK SUCCESS STORY Hot Diamonds is a100% UK owned brand making it a fabulous UK success story 5. LIFE TIME GUARANTEE Hot Diamonds is so confident of its quality and longevity that it is happy to offer its consumers a no-quibble life-time guarantee against manufacturing defects 21 ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / )

12 Step 4 Staff incentive scheme As with Emozioni, when you sell Hot Diamonds, you are entitled to exactly the same Staff Incentive Scheme, the details of which are listed below. You can earn 10% of the value of your Hot Diamonds sales to spend on your very own Hot Diamonds collection, by participating in the staff incentive scheme. FREE Emozioni and Hot Diamonds Marketing Collateral Download your form at com/retailerforms Simply complete the form as you sell your jewellery and send to Hot Diamonds, with your till receipts, at the end of each 2 month period. The form section also contains an order form so you can easily request the jewellery you want when you submit your form. The 2 month rolling periods are as follows: Period 1: Jan/Feb Period 2: Mar/Apr Period 3: May/Jun Period 4: Jul/Aug Period 5: Sep/Oct Period 6: Nov/Dec Your forms must be returned within 2 weeks of the end of each 2 month period. (e.g.) PERIOD: (e.g. September/October 2015) STORE NAME: code quantity description value at retail in catalogue price (free items given away STORE CONTACT TELEPHONE: in consumer launch packs have a zero value) STAFF INCENTIVE SCHEME SALES EVIDENCE FORM code quantity description in catalogue value at retail price (free items given away in consumer launch packs have a zero value) STAFF INCENTIVE SCHEME ORDER FORM code quantity description in catalogue STORE CONTACT NAME: total line sales person value at retail (if you want price to log this information) DP565 2 Bee pendant Anne total line sales person value at retail (if you want price to log this information) (staff order form overleaf) have you attached your till receipt? (please tick once attached) value at retail price GRAND TOTAL: 10% OF GRAND TOTAL FOR JEWELLERY CLAIM: have you attached your till receipt? (please tick once attached) total line value at retail price 23 GRAND TOTAL: (MUST BE EQUAL TO OR LESS THAN THE 10% OF GRAND SALES TOTAL FOR JEWELLERY CLAIM) PAGE 1/2 HDGSTAFF1 Please send forms to: FAO Accounts, Historic Originals, Unit A1 Worton Grange Estate, Worton Drive, Reading, Berkshire, RG2 0TG. Any queries, please call customer services on or cs@hdgroup.com PAGE 2/2 ADDITIONAL FORMS CAN BE DOWNLOADED FROM OR REQUESTED FROM CUSTOMER SERVICES (cs@hdgroup.com / )

13 VOTED BY THE UK CONSUMER (PROFESSIONAL JEWELLER SURVEY) - THANK YOU FOR VOTING FOR US! Free Emozioni A6 VISUAL FOR ACRYLIC STRUT 1617A6OFFEREMO 105MM (W) X 148MM (H) AUTUMN/ WINTER 2016 Marketing collateral for your store Our retailer adverts help you promote Emozioni in your local press. Please obtain the file specification, dimensions and bleed requirements from the magazine and then order according to the contact instructions below, including this information for quick electronic supply. ORDER NOW FOR FREE AND FAST DELIVERY SP16A6OFFEREMO FREE Coin Buy any KEEPER plus any CHAIN and choose a FREE coin worth up to 50 * 25mm Offer SAVE 40 / 33mm Offer SAVE 50 * offer available when you join Club Emozioni FOR FREE uattro Quattro is a stunning new coin concept from Emozioni. It takes the collection to a new level, where FOUR FABULOUS LOOKS ARE DELIVERED BY ONE BEAUTIFUL COIN. Quattro is effortlessly versatile, wonderfully crafted and extraordinarily elegant. FASHION Jewellery Collection OF THE YEAR 2015 AW16TCEMO Autumn/Winter 2016 Emozioni Catalogue Get your Free coin worth up to 50/ 60 SEE REVERSE FOR DETAILS AW16WLEMO Autumn/Winter 2016 Emozioni Wish List 45 Giove Fantasy Rose Gold Plated DE / 72 DE / 60 Crafted from STERLING SILVER, with rose gold plated and yellow gold plated options newadditions Giove Turquoise Rose Gold Plated DE / 60 DE / 48 Giove Pearl Scintilla Champagne Rose Gold Plated DE / 60 Rose Gold Plated DE / 60 DE / 48 DE / Scintilla Rose Gold Plated DE / 60 DE / 48 Free Get your coin worth up to 50/ Choose your coin 3. Express your emotion 2. Select your coin keeper Buy any coin keeper, and any chain and get your first coin FOR FREE Space can be included for YOUR LOGO and contact details PULL UP POSTER 1617PULLUPEMO 850MM (W) X 2000MM (H) A1 WALL POSTER 1617WALLA1EMO 594MM (W) X 841MM (H) A2 WALL POSTER 1617WALLA2EMO 420MM (W) X 594MM (H)

