IN THE BEGINNING THERE WAS TAN...

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IN THE BEGINNING THERE WAS TAN... TAN-LUXE Founder and CEO, Marc Elrick identified that clients in his hair salon had great hair, great make-up but a less than great self tan.

3 IN THE BEGINNING THERE WAS TAN... TAN-LUXE Founder and CEO, Marc Elrick identified that clients in his hair salon had great hair, great make-up but a less than great self tan. Surprisingly, most clients blamed their streaky, uneven color on their own application technique and had come to accept that they had little control over their end results. OUR LIGHT BULB MOMENT Q: If consumers could control and customize the color of their make-up, then why not self tan? With this in mind, Marc began to create a line of self tanning products that would address each of the key concerns the consumer had - the streaking / the smell / the blocked pores / the unnatural color. And in July 2015 TAN-LUXE launched The FACE and the tanning world has never been the same.

WE ARE TAILOR-MADE TANNING TAN-LUXE creates dynamic products that give the consumer an undetectable, tailor-made tan and their best, super luxe, feel good skin EVER.

4 WE ARE TAILOR-MADE TANNING TAN-LUXE creates dynamic products that give the consumer an undetectable, tailor-made tan and their best, super luxe, feel good skin EVER. The brand s core products, The FACE and The BODY are concentrates that work in synergy with your existing skincare regime and turn your favorite moisturizer, oil or lotion into your own custom-made self tanner. We call this TAILOR-MADE TANNING. Each product is packed full of high performing natural actives, skin boosting ingredients including Raspberry Seed Oil, Aloe Vera, Vitamins B, C and E, and our unique Ecocert organic tanning actives.

WE ARE TRANSPARENT TANNING We re all about innovation and challenging the norm. We don t believe in color guides (the dark stain used in traditional self tanning products).

5 WE ARE TRANSPARENT TANNING We re all about innovation and challenging the norm. We don t believe in color guides (the dark stain used in traditional self tanning products). These synthetic dyes break down tanning actives and cause streaking / uneven fading / blocked pores and skin dehydration. So we developed color free, crystal clear formulations that deliver amazing results every time. And we call this TRANSPARENT TANNING. Oh and even better - this means our products don t transfer onto white sheets / towels / clothing / boyfriends

WE ARE CLEAN TANNING All of our products are: vegan friendly cruelty free non-toxic natural Eco Cert organic tanning actives We manufacture in our own in-house lab and have full traceability of every

6 WE ARE CLEAN TANNING All of our products are: vegan friendly cruelty free non-toxic natural Eco Cert organic tanning actives We manufacture in our own in-house lab and have full traceability of every ingredient that goes into our formulations. All of our products are formulated without: X X X X X X X chemicals of concern parabens phthalates synthetic dyes mineral oils sulphates methylisothiazolinone We use ingredients that are certified organic yet deliver outstanding results. We listen to and are driven by our audience on social. We are constantly testing and trialling new concepts and work back from the outcome our consumers crave. We are obsessed with creating products that we personally want to use day in day out. And if it doesn t do it for us then its a non-starter.

7 INGREDIENTS WE LOVE... Raspberry Seed Oil Hyrdolyzed Silk Vitamin E Kendi Oil Aloe Vera Marula Oil Argan Oil Jojoba Oil Cocoa Butter Oat Oil Shea Butter Coconut Oil Apricot Oil

