ATHLEISURE WEAR TREND REPORT
|
|
- Erin Perry
- 5 years ago
- Views:
Transcription
1 ATHLEISURE WEAR TREND REPORT Activewear Brazil, 2016 KCB203 Final Assessment Samuel Wood and Matthew Zago
2 See Want Shop, 2016 Introduction In a generation known for narcissism and self-absorption, conspicuous consumption plays a larger role in the fashion industry than one might assume. Living in a globally interconnected and industrialised society allows people to design an outward perception of themselves through what they consume (Page, 1992). Naturally, clothing that makes someone look fit, healthy, and fashionable is going to be consumed on a larger and larger scale by those who seek self-actualisation through fashion statements, leading to the global phenomenon of athleisure (Diss, 2015). This trend, often referred to as active-wear, will be explored throughout this report in pursuit of understanding current consumer desires, and how best to cater towards an exponentially growing market. It is the growing appearance of fitness apparel used to bridge the gap between streetwear and athletic goods, and has already had such a pervasive impact on the fashion industry that brand name giants like Nike have created entirely new product lines for this market, and companies like Lululemon hinge on the continued success and propagation of this trend (Khomami, 2016). One only has to take a short walk through the city of Brisbane, or step inside a gym for a few moments to see the saturation of this apparel style with those in their 20 s and 30 s. There are several reasons that athleisure apparel has become such a viable production choice for fashion retailers; social media provides a platform to publicly idealise oneself and propagate the trend, it provides consumers with the convenience and comfort they desire without sacrificing style, and most importantly it sells a lifestyle. Manchic, 2015
3 Demographics Confirmed by our primary and secondary research, the seamless integration of this trend in the fashion hierarchy is due to the perceived lifestyle benefits that consumers get. Companies like Nike, Under Armour, and Lululemon are selling motivation, inspiration, and a combination of functionality and fashion statements. They appeal to pathos by using simple and memorable phrases that imply lifestyle improvements with only the addition of their brand to a wardrobe, such as the Just Do It legacy that Nike created, Sound Mind, Sound Body from Asics, or Find Your Strong from Saucony. By utilising qualitative research methods to gather information in real world applications, four main consumer demographics have been discovered. These are the fitness fanatics, yoga elite, bandwagoners, and fitspo, named for their different reasons for purchase and intended use of athleisure apparel. Fitness Fanatics A fitness fanatic is an individual with a strenuous workout routine or someone with employment that requires freedom of movement and athleticism, such as professional athletes or dancers. They frequently exercise in athleisure clothing, but are rarely seen wearing it outside of a gym or place of employment. They prefer apparel that provides complimentary functions, such as sweat-wicking, form-fitting, breathability, with unrestricted movement. Casually Tailored, 2016 ACTIVE, 2016 Yoga Elite The Yoga Elite are the by-product of a unique marketing strategy attributable to Lululemon. By sponsoring local yoga classes with Lululemon apparel, a sense of heightened social status and connection to their peers is achieved. They feel a necessity to belong to the same peer group, giving the yoga elite a sense of social superiority with namebrand apparel in stylish designs. They are very publicly recognizable, wearing yoga-pants, brightly coloured singlets, and the latest iteration of running shoes. Very likely to wear athleisure clothing outside of a gym and when not practicing yoga to maintain appearances. Van Vuuren Bros, 2015 The Bandwagoners This is the group of individuals who strive to be seen as fashionable and trendy. Unlikely to use the apparel as intended, they exercise rarely while remaining very vocal about their clothing. This is the most common group to be seen in public. Similar to the yoga elite, this individual feels a desire to belong with a peer group- in this case, the brand community constructed around athleisure wear. They post frequently in social media to express their connection to the trend, but will quickly move to a new trending item, clothing or other. The Fitspo Similar to a bandwagoner, their consumption of athleisure wear is due to their desire to promote a fit and health image of themselves. Highly unlikely to actually exercise, they rely on social media to construct their ideal image via inspirational fitness quotes, photographs of healthy meals, and pictures of themselves wearing athleisure apparel. Their name is a portmanteau of fitness and inspiration, and is in itself a trending tag on Twitter and Instagram- two main social media platforms that this group uses.
4 Discussion Through the manipulation of these market segments companies have been profiting off the consumerist culture that these varied groups have established. The groups prove that the market for this type of clothing isn t specifically limited to the sporting lifestyle and that the possibility of success is not only there for the athleisure market, but is currently being utilised by highly successful companies in order to draw in large amounts of consumer spending. It can be seen in the current market conditions for athleisure, that the trend in question is undergoing aggressive market competition between the companies vying for consumer recognition. So far pushing product advertisement towards the persuasion of our purchase intent through the inconspicuous use of our social identity. Fashion psychologist Dawnn Karen stated People want to be healthy. They want people to know they live a healthy lifestyle, exercise and take pride in themselves. You want people to know you live a healthy lifestyle. There's a Nike, 2016 psychological aspect of wanting people to know this about you and for you to know it about yourself. It makes you more attractive to others -- to friends, to family, to a mate. We want people that are fit or trying to become fit, (Weingus, 2014) a trait maliciously manipulated through the industry for increased consumption, and sales of already overpriced athleisure all calculated to receive the most interest and demand from their target audience; while immoral in a sense the existence of these companies, Lululemon, Nike, Under Armour, just goes to further prove the existence of the trend for this type of clothing. As previously stated by Dawnn Karen, people want to commit to their social identity. An example of such, being the sexualisation of athletic female advertisements, drawing on the perceptions the customer has of themselves and their gendered self in order to forcibly contrast the customer with the seminaked sports model wearing athleisure clothing. This occurring in the same way that all the social groups, fitness fanatics, yoga elite, bandwagoners, and fitspo identify themselves to their respective groups. With the Athleisure trend growing in momentum, both through our increased need to portray ourselves as healthy, fit and sexy individuals, lacking in our mental fortitude to wear anything that isn t as comfortable as a Fashion Desain, 2016 cloud, as well as through business recognition and exploitation of our psychological needs; the market for athleisure, while adolescent, is steadily becoming an aggressive consumerist hot bed for clothing companies to make bank on the current social trend in clothing. With sales of athletic apparel boosting the clothing industry, up 4.1% from on average, meanwhile, nonathletic apparel comparatively only gained 0.2% during the same time frame (Bain, 2016) many of the big players in the industry are feeling the impact from the cultural divergence shift. The effects of this is clear to see, with influential people such as the Kardashians, Taylor Swift and even the duchess of Cambridge picking athleisure over other products as a result of their own personal preference, not only are they an example of how culture has changed but they are also an integral part in spurring the athleisure trend further into the future. The trend will only gain momentum as more companies focused on this type of clothing reveal themselves from the wood works, all of them emphasising the consumerist culture we live in. I wouldn t be surprised if sometime soon we were to see nine in ten of every woman wearing yoga pants, I sight to behold I m sure, one all too feasible with today s consumer culture.
