MEDIA KIT 2018 MEXICO & LATIN AMERICA PHOTO: JASON KIBBLER.
VOGUE PORTFOLIO PHOTO: JASON KIBBLER MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL VOGUE VIDEO EVENTS www.vogue.mx
VOGUE DNA BOLD INFLUENTIAL VISIONARY INSPIRING Vogue is the undisputed style reference for consumers that crave fashion, luxury and the best in lifestyle. Before it s in fashion, it s in Vogue PHOTO: JASON KIBBLER.
THE POWER OF A LEADING BRAND TOTAL MONTHLY AUDIENCE +7.98 M IN MEXICO & LATIN AMERICA UNIQUE USERS MONTHLY READERS +1.2 M IN MEXICO & LATIN AMERICA FOLLOWERS +4.41 M 502% + THAT HARPER S BAZAAR +2.28 M LEADERSHIP 43%* ADVERTISING SHARE IN FEMALE MAGAZINES PHOTO: WILL DAVIDSON. Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for Vogue projections in 2018 vs social network followers as of Oct 2nd, 2017. *Advertising pages on interior design magazines, from January to December 2016. Competitive set: Elle and Harper s Bazaar.
AUDIENCE PROFILE 52% 48% 86% 14% FEMALE MALE FEMALE MALE 34% 25-34 YEARS 26% 35-44 YEARS 40% 45+ YEARS 16% 37% 24% 18-24 YEARS 25-34 YEARS 35-44 YEARS 42% SINGLE 58% MARRIED +2.28M UNIQUE USERS 78% AFFLUENT AB 22% EMERGING AFFLUENT C+ +28.5M PAGEVIEWS PHOTO: JASON KIBBLER. Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.
Vogue is the main showcase of the fashion, beauty, jewelry, luxury and travel industries. Audience data: 98% HAS PURCHASED LUXURY PRODUCTS 72% BUYS LUXURY FOOTWEAR 46% BUYS FINE JEWELRY AND WATCHES 52% PREFERS TO SPEND ON EXPENSIVE PRODUCTS 76% BUYS FRAGRANCES 99% GOES TO THE BEAUTY SALON 88% TRAVELS FOR LEISURE/ BUSINESS 70% GOES SHOPPING DURING HER TRAVELS PHOTO: CHRIS COLLS. Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Fashion and jewelry: People who have purchased luxury products/accessories in the last 12 months. Travels: People who travel for leisure/business.
POWERFUL AND INFLUENTIAL STYLE INVESTORS 98% goes shopping. 4 out of 10 buy online. PASSIONATE & CULTURAL LIFESTYLE 99% goes to restaurants. 88% goes to museums/ art exhibits. POWERFUL INFLUENCER 87% owns her home. 83% is proud of her job. HEALTHY LIFESTYLE 76% exercises regularly. 49% likes to cook. PHOTOS: ALESSANDRO/LUCA MORELLI AND CHRIS COLLS. PHOTO: GIAMPAOLO SGURA. Source: General Media Survey Executives 2016 Ipsos Mexico. General Media Survey General Population 2nd accumulated 2017, Ipsos Mexico. People that have read the magazine during the past 6 months. Shopping online: People who browsed the internet during the last week.
SUPPLEMENT PHOTO: TERRY RICHARDSON. JUNE & NOVEMBER MEXICO & LATIN AMERICA The latest news on, fashion, grooming, fragrances, watches, cars, gadgets and sports. Irreverent and inspiring. Vogue creates a polyphony of possibilities for the modern man. Modern luxury, new talents and future trends hand in hand with the most avant-garde. The benchmark on the latest proposals for the modern man. PHOTOS: DANIEL CLAVERO AND JASON KIBBLER.
SUPPLEMENT The undisputed guide for the most sophisticated jet-setters. A must have in your carry-on luggage! DECEMBER MEXICO & LATIN AMERICA Multi-award-winning publication with the main one stop shops, tourism destinations, cultural must-sees, hotels, restaurants and exclusive luxury shops. PHOTO: MICHAEL THOMPSON. The magic of cities. From north to south! The essential guide that presents the best of each destination. PHOTOS: SEBASTIAN KIM AND ROBERT MASSMAN.
EVENTS The international contest that seeks to discover the new talent that will be the future of the industry. For five years dozens of young designers and entrepreneurs have demonstrated their talent and persistence. More than 309 million total impressions on social networks in the last 4 years. Trending topic in 2017. #WhosOnNextMx PHOTOS: RODRIGO PANCICH. PHOTO: MICHAEL SCHWARTZ.
EVENTS Special activations, unique promotions, luxury brands, photo opportunities and lots of fun. More than 446 thousand attendees in 7 editions. More than 733 million impressions on social networks for the last 4 editions. The most important shopping party in the world. The quintessential appointment to enjoy fashion, beauty and luxury! Trending topic in the last 3 years. #FNOMexico PHOTOS: ISRAEL ESPARZA. PHOTO: CHRIS COLLS.
COMMERCIAL OPPORTUNITES Connecting ADVERTISING MAGAZINE SUPPLEMENTS ONLINE DISPLAY Creating CUSTOM SOLUTIONS BRANDED CONTENT WHITE LABEL VIDEO Amplifying VIDEO SOCIAL NETWORKS Maximizing EXPERIENCES ACTIVATIONS BRAND ASSOCIATIONS SPONSORSHIPS EVENTS
PRINTED EDITION CALENDAR MEXICO EDITION CLOSING MATERIALS SUPPLEMENT JANUARY 18 Dec 05 17 Dec 13 17 FEBRUARY Jan 05 Jan 15 MARCH Feb 06 Feb 13 APRIL Mar 05 Mar 13 MAY Apr 05 Apr 13 JUNE May 07 May 14 JULY Jun 05 Jun 14 AUGUST Jul 05 Jul 16 SEPTEMBER Aug 06 Aug 14 OCTOBER Sep 05 Sep 14 NOVEMBER Oct 05 Oct 15 DECEMBER Nov 05 Nov 13 JANUARY 19 Dec 05 Dec 14 LATIN AMERICA EDITION CLOSING MATERIALS SUPPLEMENT JANUARY 18 Dec 04 17 Dec 06 17 FEBRUARY Jan 03 Jan 05 MARCH Feb 05 Feb 07 APRIL Mar 05 Mar 07 MAY Apr 04 Apr 06 JUNE May 04 May 07 JULY Jun 04 Jun 06 AUGUST Jul 04 Jul 06 SEPTEMBER Aug 03 Aug 06 OCTOBER Sep 04 Sep 06 NOVEMBER Oct 03 Oct 05 DECEMBER Nov 05 Nov 07 JANUARY 19 Dec 03 Dec 05 VOGUE.MX 24/7 For more information on rates, sizes and media specifications visit: www.condenastmexico-latam.com/vogue/
VISION 20/20 As leaders of the fashion industry and luxury content, we sit on the apex of a lifestyle and culture which is always changing. Condé Nast carefully curates content, media alliances, tailored solutions and brand associations to inform and delight the most demanding audiences, with a reach that only our brands can achieve. LET S TALK ABOUT BUSINESS OPPORTUNITIES. THE MIMOSA IS ON US! PHOTO: JASON KIBBLER.
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