CORPORATE IDENTITY GUIDE
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1 CORPORATE IDENTITY GUIDE
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3 INDEX Company Trademark & Official Title Examples of Misusage of the Company Trademark AE Arma-Elektropanç Branch Offices and Subsidiaries Font Family for Corporate Materials Official Logo of AE Arma-Elektropanç Ratio & Dimension of the Logo Colours of the Logo Using the Logo Logos of Branch Offices and Usage Logos of Subsidiaries and Usage Examples of Misusage of the Company Logo Examples for Letterhead Papers Further Information
4 1 Company Trademark & Official Title In October 2001 Arma Mühendislik Sanayi ve Ticaret A.Ş. and Elektropanç Elektrik Sanayi ve Ticaret Ltd. companies, joined their capabilities and resources to establish AE Arma-Elektropanç Elektromekanik Sanayi Mühendislik Taahhüt ve Ticaret A.Ş.. The registered trademark is"ae Arma-Elektropanç". The correct usage of the company trademark is listed below. Any other usage is totally unacceptable and incorrect. 1. As abbreviation "AE", 2. In general "AE Arma-Elektropanç" or "AE ARMA-ELEKTROPANÇ", 3. For public enterprises "AE Arma-Elektropanç Elektromekanik Sanayi Mühendislik Taahhüt ve Ticaret A.Ş.". 1 1 Examples of Misusage of the Company Trademark The below listed usage of the company trademark is totally unacceptable and incorrect : Arma (Another company) Elektropanç (Another company) AE Arma (-Elektropanç is missing) AE Elektropanç (Arma- is missing) Arma-Elektropanç (AE is missing) AE-Arma-Elektropanç ("-" misusage of the hyphenation mark) AE-Arma Elektropanç ("-" misusage of the hyphenation mark) AE Arma Elektropanç ("-" hyphenation mark is not used between Arma and Elektropanç) AE Arma-Elektronik (Use of other words instead of Elektropanç) AE Arma-Elektropanç A.Ş. (incorrect) EA Arma-Elektropanç (incorrect) etc AE Corporate Identity Guide CIG Rev
5 AE Arma-Elektropanç Branch Offices and Subsidiaries 2 AE Arma-Elektropanç is a Turkish company and its headquarters is located in Istanbul. Additionally, it has 4 different branches, located in TRNC, Azerbaijan, Abu Dhabi and in Moscow. İstanbul Headquarters : Fulya Mah. Vefa Deresi Sok. No: 11 Şişli 34394, İstanbul / TURKEY Tel: Fax: Nicosia / TRNC Branch Office : Şehit Osman Yusuf Sokak No.1 Yenişehir, Nicosia / TRNC Tel: / Fax: / Baku / Azerbaijan Branch Office : Uzeyir Hajibeyov Street 46/50, Baku / AZERBAIJAN Tel: Fax: Abu Dhabi / UAE Branch Office : Al Otaiba Tower, Flat No: 1201 Electra Street, P.O.Box: , Abu Dhabi / UAE Tel: Fax: Moscow / Russian Federation Branch Office: BC "Grand Setun Plaza" , Gorbunova Street Bld. 2/204, Office B-408, , Moscow / RUSSIAN FEDERATION Tel: Fax: AE Arma-Elektropanç has 4 subsidiaries : Russian Federation : OOO AE ARMA-ELEKTROPANC ELEKTROMEKANIK Contact : BC "Grand Setun Plaza" , Gorbunova Street Bld. 2/204, Office B-408, , Moscow / RUSSIAN FEDERATION Tel: Fax: Dubai : ARMA ELEKTROPANC ELECTROMECHANICAL CO. L.L.C. Contact : Bayan Business Center Office No: th Floor Plot No: Dubai Investment Park First P.O. Box: 74428, Dubai / UAE Tel: Fax: Lebanon : AE ARMA-ELEKTROPANC ELECTROMECHANICAL CONTRACTING LEBANON S.A.R.L. Contact : Blue Building, 5th Floor, Abdelaziz Street, Hamra, Beirut / LEBANON Tel: Fax: United Kingdom : AE ARMA-ELEKTROPANC BUILDING SERVICES LIMITED Contact : 52 Grosvenor Gardens, 6 th Floor London, SW1W 0AU - UNITED KINGDOM Tel: +44 (0) CIG Rev AE Corporate Identity Guide 02
6 3 Font Family for Corporate Materials The font family used for logo, advertisement, web site and in other visual works of AE is FF DIN Pro. Examples : FF DIN Pro Light This is an example text. FF DIN Pro Regular This is an example text. FF DIN Pro Medium This is an example text. FF DIN Pro Bold This is an example text. FF DIN Pro Black This is an example text. 03 AE Corporate Identity Guide CIG Rev
7 Official Logo of AE Arma-Elektropanç 4 The registered logo of AE is seen below. CIG Rev AE Corporate Identity Guide 04
8 4 1 Ratio & Dimension of the Logo An important visual element of AE Arma-Elektropanç corporate identity, logo is based upon some standards and measures. Basic way of using AE Arma-Elektropanç amblem and logotype is to use them one under the other. The distance between AE Arma-Elektropanç amblem and logotype is shown below. Proportions except the below mentioned cannot be used. Space between AE Arma-Elektropanç letters and words are shown below, logotype and web site should definitely not extend beyond the logo. Below proportions should be taken into consideration for the web site used optionally under AE Arma-Elektropanç amblem and logotype. 05 AE Corporate Identity Guide CIG Rev