8 TAN-LUXE TECHNOLOGY HERE S OUR SCIENCE... TRIPLE-TAN TECHNOLOGY Using the most eco-friendly production methods, we source three of the highest quality and naturally derived tanning actives from pure rapeseed oil and sugar beet. Scientifically formulated by our in-house lab at a low ph of 4.5, our Triple-Tan Technology is an exclusive composition that reacts with the amino acids on the skin s surface to naturally enhance melanin without staining the skin. MOISTURE BALANCE COMPLEX Organically sourced and naturally derived, our Moisture Balance Complex is a revolutionary compound of Raspberry Seed Oil, Vitamin E and Aloe Vera. Containing the highest phytosteral levels of any vegetable or fruit, Raspberry Oil is one of nature s most powerful anti-oxidants. Renowned for its rich moisturising properties, it protects cells from free radical damage such as fine lines and ageing whilst also improving skin elasticity, helping to prevent photo-damage and dryness. Combined with Aloe Vera to soothe and condition, this expert formulation is also rich in Beta Carotene, Vitamin C and Vitamin E, hydrating the skin and improving its natural firmness with powerful anti-oxidant protection. ODOURLITE FRAGRANCE TECHNOLOGY Scientifically formulated and tested with amino acids, our Odourlite Fragrance Technology expertly minimises the outdated, traditional self-tan smell left behind by more traditional self tanning brands. Tested at ingredient level by our in-house lab and formulated at low ph of 4.5, this exclusive composition is blended with Raspberry Seed Oil to leave skin scented with a light, delicate natural fragrance. CELLUTONE COMPLEX Contains the vital cellulite reducing blend of caffeine and palmitoyl-carnitine which engage the synergistic action of these opposing molecules to stimulate skin firmness by breaking down fat cells. This exclusive hydroglycolic solution promotes firmness by de-stocking fat cells to increase skin tonicity. In vivo studies showed that after 28 days, 73% of people tested notice more tonic skin, 78% had firmer skin and 85% noticed less slack skin. TRI-COLLAGEN BOOSTER Selected from 300 potential formulations and compounds, our Tri-Collagen Booster is scientifically formulated with HRGP s glycopeptides to promote collagen production, smooth the skin surface and reduce premature ageing. Naturally derived from soybean HRGP s, it is rich in highly purified glycopeptides to boost collagen synthesis by consolidating the dermal mattress and reducing fine lines. In vivo studies showed our Tri-Collagen Booster to be 78% more effective in making the skin appear smoother and more youthful when tested against a placebo. HYDRA-TAN FORMULA Using exclusive stain-free science our Hydra-Tan Technology has revolutionised the market by pioneering Transparent Tanning. Specifically formulated using a unique blend of purified water, organically derived tanning actives and natural ingredients, skin is left feeling hydrated and nourished with a naturally enhanced flawless glow.

9 WHAT THE PRESS ARE SAYING......with natural and organic active ingredients that use your own melanin and skin tone for the closest thing to your own, natural-looking tan - VOGUE TAN-LUXE has revolutionized the tanning market with incredible drops, lightweight lotion and now, The Water. Whether you want to top up an existing tan or just achieve a subtle hint of color, this is the perfect product - HARPERS BAZAAR Hailing from the UK, these self-tanning products are some of the best we ve ever tested... be ready to display an even sunkissed color rivalling that of the Victoria s Secret models we ll be seeing tonight - TOTAL BEAUTY The British-base company is changing the self tanner game in a big way - ALLURE The Best Beauty Brands of Coolest beauty brands of the year. - TEEN VOGUE Fool proof - VANITY FAIR Tan-Luxe is our favorite new self-tanning brand - ALLURE Tan-Luxe is defying the traditional lotions, mousses and gels that we ve become accustomed to the kind of tan that you never thought you could get from a bottle - TOTAL BEAUTY One of the Best Fake Tans - INSTYLE I LOVE [this] SELF TANNER. - MAN REPELLER This is pretty much the easiest way to get a fake tan - THE CUT Don t be fooled by the transparency, this gets results! A seamless natural tan - GLAMOUR The Self-tanner for people who hate self tanner. My feeling for faux glow have always been complicated. Not anymore - THE COVETEUR Revolutionary I couldn t be more impressed by this product - BYRDIE Next generation of tanning fixes - CONDE NAST TRAVELLER Delivers on its promise of the most subtle, natural looking glow - REFINERY29 Our number one self-tanner line - NYLON Haters gonna hate, but this ex-self-tan cynic looks like she just got back from vacation sans plane ticket. Win-win-win. All of Tan-Luxe s products are brilliant for a natural-looking tan - VOGUE - THE COVETEUR

10 THE FACE ILLUMINATING SELF-TAN DROPS The world s first tailor-made complexion enhancing made to measure, self-tanning drops. This concentrate transforms your favorite mouisturizer, serum or face oil into a bespoke self tanner. In short, if you use a mouisturizer, you need THE FACE in your skincare regime. TAN-LUXE s Moisture Balance complex uses naturally derived Raspberry Seed Oil, Vitamin E and Aloe Vera to hydrate the skin, whilst our unique Triple Tan Technology combines a blend of organic tanning actives which work with your skin tone to deliver a radiant, natural looking tan in 60 minutes. No streaks. No smells. No drama. Features: Triple-Tan Technology, Moisture Balance, and Odourlite Fragrance Technology.

