HUGO BOSS 3D. October 12, 2018, Anne Knoth

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1 HUGO BOSS 3D October 12, 2018, Anne Knoth

2 Page 2 HUGO BOSS 3D HOW VIRTUALIZATION CHANGED THE WAY WE WORK

3 Page 3 In the future, virtual product development will be the basis of our creative and technical development processes. In this way we establish a more concrete dialogue in the development of our products, gain efficiency and increase our quality.

4 Page 4 Establish 3D as a common language to create first ideas virtually, replace physical prototypes in the development process and use as an internal & external communication and collaboration tool.

5 Page 5 3D Style Development

6 Page 6 THE FORM PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes

7 Page 7 THE FORM PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes Onboarding: Jewelry, Trousers

8 Page 8 THE FORM PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes Onboarding: Jewelry, Trousers DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers Onboarding: Outerwear, Leisure Jackets, Coats

9 Page 9 THE FORM PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes Onboarding: Jewelry, Trousers DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers Onboarding: Outerwear, Leisure Jackets, Coats DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats Onboarding: Blouses, Looks

10 Page 10 THE FORM PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes Onboarding: Jewelry, Trousers DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers Onboarding: Outerwear, Leisure Jackets, Coats DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats Onboarding: Blouses, Looks DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats, Blouses, Looks Menswear Onboarding: Classic MPGs & Looks Womenswear DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats, Looks Menswear, Blouses, Dress, Skirt, Looks Womenswear

11 Page 11 THE FORM Properties Pattern Avatar PILOTS & PROJECTS Set up 3D Teams DE Train Pattern Designers Developments for Jersey, Shirt, Knitwear, Bodywear & Hosiery & Shoes DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes Onboarding: Jewelry, Trousers DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers Onboarding: Outerwear, Leisure Jackets, Coats DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats Onboarding: Blouses, Looks DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats, Blouses, Looks Menswear Onboarding: Classic MPGs & Looks Womenswear DEVELOPMENTS FOR Jersey, Shirt, Knitwear, Bodywear & Hosiery, Shoes, Jewelry, Trousers, Outerwear, Leisure Jackets, Coats, Looks Menswear, Blouses, Dress, Skirt, Looks Womenswear

12 Page 12 THE STYLE Form Library

13 Page 13 THE STYLE Form Library Trimmings Library

14 Page 14 THE STYLE Form Library Trimmings Library Fabric Library

15 Page 15 THE STYLE Trimmings Fabrics Light Form Library Trimmings Library Fabric Library

16 Page 16 3D Workflow

17 Page 17 MILESTONES FORM DEVELOPMENT Medium Quality First Form Ideas Proof 2D Pattern Adjust Pattern Internal Meetings Digital Paper Cut

18 Page 18 MILESTONES FORM DEVELOPMENT Medium Quality First Form Ideas Proof 2D Pattern Adjust Pattern Internal Meetings Digital Paper Cut Virtual Proto STYLE DEVELOPMENT High Quality 3D Style Ideas Prove Fabric Concept Prove Color Concept Adjust Details Internal Meetings

19 Page 19 MILESTONES FORM DEVELOPMENT Medium Quality First Form Ideas Proof 2D Pattern Adjust Pattern Internal Meetings STYLE PRESENTATION High Quality Form, Fabric & Trimming HDRI Light Setup Static Pictures/ Details Internal/ External Meetings Digital Paper Cut Virtual Proto Virtual Style & Look STYLE DEVELOPMENT High Quality 3D Style Ideas Prove Fabric Concept Prove Color Concept Adjust Details Internal Meetings

20 Page 20 MILESTONES FORM DEVELOPMENT Medium Quality First Form Ideas Proof 2D Pattern Adjust Pattern Internal Meetings STYLE PRESENTATION High Quality Form, Fabric & Trimming HDRI Light Setup Static Pictures/ Details Internal/ External Meetings Digital Paper Cut Virtual Proto Virtual Style & Look Sales Material STYLE DEVELOPMENT High Quality 3D Style Ideas Prove Fabric Concept Prove Color Concept Adjust Details Internal Meetings STYLE PRESENTATION High End Quality Form, Fabric & Trimming HDRI Light Setup Static & Emotional Pictures & Details External Meetings

21 Page 21 Virtual Clothes

22 Page 22 VIRTUAL CLOTHES STYLES MEN

23 Page 23 VIRTUAL CLOTHES STYLES MEN

24 Page 24 VIRTUAL CLOTHES STYLES MEN

25 Page 25 VIRTUAL CLOTHES STYLES MEN

26 Page 26 VIRTUAL CLOTHES STYLES MEN

27 Page 27 VIRTUAL CLOTHES STYLES MEN

28 Page 28 VIRTUAL CLOTHES OUTFIT MEN

29 Page 29 VIRTUAL CLOTHES STYLES WOMEN

30 Page 30 VIRTUAL CLOTHES STYLES WOMEN

31 Page 31 VIRTUAL CLOTHES STYLES WOMEN

32 Page 32 VIRTUAL CLOTHES OUTFIT WOMEN

33 Page 33 VIRTUAL CLOTHES OUTFIT WOMEN

34 Page 34

35 Page 35 QUESTIONS & ANSWERS

36 HUGO BOSS 3D October 12, 2018, Anne Knoth

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