BRAND OVERVIEW BRAND VALUES GIVE BACK ENVIRONMENT
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2 BRAND OVERVIEW SoulKu is a mother-owned jewelry brand that offers gemstone jewelry to celebrate all of life s seasons and occasions. Each piece of jewelry is mounted on a beautiful card with an inspirational message of love and encouragement and is handmade by mamas in the mountains of Asheville, North Carolina. BRAND VALUES CELEBRATE cherishing life s little moments, finding joy in everyday living, and rejoicing in the growth from struggles. INSPIRE encouraging a meaningful life, teaching the power of intention, and acknowledging the light within in each of us. CONNECT fostering community among the women and men who purchase, give, and wear our pieces. EMPOWER providing our mama makers with flexible hours and thriving wages and bestowing our customers with healing gemstones for all life s ups and downs. GIVE BACK Dedicated to giving back, each year we donate a percentage of our total profits to a different non-profit that shares our values and ideals for supporting women. ENVIRONMENT We are an environmentally friendly brand, always striving to pursue sustainable best practices through our use of recycled or sustainable product packaging and packing materials and our employee composting and recycling program.
3 OUR PRODUCTS PRICING Wholesale: $ $17 Retail: $18 - $42 QUALITY All of our stones are infused with love, song, and prayer High quality sterling silver hardware and super strong nylon cording Our pieces become touchstones, keepsakes, talismans, and are well-loved for a lifetime PRODUCT LINES Natural gemstone & cut glass crystal Necklaces Earrings Bracelets PACKAGING Beautiful packaging that includes colorful floral printed cards that enhance each stone s color and explain its healing property. Each card is hand signed by the mama who made it giving it a personal touch.
4 OUR CUSTOMER DEMOGRAPHICS WOMEN AGES MANY ARE MOMS CONSCIOUS CONSUMERS SPIRITUAL AND ACTIVELY SEEKING MEANINGFUL LIVES GENEROUS IN SPIRIT AND SHARE THEIR JOYS AND STRUGGLES WITH OTHER LIKE-MINDED WOMEN EMORY MEREDITH LAUREL yrs old Free-spirited gypsy who loves music festivals and fashion Passionate about gemstones and crystals and their healing and inspirational properties I love the natural energy of SoulKu s pieces, and they layer great with my other accessories! years old Recently married and/or a proud new mom and loves natural materials Loves supporting local businesses and purchasing handmade, unique pieces with meaning I don t feel right if I don t have a piece of SoulKu on everyday. 45+ years old Health conscious, yoga enthusiast, empty nester, close to retirement Values family and friends and gifting them inspirational and meaningful items I was gifted a necklace, and I never take it off, even during my yoga practice.
5 CUSTOMER TESTIMONIALS I love your jewelry and your cause!! I wear two necklaces and a bracelet as daily touchstones and give them to all my best girlfriends. Thank you for the love, intention, care, and magic you infuse into your creations. I ve purchased several of your pieces. Love them. I feel engulfed in love.
6 OUR RETAIL MARKETS YOGA STUDIOS GIFT SHOPS SALONS & SPAS HOSPITAL GIFT SHOPS BOUTIQUES NATURAL FOOD STORES MUSEUMS
7 RETAIL STORE TESTIMONIALS SoulKu has been a consistent best seller for us. Our customers return often for more because they are go-to gifts. Our customers buy SoulKu in stacks. We can t keep their pieces in our store. I love the personal touch in their packaging, and they have great customer service!
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9 . AS A COMPANY OWNED AND OPERATED BY TWO MOTHERS, WE STRIVE TO EMPOWER STAY-AT-HOME MOMS WHO HANDCRAFT OUR PRODUCTS AND RECEIVE A THRIVING WAGE. WE SUPPORT OUR COMMUNITY BY PURCHASING FROM LOCAL VENDORS WHENEVER POSSIBLE. WE SHARE A PERCENTAGE OF OUR PROCEEDS WITH NON-PROFITS THAT EMPOWER WOMEN AND WE CARE FOR THE ENVIRONMENT BY USING ONLY FSC CERTIFIED PAPERS AND COMPOSTABLE PACKAGING.