5 References Activewear Brazil. (2016, January 9). The 5 Golden Rules of Athleisure: Is It Really Acceptable to Wear Yoga Pants All Day Long? Retrieved from Activewear Brazil: Diss, S. (2015, October 1). Everything You Need To Know About The 'Athleisure' Trend. Retrieved from Fashion Beans: Fashion Desain. (2016, January 17). KARLIE KLOSS GETS A WORKOUT IN KURT GEIGER'S SPRING ADS. Retrieved from Fashion Desain: Fergus, K. (2016, September 6). Taking Your Activewear Out of the Gym. Retrieved from See Want Shop: Khomami, N. (2016, February 13). Growing trend for 'athleisure' fashion sees Lululemon's fortunes rise. Retrieved from The Guardian: Manchic. (2015, November 20). DON T SWEAT IT; THE ATHLEISURE TREND IS HERE TO STAY! Retrieved from I Am Manchic: Molique, C. (2016, March 12). Men's Spring / Summer Style Inspiration. Retrieved from Casually Tailored: Nike. (2016). Women's Lifestyle Tops & T-Shirts. Retrieved from Nike: Ring, S. (2016, August). 8 Yoga Poses to Target Tight Hip Flexors. Retrieved from Active: Van Vuuren Bros. (2015, September 24). Parody video pokes fun at women who wear activewear, without being active at all. Retrieved from News.com.au: Asher, J., Kourtney Kardashian Dons Sexy Workout Look from Caitlyn Jenner's H&M Athleisure Line. [Online] Available at: [Accessed 29 October 2016]. Bahou, O., Kate Middleton Loves Athleisure Too! See a Rare Photo of the Duchess in Leggings. [Online] Available at: [Accessed 29 October 2016]. Bain, M., The rise of athleisure is eating into the profits of regular clothes. [Online] Available at: [Accessed 29 October 2016]. Higgins, T., Distressed Denim: Levi s Tries to Adapt to the Yoga Pants Era. [Online] Available at: [Accessed 29 October 2016]. Weingus, L., Why Women Spend Hundreds On Athletic Clothes They Don't Actually Wear To Work Out. [Online] Available at: [Accessed 29 October 2016].
6
7
8
9
10
11
12
13 KCB203 Trend Report Interviews Basic Information Name: Ben Stormonth Age: 20 Gender: Male Occupation: Trade Apprentice Interview Questions 1: How active are you on a weekly basis? I m pretty active during weekdays, my job is a lot of constant lifting and movement, so it s kind of intensive. 2: Do you deliberately pursue fitness outside of your employment or day to day activities? Yeah I m active at the gym as well, maybe three or four times a week? 3: How do you view exercise? IE a hobby, recreational, lifestyle, for appearances? Just going to the gym is kind of a stress relief for me. I d say it s less about my appearance, more of a lifestyle choice. 4: Is your fitness related to your occupation? Absolutely. Going to gym helps me work better, it s pretty necessary to be fit when you re lifting and carrying stuff all day. 5: What apparel do you wear when exercising? Brands, styles, etc. No preference really, I just wear some old clothes. Shorts and a singlet. Always good shoes though. 6: Do you exercise better when wearing certain clothing? Yeah, I wouldn t go to the gym unless I had my gym gear on. Wearing loose clothing helps so I m not restricted, and I don t want to be sweating in clothes I d wear out. 7: Do you wear athleisure apparel when not exercising? Why/why not? Sometimes, depends on the weather and what I m doing. If I m out with mates at their place or something, then I don t mind just wearing footy shorts. 8: If yes to 7, how often do you wear athleisure clothing for day to day activities? After work I don t really care what I wear. It s only if I m going out that I don t want to wear old gym stuff. Maybe once or twice a week I d go to my mate s place wearing that stuff, but it really depends on the day and what I have clean. 10: Would you describe yourself as an active consumer of athleisure wear? As in, do you keep up with seasonal releases, new trends or styles? Not really. I don t really own athleisure wear, my exercise clothes are just old clothes that I don t mind sweating in. 11: What is most important to you in terms of style, comfort, and quality when choosing what you wear when exercising?
