Practice Builders: Laboratory Services:

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1 VOL. XXX NO. 03 MARCH 2015 Practice Management and Purchasing Services for ndependent Eye Care Professionals Blocknotes How to Maximize Your rade Show Experience W ith Vision Expo East just a couple of weeks away, it s a good time to think about how to maximize your time and energy at a major trade show. When walking around a trade Michael Block show floor m always amazed at how many of our members are spending time chatting with their local sales reps. While it s always fun to meet someone we know and like at a different venue, try to keep those encounters brief as there is so much to see and learn about that does not visit your office regularly. he first thing to do would be to look at equipment. t s a perfect opportunity to get a firsthand demonstration and explanation of the latest and greatest that can help make your practice more modern and efficient. As a bonus, most equipment companies have show specials which will enable you to not only select what you need but also save money at the same time. t s also a good idea to visit with several laboratories. here are a great many lab deals available to Block members of which you may not be aware. While many of us tend to be very set in our ways when it comes to making changes in this area, try to be open minded. You may be surprised not only by various products about which you may not have been aware but also great pricing deals and specials which can improve your bottom line. Block Business Group has many practice building partners with a presence at Vision Expo East. Many of these services can help you improve sales, market your practice, and help drive your top line and bottom line. (See side bar). Make sure to visit the CareCredit booth as we at Block believe this is one of the great tools for improving your dispensary sales for both managed care and private pay patients. Make sure to save some time to browse the aisles to look for frame vendors not currently part of your dispensary. t s a good idea to bring in new product periodically to excite your patients and motivate your staff. Finally, check with your current vendors to see if they have any special events off the show floor that you would be eligible to attend. his is an excellent way to spend time with your sales reps without taking away from your valuable and limited exhibitor experience. BBG BBG Bottom Line Block Business Group's Affiliated Practice Builders and Labs Exhibiting at Vision Expo East Practice Builders: Laboratory Services: Block Business Group members save 25% on standard provider processing fees. Vision Expo booth# Our exclusive partnership with Briot & Visionix will get you the lowest pricing available on their fleet of top of the line edging, refracting and diagnostic equipment. Vision Expo booth# LP7145. his product is a personalized App designed for all smartphones that is specific to your practice. Block members get this App for a special low set-up and hosting price. Vision Expo booth# Fashion Optical Displays is the leading designer, manufacturer and installer of optical displays in the industry today. Block members receive a 10% discount off all standard products, free full-office planning (an average of $200 - $500 in savings) and free interior design coordination ($575 in savings). Vision Expo booth# Local Eye Site s recruitment service is the leading job board for the optical industry. Every job on Local Eye Site is automatically posted or promoted across their entire network of eye care specific websites. Also called the Power Network, there s no better place to find qualified ECPs. Block members get a special low price for a 30 day slot. Vision Expo booth# Carl Zeiss Vision's Welcome Program provides a 50% discount to Block members for each new Zeiss account for the first six months of purchasing. Zeiss accounts must be established in February, March or April 2015 to receive this special offer. n addition, existing accounts that average less than $1,000 in sales per month for the previous quarter are also eligible for this 50% discount. At the conculsion of the Welcome Program, the everyday discount for Block members is 33% on discountable products and services regardless of monthly volume. Vision Expo booth# LP7502. Block members that bill $7,000+ per month with Luzerne receive a 1% statement credit in the same month. Everyday discount for Block members is 20% on discountable product regardless of volume. Vision Expo booth# MS6754. hrough March 31, 2015, new or reactivated accounts that bill $1,000 per month will receive a 50% discount for 90 days. Everyday discounts for Block members: purchase $1,000-$3,999 per month to receive a 22% discount on non-hoya brands and 30% on Hoyabrand progressives and coatings. Purchase $4,000+ per month and receive a 25% discount on non-hoya brands, and 35% on Hoya brand progressives and coatings. Vision Expo booth# LP7103. Purchase $48,000 annually (managed care sales included in shipto totals) from any Essilor Base Lab and receive a 5% rebate only on bill-to purchases. Annual volume must be 5% higher than prior year for rebate. Everyday discount for Block members: receive a 30% discount off the current year Essilor National Price List for all Essilor Base Labs. Vision Expo booth# LP7235. Block members receive an everyday discount of 7% off laboratory services, Column 4 pricing on stock ophthalmic lenses, and highly competitive pricing on soft contact lenses. Vision Expo booth# LP7263.

