A BRITISH ACCESSORIES BRAND THAT ORGANISES YOUR LIFE
FOUNDED IN LONDON IN 2004 before KNOMO WE WERE CLIMBING THE CORPORATE LADDER OUR LIVES WERE PREDICTABLE & UNINSPIRED: WE WOULD COMMUTE LONG HOURS TO SPEND MOST OF OUR DAYS IN A CUBICLE DOING THE SAME THINGS. every DAY OF every WEEK WE QUIT AND STARTED KNOMO TO PURSUE AN INSPIRED & MORE ENJOYABLE LIFE NOT TIED TO OUR DESKS every KNOMO IS DESIGNED TO MEET THE DEMANDS OF A LIFE ON THE GO
KNOMO TURNS 10 3
KNOMO (n ō m ō ) is made up of two words KNOWLEDGE + MOBILITY K N O M O. C O M
The KNOMO MISSION A LIFE ORGANISED Beautiful, high quality & innovative accessories at accessible prices that help you organise your life 5
KNOMO BUSINESS TODAY BRAND STRATEGY Established international brand with focused strategy and global unisex appeal LOVED PRODUCTS World class high quality product range (96% positive rating) for men & women mixing with successful collaboration of fashion & industrial design INTERNATIONAL HQ in London with offices in New York, Germany and Shanghai. Sold into 600 doors in 40 countries with 19M Global Sales at retail STYLE + INNOVATION Innovative & stylish products that bring innovative solutions achieved with collaboration between fashion & industrial design DIRECT(RETAIL + ECOMMERCE) BUSINESS WITH HUGE POTENTIAL SOURCING Experienced sourcing team developing high quality products at accessible prices OUTSTANDING MGT. TEAM Experienced management team and board FULLY FORMED INFRASTRUCTURE Global team and supply chain 6
COMPETITIVE POSITIONING PREMIUM FUNCTION FASHION COMMODITISED
KNOMO CUSTOMER: WHO IS HE?
KNOMO CUSTOMER: WHO IS SHE?
PRODUCT: WHAT MAKES A KNOMO UNIQUE? STYLE + FUNCTION LOVED HOW IT ALL STARTED 5,000 X DROP TEST Custom hardware & reinforced internal binding KNOMO ID Unique ID code incase misplaced ORGANISATION Thoughtful easy access pockets PERFORMANCE FABRICS Custom developed durable outer fabrics GENUINE LEATHER Selected hides that age gracefully SHOCK PROTECTION Designed to protect your tech
PRODUCT- CORE FOCUS AREAS KNOMO aims to evolve & develop CORE FOCUS AREAS that aim to perfectly deliver on KNOMO USP and develop product breadth (good, better, best options) in these focus areas SALES BY CORE FOCUS AREA ( M) GOOD BETTER BEST CATEGORIES FOCUS AREAS USP 2014/15 ACT 2017/18 WOMENS EVERYDAY WORK/LIFE BAG (TOTE) Versatile (24/7), stylish, luggage standard, high quality 0.4 30% 1.6 20% WORK/LIFE FUNCTIONAL BACKPACK Feminine fashion forward with functionality 0.1 10% 1.2 15% TRAVEL WHEELED BRIEF Stylish, versatile (doesn t look like luggage), utilitarian 0.4 27% 0.9 12% ORGANISATION KNOMAD/ ELEKTRONISTA Moden day filofax 0.1 5% 1.3 16% OTHER COMPLIMENTARY 0.4 27% 2.9 37% TOTAL WOMENS 1.4 100% 34% 7.9 100% 41% MENS EVERYDAY EVERYDAY WORK BAG Versatile (24/7), stylish, luggage standard, high quality 0.4 23% 1.3 17% EVERYDAY MESSENGER Versatile (24/7), stylish, luggage standard, high quality 0.6 30% 1.5 20% ORGANISATION KNOMAD Moden day filofax 0.3 18% 2.2 30% OTHER COMPLIMENTARY 0.5 28% 2.5 33% TOTAL MENS 1.9 100% 44% 7.4 100% 38% TECH TECH ACCESSORIES IPHONE ACCESSORIES Phone "plus" functionality, premium quality 0.5 59% 2.7 79% TABLET ACCESSORIES Tablet "plus" functionality, premium quality 0.4 41% 0.7 21% TOTAL TECH 0.9 100% 21% 3.4 100% 18% TOTAL 4.2 100% 19.4 100% 11
PRODUCT: KNOMO ID & REGISTRATION UNIQUE KNOMO ID IN EVERY BAG PERSONAL Creates true bond between customer & KNOMO REGISTRATION Customer registers on knomo.com IF LOST allows KNOMO to arrange to return it to its owner if misplaced REVIEW encourage users to leave a review which helps us understand how it performs and deliver customer centric design AUDIT it creates a 100% audit trail on production and quickly identify source of any quality issues
DISTRIBUTION - SALES CHANNELS KNOMO IS SOLD IN OVER 600 RETAILERS IN 39 COUNTRIES UK, EU, USA, ASIA, MEA LIFESTYLE: (Travel and Fashion) includes duty free, department stores, boutiques TECH: Apple (Asia), Apple Premium Resellers, tech & gadget stores REGION Europe UK Germany, Swiss, Austria Scandinavia France, Russia Benelux America USA, Canada, Mexico Latin America Asia China, HK Australia South East Asia (Malaysia, Singapore) MEA South Africa, Nigeria UAE, Qatar KNOMO STORE, LONDON SCREEN, ZURICH
WHOLESALE DUTY FREE/ TRAVEL Leder Locher Zurich Dufry Zurich Dufry Hamburg 14
WHOLESALE DEPARTMENT STORE/ PREMIUM TRAVEL Flight 001- Philippines Hyundai Seoul Shinsegae Dept Store, Seoul 15
WHOLESALE PREMIUM TECH John Lewis London Apple Reseller Harrowgate, UK Apple Reseller Poland 16
SOCIAL MEDIA
#LIFE ORGANISED 18
PRESS FEEDBACK 19
KNOMO TEAM MANAGEMENT HOWARD HARRISON (CEO) CSFB, LAWYER, MBA (INSEAD) HERMIONE GIBBINS (SALES) HENRIKE SCHREYER-VOGT (EUROPE) TUMI DIRECTOR CAROLINE MACKAY(BRAND) BOARD & ADVISORY MARTIN BRADDOCK (CHAIR) (BOARD OF JTI) BARNEY BURGESS (COO TESCO.COM) CHARLIE CLIFFORD (FOUNDER & FORMER CEO- TUMI) LARRY LEIN (EXEC VP -TUMI, HARVARD MBA) HOWARD HARRISON ANDREW DUBIN KEY NEW HIRES FRED EDWARDS (FINANCE) KPMG, WICKES ADVISORY BENOIT RUSCOE (CO FOUNDER) ANDREW DUBIN CHIEF MERCHANT TUMI, COLE HAAN FRANCES SCORAH(CREATIVE)KURT GEIGER, FCUK SIMON WILKINSON (DIGITAL) DR. MARTIN, CHARLES THYRWITT 20
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K N O M O. C O M L O N D O N G E R M A N Y N E W Y O R K S H A N G H A I Contact: info@knomo.com