14 The style is important. Not for appearances, but I definitely prefer like shorts and singlets. Comfort is probably second, and I don t really care about how it looks or the quality of it. 12: What is most important to you in terms of style, comfort, and quality when choosing what you wear when you are not exercising? Probably still style. Around the house it s just whatever, but going out I definitely factor in how it all looks. 13: Do you prefer to wear high end brands or old clothing when exercising? I don t really own any high end gym gear. Best I wear is my shoes, but they re not just for gym anyway. I d prefer old clothes, but that s just because I don t have more expensive stuff. 14: Does how people see you when exercising matter? No, it s more about doing my own thing. As long as I don t look like a muppet then I m happy to go to gym wearing it. 15: Are you more likely to purchase athleisure apparel if you see others wearing it? I suppose. You see lots of people wearing leggings and stuff, but not many guys wearing athleisure. If it caught on and was a bit cheaper, probably.
15 Basic Information Name: Alex Stubbs Age: 20 Gender: Male Occupation: Football coach Interview Questions 1: How active are you on a weekly basis? Every day for sure. Five maybe six days a week at practice, coaching two games a week, and on top of that gym four times a week. 2: Do you deliberately pursue fitness outside of your employment or day to day activities? Yeah absolutely, love going to gym. 3: How do you view exercise? IE a hobby, recreational, lifestyle, for appearances? It s a lifestyle for me. It s just good for your body, helps me at work, and I can burn off some steam. 4: Is your fitness related to your occupation? Yeah. I m coaching three school soccer teams, so I ll be running drills with them, and I m on the field during their games. Before that, I was a personal trainer so it s been pretty huge for my employment to be fit and active. 5: What apparel do you wear when exercising? Brands, styles, etc. I ve got a lot of Nike clothes, mostly tanks and singlets. If I m powerlifting then I d throw vans on, and runners for pretty much anything else. 6: Do you exercise better when wearing certain clothing? Yeah definitely. Wouldn t wear a suit to the gym, would I? Nah but It s definitely easier to do cardio in looser clothing, and the shoes really matter for what I m doing that day. I always pack a change of clothes depending on what I m doing at work and gym that day. My bag reeks of shoes. 7: Do you wear athleisure apparel when not exercising? Why/why not? Yeah I don t mind going out in my gym gear if I m just coming from it. Obviously not if I m going out somewhere nice, but if I m just going to the shops or seeing friends then I don t really mind how people see me. 8: If yes to 7, how often do you wear athleisure clothing for day to day activities? All the time. Most days of the week I ll be outside wearing athleisure stuff. It s not really because I plan to, it s just that between work and personal life, most of what I wear is clothes I can have movement in. 10: Would you describe yourself as an active consumer of athleisure wear? As in, do you keep up with seasonal releases, new trends or styles? I guess. For shoes, sure. The latest Nikes are really good for gym and going out actually. It s like streetwear stuff that you can go to gym in. I don t really keep up to date with gym fashion, but if it helps you to perform better then I sometimes get it. 11: What is most important to you in terms of style, comfort, and quality when choosing what you
16 wear when exercising? Definitely comfort and quality. It s got to be clothes that fit the type of exercise, and if they re not comfortable then it s harder to get a good workout in. Since it s all my work and stuff I do like higher quality clothes. I know I ll get more use out of them rather than buying low quality clothes all the time. 12: What is most important to you in terms of style, comfort, and quality when choosing what you wear when you are not exercising? Style and quality. 13: Do you prefer to wear high end brands or old clothing when exercising? I m not the richest but I definitely saw a difference between wearing my old rugby shorts and lighter breathable clothes. They re probably not high end but I d definitely choose the better quality over cheaper. 14: Does how people see you when exercising matter? Not really. I cared when I first started but I m at the gym so much that I don t really mind. No one s really there to look at you either. 15: Are you more likely to purchase athleisure apparel if you see others wearing it? It s definitely getting traction. There s not much for guys, but some athleisure gear is really comfy. I wouldn t mind being seen in it if everyone was doing it.
17 Basic Information Name: Ayla Dacey Age: 24 Gender: Female Occupation: Barista Interview Questions 1: How active are you on a weekly basis? Daily. On my feet all day for work, and I go to gym a few times a week too. Probably only one rest day a week. 2: Do you deliberately pursue fitness outside of your employment or day to day activities? Yeah. Not really apart from gym though. Like I don t go hiking and stuff, it s just cardio and coffees. 3: How do you view exercise? IE a hobby, recreational, lifestyle, for appearances? If I m being honest it s more for recreation and to feel good about myself. I can go hard at gym after a bad day at work and feel better, and I can lose weight or tone and look better too. 4: Is your fitness related to your occupation? I guess. I don t really do a lot of heavy lifting there but there s bags of coffee to put away, and in a rush you re just flat off your feet. I don t really go to gym for work, it s just for me. 5: What apparel do you wear when exercising? Brands, styles, etc. I m not one of those gym girls who just take photos and don t work out. I ve got gloves for my deadlifts, and I usually have compression gear on underneath. Not yoga pants. 6: Do you exercise better when wearing certain clothing? Yeah it s mandatory to have that kind of stuff when you do the exercises I do. 7: Do you wear athleisure apparel when not exercising? Why/why not? To and from gym I wear that stuff, but I don t like going out in the city wearing it. It s just attention seeking wearing like yoga pants and pretending you re fit. 8: If yes to 7, how often do you wear athleisure clothing for day to day activities? It s actually really good to wear just at home. It s so comfortable but I wouldn t be caught dead outside with it. I d probably wear it a few days a week just around the house. 10: Would you describe yourself as an active consumer of athleisure wear? As in, do you keep up with seasonal releases, new trends or styles? Only with the new clothes. If it s just a new style I won t get it unless it looks really good. If it s a new type of clothing that I think will help at gym, then sure. 11: What is most important to you in terms of style, comfort, and quality when choosing what you wear when exercising? It s a tie. I m not sure, I don t want to look bad at gym but that s not why I wear athletic stuff. It s got to be comfortable as well. 12: What is most important to you in terms of style, comfort, and quality when choosing what you
18 wear when you are not exercising? Probably the style. 13: Do you prefer to wear high end brands or old clothing when exercising? I m a sucker for the more expensive clothes. They really do help you exercise better than cheap stuff. That said I wouldn t be buying it unless I had the money left over. 14: Does how people see you when exercising matter? Not really. I don t like to look pretty at gym, no makeup and I m not one of the girls who are afraid to sweat. My clothes aren t really about how other people see me, but it s also good that I don t have to be self-conscious wearing gym gear anymore. 15: Are you more likely to purchase athleisure apparel if you see others wearing it? That s pretty much why I have it. I wouldn t have known about it if it wasn t popular. All the girls wear it at gym- yoga pants, $300 Nikes- all that stuff. Once it s widespread though it kind of stops being a trend and I guess I don t want to be seen as a bandwagonner
Pintrest, Nike Athleisure Trend Report. Anna Baldwin and Lana Banjavcic
Pintrest, 2015 Nike Athleisure Trend Report Anna Baldwin and Lana Banjavcic Introduction Oyster Magazine, 2015 In a world where style and practicality collide, come fashionable sneakers made by brands
More informationAthleisure: Not just a passing fad.