2 2 Elite Vendor News Luxottica Presents the Vogue Adriana Lima Campaign V ogue Eyewear launches its new Spring - Summer 2015 communication campaign featuring for the first time Brazilian model Adriana Lima. he campaign speaks to the young, curious and fashion forward female. Adriana is captured in six images wearing the latest on-trend Vogue Eyewear. Featured left to right are models VO2971S, VO2937 and VO2896S. Visit luxottica.com or call Charmant Releases Esprit Eyewear for Spring/ Summer 2015 E xpressive looks capture spring / summer's hottest color directions with glimmering accents and bursts of color. his global brand fuses elements of its sunny Californian heritage with East Coast elegance and chic catwalk accents to create attractive looks that are on-trend and classic. E17467 and E17468 are featured. Visit charmant.com or call Altair Releases Genesis Spring 2015 Optical Collection his contemporary collection for men and women focuses on clean lines and modern horn and crystal patterns with tasteful detailing. Seven versatile designs highlight individual tastes in a variety of styles. Featured are left G4022, G4023, G4024, and right G5022, G5023, G5024 and G5025. Call or visit altaireyewear.com Spy Optic ntroduces the Heidi F eminine model Heidi is fashioned from handmade acetate and features a classic upsweep, spring hinges, and unique acetate and stainless steel temples. his model is available in three colors, and will be showcased at Vision Expo East. Visit or call ClearVision ntroduces Aspire Eyewear for Men and Women ncorporating the latest in technology, advanced materials and fashion, Aspire Eyewear is a colorfully captivating, aspirational collection. Frames are almost 50% lighter than a regular plastic frame, 22% lighter than a typical titanium frame, and almost 50% thinner than typical acetate frames. Each model features three colors. A proprietary adjustable nose pad system and screwless hinges are featured. Shown are models Unique and Stylish. Call or visit cvoptical.com ProDesign Adds Fourth Dimension Collection Models his collection features a unique new way of handling acetate material. For less material consumption, cut outs are used from front production, chopping them into pieces and mixing them all together again, then reusing for temples. Fronts have rivets as a retro reference, in calm sanded solid colors complementing multicolor temples. Call or visit prodesigndenmark.com Fatheadz Delivers Oversized Frames Morel Adds Six Models With the Öga råd Concept his release features the flexhinge system adapted to no longer play a role in the frame's front. Flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple via the endpiece. hree semi-rimless stainless steel models, two full-rimmed titaniums and one full-rimmed acetate are available. Featured are 7303, 7522 and Call or visit morel-france.com. F atheadz is the original oversized cost effective solution to price sensitive buyers, featuring a full line of metal and plastic oversized frames with eye sizes up to 65mm. With endless styling, this line is perfect for your larger headed customers. Call or visit fatheadzeyewear. com.

3 3 Elite Vendor News Modo is Now Participating in the Elite Vendor Program Marcolin Adds Styles to COVERGRL 'Designed to Fit' Collection Safilo ntroduces Bobbi Brown Eyewear for Spring / Summer 2015 his collection continues to embrace the Bobbi Brown unique approach to eyewear with classic and fashionable styles designed to allow women to find their perfect pair of glasses based on personal style, face shape and desired color. he collection consists of seven optical frames and five sunglasses. Featured are Angelina, Gretta, Marylin, Lily, Scarlett and Violet. Call or visit safilo.com. WestGroupe Adds Evatik and Fysh Styles W estgroupe introduces new Evatik style E-9106 (left) and Fysh style F-3532 (right). WestGroupe customers call U.S. Western states customers call Classique Eyewear Visit evatik.com and kliik.com. Elite Vendor 2015 Elite Vendor Program: Purchase $5,000 - $9,999 for a 3% rebate, or $10,000+ for a 5% rebate. Return rate cannot exceed 20%. MODO NEWS Modo has obtained ntellectual Property protection on its Paper hin collection from the Office for Harmonization in the nternational Market. he certification covers Modo's eyewear frames and sunglasses utilizing beta titanium frames combined with R90 eyewear rings and a double-block closing system. Each frame weighs only 6.8 grams, using beta-titanium 153 at 0.6 of thickness and features extreme flexibility. R90 eye wire rings are 2.1 mm thick elastic polyamide. Call or visit modo.com. his four style sub-collection is designed to provide a more comfortable fit for customers with unique facial features and size requirements, appealing to women of all ages and ethnicities by offering specialized size options, including larger eye sizes and increased temples lengths, while delivering trendy and colorful designs. Featured are CG0439, CG0440, CG0441 and CG0442. Call or visit marcolin.com. Ogi Eyewear ntroduces nnotec Sun Rem Eyewear Releases Spring / Summer Converse Jack Purcell Styles his collection features bold, colorful styles with