The VMSD Brand Mission

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editorial 2010 The VMSD Brand Mission VMSD s magazine, web site, events and competitions are committed to providing retail professionals with the most up-to-date, innovative retail design ideas and industry news and to do so in a way that inspires, challenges and motivates. VMSD celebrates the art and science of retail design, drawing on 140 years of history serving this market.

Editorial Calendar JANUARY The Buyers Guide Issue FEBRUARY MARCH The GlobalShop Issue APRIL 11.19.09 Reservations 12.17.09 Reservations 01.25.10 Reservations 02.22.10 Reservations 12.03.09 Materials Due 01.05.10 Materials Due 02.04.10 Materials Due 03.04.10 Materials Due Buyers Guide: The industry s best supplier resource Retail Design Firm Resource Guide Special Report: Top Trends on the Horizon Annual Design Firm Survey The Season s Best Holiday Windows Review: Retail Design Collective Show Flooring and Materials Surfaces - Las Vegas Exclusive coverage: Retail Design Institute Store Design Awards Sector spotlight: Banking and Financial Services GlobalShop exhibitors: fixtures, lighting, flooring, digital media, signage and graphics, mannequins and forms GlobalShop - Las Vegas The Year s Biggest Mannequin Trends Sector spotlight: Grocery Signage and Graphics FMI - Las Vegas JULY The Visual Issue AUGUST SEPTEMBER OCTOBER The IRDC Issue 05.21.10 Reservations 06.18.10 Reservations 07.22.10 Reservations 08.20.10 Reservations 06.03.10 Materials Due 06.30.10 Materials Due 08.03.10 Materials Due 09.01.10 Materials Due The VMSD International Visual Merchandising Competition Sector spotlight: Pet Care Annual Visual Trends Report Props and Decoratives Toronto Retail Showcase Sector spotlight: Apparel Mannequins and Forms The VMSD Retail Renovation Competition IRDC Preview Sector spotlight: Department Stores In-store Technology Lighting VMSD s International Retail Design Conference - Toronto The VMSD/Peter Glen Retailer of the Year Retailing Abroad: Trends and Challenges Surfacing Furniture VMSD s International Retail Design Conference - Toronto In every issue of VMSD magazine CASE STUDIES You ll see reports of the latest, biggest and most innovative retail launches and renovations. VMSD SHOWROOM Our beautifully designed product section zeroes in on the best new product trends targeting all sectors of retail. INDUSTRY TRENDS Read in-depth reports and insight on the hot and now.

MAY 03.19.10 Reservations 03.31.10 Materials Due What s Next in Lighting? A.R.E. Store Design Winners Lighting Lightfair - Las Vegas NOVEMBER The Green Issue 09.20.10 Reservations 09.30.10 Materials Due Green Retail Trends Bonus Section: The Retail Design Collective Show Directory Green products: lighting, flooring, materials, fixtures Greenbuild International Conference and Expo - Boston JUNE The Store Fixture Issue 04.22.10 Reservations 05.04.10 Materials Due Special Report: Fixture Trends Annual Fixture Industry Survey A.R.E. s Best Fixtures of the Year Fixtures NeoCon - Chicago A.R.E. Convention DECEMBER 10.21.10 Reservations 11.02.10 Materials Due The Best of New York Retail Risk-Takers: The 10 Boldest Moves of 2010 Best New Products of 2010 The Retail Design Collective Show - New York VMSD Columns and Regular NEW! 2-MINUTE TOUR Take a virtual whirlwind tour of the retail scene in a different part of the world every month. In an easy-todigest format, we lay out the facts, figures, challenges and opportunities you need to know for that market. NEW! DESIGN DETAILS An extreme close-up of one showstopping project. We zoom in on, and deconstruct, the visual details that make this retail effort a winner. SECTOR SPOTLIGHT Now running as a recurring feature, Sector Spotlight will report on a specific retail segment (grocery, department stores, apparel, etc.) and delve into the design, product and business trends in that sector. PROBLEM/SOLUTION Each installment looks at one retailer s specific sourcing challenge, then reveals how it went about solving that problem with the right products and materials. CREATIVE KICKSTARTS This fun and inspiring column provides creative boosts to keep designers and visual merchandisers at the top of their game. Special Issues JANUARY / VMSD BUYERS GUIDE You can t afford not to be part of the industry s most comprehensive resource for retailers and design firms seeking suppliers for their projects. Our readers refer to this highly anticipated issue all year long. As a bonus, this issue contains our Retail Design Firm Resource Guide. JUNE / THE STORE FIXTURE ISSUE Fixture and fixture components are the products most frequently specified by our subscribers and they re unique to the retail industry. The June issue includes our Fixture Manufacturer Resource Directory, plus the results of our Retail Fixture Survey. NOVEMBER / THE GREEN ISSUE This special issue will take an in-depth look at retailers who ve adopted green initiatives and are taking sustainable design to the next level. It will include everything from green design trends to products and materials that are praised for their eco-friendly features. Note: Editorial calendar subject to change at the Publisher s discretion. Please contact your account manager for the latest updates.