2017 Athleisure: Not just a passing fad. ath lei sure 1.noun [ath-lee-zher, lezh-er] Casual, comfortable clothing designed for both exercise and everyday wear. Athleisure looks great whether you're working
More informationBrand positioning. Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang
Brand positioning Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang Beat your yesterday We run the world Witness the Greatness Competitive Landscape Multi-discipline: Nike, Under Armour Athleisure:
More informationGlossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life.
identity Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. RATIONALE Glossier built its lines based on input collected from cool girls around the world to
More informationMaybelline New York Social Media Case Study
Maybelline New York Social Media Case Study INTRODUCTION Maybelline New York is an American cosmetics company. It was established in 1915 and has been committed to making high-quality, affordable cosmetics
More information15hz Account Planner: Brian Ngo
15hz Account Planner: Brian Ngo Originally a men s poker themed/athletic brand Recently purchased by the founders of irise (a Christian based non-profit dedicated to helping troubled youth) with the intention
More informationBlank Label had its pre-launch in 2009, just after the crash. What was it like starting a business then?
Handmade, tailored clothing used to be reserved for royalty and the super-rich., the founder of Blank Label, has created a brand that seeks to make this kind of custom clothing more accessible. He launched
More informationKim K wears WHAT?! Buy Cheap, Look good and feel great. Extras! Which is better? More Extras! Kim k goes on a date with her ex!
Buy Cheap, Look good and feel great. Have you ever wanted to buy cheap clothes without looking cheap? We tell you how to achieve that very look and ideas on styling. Which is better? Want to know whether
More informationMy BASICS. Denim, Denim, Denim
My BASICS Denim, Denim, Denim That s right this section is a big one for me! I love denim from the bottom of my heart. Growing up in Southern California, it was pretty much a given that denim was the fabric
More informationThe 8 Types of Shoes a Black Man Needs. Shoes. Kicks. What are you wearing? What do you rock? Here s a secret:
The 8 Types of Shoes a Black Man Needs Shoes. Kicks. What are you wearing? What do you rock? Here s a secret: It s a cliché that ladies judge men off the shoes they wear. But it s still true. Most people
More informationGrey & Black Overcoats / Peacoats
Year-round, every year, you can't forget it. Because when the time comes... Whatever it may be, the seasons can sneak up quickly on you, so make sure you winter wardrobe is up to par. Your wardrobe & clothes
More information2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure,
1 TABLE OF CONTENTS 1. The US Apparel and Footwear Market Introduction 2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005-2010 3. The US Apparel and Footwear Per Capita
More informationFAST RETAILING a modern Japanese company and proud owner of the UNIQLO brand - inspires the world to dress casual.
a modern Japanese company and proud owner of the UNIQLO brand - inspires the world to dress casual. I am Tadashi Yanai, the Chairman and CEO of. I would like to share with you my thoughts on where I see
More informationGALLERY SHOES. International Tradeshow for Shoes & Accessories 27 th 29 th August 2017 in Düsseldorf
GALLERY SHOES International Tradeshow for Shoes & Accessories 27 th 29 th August 2017 in Düsseldorf A new start for the international shoe business in Düsseldorf: from Sunday to Tuesday, 27 th 29 th August
More informationINDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION
"A STUDY ON CUSTOMER PREFRENCES-AMONG BRANDED AND NON BRANDED JEWELLERY. Dr. Priyanka Gautam 1 Ms. Urmila Thakur 2 INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION Due to rapid progress in the retail
More information18 February. Consumer PR HAN GAO
EASTPAK UK SOCIAL MEDIA METRICS REPORT 18 February Consumer PR HAN GAO 1 INDEX Terms of reference page 3 Social Media activity page 5 What has been tracked and measured page 8 Results page 10 Conclusions
More information5 STEPS TO A WORKABLE WARDROBE
5 STEPS TO A WORKABLE WARDROBE Hi ALL!! This is LaTonya Knox and I am excited to bring to you 5 Steps to a Workable Wardrobe with some added bonuses!! I am a Style/Image Consultant and I am here to help
More informationCreative Brief Logic. Tiffany Clark J451 Winter 04
Creative Brief Logic Tiffany Clark J451 Winter 04 Competition: Adidas currently holds 15 percent of the world s market share for sporting goods, including shoes, apparel and equipment. Our main competitors
More informationDATA DAY BRITAIN 2017 CLEAN LIVING
DATA DAY BRITAIN 2017 CLEAN LIVING INTRODUCTION 1 EAT»» The difference between fads and trends»» Tracking the rise of superfoods»» Which supermarkets are attracting health-conscious consumers 2 MOVE»»
More informationThe Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of
Victoria Malkin Junior, Class of 20 I 0 HOD 2720: Advanced Organizational Theory Fall 2008 The Denim Industry When shopping for jeans, individuals have different preferences and needs. Regardless of style
More informationSkin Deep. Roundtable
Roundtable Skin Deep Words Isabel Webb Photos Jenna Foxton Makeup James Duprey Learning to love the skin you re in is a common bump on the road to coming-of-age. For many of us, our skin is our home: it
More informationFashion B: Standard 13. Wardrobe Planning
Fashion B: Standard 13 Wardrobe Planning Objectives Students will understand how to choose clothes that are appropriate for them and the basics of planning a wardrobe. Objective 1: Explain why the image
More informationEDITORIAL. With the start of fall/winter season its back to planning and assorting and planning for all operations heads.
