2017 MINI media kit.
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1 2017 MINI /theminimag /minimagnow
2 What Is Mini? Mini Magazine is a digital lifestyle publication for the modern parent. We skip the generic details found in most parenting publications and turn up the volume with children s ensembles from Bonpoint and Jacadi chic nursery decor from Stokke, DwellStudio, and Oeuf designer and celebrity interviews with cool parents like Kourtney Kardashian, Mario Lopez, Jessica Alba, and Tamera Mowry. Mini has more of what you love with a pint-sized focus. Because small is chic. Mini recognized a void and filled it. It s exactly what modern parents want in a chic, style-centered digital layout it s your favorite shelter magazine meets Vogue for the juice-box crowd. Kate Kirby, Mini Magazine Founder + Editor in Chief Who Is Mini? Mini Magazine s targeted audience and readers are interested in great style at all price points. As a result, the publication includes pieces running the fashion gamut from Stella McCartney and Burberry to Target and H&M. Although Mini Magazine s target market is primarily parents of children aged 0-10, the majority of readers are women aged and account for roughly 95% of readership.
3 OUR AUDIENCE 91% 50% 31% 71% FEMALE AGE AGE US READERS 100K 34K 9.8K 5.7K AVERAGE PAGE VIEWS PER MONTH INSTAGRAM FOLLOWERS TWITTER FOLLOWERS FACEBOOK FOLLOWERS TOP COUNTRIES US UK CA AUS FR
4 who READS mini? Mini Magazine s target market is primarily parents of children aged 0-10, with the majority of readers being women aged Mini is also an exclusively digital publication, allowing it to be read by parents the world over. HOW MANY READ MINI? Mini Magazine has grown exponentially since its launch in April of 2011 and continues to see significant growth month to month. For instance, during the month of an issue launch, our content-rich publications have been known to bring traffic increases of up to 169% to our website! *please inquire for average monthly page views and unique viewers
5 november-february march-may june-august august-october Holiday Issue Spring Issue Summer Issue Fall Issue Celebrity Gift Picks Holiday Gift Guide Holiday Traditions Holiday Recipes Fashion: Winter Trends Fashion: Outerwear Kids Interior Design Fashion: Splash Gear Spring Break Ideas Mini Black Book: Top Travel Locale Awards Rainy Day Solutions Summer Vacation Tips Warm Weather Trends Fashion: Swimwear Fashion: Sunny Weather Ensembles Back to School Tips Fall Fashion Trends Fashion: School Days Fashion: Outerwear Products: Backpacks and Lunchboxes Mommy Chic: Mommy Must-Haves On Our Radar New Book Releases Seasonal Trends What s New in Tech Mini Cal: Upcoming Events in every issue Editor s List Celebrity Feature: What s in the Bag? Insider Scoop On the Scene: New Products Up Close How-To Features Kid-Friendly Decor and Inspiration Celebrity Cover Story All calendar dates are subject to change
6 advertising rates digital issues advertising rates website full page ad includes editorial placement $ 800 rectangle, 300x250 ad includes social and blog posts $ 350/mo half page ad $ 550 title banner now available $550/MO TWO PAGE SPREAD $ 1000 inside front cover $ 900 sponsored blog post $ 300 sponsored INSTAGRAM post $ 200 advertising PACKAGES custom please inquire for more advertising package rates including custom-sized issue ads, custom-sized website ads, additional sponsored social media posts, monthly social media packages and more
7 FEATURED ON: Contact: Kaitlyn Kirby
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