THE WORLD FASHION GALLERIA

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Estella Williams
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1 THE WORLD FASHION GALLERIA PROTOTYPE Globally Managed- Licensing Network

2 From Dream to Reality We believe in the transformational Power of Fashion. Galleria Our Galleria works closely with World Fashion City (the patented and copyrighted JR Development Model ) in coordination with World Fashion Brands & Merchandising and World Fashion Production Company Group.

3 From Development on Fashion Global Fashion Initiative

4 World Fashion Galleria 's contemporary, fresh fashionoriented development style encourages customers and visitors to take advantage of the local experiences.

Vienna Kiev Los Angeles Zurich Osaka Doha Boston Dubai Geneva Beijing Copenhagen Madrid

5 New York London Paris Washington, D.C. Tokyo Singapore Berlin Milano Seoul Hong Kong Amsterdam Frankfurt Sydney Istanbul Vienna Kiev Los Angeles Zurich Osaka Doha Boston Dubai Geneva Beijing Copenhagen Madrid San Francisco Vancouver Shanghai Brussels Toronto A visit to World Fashion Galleria should be transformative. The World Fashion City

The prestigious World Fashion Galleria is planned to open

Merchandising, to mark the opening of the iconic World

With spectacular, panoramic views of city, customers are

6 The prestigious World Fashion Galleria is planned to open soon, under the auspices of World Fashion Brands & Merchandising, to mark the opening of the iconic World Fashion City. With spectacular, panoramic views of city, customers are invited to shop, entertain, dine and lounge in any of our distinctive spaces. These areas are exotically themed and richly decorated with either contemporary or classic décor to create the perfect ambience for all occasions.

Design of Word Fashion Galleria A place to go at any time in life and

and then grow and evolve with the category of the product in fashion.

array of products in fashion from housewares and jewelry to apparel

7 Design of Word Fashion Galleria A place to go at any time in life and find something special; People go as a young shopper and find trends and then grow and evolve with the category of the product in fashion. Word Fashion Gallerias are the multi-tasker of retailing, offering an array of products in fashion from housewares and jewelry to apparel and beauty within a spacious environment. image courtesy narchitects

8 THE DISTINCTIVE FEATURES a refinement of brand presentations, new layouts, store amenities, and architectural styles Without the need to use perimeter walls only for merchandise displays, retailers are uncovering or adding windows, allowing natural light to flood their interiors and bring views of the outside in. It makes the visitors feel like they part of the community when they can look out onto the street. People like being in an environment with natural light and it creates an enjoyable experience that encourages customers to stay longer in World Fashion Galleria.

Smarter places to shop Adopting technology to

kiosk, a concierge-like cosmetic service, to order

then collected by a sales associate for an easy and

To bring them more in line with World Fashion

many mini-shops laid out along pathways that lead

9 Smarter places to shop Adopting technology to improve customer service, shoppers interact with a kiosk, a concierge-like cosmetic service, to order beauty products from a host of brands, which are then collected by a sales associate for an easy and efficient checkout experience. To bring them more in line with World Fashion branding strategy, Word Fashion Galleria may hold many mini-shops laid out along pathways that lead to a town square, which will host events and gatherings, such as fashion shows, for customers.

10 THE WORLD FASHION RUNWAY The World Fashion Runway serves not only as the venue for fashion events on regular base but also as a dining area, offering the very best in local cuisine. Times may change, but time-honored traditions are never forgotten..

Word Fashion Galleria is to dedicate square footage to the

Word Fashion Galleria houses fewer hard shops and more soft shops.

11 Word Fashion Galleria is to dedicate square footage to the in-store experience and not simply product. Word Fashion Galleria houses fewer hard shops and more soft shops. The strategy is taking a more flexible approach in expressing a brand s presence, whether it s a few featured fixtures at the aisle to create an icon shop or a feature wall sitting within the World Fashion Galleria s framework. 20 The key is that it gives each facility an opportunity to remerchandise easily when strategies change or new resources are introduced.

12 THE WORLD FASHION CHANNEL The shopping experience wins the day. This featured space is not only rich with vibrant colors and an exotic atmosphere, but it is laced with sensual design details and décor.

13 Word Fashion Gallerias pay special attention to common areas, using unique materials, furniture or decorative screens to set the scene..

THE WORLD FASHION AMBASSADOR Food is making a

Today, consumers can expect to find a range of

restaurants to coffee stations in fashion.