Powerful Retail Leaders The VMSD Editorial Advisory Board is a dynamic group of corporate-level executives actively engaged in the content and direction of VMSD s magazine, web site and events. Retailers Bevan Bloemendaal Senior Director, Global Creative Services Timberland Rick Burbee Creative Director Sears Holdings Corp. Max Carmona Senior Director McDonald s USA Ken Chance Director, Construction and Store Development The Finish Line Inc. Tim Cox Director, Creative Services Publix Super Markets matt davison Director, Store Design and Planning Kohl s Department Stores Aaron Duncan Creative Director and Senior VP, Licensing Group Playboy Enterprises Linda Fargo Senior VP, Fashion Director and Store Presentation Bergdorf Goodman Jason Floyd Director, Store Development GameStop Inc. Amy Garrigan VP, Brand Development Family Christian Stores Beth Harlor Associate Director CBDi Design Procter & Gamble Jack Hruska Executive VP, Creative Services Bloomingdale s victor johnson Director, Store Environment White House Black Market Jeffrey Key Store Environment Manager - Store Planning Lowe s Companies Inc. Lynn Knutson Visual Merchandising Program Manager Harley-Davidson Jadz Kuta Creative Services Neiman Marcus sharon lessard VP, Store Design SuperValu Inc. David Liddle Director, Visual Merchandising Apple Dave Lindsey VP, Store Planning Nordstrom Karen Meskey Divisional VP, Store Design and Planning Macy s David Milne Director, International Store Design Starbucks Coffee Co. Jose Raul Padron Senior Visual Manager Godiva Chocolatier Tracey Peters National Visual and Merchandising Manager Holt Renfrew Stephanie Picone Director of Visual/Marketing IZOD Retail Ken Pray Director, Store Design The Kroger Co. reginaldo reyes Senior Design Lead Target Toni Roeller Senior Director, Design & Experience Best Buy Christine Russo VP, Store Design and Group Development Kenneth Cole Productions MICHAEL TERSIGNI VP, Store Development Ermenegildo Zegna Jan Tribbey VP, Store Design & Construction Victoria s Secret Stores Limited Brands Parisa Zander Director, Worldwide Visual Merchandising, Store Design Microsoft Get Published If you have products, projects or industry news you d like to be considered for editorial coverage, see the following contact information. If you re targeting a specific issue, keep in mind that we compile issues three to four months in advance of the publication date. Please also note that advertising in VMSD does not guarantee editorial inclusion. Case Studies and Column Ideas Anne DiNardo Managing Editor anne.dinardo@stmediagroup.com New Product and Industry News Releases Design Consultants Michael Bodziner Principal Gensler Christian Davies VP, Managing Creative Director FRCH Design Worldwide Steven Derwoed Senior VP and Managing Director Callison RYA Studio peter dixon Senior Partner, Creative Director Prophet Bruce Dybvad Interbrand Design Forum Les Hiscoe VP, Retail Group Shawmut Design and Construction david hogrefe Managing Director Fitch jeffrey hutchison Jeffrey Hutchison & Associates David Kepron Studio Principal, Store Design Little Dave Nelson VP, Client Strategy JGA tara o'neil Chief Creative Officer Perennial Inc. Sven Pavlik CEO/Partner Pavlik Design Team Diane Perduk Rambo Executive VP, Creative Director Big Red Rooster Lee Peterson VP, Creative Services WD Partners Brian Shafley Chute Gerdeman randall stone Senior Partner Lippincott rachel zsembery Associate Bergmeyer & Associates Mary Scoviak Senior Editor mary.scoviak@stmediagroup.com

Account Managers and Territories Family of Products Our experienced team of account managers will help you optimize your marketing efforts. DONNA MCKERROW O: 770.650.8233 ext. 339 C: 770.527.5218 F: 678.336.5935 donna.mckerrow@stmediagroup.com Territory: Western U.S. and Canada ST Media Group offers multimedia solutions that successfully connect buyers and sellers. The parent company of VMSD serves worldwide visual communicators in the graphics- and design-related industries with additional trade publications: SIGNAGE AND GRAPHICS GROUP JILL VICKERMAN O: 678.296.8395 F: 678.261.1745 jill.vickerman@stmediagroup.com Territory: Eastern U.S. and Canada PATRICIA IANNELLI O: (+39) 0332.240285 F: (+39) 0332.280900 patricia.iannelli@stmediagroup.com Territory: International Accounts DESIGN GROUP Production Contact TRICIA HOUSTON O: 513.263.9392 F: 513.744.6992 tricia.houston@stmediagroup.com