12 THE FACE ANTI-AGE REJUVENATING SELF-TAN DROPS The world s first tailor-made anti-ageing tanning drops. THE FACE ANTI-AGE transforms your favorite mouisturizer, serum or face oil into your own anti-ageing self tanner. Using TAN-LUXE s Tri-Collagen Booster, highly purified glycopeptides effectively increase the skin s collagen synthesis, smoothing and reducing fine lines and wrinkles, whilst Raspberry Seed Oil, Aloe Vera and Vitamin E hydrate and soothe. Our unique Triple Tan Technology combines a blend of organic tanning actives which work with your own skin tone to deliver a radiant, natural looking tan in 60 minutes. No streaks. No smells. No drama. Features: Triple-Tan Technology, Moisture Balance Complex, Odourlite Fragrance Technology and Tri-Collagen Booster.

THE BODY ILLUMINATING SELF-TAN DROPS The world s first firming and toning, tailor-made tanning drops. THE BODY transforms your preferred body lotion, mouisturizer or oil into a bespoke self tanner.

13 THE BODY ILLUMINATING SELF-TAN DROPS The world s first firming and toning, tailor-made tanning drops. THE BODY transforms your preferred body lotion, mouisturizer or oil into a bespoke self tanner. TAN-LUXE s unique Cellutone Complex combines caffeine and palmitoyl-carnitine to stimulate skin firmness and break down fat cells to effectively reduce the appearance of cellulite. Our Moisture Balance complex uses naturally derived Raspberry Seed Oil, Vitamin E and Aloe Vera to hydrate the skin, whilst our unique Triple Tan Technology combines a blend of organic tanning actives which work with your skin tone to deliver a radiant, natural looking tan within 1-2 hours. No Streaks. No Smells. No Drama. Features: Triple-Tan Technology, Moisture Balance Complex, Cellutone Complex, Odourlite Fragrance Technology and Moisture 24.

14 THE GRADUAL ILLUMINATING GRADUAL TAN LOTION The world s first lotion and oil hybrid, THE GRADUAL delivers a natural, build-able tan for face and body. TAN-LUXE s unique Cellutone Complex combines caffeine and palmitoyl-carnitine to stimulate skin firmness and effectively reduce the appearance of cellulite. Using our Moisture 24 Technology skin is left ultra hydrated, whilst Raspberry Seed Oil, Vitamin E and Aloe Vera condition and increase skin elasticity. Our unique Triple Tan Technology combines a blend of organic tanning actives which work with your skin tone to deliver a radiant, natural looking tan in 60 minutes. No Streaks. No Smells. No Drama. Features: Triple-Tan Technology, Moisture Balance Complex, Cellutone Complex and Odourlite Fragrance Technology and Moisture 24.

15 THE WATER HYDRATING SELF-TAN WATER Welcome to Transparent Tanning. This completely color free vitamin infused tanning water combines purified water, Vitamins B, C and E, Raspberry Seed Oil, Aloe Vera and natural tanning actives to illuminate and hydrate. TANLUXE s Moisture 24 technology prolongs moisture levels and effectively improves the appearance of dry, dull skin. Our exclusive Triple Tan Technology combines a unique blend of organically sourced and naturally derived tanning actives which work with your skin tone to deliver an undetectable, stain-free tan. Quick drying, transparent and multi-tasking - THE WATER is the perfect primer under make up and develops a radiant glow in just 4-6 hours. No Streaks. No Smells. No Drama. Features: Triple-Tan Technology, Moisture Balance Complex, Odourlite Fragrance Technology and Moisture 24.

16 HYDRA-MOUSSE HYDRATING SELF-TAN MOUSSE Welcome to Transparent Tanning. This completely color free, vitamin infused tanning mousse combines purified water, Vitamins B, C and E, Raspberry Seed Oil, Aloe Vera and natural tanning actives to illuminate and hydrate. TAN-LUXE s Moisture 24 technology is clinically proven to prolong moisture levels and effectively improve the appearance of dry, dull skin. Our exclusive Triple Tan Technology combines a unique blend of organically sourced and naturally derived tanning actives which work with your skin tone to deliver an undetectable, stain-free tan. An ultra quick drying, translucent foam HYDRA-MOUSSE develops an undetectable, radiant glow in just 4-6 hours. No Streaks. No Smells. No Drama. Features: Triple-Tan Technology, Moisture Balance Complex, Odourlite Fragrance Technology and Moisture 24.

