FITS Florence International Trend School
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1 BUSINESS, MARketing and communication fashion design Interior/Industrial Design art of music FITS Florence International Trend School
2 About us F&DL s courses combine both traditional/manual and technological skills thanks to the use of tools which are chosen from the professional environment or adapted from digital tools. The environment reflects the typical teamwork found in the real professional workspace, while each student s learning pace is perfectly balanced by the personal care of our teachers and assistants. F&DL is a school/lab born from the ideas and needs of a group of designers of the lebelleforme style group, a style and design consulting studio particularly active in countries like Turkey, China, Brazil, Colombia, whose main goal has been, since the beginning, to bring training to firms in their field. This is the main reason for choosing to differentiate the theory, whose classes are managed inside the headquarters classrooms, and the labs, that is the practical part of each subject, directly inside partners firms and studios. Our headquarters, with their classrooms, are in the heart of Florence, inside an historical prestigious building, Capponi Palace and Malvisi Palace, the design lab has its partnership with the University of Firenze, Industrial Design Dept, and with a prestigious international fashion firm in Florence, Polline srl. F&DL is thus able to offer a high quality learning process which integrates perfectly with the needs of any international fashion and design firm. Technology for fashion The use of digital tools adds value and know-how to each course, thanks to a choice of quality and effective products, like computers from Apple, tablets from Wacom, software packages from Adobe, AutoDesk and other major vendors in the vertical and horizontal market. The perfect mix of software and hardware technologies offers a platform upon which students can build their own expertise and bring it in the real world of fashion with a perfect and seamless transition. In our classes, 2D and 3D graphics and CAD/CAM allow for design and simulation of single elements and entire projects, combining ideas and tools to obtain the best results in terms of effectiveness and visual representation. At the same time students have the opportunity to enhance their portfolio and creative communication through the best platforms and tools offered by today s technologies. Beyond traditional software packages, whose tools and features are applied to our course streamline according to the needs and the classes and labs activities, we adopt vertical software for specialized learning and lab activities like CAD/CAM products for fashion (The Style Studio) or reverse engineering and rapid prototyping (Rapidform XOR). Our attention to the evolution of technology and market trends allows us to be always ready for change in the choice of these tools and offer our students the best and most current and powerful technologies in addition to traditional skills and methodologies.
3 3 Some of the horizontal software products used in F&DL s classrooms and labs: - Adobe Creative Suite (Photoshop, Illustrator) - AutoDesk AutoCAD and 3D Studio Max - Apple iwork Suite (Pages, Keynote) Some of the vertical software products used in F&DL s classrooms and labs: - LECTRA Modaris V7 (flat pattern making, grading, and 3D virtual prototyping) - NedGraphics applications and tools for color design and management - TESEO Pragma CAD/CAM tools for shoes and handbags 2D and 3D design and cutting management - Plasma CAD application for fashion models 3D simulation from 2D design Note: F&DL always keeps up to the latest development and advancements in fashion and design software and hardware to give students the best know-how and skills related to current methodologies and processes in design and production. Tradition and Evolution F&DL s long and deep experience in the history and culture of fashion isn t just applied and taught through traditional and technological tools: our invaluable documentation, which contains design elements since 1850 to the latest decades of 1900, is used as a blueprint to build the students skills and know-how upon a solid framework of knowledge. It s upon these bases that we also build students ability to forecast and analyze fashion trends, thanks to the right balance of historical and modern data provided in all our courses. The experience of our teachers, all of which comes from long term expertise and is still actively involved in the fashion and design industry, is channeled through the classes and lab sessions allowing students to get the best from both the traditional aspects of fashion and design and their evolution in modern times.
4 FASHION DESIGN LAB PROGRAM FORMATS Fashion Design Lab courses are offered in the following formats: Two Semesters (Full Time Enrollment) One Semester (Full Time Enrollment) One Quarter (Full Time Enrollment) Summer Intensives Two Months (4 Courses) One Month (2 Courses) June AND July June OR July One/Two Weeks Educational Experiences Fashion Design Lab offers two-week international educational programs that supplement an already existing course being taught in a student s home country. These educational experiences are customized to support the content of the existing course. These educational experiences may include guest lectures by Fashion Design Lab Faculty, tours and excursions. Faculty from the student s home institution will have full access to Fashion Design Lab classrooms and facilities.