a EDITORIAL Feasting is synonyms with ramdan, a priority to many, Hayaa located in the heart of frazer town the hub for all culinary delicacies, was the center of activities. Also since the jump in walk-ins
More information2017 MINI media kit.
2017 MINI media kit @theminimagazine @minimagazine /theminimag /minimagnow www.mini-magazine.com What Is Mini? Mini Magazine is a digital lifestyle publication for the modern parent. We skip the generic
More informationCase Study Example: Footloose
Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
More informationHow Influential Are Music Videos on Beauty & Style? 3 Key Insights For Beauty and Apparel Brands
How Influential Are Music Videos on Beauty & Style? 3 Key Insights For Beauty and Apparel Brands INTRO Music videos are visually striking and endlessly creative. It s no surprise that for many fans, music
More informationFashion Design: Strand 5. Personal Fashion Characteristics
Fashion Design: Strand 5 Personal Fashion Characteristics Standards Students will evaluate personal fashion characteristics. Standard 1: Aspects of personal appearance Standard 2: Identify and analyze
More informationWHITEWALL Barry McGee V2.indd 2 11/10/13 5:21 PM
WHITEWALL 93 12 Barry McGee V2.indd 2 11/10/13 5:21 PM When we met with Barry McGee in New York, on an unseasonably hot fall day, he seemed relieved to have his recent retrospective at the ICA behind him.
More informationCapsule Wardrobe Guide
Capsule Wardrobe Guide Your guide to a simplified, more effective wardrobe Hello friend, Your world is about to change. It s going to take a little work but together we re going to simplify your daily
More informationGuide To: Swishing. Why swish?
Swishing is a fun and easy way to clear out your wardrobe and get a brand new one, for little to no cost what so ever! Textiles make up around 3% of the average household bin in the UK, by reusing our
More informationfeel great, look great, play well
feel great, look great, play well Game Clothing brings function, fashion & form to the uniform industry Nationwide for Uniform Co-ordinators, Sporting Organisations, Clubs, Associations, Private & Public
More informationPROMOTING HEALTHY AND RESPONSIBLE SEXUALITY LEARNING AND EVALUATION SITUATIONS IN MATH. Consumption. Tools ELEMENTARY.
PROMOTING HEALTHY AND RESPONSIBLE SEXUALITY LEARNING AND EVALUATION SITUATIONS IN MATH Consumption Tools ELEMENTARY Cycle 2, Year 4 Coordination of the Mosaïk project Nadia Campanelli, Ministère de la
More informationAPPLICATION FOR 2016 ATLANTA BAR ASSOCIATION SUMMER LAW INTERNSHIP PROGRAM (
APPLICATION FOR 2016 ATLANTA BAR ASSOCIATION SUMMER LAW INTERNSHIP PROGRAM (www.abaslip.blogspot.com) Please attach recent photograph here. (Failure to attach will result in your application not being
More informationMen's adidas Accessories Women's adidas Women's adidas Shoes
The following copy appears on finishline.com as SEO footer copy for brand pages. I was given a set of keywords to implement into unique and engaging copy and instructed to write between 150-200 words for
More informationHi! I m Diane. I m a startup founder with deep experience in personalization and e-commerce whose formal training is in user research.
Hi! I m Diane. I m a startup founder with deep experience in personalization and e-commerce whose formal training is in user research. I want to work on foundational research and early stage product development.
More informationCopyright 2016 by Jennifer Thoden All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever
Copyright 2016 by Jennifer Thoden All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except
More informationTHE IDEA OF NECESSITY: SHOPPING TRENDS AMONG COLLEGE STUDENTS. Halie Olszowy;
THE IDEA OF NECESSITY: SHOPPING TRENDS AMONG COLLEGE STUDENTS Halie Olszowy; hrh5@unh.edu Research Focus Research on college student shopping habits, perceptions of appearance, and views of necessity Shopping
More informationGlobal Sports Apparel Market with Focus on Intimate Sportswear Market ( ) October 2016
Global Sports Apparel Market with Focus on Intimate Sportswear Market (2016-2020) October 2016 Global Sports Apparel Market Scope of the Report The report titled Global Sports Apparel Market with Focus
More informationThe promise of the perfect skin
Maria Ramirez Professor Jodi Simmons English 100B May 8, 2015! The promise of the perfect skin One of the many common Ads in our society today seem to be about how we can make our physical appearance better.
