MASTER JEWELRY DESIGN

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1 Project by D. Izzi MASTER JEWELRY DESIGN MASTER IED Roma January 2018 Master Diploma IED English

2 2 Jewelry Design ied.it/iscriviti-al-master Project by R. De Cesaris IED ROMA Master Diploma IED - JEWELRY DESIGN Fashion FROM HIGH JEWELRY TO FASHION JEWELS, THE JEWELRY DESIGNER IS CALLED TO FACE THE CREATIVE PROCESS WITHIN A CONTINUOUS EVOLUTION OF THE MARKET. FINDING YOUR WAY AROUND THE THOUSAND-YEAR TECHNIQUES, TRENDS AND SALES STRATEGIES, BECOMES CRUCIAL TO EXPRESS ORIGINALITY AND EFFECTIVENESS IN JEWEL DESIGN. Title Coordinator Starting date Duration Location School Language Master Diploma IED in Jewelry Design Luca Bartoleschi February months, full-time Rome Fashion English

3 4 MASTER COURSES IED ROMA MASTER COURSES IED Master courses allow students to be involved in conceptual and project simulations. Study plans have a flexible structure in terms of contents and respond effectively to those wishing to stand out both in creativity and management. These courses are based on Italian design features: curiosity, initiative and improvement thanks to technical skills and creativity. Structured with real companies support, Master courses coach students to face customer marketing and to build their own professional identity. These courses offer the know-how and technical tools useful to manage the project complexity through a methodological approach. Starting from a multidisciplinary methodology, they are aimed at strengthening students autonomy in the relevant fields and moulding them into professionals capable of leading a design project and managing all its associated complexities using a creative and manufacturing approach. Career opportunities include placements within organisations, design studios or agencies. Design Fashion Communication Food Design Project Experience Interior Design* Comunicazione e Marketing per la Moda Jewelry Design Joint Master in Arts Management (IED Firenze and IED Roma) Brand Management *The course is recognised by Italian Ministry of Education and Research (MIUR) as a 1 st Level Master s Degree and awards 60 credits allowing to pursue the studies in Italy and abroad.

4 Project by Y. Ji Jo 6 MASTER COURSE IN JEWELRY DESIGN In keeping with the continual evolution of the world of fashion and luxury products, the Master in Jewelry Design takes an in-depth look into the various aspects of creativity within the world of jewellery, by studying its peculiarities and expressive forms, its production techniques, its communication strategies, and its positioning on the market. The course allows students to examine all of the new jewelry trends, and to experiment with exciting combinations of new materials and precious stones or processing techniques. Thanks to the course s modular structure, which integrates theoretical contents with practical activities, students are able to acquire confidence in their ideas whilst developing essential professional skills in the industry. Our Jewelry Designers will therefore be able to become skilled at designing collections of high jewelry, fashion jewelry, or precious watches. The Master aims to teach students the methodological approach to the creative process and professional procedures, as well as how to present and enhance their own jewelry creations.

