JANUARY 2018 $10.00 VOLUME 102 NUMBER 9 OCTOBER 2018 $10.00 VOLUME 102 NUMBER 1 VOLUME 102 NUMBER 6 VOLUME 102 NUMBER 2 JULY 2018 $10.00 FEBRUARY 2018 $10.00 VOLUME 102 NUMBER 8 SEPTEMBER 2018 $10.00 VOLUME 102 NUMBER 2 MARCH 2018 $10.00 VOLUME 102 NUMBER 7 VOLUME 101 NUMBER 9 OCTOBER 2017 $10.00 AUGUST 2018 $10.00 EARNSHAW S 2019 MEDIA KIT THE BUZZ ON BURT S BEES BABY MATERNITY: WHAT TO EXPECT STYLISH GENTLE SPRING Lightweight Looks Awash with Muted Hues and Delicate Details THE SWIM ISSUE Sweet Styles for Sunny Days SLOTHS DSW S BIG IDEA DISNEY CELEBRATES THE 90TH ANNIVERSARY OF MICKEY MOUSE BOWFISH KIDS: A MERMAID S TALE SPRING SHOE PREVIEW EUROPEAN TREND REPORT A RETAIL SURVIVOR S TALE THE PATAGONIA PRINCIPLES GIFTING GETS PERSONAL TREND WATCH: PURPLE REIGNS RED RULES THE RUNWAYS THE TOY REPORT FALL FOOTWEAR PREVIEW COZY CHIC GEAR TOWARD TOP TRENDS DENIM REINVENTED GERBER S GARY SIMMONS TALKS SHOP MONETIZING MINI-ME Sitting Pretty Eclectic and Playful Looks for Fall WEATHER OR NOT Puffer to Peacoat: Outerwear for Every Occasion THE BABY ISSUE Big Style in Little Sizes EARNSHAW S 9THREADS 214 W 39TH STREET, SUITE 205 NY, NY 10018 917.886.6669 EARNSHAWS.COM
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EDITORIAL SHOWCASE Good reads in every issue featuring cutting-edge photography, styling & graphic design.
Content Editor s Note A viewpoint from the editor. Scene & Heard Tracking what s new and noteworthy in the children s industry. Special Report Analysis on hot-button industry topics and service-based retail strategies. Q&A Insightful, candid and revealing discussions with key industry leaders. Retail Profile Getting to know the people behind the storefronts and their unique strategies for success. Sounding Off A collection of easy-to-read quotes from retailers on a current topic. What s Selling Tracking hot brands, styles and categories at the point-of-sale. Designer Chat An inside look at a designer s creative thought process. Fashion A head-to-toe style showcase that is inspirational and directional. Trend Watch What s new and what s next across the style spectrum. Behind the Seams Focused reports on all the major categories. Final Cut A parting, inspiring and entertaining industry perspective or product.
2019 CALENDAR JANUARY Outerwear Apparel and accessories that balance fashion and function for cold weather. Fashion: Fall 2019 Outerwear (All Ages) Features: Fall 2019 Gift Guide Show Calendar: Atlanta Gift & Home Market, Bubble London, Children s Club, Dallas Apparel & Accessories, Dallas Home & Gift, FIMI Spain, LA Kids Market, LA Mart Gift & Home, NY Kids Market, NY NOW, Pitti Immagine Bimbo, Playtime Paris Space Closing: 12/14/18 Materials Due: 12/18/18 FEBRUARY Back-To-School A back-to-school buyer s guide to the season s must-have colors, materials and silhouettes. Fashion: Fall 2019 Apparel (All Ages) Features: Toy Guide, Kids Footwear Preview Show Calendar: Atlanta Apparel, Children s Club MAGIC, FN Platform, NY Kids Market, Playtime New York Space Closing: 1/17/19 Materials Due: 1/19/19 MARCH European Fashion Trend reports straight from European runways. Fashion: Fall 2019 European Brands (Ages 4 to 10) Features: Fall 2019 European Trend Report, Accessories Preview Show Calendar: Atlanta Apparel, Atlanta Gift, Children s Club, Dallas Apparel & Accessories, Dallas Home & Gift, JPMA, LA Gift & Home, LA Kids Market, NY Kids Market Space Closing: 2/19/19 Materials Due: 2/22/19 APRIL/MAY Fall Infant and Toddler Baby apparel, accessories and products both new and experienced mothers will love. Fashion: Fall 2019 Apparel (Age 6 months to 3T) Features: Infant Accessories Guide Show Distribution: Las Vegas Licensing Expo, NY Kids Market Space Closing: 4/15/19 Materials Due: 4/19/19 JUNE Athleisure The coolest looks from the evolving athleisure market. Fashion: Fall 2019 Tween Apparel (Ages 8 to 12) Features: Retail Technology Report Show Calendar: Atlanta Apparel, Dallas Apparel & Accessories, Dallas Home & Gift, Las Vegas Licensing Show, NY Kids Market, Pitti Immagine Bimbo, Playtime Paris Space Closing: 5/13/19 Materials Due: 5/17/19