More informationImage Revolution Portfolio
Image Revolution Portfolio Background Nancy Dearinger is a thoughtful, articulate, 53-year-old mother. She owns Chicago Wellness Center and practices chiropractic medicine. Nancy came to The Image Studios
More informationHeadshot & Comp (Zed) Card Frequently Asked Questions
1. What s a session with you like? 2. How should I prepare for the shoot? 3. What should I bring to the shoot? 4. What clothes should I wear/bring? 5. What happens after the shoot? 6. Why do you like to
More informationPodcast 77 - What Australians Wear
Podcast 77 - What Australians Wear by Rob McCormack - Saturday, June 04, 2016 http://slowenglish.info/?p=2061 Learn English while learning about daily life in Australia, with Rob McCormack Podcast Number
More information6 That s. a great shirt! VOCABULARY BUILDING. Describing Clothing UNIT COLORS PATTERNS MATERIALS PARTNER CONVERSATION TARGET WORDS CONNECT
6 That s a great shirt! VOCABULARY BUILDING TARGET WORDS Listen. Point to the pictures. Describing Clothing 6- red orange yellow COLORS green blue brown gray white black PATTERNS solid striped checked
More informationHerbal Essences Strategic Message Planner. By Sara Prendergast
Herbal Essences Strategic Message Planner By Sara Prendergast Table of Contents 1. Product Summary.3 2. Target Audience. 4 3. Product Benefits.5 4. Current Brand Image 5 5. Ideal Brand Image......6 6.
More informationThe Litter Villain. Grade Level: K-2
The Litter Villain Grade Level: K-2 Lesson Overview Objectives: Students will be able to Define waste Recognize that humans produce waste and that it tends to pile up Demonstrate how waste can be separated
More informationQ1 How old is the baby/toddler/child you are currently feeding? If tandem feeding, please select multiple options.
Q1 How old is the baby/toddler/child you are currently feeding? If tandem feeding, please select multiple options. Answered: 995 Skipped: 5 Under 6 months 6-12 months 1-2 years 2-4 years 4 years+ Under
More informationACAI AUTUMN/WINTER 17
ACAI AUTUMN/WINTER 17 AC026 - ACAI BERRY CROP TOP AC022 - ACAI BERRY LEGGING ABOUT ACAI ACAI is a unique blend of luxury street fashion and performance sportswear, designed specifically for women. Developed
More informationAt the Gym, Selfie-Ready Makeup
BoF Professional Is Here Upgrade for unlimited access to articles, exclusive analysis and invitations to networking events. Select Your Package! INTELLIGENCE At the Gym, Selfie-Ready Makeup BY HELENA PIKE
More informationHeat Camera Comparing Versions 1, 2 and 4. Joshua Gutwill. April 2004
Heat Camera Comparing Versions 1, 2 and 4 Joshua Gutwill April 2004 Keywords: 1 Heat Camera Comparing Versions 1, 2 and 4 Formative Evaluation
More informationTABLE OF CONTENTS. Introduction...3. Step 1: Uniform Laws Step 2: Image...4. Step 3: Branding...5. Step 4: Identity...
TABLE OF CONTENTS Introduction...3 Step 1: Uniform Laws...3 Step 2: Image...4 Step 3: Branding...5 Step 4: Identity...5 Step 5: Fabric and Function...6 Step 6: Decoration...7 Step 7: Value...7 Step 8:
More informationMexico and the Global Apparel Industry
Mexico and the Global Apparel Industry Trends and Challenges May 2018 COTTON INCORPORATED S CONSUMER & RETAIL INSIGHTS 300,000+ INTERVIEWS CONDUCTED 1,500,000+ GARMENTS AUDITED 625,000+ REVIEWS ANALYZED
More informationCoach, Inc. Marketing Plan and Executive Summary
Coach, Inc. Marketing Plan and Executive Summary Sebastian Goetz Fashion Marketing Parsons The New School for Design December 9, 2015 2 Executive Summary Coach, Inc. is a modern American-based leather
More informationFirst line shoes first
First line shoes Finish Line NASDAQ: FINL is an American retail chain that sells athletic shoes and related. References[edit]. Jump up ^ Finish Line Reports First Quarter Fiscal Year 2012 Results; Jump
More informationStrategic Message Planner: Kendra Scott Jewelry
1) Advertising Goal Strategic Message Planner: Kendra Scott Jewelry Bayli Greer To develop and deliver an effective campaign that introduces the brand itself, by gaining customers that not only wear the
More informationBlogger Overview. Emma Corrie Hill
MANAGEMENT Blogger Overview. Emma Corrie Hill Emma is one of our most glamorous influencers. With a background in styling, Emma used her fashion knowledge to create her beauty and fashion, travel and lifestyle
More informationGlobal Fast Fashion Market with Focus on The United States: Size, Trends & Forecast ( ) June 2016
Global Fast Fashion Market with Focus on The United States: Size, Trends & Forecast (2016-2020) June 2016 Global Fast Fashion Market with Focus on The United States Report Scope of the Report The report
More informationlove what you wear the workbook ALEXANDRA SUZANNE GREENAWALT Mastering Your Style in Multiple Homes
love Mastering Your Style in Multiple Homes what you wear the workbook ALEXANDRA SUZANNE GREENAWALT DEFINE YOUR STYLE INTENTIONS The exercise that I like to share with my clients for this part of the process
More informationGirl Scout Daisy Activities to Earn the Making Choices Badge
FEDERAL RESERVE BANK OF ST. LOUIS ECONOMIC EDUCATION Girl Scout Daisy Activities to Earn the Making Choices Badge Activity Description Determining the difference between wants and needs is simple, right?
More informationTESTIMONY OF STEVE MAIMAN CO-OWNER, STONY APPAREL LOS ANGELES, CALIFORNIA IN OPPOSITION TO H.R U.S
TESTIMONY OF STEVE MAIMAN CO-OWNER, STONY APPAREL LOS ANGELES, CALIFORNIA IN OPPOSITION TO H.R. 2033 U.S. HOUSE OF REPRESENTATIVES COMMITTEE ON THE JUDICIARY, SUBCOMMITTEE ON COURTS, THE INTERNET, AND
More informationThis report examines insights for the fashion. retailing industry in Australia. By compiling top. searches from , we are able to better
This report examines insights for the fashion retailing industry in Australia. By compiling top searches from 2015-2016, we are able to better understand the consumer behavior during discovery and inspiration.