5 5 index courses BUSINESS, MARketing 06 and communication fashion design 08 Interior/Industrial 10 Design art of music 12 fashion show 14 project expo 14 housing 14
6 BUSINESS, MARketing and communication PROGRAMs Two semesters 1st Semester Italian Language I Fashion Language and Communication Fashion Marketing and Advertising Product Development The Business of Italian Fashion/ Design Brand Management Retail Management 2nd Semester Italian Language II Visual Merchandising Fashion Photography and Video Fashion Show Management Fashion Model Management Fashion Web Portfolio 2 MONTHS Fashion Language and Communication Fashion Marketing and Advertising The Business of Italian Fashion/ Design Developing Business Opportunities in New Markets 1 MONTH A Trend Forecast Cool Hunter 1 MONTH B Fashion Show Management Fashion Model Management 1 month C WorkingAcrossCultures Developing Business Opportunities in New Markets One semester Product Development Fashion Business Management The Business of Italian Fashion/ Design Working Across Cultures Developing Business Opportunities in New Markets Trend Forecast Team and Business Management Strategies ONE quarter Fashion Language and Communication Fashion Marketing and Advertising Personal Branding and Self Marketing The Business of Italian Fashion/ Design Trend Forecast Cool Hunter
7 7 BUSINESS, MARketing and communication COURSES ITALIAN LANGUAGE I ITALIAN LANGUAGE II FASHION LANGUAGE AND COMMUNICATION PRODUCT DEVELOPMENT FASHION BUSINESS MANAGEMENT DESIGN BUSINESS MANAGEMENT VISUAL MERCHANDISING RETAIL MANAGEMENT FASHION JOURNALISM DESIGN JOURNALISM FASHION PHOTOGRAPHY AND VIDEO FASHION MARKETING AND ADVERTISING BRAND MANAGEMENT PERSONAL BRANDING AND SELF MARKETING WORKING ACROSS CULTURES THE BUSINESS OF ITALIAN FASHION/DESIGN DEVELOPING BUSINESS OPPORTUNITIES IN NEW MARKETS FASHION SHOW MANAGEMENT FASHION MODEL MANAGEMENT TREND FORECAST COOL HUNTER FASHION WEB PORTFOLIO DESIGN WEB PORTFOLIO TEAM AND BUSINESS MANAGEMENT STRATEGIES
8 fashion design PROGRAMs TWO SEMESTERS 1st Semester Fashion Industry Fashion Drawing Introduction to Fashion Design Introduction to Accessories Design Introduction to PatternMaking Draping and Sewing 2D Graphics for Fashion Textile and Fabric 2nd Semester Fashion Illustration Advanced Fashion Design Advanced Accessories Design Advanced PatternMaking Draping and Sewing 3D Graphics for Fashion Fashion Collection Project Creation Accessory Collection Project Creation ONE SEMESTER A FinishingMethods and Processes Leather Technology Sustainable Fashion Printing Techniques Textile and Fabric Yarn and Knitwear Textile and ApparelFairs/Exhibitions ONE QUARTER Trend Forecast Cool Hunter Textile and ApparelFairs/Exhibitions Fashion Journalism Trend Forum Design Fashion Journalism 2 MONTHS Trend Forecast Cool Hunter Fashion Marketing and Advertising Developing Business Opportunities in New Markets 1 MONTH A Introduction to Fashion Design Fashion Web Portfolio 1 MONTH B Fashion Show Management Fashion Model Management 1 MONTH C WorkingAcrossCultures Developing Business Opportunities in New Markets ONE SEMESTER B Trend Forecast Cool Hunter Fashion Journalism Fashion Language and Communication WorkingAcrossCultures The Business of Italian Fashion/ Design Developing Business Opportunities in New Markets