14 THE WORLD FASHION AMBASSADOR Food is making a comeback. Today, consumers can expect to find a range of offerings from sit-down dining and pub-style restaurants to coffee stations in fashion. Word Fashion Galleria will house a coffee, champagne and chocolate bar, as well as restaurants that cater to both customers and the late crowd with sidewalk entrances for when the store is closed.

15 THE World Fashion Brands Customers come to World Fashion Galleria because of the brands it offers. World Fashion Collection highlights its brand collections in a series of soft and hard shops throughout its Word Fashion Gallerias. Global Fashion Brands Another growing point of distinction for Word Fashion Gallerias are their brand offerings, whether housed in hard or soft shops throughout the store environment. Designer partnerships and brand collections in Word Fashion Galleria are great for grabbing shoppers attention. They generate buzz and get customers in the store, yielding a halo effect for private labels and other assortments.

16 THE ROOM The branded shoe salon will carry a distinct World Fashion feel, including blond wood, hand-applied plaster and textured lacquers, with carpets and seating selected by World Fashion Brands & Merchandising. Influenced by the essence of Couture style, the Couture Galleria Room provides an ideal setting to engage with other guests or customers for Fashion.

customer service and a variety of entertainment

17 Word Fashion Gallerias emphasize the need to cater to customers through merchandise selection, customer service and a variety of entertainment options, such as food in fashion and fashion events. 36

18 THE WORLD FASHION REGENCY Inspired by the "spirit of Regent, The World Fashion Galleria features those brands highlight the Regent s beauty and dignity.

19 This featured space is ideal for Top World Fashion Shops for World Fashion Collection. 40

MANAGED-LICENSE FEE SCHEDULE When paying the WFO Facility Brands Package for World Fashion Galleria as a umbrella license, the licensee is to enjoy any additional and various kinds of WF Brands

More important, WFO and World Fashion Brands & Merchandising Group (WFBM Group) are to fully cooperate with the licensee of World Fashion Galleria to develop a World Fashion City, the WFO s flagship

In further protection of the licensee of World Fashion Galleria, the licensee of World Fashion Galleria is also privileged to hold the vested rights of such brands within the coming World Fashion

20 MANAGED-LICENSE FEE SCHEDULE When paying the WFO Facility Brands Package for World Fashion Galleria as a umbrella license, the licensee is to enjoy any additional and various kinds of WF Brands within its economic boundary described as World Fashion Café, World Fashion Restaurant, World Fashion Collection, World Fashion Shop and etc. More important, WFO and World Fashion Brands & Merchandising Group (WFBM Group) are to fully cooperate with the licensee of World Fashion Galleria to develop a World Fashion City, the WFO s flagship project, in the boundary of respective city/region. In further protection of the licensee of World Fashion Galleria, the licensee of World Fashion Galleria is also privileged to hold the vested rights of such brands within the coming World Fashion City facility even when developed not under the licensee s initiative. For over years, World Fashion Galleria has been producing a variety of services under the brand names, including but not limited to World Fashion Galleria, World Fashion Collection, World Fashion Shop and many others in coordination with World Fashion Organization. Each of these brands has become identifiable with the World Fashion Galleria's traditions and personalities. In order to defend our goodwill and marketplace identification as well as to protect the intellectual property that is our trademarks, service marks, logos and business models, WFO Trademark, Service, Logo and Business Model Usage Guide defines the use of these brands. Galleria The World Fashion Galleria, a globally licensed network, provides a vast array of exclusive benefits and privileges that enhance and develop business and social networking opportunities. World Fashion Galleria offers personal, corporate and overseas customerships, each with its own set of select privileges. Please contact us to discuss the kind of customership that works for you. Contact: The World Fashion Galleria World Fashion City (City, Country) These rules must be followed by all licenses at all In the global teamwork spirit of WFO, the Preferred Stock may be given at no cost to the licensees of World Fashion Galleria at the proportion of the number and cost of their licenses for even closer cooperation among partners and solid protection for their investment, as specified in Instruction on World Fashion Brands & Merchandising. levels of the World Fashion Galleria system. This includes all local, city, state, regional and national promoters. Any promoter that does not strictly follow these rules may have their licenses terminated by the World Fashion Galleria and World Fashion Organization. Tel.: Fax.: galleria@wfbrand.com Website: club.wfoi.org

THE WORLD FASHION COUTURE CLUB

THE WORLD FASHION COUTURE CLUB PROTOTYPE Globally Managed- Licensing Network From Dream to Reality We believe in the transformational Power of Fashion. Our Couture works closely with World Fashion City