Euro-Mediterranean Conference on Creativity, Innovation and IPR in Textile and Clothing Industry in the Euro-Mediterranean Area 10 th anniversary of the Euro-Mediterranean dialogue on textile industry organised in co-operation with DG Enterprise and Industry, TAIEX and European University Institute Draft programme Venue: European University Institute Badia Fiesolana, Sala Refettorio via Roccettini 9, San Domenico Florence, Italy Dates: 24-25 March 2014 For more information on TAIEX assistance and to download presentations of this event, please go to: http://ec.europa.eu/enlargement/taiex.
Aim of the meeting : The conference is organized in the framework of the Euro-Mediterranean Dialogue in textile industry, launched during the Euro-Mediterranean Ministerial meeting on industry in Caserta in 2004 1 and conducted successfully as the only sectoral dialogue with Mediterranean partner countries. The Euro-Mediterranean Dialogue is included in EU documents on European Neighbourhood Policy as an example of the successful sectoral industrial cooperation 2 and in the activities of the Working Party on Euro-Mediterranean Industrial Cooperation 3. Textiles and clothing has a long tradition in the Euro-Mediterranean Area. The manufacture and the export of textile and clothing products - as second most traded goods (after oil and gas) and a priority sector in the Region - represent a factor in economic development and political stability in the Mediterranean partner countries. The value of the trade in textile and clothing industry in the Euro-Mediterranean Area reaches EUR 35 billion a year. Around 35% of all EU exported textiles go to the Euro Mediterranean Area. Although Mediterranean partner countries already have a strong manufacturing base in textiles and clothing, times have come to develop the sector further into more creative, value-added, innovative and knowledge-based industry. In this context, putting stress on creative aspects of fashion-based industries would certainly come at the right time to deliver concrete results as new skills, deeper industrial partnership and better jobs across the Euro-Mediterranean Area. The main objective of the conference is to exchange experiences regarding policies, practices and programmes about creativity innovation and IPR as substantial economic lever to improve brand image, sales and profitability of companies in textile and clothing sector in the Euro-Mediterranean Area. Participants will discuss how to stimulate and support the creativity and innovation of textile and clothing companies across the Area, while protecting these intangible assets. The discussions on creativity, innovation and IPR in textiles and clothing would not be complete without presenting various funding opportunities for the sector in the Area. Key questions How can we promote creativity and innovation in textile and clothing companies to boost industrial cooperation in the Euro-Mediterranean Area? What can national, European institutions do to enhance creativity and innovation in the Euro-Mediterranean Area? How to protect IPR of creativity, design and innovation in textile and clothing? 1 http://ec.europa.eu/enterprise/sectors/textiles/external-dimension/euro-mediterranean-region/index_en.htm 2 Joint Communication to the European Council, the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions "A Partnership for Democracy and Shared Prosperity with the Southern Mediterranean" Brussels, 25/05/2011, SEC(2011) 645 and "European Neighbourhood and Partnership Instrument (ENPI) Regional Indicative Programme (2011-2013) for the Euro-Mediterranean Partnership". 3 http://ec.europa.eu/enterprise/policies/international/promoting-neighbourhood/mediterranean/index_en.htm
Participants: representatives of national administrations, industrial associations, companies, fashion and design schools, education and research centres specializing in innovation in textiles and clothing as well as international, European and national organisations involved in programmes for stimulating creativity and innovation (around 100 participants). Participants from EU Member States, Mediterranean partner countries (Southern Neighbourhood, Western Balkans (+ Turkey) and EFTA covering the entire pan-euro-mediterranean Area, that is contracting parties of the convention on pan-euro-mediterranean rules of origin. The participants are selected from the countries where the textile and clothing sector plays an important role in the economy. More information on: http://ec.europa.eu/enterprise/sectors/textiles/external-dimension/euro-mediterranean -region/index_en.htm
Day 1 : 24 March 2014 09:00 Welcome and registration 09:30 Welcome by Pasquale Ferrara, European University Institute, Jean-François Aguinaga, European Commission, Lhou Lmarbouh, Parliamentary Assembly of the Mediterranean 10:10-10:30 Textile, Trade, Patents in the Mediterranean in the Renaissance Keynote speech Prof. Luca Molà, European University Institute 10:30-11:30 Chair: Mehmet Salim Kumbaracı, Turkish Clothing Manufacturers Association 11:30 12:00 Coffee break Session 1: Setting up the scene for creativity and innovation Recent trends in European textile and clothing industry Francesco Marchi, European Textile and Clothing Confederation (EURATEX) Putting the Creativity on the Map - Project CREATE Stefano Giovannelli, Toscana Promozione A new vision for creativity and innovation in textile and clothing Plan TEXTILE 2025 the view from Morocco Soumaya Iraqui Houssaini, Ministère de l'industrie, du Commerce, de l'investissement et de l'economie Numérique Fashion and Design in Creative industries- what can be achieved in the Euro-Mediterranean Area the view from Tunisia Jelloul Bouguila, DEMCO et la chambre syndicale nationale des confectionneurs