9 9 fashion design COURSES FASHION INDUSTRY FASHION DRAWING FASHION ILLUSTRATION INTRODUCTION TO FASHION DESIGN ADVANCED FASHION DESIGN INTRODUCTION TO ACCESSORIES DESIGN ADVANCED ACCESSORIES DESIGN INTRODUCTION TO PATTERN MAKING DRAPING AND SEWING ADVANCED PATTERN MAKING DRAPING AND SEWING TEXTILE AND FABRIC YARN AND KNITWEAR PRINTING TECHNIQUES FINISHING METHODS AND PROCESSES LEATHER TECHNOLOGY TEXTILE AND APPAREL FAIRS/EXHIBITIONS 2D GRAPHICS FOR FASHION 3D GRAPHICS FOR FASHION FASHION COLLECTION PROJECT CREATION ACCESSORY COLLECTION PROJECT CREATION SUSTAINABLE FASHION HISTORY OF EUROPEAN COSTUME HISTORY OF ASIAN COSTUME
10 Interior/Industrial Design PROGRAMs Two semesters 1st Semester History of Architecture History of Design Lighting Technology of Materials 2D CAD for Design Trend Forecast Cool Hunter 2nd Semester Interior Design Italian Design Masters One quarter Italian Design Masters 3D CAD for Design Rendering Cool Hunter Fashion Concept Shop Design Food and Drink Concept Design 2 MONTHS Cool Hunter Italian Design Masters Developing Business Opportunities in New Markets WorkingAcrossCultures Fashion Architecture and Design Object Design 3D CAD for Design Rendering Food and Drink Concept Design One semester Italian Design Masters 3D CAD for Design Lighting Technology of Materials Rendering Interior Design Cool Hunter 1 month A Cool Hunter Food and Drink Concept Design 1 month B Lighting Object Design 1 month C Trend Forecast Developing Business Opportunities in New Markets
11 11 Interior/Industrial Design COURSES HISTORY OF ARCHITECTURE ITALIAN DESIGN MASTERS HISTORY OF DESIGN FASHION ARCHITECTURE AND DESIGN GEOMETRICAL AND TECHNICAL DRAWING INTERIOR DESIGN OBJECT DESIGN LIGHTING TECHNOLOGY OF MATERIALS FURNITURE DESIGN 2D CAD FOR DESIGN 3D CAD FOR DESIGN RENDERING FASHION CONCEPT SHOP DESIGN TREND FORUM DESIGN FOOD AND DRINK CONCEPT DESIGN FAIR AND EXHIBITION CONCEPT DESIGN WORKSPACE CONCEPT DESIGN PRODUCT AND PACKAGING DESIGN SUSTAINABLE DESIGN
12 art of music PROGRAMs One month (1 courses 45h) A JAN (January, 7 January, 31) B FEB (February, 4 February, 28) C MAR (March, 4 March, 29) D APR (April, 8 April, 26) E MAY (May, 6 May, 30) F JUNE (June, 3 June, 28) G JULY (July, 1 July, 26) H AUG (August, 5 August, 30) I SEPT (September, 2 September, 27) L OCT (October, 1 October, 25) M NOV (November, 4 November, 29) N DEC (December, 2 December, 20)
13 13 art of music COURSES VOICE FLUTE PIANO SAX THEORY MUSIC AND OPERA HISTORY MUSIC WRITING WITH COMPUTER
14 fashion show Students will present their article in a Gala Evening with a defilée in the presence of guests, fashion experts and press. project expo Students will be showing their projects in the Final Exhibition set in highly prestigious places in the presence of guests, design experts and press. housing The school provides assistance and a list of agencies to contact for the rent of rooms, studios and apartments in order to facilitate the student s stay in Florence. It is not mandatory in order to attend the course. The school is not an intermediary, it does not receive any sort of commission for this service and limits itself to assisting and suggesting some possibilities that respond to the student s housing request. If more accomodation solutions are needed, the school will provide them
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16 BUSINESS, MARketing and communication fashion design Interior/Industrial Design art of music ronconicomunicazione.it FITS Florence International Trend School
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