5 Project by F. Cappucci 8 TARGET The Master is aimed at students with design and fashion-related undergraduate degrees. It is also an ideal qualification for professionals and artisans with industry experience, who feel the need to expand their knowledge on product distribution and the market alongside gaining more technical skills. The course is also open to anyone who has received a specific type of industry training, but wants to accompany this with a different design approach and learn about the specifics of Italian-made products. Undergraduates can also take the course, as long as they expect to receive their graduate degree before they have to defend their Master thesis. To be able to take the course, it is necessary to have a basic understanding of the main types of software for 3D design and the main techniques used for graphic representation, as well as being able to present a portfolio of work. PROFESSIONAL OPPORTUNITIES The Master trains students to become mature and competent professionals, who may go on to work as designers for industry brands, to work as freelancers for other companies, or to create their own line of products. More specific specialisations range from becoming a jewelry illustrator to becoming a 3D jewelry designer. Gaining knowledge on the different stages of jewelry creation also offers students the opportunity to work in product development, an important stage of a business s processes. CAREER SERVICE After meeting successfully graduated students, Career Service submits CVs and portfolios to interested companies, arranges the selection interviews - aimed at activating internships or training periods, collaborations, field projects - and ensure constant support monitoring activities. During the study pathway, IED trains students and provides them with the techniques and tools required to write their CV, to take a selection interview, realise their personal portfolio. The internship or training period is conceived as an on-site learning and training period at one of the companies collaborating with IED. This experience allows students to apply the acquired tools and knowledge to a real professional project. Some of the agencies and companies that activated internships in past editions of the Master course: 1955, Accentra, Agorà Activities srl, Aleteia, Altaroma, Angeletti e Ruzza, Annamode, Archiplan, Atelier Appennini, Baullariquattro, BIC Lazio, BM & partner, Bulsara ADV, Canali, Cisalfa, Compagnia Leone Cinematografica, Comunicazione 2000, P&Co., Dagon media, DOL, Easy Dinner, Factory 4, Federculture, Fitzcarraldo, Fondazione Giuliani, Fondazione Mondo Digitale, From studio, Galleria MIA, Gambero Rosso TV, Gattinoni, Identity Communication, IKEA, Ikonos, Infocert, Kirweb, KT Kinetics Technology, Latella Advisory, Latte Creative, Lux made in, Medtag, Mosquito, Mousse magazine, Multimedia service, Ness Comunicazione, Palazzo Strozzi, Pavart, Photissima, PPAN, Riccardi bronzista, Reason that, Rinascente, Simona Barbieri, Stanhome, Studio Pasquali Associati, Teatro Comunale di Bologna, Teatro Olimpico, Teatro Parioli, The First Luxury Art Hotel, Todini gioielli, Touring servizi, Triennale di Milano, Twin set Ufashion, Vitamin Marketing

6 10 METHODOLOGY AND STRUCTURE PROGRAMME Approach is experiential: the classes will provide the fundamental skills to attend specific workshops and labs and manage effective projects, both case studies and real companies briefs. BASIC ACTIVITIES CORE ACTIVITIES IED ROMA Master Diploma IED - JEWELRY DESIGN Fashion The professionally oriented approach of the course allows students to enhance their individual inclinations and abilities through practical experience. The theoretical part of the course, which is necessary to ensure that all students have the same basic knowledge, is then followed by a longer period where theory and practice are constantly combined to allow the development of practical projects, which may also be critically reviewed. The skills and experience of the tutors, who are all professionals, working within the industry and are recognised throughout the world, ensure an educational experience where students can delve deep into the different disciplines and working methods used in jewelry making. The course uses an educational methodology built around comparing and sharing designs. This method allows students to acquire the professional tools necessary for igniting their originality and innovation when creating new jewelry collections. History of Jewelry Design The history of jewelry is taken on by examining the historical contexts and the capabilities in terms of conceptualisation and feasibility of each era. The course is structured with detailed studies of and interesting facts about individual events, with the aim of providing a comprehensive historical summary that includes the current trends within the world of jewelry. Design Methodology Devoted to providing knowledge about the jewelry-making industry, which encompasses years of history, styles, and techniques, this module focuses on the contemporary significance of jewelry by analysing trends and market demand. Workshop sessions, where students will be creating a piece of handmade jewelry, will be an opportunity to learn about the various ways of shaping materials into a new creation. Visual and Project Communication One of the most important forms of communication and sharing information. Students will be introduced to the basic practices of graphic design: composition, branding, typography, and organising information. Workshop 1: Watch Design This workshop aims to provide students with an in-depth insight into the technical and mechanical features of watch parts, which begins by looking at their movement. The course then looks into the different types of watches and their designs, both from an aesthetic and functional point of view, according to each specific product. The structure of the programme allows students to achieve a high level of design expertise Advanced 3D Jewelry Course After taking an initial look into the manual representation of jewelry through sketching, and graphic rendering using Gouache and watercolour on various surface materials, we shall then go on to learn about how to use digital programmes for rendering. This will allow students to use parametric programmes and plug-ins that are essential for developing a professional and detailed design for a piece of jewelry, including the technical details necessary for producing high quality products.