14 Free Hot Diamonds Real diamonds in every design... Marketing collateral for your store Our retailer adverts help you promote Hot Diamonds in your local press. Please obtain the file specification, dimensions and bleed requirements from the magazine and then order according to the contact instructions below, including this information for quick electronic supply. ORDER NOW FOR FREE AND FAST DELIVERY Real diamonds in every design... Real diamonds in every design... A1 WALL POSTER 1617WALLA1HD 594MM (W) X 841MM (H) A2 WALL POSTER 1617WALLA2HD 420MM (W) X 594MM (H) PULL UP POSTER 1617PULLUPHD 850MM (W) X 2000MM (H) Trend NEWCOLLECTION new TRIO Bracelet Rose Gold Plated DL / 208 AW16TCHD Autumn/Winter 2015 Hot Diamonds Catalogue Hot Diamonds 62 new TRIO Bracelet DL / 169 Hot Diamonds Real diamonds in every design... Real diamonds in every design... Real diamonds in every design... Space can be included for YOUR LOGO and contact details A7 VISUAL FOR ACRYLIC STRUT 1617ACRYLA7HD 105MM (W) X 77MM (H) (ACTUAL SIZE) A8 VISUAL FOR ACRYLIC STRUT 1617ACRYLA8HD 52MM (W) X 77MM (H) (ACTUAL SIZE)

15 Free Anaïs Marketing collateral for your store Our retailer adverts help you promote Anaïs in your local press. Please obtain the file specification, dimensions and bleed requirements from the magazine and then order according to the contact instructions below, including this information for quick electronic supply. WELCOME to the world of KEEPERS Your Anaïs keeper is the sanctuary for your treasured charms. AUTUMN/ WINTER ORDER NOW FOR FREE AND FAST DELIVERY 1617A6GRAPHAN Your unique Anais collection recounts your beautiful story. AW16TCAN Autumn/Winter 2016 Anais Catalogue A6 VISUAL FOR ACRYLIC STRUT 1617A6GRAPHAN 105MM (W) X 148MM (H) 29 BIRTHSTONE Collection With genuine birthstone gems 925 STERLING SILVER OR ROSE-GOLD PLATE HEART CHARMS GARNET JANUARY AMETHYST FEBRUARY Your Precious Birthstone Gems EMERALD MAY MOONSTONE JUNE BLUE AGATE SEPTEMBER ROSE QUARTZ OCTOBER BIRTHSTONE COLLECTION VISUAL AW16LOWGRAPHAN 150MM (W) X100MM (H) 1617A7GRAPHAN AVENTURINE MARCH WHITE TOPAZ APRIL RED CARNELIAN JULY PERIDOT AUGUST CITRINE NOVEMBER BLUE TOPAZ DECEMBER Space can be included for YOUR LOGO and contact details BIRTHSTONE GEM VISUAL 1617A7GRAPHAN 105MM (W) X74MM (H) BESPOKEN CEILING TO FLOOR LIGHT BOX

16 Emozioni Furniture HDGroup FURNITURE and Online Library Display Tower We request that all Emozioni accounts implement our Emozioni display towers which are proven to enhance sales hugely. Our offer on this furniture will make it one of the best investments into branded furniture you can possibly make. If you are not able to fit our Emozioni furniture into your store, your brand manager will agree a location for the brand that suits both parties. We strongly recommend all Emozioni retailers display the brand in our display towers. This will increase sales by between 50% and 300% based on retailer feedback to date. 31 EMOZIONI DISPLAY TOWER WORTH 1000/ 1350 FOR 250/ SIZE: 50CM (D) X 50CM (W) X 210CM (H) WEIGHT: 90 KG MAIN BODY CONSTRUCTED FROM MDF 8MM SAFETY GLASS ON SIDE (BS6262) 6MM SAFETY GLASS DOOR (BS6262) 3 X 18W 24V DIFFUSING LIGHT PANELS IN COOL WHITE HIGH GLOSS INTERIOR AND SHELVES STAINLESS STEEL LOGO AND ALL FITTINGS ADJUSTABLE FEET MATT SPRAYED EXTERIOR ARRIVES WITH EMOZIONI POINT-OF-SALE PLEASE ENSURE THAT YOUR DISPLAY CABINET PROPS ARE POSITIONED ACCORDING TO THIS IMAGE.

