HAIR CARE SAFEELIA WGE-60SP

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High Effectiveness, More Stable-Silicone Emulsion for HAIR CARE SAFEELIA WGE-60SP 2010 / 11 / 10

CONTENT Introduction Description of SAFEELIA WGE-60SP Test of Hair Conditioning Effect -Measurement of the Amount of Silicone Deposited on Hair. -Silicone Adsorption Comparison -Combability Test -Frictional Coefficient Measurement Discussion,Deposition Mechanism Guide Formulation

INTRODUCTION Deposition of Silicone Oil Emulsions on Hair Depends on; -The Nature of Ionic Charge on the Silicone Oil Droplet -The Droplet Size; larger droplets deposit better than smaller droplets in colloid science. -The Viscosity of the Silicone Oil; increase in the silicone oil viscosity causes an increase in the amount of silicone deposited from emulsion to hair. -The Presence of Competing Adsorbents(Polymers)

DESCRIPTION OF SAFEELIA WGE-60SP Silicone Content : 60 % Silicone Composition : SILICONE GUM(900,000 MWt) & DIMETHICONE FLUID (100-1,000cSt) Emulsion Type : NONIONIC TYPE Particle Size, d (v.0,5) : 5-15 microns Benefits; CUTICLE REPAIR, LUBRICITY, IMPROVED WET, DRY COMBING ABILITY! IMPROVED WET, DRY SMOOTHNESS!

SAFEELIA WGE-60SP X 600, X400 X 600 X 400

TEST OF HAIR CONDITIONING EFFECT -SEM Photo of Silicone Deposited Hair -Silicone Adsorption Comparison -Combability Test -Frictional Coefficient Measurement

SEM PHOTOS OF SILICONE DEPOSITED HAIR SAMPLE NO. Fluid 60,000 cst Gum(1Million) & Fluid SAFEELIA WGE-60SP PARTICLE SIZE(d(v,0.5, micron)) 0.87 5.41 11.23 Sample Preparation Hair was pre-washed with a non-silicone containing shampoo, and drying by hair blower. Above Silicone emulsions diluted to 0.5%-0.6%(as active matter 0.3%) silicone emulsion in de-ionized water. Hair dipped into a treatment bath for 1 min. Hair rinsing with running water for 30 seconds and air dried. SEM Photos Taken at a Magnification of 1000 SEM photos are shown in Fig. 1-4. The untreated hair(fig.1) shows highly defined cuticle scales. No gross surface changes are apparent for hair with small particle size(fig.2,3) The photo of SAFEELIA WGE-60SP deposition hair(fig.4) shows a heavy, "wrinkled coating of silicone, obscuring the cuticle definition.

TEST RESULT OF HAIR COATING EFFECT(SEM X 1K) Fig.1 Untreated Fig.2 60,000cSt Hitachi FE-Model SEM S-4700 (www.eulji.ac.kr) Fig.3 Gum(1 Million)&Fluid Fig.4 SAFEELIA WGE-60SP

COMPARARIVE SILICONE ADSORPTION IN HAIR Apparatus; Atomic Absorption Spectroscopy(Perkin Elmer 2380) Measured Samples #1 : Silicone Emulsion,Silicone Fluid 60,000cst (d(v,0.5)) = 0.87 #2 : Silicone Emulsion,Silicone Gum(1Million) & Fluid (d(v,0.5)) = 5.41 60SP: SAFEELIA WGE-60SP (d(v,0.5)) = 11.23 Method Cut the treated hair into about 8mm, treat 4ml of MIBK(Methyl Isobutyl Keton), dry in oven, sonicate above samples in 7ml of MIBK and then take extraction fluid. * Real Hair Adsorption Absorption(MEAN CONC.PPM) X 7 ml MIBK = --------------------------------------------------- wt. of Hair(G)

TEST RESULTS OF COMPARATIVE SILICON ADSORPTION IN HAIR

COMBABILITY MEASUREMENT Apparatus; Zwick UTM Instron Measured Samples #1 : Silicone Emulsion: Silicone Fluid 60,000cst (d(v,0.5)) = 0.87 #2 : Silicone Emulsion: Silicone Gum(1Million) & Fluid (d(v,0.5)) = 5.41 60SP : SAFEELIA WGE-60SP (d(v,0.5)) = 11.23 #4 : Polyquaternium 10 #5 : Distearyl Dimethylammonium Chloride(DDAC) Method After dripping hair tress in 0.5% emulsion solution for 1 minute, rinsing in flowing water, drying and then test combing load the dried hair tress by Zwick UTM Instron. * % CHANGE ACL(AVERAGE COMBING LOAD, ACL) TREATED ACL - UNTREATED ACL = ----------------------------------------- X 100 UNTREATED ACL

TEST RESULTS OF COMBABILITY MEASUREMENT

FRICTIONAL COEFFICIENT MEASUREMENT Apparatus; KES-SE Friction Tester( KATO TECH CO., LTD.) Sample Preparation Prepared the samples & measured it by KES-SE to examine the silicone emulsion s frictional coefficient. Measured Samples #1 : Silicone Emulsion: Silicone Fluid 60,000cst( d(v,0.5)) = 0.87 #2 : Silicone Emulsion: Silicone Gum(1Million) & Fluid( d(v,0.5)) = 5.41 60SP : SAFEELIA WGE-60SP(d(v,0.5)) = 11.23 #4 : Polyquaternium 10 #5 : Distearyl Dimethylammonium Chloride(DDAC) Method Above samples are diluted in D.I.Water to 0.3% of active ingredients,dipping in solution, rinsing, drying and then test.

TEST RESULTS OF FRICTIONAL COEFFICIENT MEASUREMENT *MIU : Mean of Friction Coefficient

DISCUSSION(SILICONE IN THE SHAMPOO) Conditioning effect in shampoo system contained SILICONE EMULSION is 1.Maximized in using the SILICONE GUM, especially SILICONE GUM that has heavy molecular weight, rather than Silicone Fluid, 2.Bettered in case of the SILICONE PARTICLE SIZE is larger as long as the stability is sustained (shelf time : 3years at least), 3.Designed to optimize the stability & effects on shampoo system by using SAFEELIA WGE-60SP.

DEPOSITION MECHSNISM 1)During Shampooing During the lathering phase the silicone droplets have remained in suspension in the crystal / polymer / mixture vesicle matrix. 2)During Rinsing During rinsing, the excess water dilutes the Glycol Distearate(EGDS) lattice or high MWs water soluble polymer(pq-10, Jaguar C -13-S) networks, causing the fluid structure to collapse, releasing the droplets of silicone, Cationic SAA like HC-30G vesicle to deposit on the hair.

ON/OFF SALE SHAMPOO (X600,Olympus BX51) Maker Product Figures SAFEELIA WGE-60SP containing Shampoo (code # :WCSH-101110-A) VIDAL SASSOON (P&G) LUX (Unilever)