7 Project by N. Ko 12 Communication & Branding After carrying out an initial analysis of the market, we shall then examine the marketing approaches used by jewelry brands; marketing mix variables (price, product, place, and promotion) and the differences between historic brands and start-ups; creating marketing plans and defining a brand s vision and mission. Gemmology The course provides a complete knowledge properly for using stones in jewelry: it examines the qualitative aspects and the natural and aesthetic characteristics of both precious and semi-precious materials or hard stones. We shall take an in-depth look into their large variety of colours, their clarity, or the various types of cut, without neglecting to examine all aspects relating to cost, availability, and commercial uses. Workshop 2: High Jewelry - Designing with Gems Throughout the course, all of the specifics about designing within the most valuable sphere of jewelry making will be put into practice. A crucial aspect of this will be the use of precious stones together with new technologies. Workshop 3: Industrial Design Jewelry & Series Production The course is structured so that students can design in a variety of contexts, by identifying the various creative possibilities offered by the transformations and developments undergone by a finished piece of jewelry, and by using all of the most advanced digital techniques for 3D designing and modelling for prototypes, masters, and moulds, as well as the research necessary for manufacturing the product on an industrial scale. Packaging & Windows A complete view into how to display and sell your products: from analysing them, identifying their target market, designing their packaging, to designing displays and shop windows. Visits and Exhibitions Throughout the year, we shall be visiting the Fiera Vicenza Oro exhibition and some of Rome s most important museums to see their collections of historic pieces of jewelry. FINAL PROJECT The final project expands upon what has been learnt within the various disciplines, thereby allowing students to create an in-depth final piece of work. The topic of these projects is established on a yearly basis and is often carried out in collaboration with companies within the goldsmith industry, through the development of dedicated projects. It is an individual project that acts as a synthesis of the course, and is a key step for progressing on to work within the world of jewelry. Students may also devise a personal research project, and present it together with the project they worked on with a company.

8 14 FACULTY IED faculty consists entirely of professionals able to teach theory and practice, through case histories and project works in collaboration with companies that allow participants to meet directly the job market. IED ROMA Master Diploma IED - JEWELRY DESIGN Fashion COORDINATOR Luca Bartoleschi Since many years, he carries out his activity as a Jewelry Designer. From 1981 to 2007 he worked for Bulgari Group, initially as Designer, then in 1995 he became Manager and later Director of Bulgari Design Centre. In this role, he directed the activities of conception and design of the Group s jewelry and watchmaking lines for over twelve years, coordinating the teams of interior designers and external consultants. From 2007 to 2008 he worked as Style Consultant for Chimento Oro brand. Since 2009 he carries out an independent activity of jewelry consultancy, design and production for companies and private customers. In his long professional experience, he acquired an in-depth knowledge of the technologies of production processes linked to the world of jewelry. FACULTY MEMBERS Amanda Triossi F.G.A. (Fellow Gemmological Association of GB), Jewelry Historian, Consultant to luxury good companies and Author of many important Jewelry Design books. From 1986 to 2000, she was associated with Sotheby s in London and Geneva. She headed Sotheby s jewellery department in Amsterdam where she was also an auctioneer. In 1992, at Sotheby s Institute in London, she held the first intensive course on the history of Western jewelry design, subsequently she has held world-wide lectures and seminars on the history of jewelry design. From 1997 to 2015 she has been a Consultant for Bulgari heading a project for the creation of the Bulgari Corporate Historical Archives in Rome. At the same time, as Curator, she worked closely with the Bulgari family to develop and increase the Bulgari Heritage Collection of jewels. From 2009 until she curated five major exhibitions on Bulgari in Rome, Paris, Beijing, Shanghai and San Francisco. Rita Sassu Member of the editorial board of several academic journals and author of more than 70 publications concerning archaeology, ancient economic history and cultural heritage. Since 2009, she works in the Italian Ministry for Cultural Assets and Activities, dealing with European Programmes related to culture, integration and citizenship. Pietro Bartoleschi Graphic designer since His work included international collaborations at New York, Los Angeles, Cancun, Damasco, Kathmandu and Nouakchott. He is currently focused on editorial design for international organizations. Giuseppe Massoni Industrial Designer. International Representative for the jewelry sector at Robert McNeel &Ass. Technical and Educational Manager for Italy courses. Co-owner and Product Manager at Massoni Jewelry. Flavio Butini Graduated in Communication Sciences in 2001, he has cooperated with Damiani as a Gemmological Trainer for the sales staff. He earned the Gemmologist Diploma at the International Gemmological Institute (IGI) in Antwerp and the Gemmology Diploma at the GEM-A in London. He also got numerous Diplomas in scientific gemmology at the SSEF in Basel. Since 2006 he has been dealing with gemmological testing at the Istituto Gemmologico Nazionale based in Rome, where he is also an instructor for the International Gemmological Institute Antwerp. He has published several gemmological studies in specialized magazines. Fabio Salini Jewelry design, he gained invaluable experience working in the creative departments at Cartier and Bulgari. In 1992 he launches his first collection, which was sold at the most exclusive jewellers of Rome, Cortina, Porto Cervo, Palm Beach, New York and Long Island. In 2004 he opened his Atelier in Rome, an elegant shop and design studio that has become the focal point of his work, representing the quintessence of his style.