2019 CALENDAR JULY Dresswear The best special occasion gowns, suits and accessories for christenings to birthday parties. Fashion: Special Occasion Wear (Age 4 to 10) Features: Holiday Merchandising Inspiration, Spring 2020 Style Preview Show Calendar: Atlanta Gift Market & Home market, Blogger Bash, LA Kids Market, NY Kids Market, NY NOW Space Closing: 6/17/19 Materials Due: 6/20/19 AUGUST Swimwear Get beach-ready with top summer looks including cover-ups, bathing suits, goggles and sun hats. Fashion: Spring 2020 Swimwear (Ages 4 to 10) Show Calendar: Atlanta Apparel, Dallas Apparel & Accessories, Children s Club, Children s Club MAGIC, FNPlatform, LA Gift Mart, NY Kids Market, Playtime New York Space Closing: 7/17/19 Materials Due: 7/18/19 SEPTEMBER Spring Style The season s freshest colorways, materials and silhouettes for boys and girls. Fashion: Spring 2020 Apparel (Ages 4 to 10) Features: Accessories Preview, Camp Report Show Calendar: Atlanta Gift & Apparel, NY Kids Market Space Closing: 8/13/19 Materials Due: 8/16/19 OCTOBER Spring Infant and Toddler Baby apparel, accessories and products new and experienced mothers will love. Fashion: Spring 2020 Apparel (Age 6 months to 3T) Features: Infant Gear Guide Show Calendar: ABC Kids Expo, Atlanta Apparel, Dallas Apparel & Accessories, LA Kids Market, NY Kids Market Space Closing: 9/15/19 Materials Due: 9/23/19 NOVEMBER/DECEMBER PJs and Loungewear Slumber party essentials from PJs to plush. Fashion: Pajamas and Loungewear (Ages 4 to 12) Features: 2019 Earnie Award Winner Profiles Show Calendar: Regional Marts and NY Kids Market Space Closing: 11/13/19 Materials Due: 11/15/19
Print and Digital Opportunities E-BLASTS Dedicated E-Mails Dedicated emails from Earnshaw s deliver your customized brand message directly to 10,000 email subscribers. A great way to alert retailers of upcoming trade show appearances and special promotions. $1,200 to $1,800 with video Sponsored E-Mails Sponsor a weekly e-blast, and let our team create engaging editorial guaranteed to generate clicks with your ad positioned alongside our buzz-worthy content. $15,000/year WEBSITE Standard Online Ad This exclusive home page sponsorship for an entire month includes all three ad positions (leaderboard, side rectangle and footer) with hyperlinks to your website. $600/month Online Video Ad The exclusive video link on the home page of earnshaws.com offers a new dimension of brand building. The package includes a dedicated email to our 10,000 subscribers promoting your video and hosting on our website homepage for an entire month. $2,000/month Digital Edition Sponsorship The convenient and accessible-anywhere e-book format provides readers with an exact replica of the print edition. Each digital edition is emailed to our 10,000 email subscribers with a special message from its sponsor and is archived at earnshaws.com, providing long-lasting brand visibility. $1,000 Earnshaw s Classifieds Let us connect you with the top talent in the industry. Place your ad on our website in one or more of 13 categories, such as Business Opportunities, Help Wanted and Real Estate. Pricing varies. PRINT AND CREATIVE SERVICES Targeted Mailings Maximize your brand outreach by utilizing our list to pinpoint specific retail audiences. Pricing varies. Custom Publishing Let our award-winning custom publishing division help you spread the word with unique and exclusive brand extensions, including look books, catalogs and magazines. Pricing varies. Custom Content From compelling advertorials to elegant advertisements, our team of awardwinning editors and designers can help you create content that stands above the rest. Pricing varies. Fresh Finds Take part in an exclusive advertorial section that showcases the best new brands and products on the market. Pricing varies. Sponsored Content Work closely with our creative team on eye-catching and informative content for our audience, sponsored by you! From focused articles to trend pages, you can be the exclusive sponsor of a new editorial series. Pricing varies.