More informationAt Sean Kelly Gallery, an installation shot of the video Ausencia, 2015, by Diana Fonseca Quiñones Photo: Jason Wyche, courtesy Sean Kelly Gallery
In Conversation: Sean Kelly and Lauren Kelly, Cuban Art News, February 9, 2016. At Sean Kelly Gallery, an installation shot of the video Ausencia, 2015, by Diana Fonseca Quiñones Photo: Jason Wyche, courtesy
More informationPIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES
2017 PIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES E S T. 1 9 2 1 PIEDMONT ATHLETICS BRAND IDENTITY The Piedmont High School athletic branding package provides the Athletic Department with consistent visuals
More informationGod s Dress Code 7 / 6 / 14 1 Timothy 2:9-10
Introduction God s Dress Code 7 / 6 / 14 1 Timothy 2:9-10 Today I m going to preach about an issue that s daily for us all. In a New York Times article titled The Ethics of Dress, its author writes: Next
More informationHipKraft.com Custom Shop FAQ a guide written by Laura, our Custom Shop Manager.
HipKraft.com Custom Shop FAQ a guide written by Laura, our Custom Shop Manager. You ve got questions. I ve got the who, what, where, why and when. If I m missing anything you are dying to know, please
More informationRetail / Wholesale Merchandise Collaboration Social Media Influencing Trademark Licensing
Retail / Wholesale Merchandise Collaboration Social Media Influencing Trademark Licensing 1 HOW IT ALL STARTED. Founder Neil Wong created and curated the Instagram account [@ThankYouToronto] with the most
More informationLUXURY MILLENNIAL SHOPPERS. Trends & Insights to Reach Luxury Millennial Consumers
LUXURY MILLENNIAL SHOPPERS Trends & Insights to Reach Luxury Millennial Consumers As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both
More informationFrom Boring Basics to Style Statement 2016 Created by Lisa McLatchie, Personal Stylist All rights reserved. No part of this guide may be shared, used or reproduced in any manner whatsoever without written
More informationGlobal Athletic Footwear Market: Industry Analysis & Outlook ( )
Industry Research by Koncept Analytics Global Athletic Footwear Market: Industry Analysis & Outlook ----------------------------------------- (2018-2022) November 2018 1 Executive Summary Athletic footwear
More informationSt. Pauly Clothing Drop Off Shed
St. Pauly Clothing Drop Off Shed St. Pauly currently has 268 sheds with community groups in Upsate NY. No one has ever asked to remove one. Hello, My name is Zach, and I have worked to expand St. Pauly
More informationAn introduction to our most important customer the S.M.A.R.T. girl!!
getting to know the S.M.A.R.T. girl An introduction to our most important customer the S.M.A.R.T. girl The S.M.A.R.T. girl is our filter for all decisions, so it is very important that every associate
More informationHAIR CARE REAL CARE FOR STRESSED HAIR....make each one count
WIN A GREAT PRIZE! Details inside. HAIR CARE REAL CARE FOR STRESSED HAIR HAIR DAMAGE IS CAUSED EVERYDAY! Damage has a number of causes, some of which we may not even realise. Hair damage occurs in the
More information3D printer and 3D printing news compostable footwear
www.3ders.org 3D printer and 3D printing news Home Price Compare Videos 3D Printers 3D Printing Technology 3D Printing Materials Applications Interviews Stats Best 3D printing Campaigns on In die Go Go
More informationIntroduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis.
Table of Contents Introduction 2 10 12 13 14 Mission of Statement... 3 Organizational Resources & Opportunities.. 4 Analysis of the Environment... 5 SWOT Analysis. 6 Organizational and Marketing Objectives.
More informationCase study example Footloose
Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
More informationDrinking Patterns Questionnaire
Drinking Patterns Questionnaire We have found that each person has a unique or different pattern of drinking alcohol. People drink more at certain times of the day, in particular moods, with certain people,
More informationCopyright 2016 Abi Faniran All rights reserved. ISBN: 1535358823 ISBN-13: 978-1535358828 By The Same Author Grow Your Hair Healthy & Long with Natural Oils: Choose the Right Oils for Your Problem & Learn
More informationClothing: Fashion, Fabrics, & Construction Chapter 1-Influences on Clothing, Chapter 2-Cultures and Customs, & Chapter 4- Clothing and
Clothing: Fashion, Fabrics, & Construction Chapter 1-Influences on Clothing, Chapter 2-Cultures and Customs, & Chapter 4- Clothing and Self-Expression Explain why someone would choose to wear each of the
More information2013 NIKE, INC. d INVESTOR MEETING
INVESTOR MEETING 2013 NIKE, INC. d The following material represents prepared remarks for NIKE, Inc. s Investor Day product room presentations. These prepared remarks do not reflect questions asked by
More informationnotable celebrities, Zara customers truly hold high opinions of the brand. Overall, Zara seeks to satisfy its consumers by way of providing top- of- t
Zara: Advertising Strategy Evaluation and Development Currently one of the largest retailers in the world, Zara is a fast- fashion retailer that provides moderately priced, yet exceedingly chic and luxurious
More informationHello from Alice Asquith, Founder & Creative Director
Hello from Alice Asquith, Founder & Creative Director I started designing Asquith collections for yoga, Pilates and living in back in 2002. As a healthy lifestyle lover I ve been excited to watch the meteoric
More informationHow to. Dress For Success
How to. Dress For Success Today we will cover Image and Appearance How I see myself? How others see me? Presence in Business Branding Dress Code Essentials Wardrob e Basics First Impressions and Stereotypes
More informationFOR THE TRENDSETTING CHILD. magazine. welcome kit
FOR THE TRENDSETTING CHILD magazine welcome kit HELLO, WE RE BABIEKINS! // FASHION, DECOR AND DESIGN FOR THE TRENDSETTING PARENT AND CHILD Since the Southern California birth of Babiekins in 2010, the
More informationTHE EMPTY SHOP. Jay Chiat Awards 2014
THE EMPTY SHOP Jay Chiat Awards 2014 WELCOME TO THE EMPTY SHOP This case is filled with paradigm shifts, subversions and contradictions. The first of them is the challenge itself: a winter clothes donation
More informationFashion Care Guide by Alex Perry
Fashion Care Guide by Alex Perry Your favourites look newer for longer electroluxlife.com.au/fashioncare Alex Perry and Electrolux For the past 0 years, Alex Perry has built a fashion empire that has earned
More informationSTUDENT ESSAYS ANALYSIS
Fashion Essay By Caitlin Barbieri 2ND PLACE ANALYSIS Characters: Kevin Almond: Currently Kevin works at the University of Huddersfield as the Head of the Department for Fashion and Textiles. Kaitlin A.
