SERISEAL DS Positively reverses hair damage
Seriseal DS Positively reverses hair damage Substantivity by adhesive effect Adds proteins Restores and protects hair fiber Restores hair to its natural state
Seriseal DS Protein derived from the silkworm Bombyx mori Aminoacids content: 33% Serine 20% Aspartic Acid 14% Glycine 8% Threonine Properties: strong similarity to other proteins able to bond to hair keratin
Silkworm Sericin Sericin Solution
Seriseal DS Positively reverses hair damage Guar Gum Sericin Solution Sericin Solution CCTA + Behentrimonium Chloride Seriseal DS
SEM - Scanning Electron Microscopy Chemically damaged hair Damaged hair Before treatment Damaged hair After treatment with Seriseal DS * * 5% Seriseal DS with water
Glossmeter - Increase in Shine Dark brown caucasian hair damaged by chemical bleaching treatment 1% Seriseal DS Placebo* 60.4% 181% 3% Seriseal DS Placebo* 102% 237.1% 5% Seriseal DS Placebo* 140.5% 330.4% *Placebo: Same components of Seriseal DS, exempt the interlaced protein.
Glossmeter - Increase in Shine Dark brown caucasian hair damaged by chemical bleaching treatment 5% Keratin 33% 5% Seriseal DS 80% * Aqueous solution
Volume Reduction (cm) Dark brown caucasian hair with regular curl damaged by chemical bleaching treatment 1% Placebo* 3% Placebo* 5% Placebo* 1% Seriseal DS 3% Seriseal DS 5% Seriseal DS 0 1 2 3 4 5 6 *Placebo: Same components of Seriseal DS, exempt the interlaced protein.
Volume Reduction (cm) Dark brown caucasian hair damaged by chemical bleaching treatment Water Water + Seriseal DS Tresses 13cm treated with water Tresses 7cm treated with Seriseal DS 5%
Redensification Cross Sectional Area (µ 2 ) 4673,48 5110,04 Seriseal DS Increased redensification by 9.34% Control * 5% Seriseal DS * * Aqueous solution
Strength Maximum Strength (Gfm) 79,30 90,10 Seriseal DS Increased strength by 13.62% Control * 5% Seriseal DS * * Aqueous solution
Sensorial Efficacy Assessment of hair strands through sensory analysis Caucasian damaged strands Application - Seriseal DS (w/w) in water - Placebo - Water Evaluation panel Ten trained evaluators scored Evaluated parameters - Damage reduction - Softness - Combing
Damage Reduction Number of evaluations Not satisfactory Placebo Seriseal DS Very satisfactory Little satisfactory Satisfactory Indifferent
Softness Number of evaluations Not satisfactory Placebo Seriseal DS Very satisfactory Little satisfactory Indifferent Satisfactory
Combing Number of evaluations Not Satisfactory Placebo Seriseal DS Very Satisfactory Little satisfactory Indifferent Satisfactory
SERISEAL DS Hair Dyes
Treatment of Tresses Dark brown caucasian hair Chemical treatment bleaching Dyed with 6.64 tone Treatment Placebo 3% Seriseal DS (BYK Gardner) Color Spectrophotometer Spectro-Guide Sphere
Formula Evaluated
Formula Evaluated
Instrumental Evaluation Colorimetry First Washing Tone 6.64 ΔE Placebo = 7,20 ΔE Seriseal DS = 4,11 Color Maintenance 42.9%
Instrumental Evaluation Colorimetry Fifteenth Washing Tone 6.64 ΔE Placebo = 6,94 ΔE Seriseal DS = 4,36 Color Maintenance 37.2%
Results Color intensity, better than placebo formulation Intensifies up to one (1) tone, and remains superior even after 15 washings when compared to the placebo formulation Improves the shine and texture of hair tresses (Sensorial analysis)
SERISEAL DS Hair Straightening
Study Protocol 1-2% of Seriseal DS with: Guanidine Carbonate Ammonium Thioglycolate Monoethanolamin Thioglycolate This study is compared with placebo and benchmark Objectives: Evaluate Seriseal DS contribution during the process of straightening Improve texture and appearance reduce damage.
Formula Evaluated - Placebo
Formula Evaluated 1% Seriseal DS
Formula Evaluated 2% Seriseal DS
Guanidine Carbonate Benchmark Placebo Seriseal DS 1% Seriseal DS 2%
Formula Evaluated Placebo
Formula Evaluated 1% Seriseal DS
Formula Evaluated 2% Seriseal DS
Ammonium Thioglycolate Benchmark Placebo Seriseal DS 1% Seriseal DS 2%
Formula Evaluated Placebo
Formula Evaluated 1% Seriseal DS
Formula Evaluated 2% Seriseal DS
MEA Thioglycolate Placebo Seriseal DS 1% Seriseal DS 2%
Results The hair fiber shows better alignment and straighter appearance Frizz and volume reduction Better product absorption and compatibility Improved spreadability easier product application
Seriseal DS Molecular shine Immediate, visible results Repairs damaged hair Works with the hair s natural structure Stronger adhesive effect
Seriseal DS Application Hair conditioners Treatment masks Leave on products Suggested concentration 1 to 5 % (p/p) INCI Water (and) Polyquaternium-7 (and) Sericin (and) Guar Hydroxypropyltrimonium Chloride (and) Cetrimonium Chloride (and) Behentrimonium Chloride
Seriseal DS Appearance: slight viscous to viscous liquid Color: white yellowish to beige ph (as such): 5,50 7,50 Average protein content (% w/w): 2,5 Average nanoparticles size: 150nm Maximum quaternary concentration: 1.6% Maximum concentration of polyquaternium 7 am: 2.4%
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