9 Notes : The dimensions of the logo are given at the left side. However, it is possible to change dimensions with linear coefficients according to the area of usage, provided that the ratios of width and length do not change. The outer border lines form an equilateral triangle. Lines form 30, 60 and 120 degree angles with the base. The e in the middle is formed with the circles in the centre of the equilateral triangle that are tangent to the 60 and 120 degree lines. To make the extension of "e", we use arcs that fit in the length that is obtained with a vertical line that is formed with coefficient of 6,4 from the centre of the equilateral triangle and that begin from the points in the bottom part of the extension of "e" and end at the tip of the extension. The width of the white spaces for filling has been determined with the coefficient of 1,25. CIG Rev AE Corporate Identity Guide 06
10 4 2 Colours of the Logo The principle use of the logo in colour is navy and red (please refer to Logo A). Apart from that, it could be used in black colour only for black/white printings and in cases such as obituary notices (please refer to Logo B). The principal colours of the logo is indicated below in accordance with the double colour systems. Colour values should not be changed and any other colours should not be used. PANTONE 288 C C: 100 M: 67 Y: 0 K: 23 R: 0 G: 30 B: 110 PANTONE 186 C C: 0 M: 100 Y:100 K: 0 R: 0 G: 30 B: 110 PANTONE Black C C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 (A) (B) 07 AE Corporate Identity Guide CIG Rev
11 Using the Logo 4 3 Use of logo of AE is shown below. The logo on the left (please refer to Logo A and B) is used on white and light colour shade bases and the logo on the right (please refer to Logo C and D) is used on dark coloured and on coloured bases. The same method is applicable for branch and group logos. Logo usage in any other forms is incorrect. (A) (B) (C) (D) CIG Rev AE Corporate Identity Guide 08
12 4 4 Logos of Branch Offices and Usage Nichosia / TRNC branch logo use: Baku / Azerbaijan branch logo use: 09 AE Corporate Identity Guide CIG Rev
13 Abu Dhabi / UAE branch logo use: Algiers / Algeria branch logo use: CIG Rev AE Corporate Identity Guide 10
14 Moscow / Russian Federation branch logo use: 11 AE Corporate Identity Guide CIG Rev
15 Logos of Subsidiaries and Usage 4 5 OOO AE Arma-Elektropanc Elektromekanik subsidiary logo use: Arma Elektropanc Electromechanical CO. L.L.C. subsidiary logo use: CIG Rev AE Corporate Identity Guide 12
16 AE Arma-Elektropanc Electromechanical Contracting Lebanon S.A.R.L subsidiary logo use: AE Arma-Elektropanc Building Services Limited subsidiary logo use: 13 AE Corporate Identity Guide CIG Rev
17 Examples of Misusage of the Company Logo 4 6 The emblem should not be used on its own, the correct form of using is emblem + logo type: The emblem and the logo should be in equal widths and any other inscription should be included near to it: CIG Rev AE Corporate Identity Guide 14
18 The logo should not be stretched any horizontal or vertical way: Old logos: 15 AE Corporate Identity Guide CIG Rev
19 Examples for Letterhead Papers 5 Letterhead papers is available for each branch offices and local company of AE. The example of letterhead stationery, which is for headquarters use, is as shown on the left. Its mathematical expansion is shown on the right. It will be possible to create letterhead stationeries for every branch and company in compliance with this expansion. The mathematical expansion has been calculated by considering A4 paper dimensions. CIG Rev AE Corporate Identity Guide 16
20 6 Further Information Please contact below Corporate Communications responsibles for further information : 17 AE Corporate Identity Guide CIG Rev
21 AE ARMA-ELEKTROPANÇ ELECTROMECHANICAL INDUSTRY ENGINEERING CONTRACTING AND TRADE INC. Fulya Mah. Vefa Deresi Sok. No: 11, Şişli - İstanbul / TURKEY Tel: Fax: info@arma-elektropanc.com.tr
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