12:00-13:00 Chair: Bradley Quinn, author and journalist with expertise in fashion, architecture, textiles and design Session 2: Shaping the future in textile and clothing DESIGN THINKING - Momenting the Memento Linda Loppa, Polimoda International Institute of Fashion Design & Marketing in Florence The cultural heritage of textile and clothing as a competitive advantage for European creativity" Texmedin project co-financed by the European Regional Development Fund Giorgio Silli, ACTE, European Textile Collectivities Association Reinventing textile and clothing industry via creativity and innovation the example from City of Lodz in Poland Marek Cieslak, City of Lodz European Technology Platform for the Future of Textiles and Clothing Lutz Walter, EURATEX 13:00-14:30 Lunch break 14:30-15:30 Chair: Francesco Marchi, EURATEX 15:30-16:00 Coffee break Session 3: Innovating with textiles across sectors and applying new technologies in the industry Textile visionaries: Innovation and sustainability in Textile Design Bradley Quinn, author and journalist with expertise in fashion, architecture, textiles and design Lectra as the world leader in integrated technology solutions across sectors the view of a company Philippe Ribera, Lectra 2BFunTex Project: Enabling technology transfer for more functional textile innovations Fatma Kalaoğlu, Istanbul Technical University Exploiting new market opportunities for technical textiles in Morocco Mohammed Anouar Jamali, l'école supérieure des industries du textile et de l'habillement (ESITH) Casablanca
16:00-17:00 Chair: Fouad El Amri, Ecole Supérieure de Création et de Mode / Casa Moda Academy, Session 4: Promoting and protecting innovation and creativity through Intellectual Property Rights SME support to protect and enforce IPR Simon Cheetham, China IPR SME Help Desks Fight against IP infringements and counterfeiting Delphine Sarfati-Sobreira, L'Union des Fabricants European Intellectual Property Framework matching with the industry's needs in creativity Stéphanie le Berre, EURATEX Supporting IPR protection of SMEs - example of the recent Turkish initiatives (legislative proposal and practical actions in 2013) Ezgi Baklacı, Istanbul-based Moroğlu-Arseven Law Firm 17:00-17:30 Concluding remarks of Day 1 by Jean- François Aguinaga, DG Enterprise and Industry, European Commission 20:00 Dinner upon special invitation
Day 2 : 25 March 2014 09:30-9:45 Welcome and the summary of the previous day by Anna Sobczak, DG Enterprise and Industry, European Commission 09:45-10:15 Key note speech Global Value Chains and Emerging Markets Role in International Trade the case of textile, clothing and fashion Prof. Bernard M. Hoekman, European University Institute 10:15-11:30 Chair: Anna Sobczak, DG ENTR, European Commission 11:30-12:00 Coffee break Session 5: Stimulating Design: design education and design promotion Worth Pilot Project - cooperation between designers and manufacturers Dominique Jacomet, Institut Français de la Mode Design education and design promotion in Tunisia: Festival de la Mode" Samir Ben Abdallah, Chambre syndicale nationale des fabricants de lingerie Supporting business and innovation: Centre for Fashion Enterprise Wendy Malem, London College of Fashion Design education and design promotion in Turkey Ender Yazgan Bulgun, Faculty of Fine Arts and Design, İzmir University of Economics MAD BRUSSELS, Brussels Centre of Fashion and Design and the cross-over in creative industries. Alexandra Lambert, MAD BRUSSELS 12:00-13:30 Chair: Samir Ben Abdallah, Chambre syndicale nationale des fabricants de lingerie Session 6: Cooperating around design and innovation Innovative cross-border approaches for Textile and Clothing Clusters co-development in the Mediterranean basin, TEX-MED Clusters, project co-financed by ENPI CBC Mediterranean Sea Basin Programme 2007 2013 Francesco Pellizzari/ Susanna Leonelli, Unione Industriale Pratese Stimulating brand production via cooperation among education, designers and companies in FYROM Natasa Sivevska, Textile Trade Association of Macedonia Textile cluster
13:30-15:00 Lunch break Fashion Apparel Cluster Serbia (FACTS Cluster fashion and Serbian Clothing industry) Sladjana Milojevic, Fashion Apparel Cluster Serbia Mfcpole Tunisia Technopole textile et Mode Monastir Hedfi Nidhal, Mfcpole Tunisia Textile 2020 The world s largest Advanced Textile Materials cluster Anna Ershova, Nord France Innovation Développement 15:00-16:00 Chair: Pedro Ortún, Director, DG Enterprise and Industry, European Commission Session 7: Funding opportunities for innovation, design and creativity Sustainable Textile Mediterranean Network - ENPI CBC Med funded: SUSTEXNET project Lilia Infelise, ARTES Strumenti per l'innovazione Presentation on the TAIEX (Technical Assistance and Information Exchange Instrument) of the European Commission Helin Ruf- Uçar, DG ELAR, European Commission Horizon 2020 John Cleuren, DG RTD, European Commission COSME 2014-2020 (EU programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises) and YOTA pilot project (Young Talent (YOTA) in European Fashion Incubator) Anna Sobczak, DG ENTR, European Commission 16:00-16:30 Concluding remarks and closing of the conference European University Institute Pedro Ortún, DG Enterprise and Industry, European Commission Raffaello Napoleone, Pitti Immagine 17:00-19:00 Guided visit in Florence: The route of fashion, creativity and design in Florence This meeting is being organised by the Technical Assistance Information Exchange Instrument of the European Commission L-15 04/90, B - 1049 Brussels Telephone: +32-2-296 73 07, Fax: +32-2-296 76 94 Web site http://ec.europa.eu/enlargement/taiex