10 LUXE NECKLACES PRICE : $14 OFFERED IN 16, 17 AND 18 INCH LENGTHS NYLON CORD WITH STERLING SILVER HARDWARE GEMSTONES ARE APPROX 8X12, SIZES MAY VARY TRANSFORMATION HEALING BALANCE OLOVE4 OLOVE5 OLOVE6 BEREAVMENT OLOVE7 SISTERHOOD OLOVE9 GRACE CONFIDENCE CLARITY OLOVE14 OLOVE1 OLOVE2
11 INTENTION NECKLACES PRICE : $9 OFFERED IN 16, 17 AND 18 INCH LENGTHS NYLON CORD WITH STERLING SILVER HARDWARE GEMSTONES ARE 6MM FACETED ROUNDS
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13 SOUL-FULL OF LIGHT NECKLACES PRICE : $8 OFFERED IN 16, 17 AND 18 INCH LENGTHS NYLON CORD WITH STERLING SILVER HARDWARE GEMSTONES ARE APPROX 8X12, SIZE MAY VARY
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15 FAIRY NECKLACES PRICE : $14 OFFERED IN 16, 17 AND 18 INCH LENGTHS DAINTY 3MM STERLING SILVER WRAPPED GEMSTONES ON NYLON CORD
16 SOUL SHINE NECKLACES PRICE : $7 OFFERED IN 16, 17 AND 18 INCH LENGTHS NYLON CORD WITH STERLING SILVER HARDWARE 9X10MM CUT GLASS CRYSTAL, 8X12MM SYNTHETIC (OPALINE)
17 BE YOUR OWN HERO BRACELETS PRICE : $9 5X8MM RONDELLES STRUNG ON DURABLE, ELASTIC CHORD SURROUNDED BY ROSEWOOD AND HEMATITE BEADS BE HAPPY
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19 ALL ONE BRACELETS PRICE : $7.50 GEMSTONES WITH MAGNETIC HEMATITE ACCENTS
20 PROTECTOR BRACELETS PRICE : $14 8MM ROUND SHUNGITE BEADS SHUNGITE IS A 2 BILLION YEAR OLD HEALING MINERAL. SHUNGITE CONTAINS FULLERENE, A POWERFUL ANTI-OXIDANT BELIEVED TO ABSORB, NEUTRALIZE AND ELIMINATE ORGANISMS THAT ARE POTENTIAL HEALTH HAZARDS TO HUMAN LIFE INCLUDING ELECTROMAGNETIC RADIATION EMITTED BY COMPUTERS, CELL PHONES, MICROWAVES AND TELEVISIONS. PTBRM
21 CHAIN THREADER GEMSTONE EARRINGS PRICE : $17 5X8MM GEMSTONES ON STERLING SILVER CHAIN
22 LUXE GEMSTONE EARRINGS PRICE : $16 8X12MM GEMSTONES ON STERLING SILVER FILLED WIRE
23 SOUL-FULL OF LIGHT LONG EARRINGS PRICE : $9.50 GEMSTONES ARE APPROXIMATELY 8X12 STERLING SILVER FILLED EAR WIRE GEMSTONE IS WRAPPED IN STERLING SILVER
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25 SOUL-FULL OF LIGHT SHORT EARRINGS PRICE : $9.25 GEMSTONES ARE APPROXIMATELY 8X10 STERLING SILVER FILLED EAR WIRE GEMSTONE IS WRAPPED IN STERLING SILVER
26 SMALL COUNTER TOP DISPLAY SoulKu offers this handcrafted wooden display (10 L x 12 W x 5.25 H) for $24. We include one FREE necklace or earrings to offset cost. Display is FREE with FIRST order of 36 or more necklaces, earrings or bracelets of any assortment. Small Display Code - DISPLAYWOODEN LARGE TABLE TOP DISPLAY SoulKu offers this large (11.5 L x W x 12 H) table top handcrafted wooden display for $55 plus shipping. Display holds a maxium of 60 necklaces and/or bracelets and 24 earrings. **Offset is 3 products. Can take up to 2 weeks for delivery Large Display Code - DISPLAY2
27 STARTER PACKAGES Small Starter Kit Includes 21 pieces of our best sellers from each collection with a small table top display. All necklaces in this kit come in 17, our best selling length. (10 L x 12 W x 5.25 H) Item #SSK17 $195 plus shipping Best Sellers Package Includes 62 pieces of our best sellers from each collection with a large table top display. All necklaces in this kit come in 17, our best selling length. (11.5 L x W x 12 H) Item #LBSK17 $550 plus shipping TERMS AND CONDITIONS: MINIMUM OPENING ORDER $350, CREDIT CARD REQUIRED SHIPPING: USPS PRIORITY UNLESS OTHERWISE REQUESTED
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