More informationUnderstand wellness, disease prevention, and recognition of symptoms. ESSENTIAL STANDARD - 7. PCH.1
Understand wellness, disease prevention, and recognition of symptoms. ESSENTIAL STANDARD - 7. PCH.1 7.PCH.1.2 Explain environmental, psychological, and social factors affecting excessive sun exposure CLARIFYING
More informationJOIN ONE OF SYDNEY S FASTEST GROWING SUPERFOOD CAFÉ GROUPS
JOIN ONE OF SYDNEY S FASTEST GROWING SUPERFOOD CAFÉ GROUPS OUR PHILOSOPHY At Bare Naked Bowls we believe in Eating Well and Doing Good. Our Mission is to make healthy living effortless and simple. Bare
More informationFASHION PR. Veronica Maccan-S
FASHION PR 1 Veronica Maccan-S00801544 CONTENT PAGE PAG.3: INTRODUCTION PAG.4: BRAND DNA PAG.5: UNIQLO SWOT ANALYSIS PAG.6: PEN PORTRAIT OF UNIQLO TARGET CUSTOMER PAG.7: STRATEGY-GENDERFLUID COLLECTION
More informationWith our special orders you can bring LIVE! lifestyle and quality to your gym, running club, and others.
S P E C I A L O R D E R S 1 With our special orders you can bring LIVE! lifestyle and quality to your gym, running club, and others. 2 LAYOUT OPTIONS LIVE! make available three logo application models
More informationHow to make your garment supply chain ethical
How to make your garment supply chain ethical Introduction: Progress on the ethical agenda Ethical supply chains and business success are not mutually exclusive. Of course, campaigners have been promoting
More information2/12/18. Historical Influences-1960s. Fashion History. The Peace Movement. Civil Rights Movement. Fashion in the 1960s. Fashion in the 1960s
Historical Influences-1960s Fashion History 1960s to Now Civil Rights Movement Vietnam Conflict and American Involvement (1961-1975) British Invasion-not military but rather an invasion of music, fashion,
More informationP I E C E X P E A C E
P I E C E X P E A C E Unisex, Street Style, Athleisure Locally in Kent Business Plan Prepared January 2018 Contact Information PIECE X PEACE customerservice@piecexpeace.com 330-888-2222 www.piecexpeace.com
More informationBoutique Clothing Lines. at
Boutique Clothing Lines at www.yogaclub.us TEEKI is an active wear line MADE FROM RECYCLED PLASTIC and sustainable materials all PRODUCED within the STATES using SOLAR POWERED facilities! Teeki's passion
More informationCHRISTIAN BIBLE CHURCH ACADEMY DRESS CODE
2017-2018 CHRISTIAN BIBLE CHURCH ACADEMY DRESS CODE [Form 03] The school dress code has been adopted as a barrier against deterioration from the immodest and fad-oriented styles of our society. Careless
More informationm a k e t h e c l o t h e s y o u l o v e t o w e a r
m a k e t h e c l o t h e s y o u l o v e t o w e a r T h o u g h t f u l S e w i n g o r P r a c t i c a l T i p s f o r P l a n n i n g y o u r H o m e - S e w n C o l l e c t i o n c Wendy Ward 2015
More informationCraft Photography * 101 E Michigan Ave * Marshall
It s that time Your little girl is a senior. You knew this day would come, but are you ever really ready for it? You are going to miss the noisy outbursts, tripping over the shoes in the door way, the
More informationMEDIA ANALYSIS ESSAY #2 Chevalier 1
MEDIA ANALYSIS ESSAY #2 Chevalier 1 Coco Mademoiselle An Analysis of Chanel Advertising in Cosmopolitan Magazine Introduction to Journalism and Mass Communications Professor Christopher Wells April 14,
More informationNative American Artist-in-Residence Program
Native American Artist-in-Residence Program Grant End Interviews: Artist Perspectives Introduction As the Minnesota Historical Society s (MNHS) Native American Artist-in-Residence (NAAIR) program ends
More informationA Guide on the Ins and Outs of Bedding
A Guide on the Ins and Outs of Bedding Index 7 Myths of Bedding.............................................. 2 Thread-Count: Why everything you've heard is a lie!................ 4 Percale vs Sateen................................................
More informationDressing for the Outdoors Parents Information Pack
Dressing for the Outdoors Parents Information Pack Project Title.... Setting Title For our project to work effectively and gain as much benefit as possible from it, it is essential that the right clothing
More information