17 Hot Diamonds Furniture Display Tower We request that all Hot Diamonds accounts implement our Hot Diamonds branded furniture which is proven to enhance sales hugely. Our offer on this furniture will make it one of the best investments into branded furniture you can possibly make. If you are not able to fit our Hot Diamonds furniture into your store, your brand manager will agree a location for the brand that suits both parties. We strongly recommend all Hot Diamonds retailers display the brand in our display towers. This will increase sales by between 50% and 300% based on retailer feedback to date. 33 HOT DIAMONDS DISPLAY TOWER WORTH 1000/ 1350 FOR 250/ SIZE: 50CM (D) X 50CM (W) X 210CM (H) WEIGHT: 90 KG MAIN BODY CONSTRUCTED FROM MDF 8MM SAFETY GLASS ON SIDE (BS6262) 6MM SAFETY GLASS DOOR (BS6262) 3 X 18W 24V DIFFUSING LIGHT PANELS IN COOL WHITE HIGH GLOSS INTERIOR AND SHELVES STAINLESS STEEL LOGO AND ALL FITTINGS ADJUSTABLE FEET MATT SPRAYED EXTERIOR ARRIVES WITH HOT DIAMONDS POINT-OF-SALE PLEASE ENSURE THAT YOUR DISPLAY CABINET PROPS ARE POSITIONED ACCORDING TO THIS IMAGE. A UNIT C UNIT Shop In Shop MIDDLE C UNIT ( 1,995) (UK ONLY): SIZE: 35CM (D) X 122.5CM (W) X 230CM (H) DISPLAY OPENINGS: 2X 50CM X 50CM 2X 30CM X 50CM 2X 25 X 50 CM 2X 25 X 30 CM (ALL WITH BUILT IN LIGHT AT TOP) 3 DRAWERS 17CM (H) A UNIT Our shop-in-shop furniture is perfect for larger retail environments and is proven to dramatically increase Hot Diamonds sales. SIDE A UNITS X2 ( 885 EACH) (UK ONLY): SIZE: 25CM (D) X 40CM (W) X 230CM (H) DISPLAY OPENINGS: 4 X 25CM X 30CM (ALL WITH BUILT IN LIGHT AT TOP) CABINET WITH DOOR IN BASE

18 Anaïs Furniture Cabinet xxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx. xxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx xxxxxxxxx. ANAÏS CABINET WORTH XXX/ XXX FOR XXX/ XX. XX SIZE: XXCM (D) X XXCM (W) X XXXCM (H) WEIGHT: XX KG XXXXXXX XXXXXXXXX XXXXXXXXX XXXX XXXXX XXXXXXXXX XXXXXXXXX XXXXXXXXX XXXXXXXXX XXXXXXXXX XXX XXXXXX XXXXXXXXX XXXXXXXXX XXX XXXXXX XXXXXXXXX XXXXXXXXX XXXXXX XXX XXXXXXXXX XXXXXXXXX XXX XXXXXX XXXXXXX XXXXXXXXX XXXXXX XXX XXXXXXXXX XXXXXXXXX XXXXXXXXX XXXXX XXXX XXXXXXXXX 35 PLEASE ENSURE THAT YOUR DISPLAY CABINET PROPS ARE POSITIONED ACCORDING TO THIS IMAGE.

19 ot Diamonds Group ONLINE LIBRARY Hot Diamonds offers an online library where retailers can download and view the latest Hot Diamonds imagery and catalogues. Please ask your Brand Manager for details. 37

20 BRAND Manager MAP 39 Brand Managers CATHERINE WALSH T: E: JOAN RAITT T: E: ANDREW LEWIS T: E: ANDREW MILLS T: E: HELEN MEAYS T: E: HELEN PETTY T: E:

21 t: f: e: cs@hdgroup.com MGHDG