lightweight durability and adjustable temple tips. Additional features include double laminated R-90 with uniquely hand painted demi patterns,.5 mm thin Wagner stainless steel, flash mirrored lenses with 100% UV protection, adjustable built up nose pads and universal fit adjustable nose pads. hree styles (Denton, Fenwick and Willow) are available. Call or visit ogiframes.com. his fresh collection for trendsetting, style-savvy men and women is inspired by where street and stage meet and is the perfect hybrid of style and rebellion. Each frame features vibrant color blends, complementary shapes and the brand's signature 'smile' logo on temple tips. Featured are models P015 and Y007. Call or visit remeyewear.com. Aspex Eyewear Adds BMW Styles S tainless steel semi-rimless Mens' model B6013 features stainless steel and acetate temples in colors satin brown/demi-amber, satin dark grey/ black and satin dark navy/marbled blue. Mens' acetate B6014 features spring hinges in colors demi-amber, dark grey & light green, and black. Ladies' stainless steel sunglass B6514 comes in marbled dark brown, violet and black. Unisex R90 model B6517 features metal temples and comes in demi amber/light gold and black/dark grey. Visit aspexeyewear. com or call Marchon Adds Diane von Furstenberg Models nspired by the DVF wrap dress, iconic design elements and the translations of signature prints, this new collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane's signature touch. Featured are DVF592S Faith, DVF596S Leah, DVF600S Courtney, DVF107S, DVF5061, DVF5062 and DVF5064. Call or visit marchon.com.

4 4 Elite Vendor News ntroducing a New Kick-Off for adidas eyewear C oming out of the dark and forged from the most aggressive images that normally stay in a designer's personal collection. Evil Eye Evo will create brand heat and consumer desire. Made for the most extreme sporting applications and packed with technology evolved from over thirteen years of experience creating the best performance sunwear out there. Full of personality, razor sharp vision and a precise fit. For information on adidas eyewear and Silhouette visit silhouette.com or adidas.com/eyewear/ content/ or call Visit Lafont at Vision Eastern States Announces Exces Eyewear Sun Collection Expo Booth# G5523 ix plastic styles combine easy to RX, feminine shapes designed to fit cleanly and comfortably L afont will showcase their latest eyewear styles at Vison Expo East booth# G5523. Visit lafont.com or call S Supplier Announcements Opticote ntroduces the Miami Collection of Lenses his collection offers 12 sizzling ocean, sun and spring break-inspired colors. Morado, Limon, La Noche and Caliente are just a few of the high-definition hues available. Excellent UV protection in full sun, and indoor use in after-hours settings. his collection is fashionable and functional. Visit opticote.com, call Michael x 103, or rxsales@opticote.com. R&R Eyewear Launches Vinyl Factory Eyewear V intage inspiration mixes with Pop-Art to create a unique collection with Vintage spirit with modern, but oldstyle designs. Each frame is named after a famous musical artist, is handmade including laser engraving and metal coloring and plating. Sunglasses feature polarized lenses with AR coating. Call or visit rreyewear.com. D M Modern Optical Adds Eleven BG Men's Eyewear Styles esigned to maximize comfort and style, sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Call or visit modernoptical.com. Clariti ntroduces New Styles onalisa M8818 has fine lines with beautifully rich yet subtle glitz detail, in raven black, beautiful tortoise and tortoise with royal purple. Konishi Flex KF8461 features sleek temples with a smooth fit. he flex titanium materials contour while the semi-rim design fits comfortably throughout the day. n dark navy or gunmetal. Visit claritieyewear.com or call ura Debuts ANflex Luxury "Select" Sub-Collection he new men's ophthalmic styles feature a soldered flat metal bridge on wire frame fronts or soldered flat metal bridge on a sheet metal frame front construction, allowing for more contemporary styling, increased stability and robust construction, and continued super flexibility and stress resistance. he latest designs use premium aluminum and titanium on the temples to reduce weight. Featured are styles , 20674, , and Call or visit tura.com. with the quality and functionality for daily use. he collection's panache comes from striking colors in a variety of marble, striated, crystallized, laminate, or two-toned blends. Combinations include such shades as Golden Leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. n addition, Eastern States announces that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. Featured are Sami, Maxi and Katt. Call or visit eseyewear.com. Discover the Future of Diagnostics Booth LP 7145 All nclusive, Fully Automatic One ouch Complete Diagnostic Screening in 90 seconds... Product Video: For More nformation: special pricing for block business group members Join us for a special Give-a-way during Vision Expo East for More information Visit Booth LP 7145 Special Pricing for Block Business Group Members Live Demonstrations Booth LP 7145 Vision Expo East *With demonstration of any Briot edging system while supplies last