Earnshaw s On-The-Go While print may be our bread and butter, 35,000 digital subscribers regularly engage with us via Earnshaw s website, email campaigns and social media channels. Want to get the attention of our industry-focused following? Let s collaborate! Opportunities include current campaigns like Trendy Tuesday and Fan Friday, along with custom digital projects. Show off your showroom virtually, bring your lifestyle photos to life with motion effects, promote new collections with custom digital social and website packages...the possibilities are endless! WANT DAILY UPDATES? FOLLOW US! A testament to our long-respected reputation in the childrenswear industry, Earnshaw s has a strong social media presence that has attracted thousands and counting. Get daily updates from our three main platforms: @earnshawsmagazine @earnshaws @earnshawsmagazine
Creative Services From seasonal catalogs to impactful ads, our team provides quality design, photography and branding. When Levi s wanted to promote its childrenswear with a lookbook, the company turned to us the experts in children s fashion. With more than 100 years of experience behind our name, Earnshaw s creative team is known for photographing, producing and designing high-energy promotional pieces that highlight brands best features from style and versatility to quality and comfort. We specialize in: Editorial Content Graphic Design Photography Production Printing Mailing Earnshaw s creative team has received more than 250 design and photography awards from The Society of Publication Designers, The Type Directors Club, Print, How, Communication Arts, Graphis and Creative Quarterly. EARNSHAWSCREATIVE.COM Contact Noelle Heffernan Noelle.Heffernan@9Threads.com (917) 886-6669
2019 MECHANICAL SPECIFICATIONS Electronic Files Prefer high-resolution, print-ready PDFs. We also can accept mac source files for: InDesign (CS6 or lower) Photoshop (CS6 or lower) Illustrator (CS6 or lower) Full Page Trim 9 x 10.875 Bleed 9.25 x 11.125 Half Horizontal 7.75 x 5 Half Vertical 3.75 x 9.75 FTP Instructions Files can also be uploaded to our ftp site at ftp.9threads.com Contact your account manager for login details Contact Information Laurie Guptill Production Manager 214 W 39th St., Suite 205 New York, NY 10018 508.735.4294 Laurie.Guptill@9Threads.com One Third Vertical 2.375 x 9.75 Quarter 3.75 x 4.75
2019 Rate Card FOUR COLOR 1X 3X 6X 10X Mechanical Specifications Printing Process: web offset. Resolution: 300 dpi. Binding method: saddle-stitched. Digital Specifications Digital files created in high resolution print publishing programs at the proper trim size with bleed allowances. All ads should be supplied with a SWOP color proof. If the advertiser does not submit one, Earnshaw s is not liable for any color inaccuracies. Terms For Advertisers Net 30 days from date of invoice. Commission 15% agency commission to accredited agencies based on space, color, bleed and position. Agency Responsibility Advertiser is not released from liability in case of nonpayment by agency. FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE AD DIMENSIONS $7,550 $6,225 $4,845 $3,570 $6,795 $6,420 $5,575 $5,290 $4,355 $4,160 $3,210 $3,030 WIDTH x HEIGHT $5,510 $4,540 $3,535 $2,600 Production Charges Accepted without charge: press-ready PDFs or QuarkXpress, Adobe Photoshop, Illustrator or InDesign files in Mac format, with a SWOPapproved proof generated directly from the supplied file. The advertiser or agency will assume charges at the commission rate for all production charges incurred by the publisher. Short Rates Should advertiser fail or refuse to use total amount of space initially contracted for, before the expiration of contract period, advertiser shall pay for all advertising actually published at the higher rate applicable to the frequency earned. All Bleed Charges: 10% FULL PAGE (NON-BLEED) FULL PAGE (BLEED) HALF HORIZONTAL HALF VERTICAL ONE THIRD HORIZONTAL 9 x 10.875 9.125 x 11.125 7.75 x 5 3.75 x 9.75 2.375 x 9.75 Regulations All advertising runs at the discretion of the publisher. All position stipulations appearing on orders will be treated as requested. Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume the responsibility for any claims arising therefrom made against the publisher. The publisher is not bound by any advertisers instructions that are in conflict with the provisions of the rate card. Premium Position Fees: Cover: 25%; Cover II: 15% and Cover III: 10% SPECIAL UNITS WIDTH x HEIGHT 2-PAGE SPREAD BARN DOOR COVER WRAP GATEFOLD Contact your sales representative for details about these unique and powerful advertising opportunities.