PE Inter IKEA Systems B.V Wish you were here with MYRLILJA. A new limited edition textile collection LAUNCHES JUNE 1, 2012

Transcription

1 PE Wish you were here with MYRLILJA A new limited edition textile collection LAUNCHES JUNE 1, 2012 Inter IKEA Systems B.V. 2012

2 PE A textile collection while supplies last 1 Whether you re reminiscing about your favourite vacation, fantasising about your dream holiday or packing your bag for a weekend getaway, it s easy to get caught up in moments and memories with the new MYRLILJA limited edition textile collection from IKEA. Launching June 1, 2012 and available while supplies last, MYRLILJA includes duvet covers, pillowcases, cushions, bags, scarves, a rug and even a dressing gown in a variety of contemporary, travel-inspired and romantic retro patterns designed by Lycke von Schantz MYRLILJA series Designer: Lycke von Schantz. 1. Dress gown L95cm. Leaves/assorted colours 2. Duvet cover and 2 pillowcases. Black/white 3. Bag W40 D11, H40cm. Black/white 4. Rug, flatwoven W70 L140cm. Black/white 5. Cushion L40 W40cm. Black/white assorted designs 6. Bag W40 D11, H40cm. Leaves/assorted colours 2

3 1 PE PE In creating patterns for the collection, Lycke started crafting a story about romantic journeys and sentimental greetings through a collage of words and images. She drew inspiration from sensations and places real or imagined: looking at old postcards, bookmarks, stamps, clothing and fashion; summoning the smell of pastries and perfume; and envisioning romantic destinations like the Eiffel Tower that are fixtures in film. Basically inspiration came from everything that brings you to a certain time and place, Lycke says. It could be a look, a smell or a place. I tried to create a little world around this. 3 PE PE MYRLILJA series Designer: Lycke von Schantz. 1, 2, 4, 5. Cushion L40 W40cm. Oval/assorted designs 2, 3, 4. Duvet cover and pillowcase. Oval/dot assorted colours 1, 4, 5. Cushion L40 W40cm. Dot/assorted colours PE

4 PE MYRLILJA duvet cover and pillowcase Designer: Lycke von Schantz. L50 W60cm. Black/white PE MYRLILJA duvet cover and pillowcase Designer: Lycke von Schantz. Leaves/assorted colours PE MYRLILJA duvet cover and pillowcase Designer: Lycke von Schantz. Leaves/assorted colours With its mix of bright colours and contrasting black and white, as well as flowing organic leaves, labels and dots and roses and stripes, MYRLILJA is coordinated and mismatched at the same time. Like a bag of mixed candy or a sweet memory, everyone can find a favourite or two in MYRLILJA. Lycke says her favourites are the black and white quilt cover with organic leaves and the yellow cushion. With the quilt cover, I like that the organic leaves turn into stripes all of the sudden, she says. I took care of the pattern s edges so that it comes alive and isn t just a repeat. It really is a print that s custom made. And with the cushion, she likes the contrast between the bright and strong yellow versus the sweet label that reads Romantic memories Shanghai. PE MYRLILJA duvet cover and pillowcase Designer: Lycke von Schantz. Oval/dot assorted colours PE MYRLILJA duvet cover and pillowcase Designer: Lycke von Schantz. Oval/dot assorted colours 4

5 PE PE PE PE Perhaps her attraction to that yellow cushion also lies in Lycke s fond memories of this collection her first for IKEA and her first time working with textiles that also brought her to an IKEA product development center in Shanghai. It s a long way from being inspired by the labels and shapes of old perfume bottles in a workspace in Malmö, Sweden, to discussing a textile pattern on the factory floor in China. Because of communication and language, to be there and be able to point and say yes or no or left or right is really a must, she says. I think it s quite important to work like this because we learn from each other and build relationships and trust MYRLILJA series Designer: Lycke von Schantz. 1. Cushion L40 W40cm. Oval/assorted designs 2. Cushion L40 W40cm. Black/white assorted designs 2, 4. Rug, flatwoven W70 L140cm. Black/white 3. Bag W40 D11, H40cm. Leaves/assorted colours 5. Bag W40 D11, H40cm. Black/white 5 PE

6 PE Though more IKEA products and textiles are on the way from Lycke, this collection was a learning process for her, but an exciting one that s left her wanting to learn more. For example, she learned that adjustments have to be made based on different countries. You have to be aware that a certain design that looks perfect for a pillow in Sweden has to be adjusted so it looks good for pillows in the United States, too, since dimensions vary, she says. I think sometimes it s an advantage to not know what you re getting into, she says. You don t know what s not possible so therefore everything is possible. 1 PE PE MYRLILJA series Designer: Lycke von Schantz. 1. Cushion L50 W50cm. Assorted patterns 2. Bag W40 D11, H40cm. Leaves/assorted colours 3. Rug, flatwoven W70 L140cm. Black/white 4. Cushion L40 W40cm. Black/white assorted designs 4 PE

7 PE PE PE Wherever people are in the world, the idea is that maybe MYRLILJA can create the kinds of smiles and sensations that come from summertime and travel memories or fantasies. I think almost all of us can relate to these places even if we haven t been there, Lycke says. You ve seen movies and images or heard songs. I think everyone can get the sense we are after. PE PE MYRLILJA series Designer: Lycke von Schantz. 1. Textiles W135 L135cm. Leaves/assorted colours 2. Bath sheet W100 L180cm. Leaves/assorted colours 3. Duvet cover and pillowcase. Leaves/assorted colours 4. Bag W40 D11, H40cm. Leaves/assorted colours 5. Dressing gown L95cm. Medium. Leaves/assorted colours

8 PE MYRLILJA LIMITED EDITION 2012 For further information or images please contact: Amanda Fitzpatrick National Product Loans Specialist IKEA Canada T: x2305 Madeleine Löwenborg-Frick Public Relations Manager IKEA Canada T: x6378 8