16 Maria Gioia Capolei Jewelry Designer since 1987.

9 16 Maria Gioia Capolei Jewelry Designer since In 1993 she founded Capolei Design Studio focused on jewelry design and luxury goods by extensively cooperating with a variety of italian ad international jewelry brands. The studio team provides customized services aimed at conceiving and developing innovative products for jewelry brands particularly: Ambrosi, Balistreri- Adler, Belfiore, Calderoni, Casato, Chimento, Diamond Trading Company, Gruppo Eclat, Lancetti, Pepenero, Picchiotti, Richard-Ginori, Swarovski, Tiffany-Faraone, Unoaerre, Verdi Gioielli, World Gem. She is Vice President of OTP, Officine di Talenti Preziosi, an association specialized in declaring and promoting the culture of jewelry and fashion accessories. Simone Todini Owner of Todini, a design center specialized also on engineering and manufacture of fine jewelry. The center is working with several leading brands in the industry, and it is specialised in experimenting new creative processes. He has created also DOME in 2013: a collection of fine jewelry and luxury accessories, characters by the encounter between traditional techniques and the use of innovative materials. Susanna Milani Jewelry Designer, after her degree in jewelry design at IED in 2012, she joined Bulgari design team dealing with jewelry and high jewelry design. After that, she decided to start an independent activity of jewelry consultancy and she worked for private customers and companies, conceiving and designing whole collections or single pieces and also supervising the manufacturing process. Paolo Mangano Master Goldsmith, Sculptor, Designer and metal maker, he works in his laboratory in Vicolo Cellini 17 in Rome. He graduated at Istituto Statale d Arte di Roma in 1986 and at Istituto Gemmologico Italiano I.G.I. in He collaborates with many contemporary artists, such as Enzo Cucchi, Paolo Canevari, Giorgio Vigna and Giuseppe Galli. Alessandro Gabriele Graduated in Fashion Design at IED Roma, he started working in the fashion field. After a couple of years, he decided to work as Event Planner, business that he run for ten years. It s only after a break of two years in the USA, that he collaborated with the Chiostro del Bramante, as event promoter and he fund Concept, a design studio specialized in communication, events and architecture. The studio is in charge of managing the image of important companies of jewelry and luxury, dealing mainly with communication and visual merchandising. Anna Neri Founder and CEO of the jewelry brand Anna e Alex. In 2006 she leaves Bulgari in the position of International Marketing Manager and decides to nurture her talent as an independent Designer. Her passion for beauty combined with her strong academic and professional background played a key role in the international evolution of her brand. She graduated in Business Administration at the University of Southern California back in the 80 s and pursued a Master in International Marketing at the University of Pittsburgh. She is still a mentor to many talented new luxury marketing professionals graduated at IED Rome in the past years. Project by P. C. Martello Arana