SLEEP OIL REJUVENATING MIRACLE TANNING OIL Rejuvenate, stimulate and hydrate overnight whilst your skin naturally restores with SLEEP OIL - the ultimate night time tanning treatment oil.

17 SLEEP OIL REJUVENATING MIRACLE TANNING OIL Rejuvenate, stimulate and hydrate overnight whilst your skin naturally restores with SLEEP OIL - the ultimate night time tanning treatment oil. Our exclusive Triple Tan Technology combines a blend of organic tanning actives which work with your skin tone to deliver an undetectable, stain-free tan. A potent blend of six pure oils: Raspberry Seed, Kendi, Argan, Marula, Jojoba and Apricot, each selected for their efficiency and unique skin benefits. This overnight treatment boosts skin with 3 exclusive skincare actives: Dermal Soothing Shield - Naturally derived active from the Boswellia Tree, clinically proven to reduce daily aggressors, stress, redness and skin inflammation. Marine Moisture Technology - Naturally derived from red micro algae, this active provides a protective barrier around the skin s cellular membrane which locks in moisture for up to 24 hours, resulting in increased hydration levels. Cell-Regen C Complex - Extracted from African tree bark, this active preserves firmness and restore the skin s natural collagen and youthful resilience. No Streaks. No Smells. No Drama. Features: Natural Tanning Actives - Triple Tan Technology - Moisture Balance Complete Odourlite Fragrance Technology - Moisture 24.

THE BUTTER ILLUMINATING TANNING BUTTER Rich, yet lightweight and quick-drying, THE BUTTER uses a unique complex of Vitamin E and oils (including Raspberry Seed, Oat and Coconut) to deliver increased

18 THE BUTTER ILLUMINATING TANNING BUTTER Rich, yet lightweight and quick-drying, THE BUTTER uses a unique complex of Vitamin E and oils (including Raspberry Seed, Oat and Coconut) to deliver increased moisture to the skin whilst Cocoa and Shea butters nourish and intensely hydrate. TAN-LUXE s unique Cellutone Complex combines caffeine and palmitoylcarnitine to stimulate skin firmness and break down fat cells to effectively reduce the appearance of cellulite. Using our Moisture 24 technology skin is left ultra hydrated, whilst Raspberry Seed Oil, Vitamin E and Aloe Vera condition and increase skin elasticity. No Streaks. No Smells. No Drama. Features: Cellutone Complex - Triple Tan Technology - Moisture Balance Complex - Odourlite Fragrance Technology - Moisture 24.

THE GLOSS ILLUMINATING FACE & BODY HIGHLIGHTER A highlighter and instant tanner in one, THE GLOSS creates luminous skin radiance in a flash, delivering color, gloss and glow in one sweep.

19 THE GLOSS ILLUMINATING FACE & BODY HIGHLIGHTER A highlighter and instant tanner in one, THE GLOSS creates luminous skin radiance in a flash, delivering color, gloss and glow in one sweep. This multi-tasking stick instantly adds richness, depth of tone and highlight to your tan, whilst encapsulated micro reflective particles create a mirror-like sheen with zero glitter. Skin is conditioned with Raspberry Seed Oil, Coconut Oil, Vitamin E and nourished with Cocoa and Shea Butter. Using our Moisture 24 technology skin is hydrated for over 24 hours and appearance of skin texture is noticeably improved. No Streaks. No Smells. No Drama. Features: Moisture Balance Complex - Moisture 24 technology.

20 AND WHY DO WE DO IT? Because everyone should experience the confidence and power of looking the very best version of themselves. And we won t stop until we ve changed the tanning status quo - the mindset that self tanning is out dated / low rent and not for me. We want to empower and inspire more self love. And we get that a great tan alone won t change the world but positive vibes can. And that s what we deliver. So in an uncertain world the very least we can do is offer a sunny disposition, a rose tinted filter and no drama tanning to our audience. It s what we live by. It s our #tanifesto. TL x

VISIBLE LIFT I-RADIANCE

2017 NPD 2017 VISIBLE LIFT I-RADIANCE The ultimate all-in-one kit for brighter, wide-awake and mesmerising eyes. Features a unique smoothing primer to visibly reduce the appearance of fine lines and imperfections,