5 2015 Essilor of America, nc. All Rights Reserved. Unless indicated otherwise, all trademarks are the property of Essilor nternational and/or its subsidiaries. 5 Supplier Announcements FGX Launches Gargoyles Optical Collection he collection includes 16 new styles in a variety of color ways in titanium, pressed carbon fiber and R90, and is broken into five stories - echnology, Contemporary Metals, Classic Metals, contemporary Acetates and Sport. Gargoyles products are worn by top athletes and outdoorsmen who seek optical performance with regard to clarity, comfort and durability. Visit fgxi.com or call Smilen ntroduces Red Carpet Collection he name Red Carpet has always been synonymous with high fashion and celebrity status. With innovative new designs and provocative colors this collection lives up to its name. he five models featured epitomize the sophisticated look of this series (RC66, RC67, RC68, RC69, RC71). Call or visit smileneyewear.com. Best mage Optical Adds Dolabany Models D olabany Eyewear recreates original vintage design that captures the true retro trend, and includes enhanced original designs and incorporates the finest talian zyl in a wide spectrum of colors. Featured is talian zyl model Arnold. Call or visit bestimageoptical.com. Zyloware Adds New Stetson Model S tetson XL 20 is a semi-rimless metal frame with a double bar bridge. his masculine frame features zyl temple tips, spring hinges, and accommodates progressive lenses. Available in gold and brown. Call or visit zyloware.com. Bushnell Launches Bollé Kids Sport Protective Collection hrough March 31st buy 12 and get 3 free, receive a 10% discount and a display. Reorders receive a 10% discount. Call or visit bolle.com. LANDNG FEBRUARY 3! Contact your Essilor sales consultant today for more information. NRODUCNG HE NEW RANGE OF VARLUX LENSES NEW Varilux Comfort W2+ lenses offer sharper vision even in low light NEW Varilux Physio W3+ lenses provide sharper vision and smoother transitions from distance to near Varilux S Series lenses have it all, virtually eliminating the off-balance feeling to provide unprecedented stability in motion L'Amy ntroduces Nicole Miller Styles for Spring 2015 hree ophthalmic and three sun styles are sophisticated and fun with an attitude. Featured are models ompkins, a club master style reflecting a modern take on a vintage shape, and Amsterdam, featuring a modern contrasting colored temple design touched by feminine glamour. Visit lamyamerica.com or call Match Eyewear Releases New Models H igh fashion with a twist, Adrienne Vittadini Studio AV92S is an oversized cateye with braided metal temple decor. Refined shapes, unexpected colors and textures, and subtle, distinctive accents put a fresh twist on vintage charm in Danny Gokey classic wayfarer shape model DG35. Affordably priced Helium Eyewear is designed and made in taly for edgy, fashion trend-setting women and men Model HE4260 is featured. Call MACH or visit matcheyewear.com. Wiley X Adds New Lens and Frame Colors N ew frame and lens colors for Climate Control, Active Series, Street Series and Changeable Series sunglass families. ncluded are several first-ever polarized lens colors delivering superior visual performance for high-glare environments, including Polarized Crimson Mirror (grey tint), Polarized Venice Gold Mirror (Amber tint), Polarized Yellow and Polarized Amber, both ideal for increasing contrast in low light or hazy conditions. Call or visit wileyx.com. Use Your Voice to Connect With New Patients...his new digital service has one goal: getting new patients into your practice. Don't expect consumers to read through multiple websites and then magically select your office. As practitioners, we assume their vision is clear enough to comfortably read every word. Now you can differentiate your office by telling consumers with your own enthusiastic voice whey they should choose your office for their eyecare and eyewear needs. t starts by having us draft a great script written for each office highlighting your services and products. We'll edit and refine your script based on your feedback. t's the equivalent of the 21st century audio commercial that lets you tell consumers in seconds why they should call your office for an appointment. he recording session is coached and recorded from the privacy of your home or office using the nternet and a new Plantronics digital USB headset that is included. he audio recording is professionally edited producing a second broadcast quality mp3 file that you can embed on your office's website. he service is easy and affordable and every Block BG member receives a 10% discount. You can have several messages each year sharing new services and products. You could have a message in the spring to highlight the latest sunglasses and another message in the fall about back to school eye exams. Share your enthusiasm and confidence. Visit com to view a brief video explaining the process. Fill out a contact form. We'll review your website and call you with recommendations. t's that easy and you get a 10% discount.