10 18 PRACTICAL INFORMATION To start the admission process it is necessary to fill in the registration form at ied.edu/enrolment IED ROMA Master Diploma IED - JEWELRY DESIGN Fashion QUALIFICATION Attendance is mandatory. At the end of the Master course, enrolled students who successfully attended at least 80% of each course, receive a IED Diploma. To get the certificate students must pass all exams and demonstrate commitment in developing a successful Final Project. An examination board awards the student s final grade marked according to Italian ranking reference system, min 66, max 110 with honors. ENTRY REQUIREMENTS The Master course works as a valuable specialisation for Italian and international graduates who have completed a BA degree or equivalent qualification, as well as a remarkable professional experience in the same field of study. Students who have completed all the exams within the Master course s starting date can apply. LANGUAGE REQUIREMENTS This Master course is taught in English. To ensure course contents are fully understood, IED demands applicants a B2 level - equivalent to IELTS 5.5 or TOEFL IBT 72. In order to demonstrate the required language proficiency, non-native speakers have to submit a language certificate or undergo a language test run by a IED representative. DEADLINE Applicants are strongly suggested to complete the enrolment process at least 30 days before the beginning of the selected course. ADMISSION PROCEDURE To start the admission process it is necessary to fill in the registration form at ied.edu/enrolment. Registration allows applicants to get personal login details for the online admission platform admission.ied.it where they can fill in personal information and upload the required documentation to be admitted to a course. A IED Advisor carefully supports students during the application, selection and enrolment processes. To be admitted to a Master course, the following documents are required: Pre-enrolment form available online within the applicant s personal area; Passport or ID for EU students; Motivation letter in the language of the chosen course; CV; Copy of applicant s degree certificate if already owned; University transcripts; Portfolio. SELECTION PROCEDURE The selection is based on the assessment of CV, motivation letter and portfolio. Enrolments are limited. An interview designed to assess the skills acquired during previous studies or professional experience, if any, individual aptitudes and motivation to the participation of the candidate is required. An English language test could be scheduled for those candidates who don t have a proper certificate. ENROLMENT PROCEDURE Once admitted, candidates receive enrolment form and school regulations to be signed and uploaded in the Admission Area, as well as payment receipt of enrolment fee. All these criteria need to be fulfilled to complete the enrolment process. FEES Total fees for a.y. 17/18 are ,00 divided as follows: 3.000,00 enrolment fee ,00 tuition fee Every year IED promotes competitions for student grants. For further information please visit ied.edu/financial-aid. ADMISSION CENTER IED Admission Advisors offer steady assistance to students asking for more information. They help you to find out more about IED and choose the best course, providing detailed information on courses organisation, contents, goals and future job prospects. ACCOMMODATION IED provides support to all students looking for accommodation through dedicated service providers. Most of the accommodation options available are easy reachable from IED schools. IED Admission Advisor may give further details. Moreover, a constantly updated list of accommodation options is available at ied.edu/accommodation-in-rome. OPEN DAYS Open Days are great opportunities to meet the coordinators, business partners and IED staff, find out more about the contents and professional opportunities of a Master s programme at IED and take a look at the school. INFO IED Roma Admission Center Via Alcamo Roma t

11 20 50 YEARS OF EXPERIENCE 11 LOCATIONS AROUND THE WORLD STUDENTS A YEAR 30% OF FOREIGN STUDENTS +100 NATIONALITIES 50 POST-DIPLOMA THREE-YEAR COURSES +150 MASTER AND SPECIALISATION COURSES 1900 PROFESSORS

FASHION WITH TEXTILES DESIGN BA (HONS) + FASHION BUSINESS BA (HONS) + FOUNDATION IN FASHION. Programmes are validated by:

FASHION WITH TEXTILES DESIGN BA (HONS) + FASHION BUSINESS BA (HONS) + FOUNDATION IN FASHION Programmes are validated by: WELCOME TO THE AMSTERDAM FASHION ACADEMY THE AMSTERDAM FASHION ACADEMY IS AN INTERNATIONAL