6 6 Elite Vendor All eyes deserve clariti. High Oxygen ransmissibility High Water Content Now you can prescribe all of your patients with healthy, comfortable, affordable silicone hydrogel 1 day lenses which will make all eyes very happy indeed. o learn more, contact your CooperVision representative today or visit CooperVision.com/practitioner. clariti 1 day now available for practices everywhere. he world s first and only family of silicone hydrogel daily disposable contact lenses designed for every patient type sphere, toric and multifocal. Low Modulus UV Protection Contact Lens Corner Affordable Upgrade Eyes of Faith Offers "Peace of Mind Pair" E very Veggieales frame purchase now ships with an identical back-up pair, offering parents an affordable second pair. he Veggieales Collection includes frames that fit children and tweeners, made from high-quality materials like custompatterned acetates and titanium memory metal. Call or visit eofoptical.com. Revolution Adds Styles with Carbon Fiber emples W ith the strength of metal, these almost weightless styles offer rubber tipped temples for a comfortable grip. Carbon fiber is a perfect fusion of technology and design. Featuring patented bottom mounted clip-ons and built in magnet embodiment. Model RCF206 is featured. Visit revolutioneyewear.com or call A&A Optical Adds wo Alexander Collection Styles A lexander Collection offers fine handcrafted details, such as Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles, designed to complement women of all face shapes. Featured are Aimee and Vivian. Call or visit aaopticalco.com. Costa Del Mar ntroduces the Manta B uilt for active women with performance features including great wrap-fitting coverage, hypoallergenic no-slip nose pads and interior lining. Manta is constructed of nearly indestructible co-injected molded nylon and sturdy hinges, and can be customized in the full array of patented color enhancing polarized 580 lenses. Call or visit costadelmar.com. V Miyagi Eyewear ntroduces New Models isit Miyagi Eyewear at VEE booth# 4113 to view their largest collection to date including a variety of acetates and metals for men and women. Also introducing a new processing technique that transforms any Mazzucchelli material into high-density acetate for a thinner and lighter design. Call or visit optical-exchange.com. BBG Lab Notes Carl Zeiss Vision Offers New ONEZESS Program nterested in purchasing Meditec Equipment for your practice? Are you worried about the monthly payment? Visit zeiss.com or speak with your Carl Zeiss sales rep to find out how the New ONEZESS Program can help! P.O.G ntroduces DES Lens Coating for Digital Eye Strain n today's fast-paced world electronic devices are everywhere. Due to the pixelated images created by smart phones and other devices, eyes work harder to filter and focus images and characters, resulting in headache, neck ache and dry eyes, known as Digital Eye Strain. DES lens coating automatically acts as a guard against the extra light and sharpens images, allowing eye muscles to relax. Call or visit poglabs. com. BBG Welcomes Robertson Optical Elite ROL is a technologically integrated, independent Vendor ophthalmic lab network with internal state-of-the-art Digital Freeform lens capabilities, premium AR coating centers, ME specialty finishing capabilities, and glass lens processing. ROL's exclusive premium Digital Freeform Cozé Collection includes Cozé ADL and Cozé Wrap, Cozé, and Vista offering Shamir, Carl Zeiss customized lenses, Carl Zeiss / AO Sola lenses, Kodak and Seiko. Premium AR coatings include ROL's exclusive premium Royal AR Collection with backside UV. ROL is an approved VSP, VCP and VBA network. hree locations service the entire US: Loganville GA ( ), Columbia SC ( ), and Greenville SC ( ). You can also visit robertsonoptical.com. i-see Optical Lab Extends Exciting Offer i -see Optical Lab offers you extraordinary savings on the best in quality and value. i-see 5 Progressive Lenses offer your patients a smooth, easy design. Starting at just $21.95, BBG members receive 1 free pair with every 5 pairs that they buy (in any material). i-see Optical is also offering BBG members $10 off per pair of Varilux Digital Lenses voted as the most prescribed Progressive Lens. Open an account with i-see Optical and bill through BBG. After two months of ordering (no minimum required) receive a $50 American Express Gift Card. Visit iseelabs.com or call