Michelle L. Childs, Ph. D 247 Jessie Harris Building Retail and Consumer Sciences Department of Retail, Hospitality, and Tourism Management The University of Tennessee Knoxville, TN, 37996 Office: (865) 974-8405 Email: mlchilds@utk.edu EDUCATION Ph. D 2014, NC Consumer, Apparel, and Retail Studies Bryan School of Business and Economics GPA: 4.0 Adviser: Dr. Byoungho Jin Dissertation Title: Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers Urgency to Buy and Brand Dilution MA 2010 Oregon State University, Corvallis, OR College of Business Major: Interdisciplinary Studies: Merchandising Management and Communication BA 2008 Providence College, Providence, RI Major: Social Science PROFESSIONAL EXPERIENCE Academic Experience 2015-Present Assistant Professor Retail and Consumer Sciences Department of Retail, Hospitality, and Tourism Management The University of Tennessee, Knoxville, TN Courses Taught: RHTM 625: Strategic Retail, Hospitality, and Tourism Management RCS 210: Introduction to Retail Management RCS 391: Professional Development RCS 421: International Retailing FYS 129: Business of Fashion 1
2012-2014 Graduate Teaching Assistant Department of Consumer, Apparel, and Retail Studies, Greensboro, NC Internship in Consumer, Apparel, and Retail Studies Professional Development in Consumer, Apparel, and Retail Studies Consumer Behavior Global Sourcing of Apparel and Related Products 2011-2013 Graduate Research Assistant Department of Consumer, Apparel, and Retail Studies, Greensboro, NC Curriculum Development Developed learning modules on global entrepreneurship: o Professional development o Product development o Retailing U.S Department of Agriculture Challenge Grant o Conducted a literature review on global entrepreneurship and women entrepreneurs o Conducted research and developed a research paper on global women entrepreneurship Field Experience 2010-2011 Assistant Store Manager, Kohl s, Salt Lake City, UT Meta-Analysis Literature Review Online Course Development o Developed expertise on Blackboard and Blackboard Collaborate 2010 Manager-in-Training Program Kohl s, Salt Lake City, UT 2009 Store Management Internship, Kohl s, Flagstaff, AZ 2007 Store Management Internship, Nordstrom, White Plains, NY 2
PUBLICATIONS Referred Journal Manuscripts Childs, M. L., & Jin B. (2016). Do Status Symbols in Advertising Increase Product Evaluations? An Experimental Analysis of Groups Difference on Product Evaluations for Scarce and Brand Presence Products. Journal of International Consumer Marketing, 28(3), 154-168. Childs, M. L., & Jin, B. (2016). A New Age in Brand and Retailer Collaborations: Trends and Recommendations for a Successful Partnership. Journal of Brand Strategy, 5(1), 83-100. Yurchisin, J., Chang, H. J., and Childs, M. L. (2015). Where am I Wearing? Using Kelsey Timmerman s Book to Teach Students About Social Responsibility in the Apparel Industry. Fashion Design, Technology and Education, 8(3), 185-193. Hodges, N., Watchravesringkan, K., Yurchisin, J., Karpova, E., Marcketti, S., Hegland, J., Yan, R-N., & Childs, M. L. (2015). Women and apparel entrepreneurship: An exploration of small business challenge and strategies in three countries. International Journal of Gender and Entrepreneurship, 7(2), 191-213. Childs, M. L., & Jin B. (2015). Firm factors that influence internationalisation and subsequent financial performance of fashion retailers. Journal of Service Theory and Practice, 25(1), 95-114. Childs, M. L., & Jin, B. (2014). Is Uppsala model valid to fashion retailers? An analysis from internationalization patterns of fast fashion retailers. Journal of Fashion Marketing and Management, 18(1), 36-51. Mower, J. M., Kim, M., & Childs, M. L. (2012). External atmospherics and consumer behavior: Influence of landscaping and window display. Journal of Fashion Marketing and Management, 16(4), 442-453. Referred Journal Manuscripts Published Online Song, S-Y., & Childs, M. L. (2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansion. International Textile and Apparel Association Teaching Collection. Available at www.itaaonline.org Manuscripts Submitted Childs, M. L. Brand Extension Feedback Effects: What Do We Know and Where Should We Go? Journal of Product and Brand Management (3 rd Revision: Dec 2016). 3
Childs, M. L., & Jin, B. Effective Fashion Brand Extensions: The Influence of Limited Edition and Perceived Fit on Consumers Urgency to Buy and Brand Dilution. Clothing and Textiles Research Journal (3 rd Revision: Jan 2017). Kim, S-H., Childs, M. L., & Williams, J. The Effects of a New Outdoor-Based Training Intervention on Part-Time Frontline Employees Work-Related Behaviors and Attitudes. International Journal of Hospitality Management (1 st Submission: October 2016). Childs, M. L., Turner, T. T., & Watchravesringkan, K. A Structural Analysis of Decision-Making Styles, Attitudes, and Retailing Outcomes: Athletic Apparel Shopping Perspective. Journal of Leisure Studies (1 st Submission: Dec 2016). Childs, M. L., Jin, B, & Tullar, W. L. The Dark Side of Dipping Down: Factors that Accelerate Parent Brand Dilution. Journal of Product and Brand Management (1 st Submission: Jan 2017). Matthews, D. R, Blanchflower, T. M, & Childs, M. L. From Food Trucks to Fashion Trucks: An Exploration of the Fashion Truck Phenomenon Through the Eyes of the Entrepreneur. International Journal of Entrepreneurship Behavior and Research (1 st Submission Jan 2017). Manuscripts in Development Lim, H., & Childs, M. L. Brand Storytelling on Instagram: How Do Pictures Travel to Millennial Consumers Minds? Manuscript development stage. Childs, M. L., & Jin, B. Brand and Retailer Collaborations: The Effect of Fit on Brand Dilution. Manuscript development stage. Bedford, S., Childs, M. L., & Cuevas, L. Branding in US Army. Manuscript development stage. Hardin, R., & Childs, M. L. Factors that Effect Team Apparel Purchase Behavior. Manuscript development stage. Childs, M. L., & Kim, S. Conspicuous Donation Behavior in Brand and Cause Collaborations. Data collection stage. Referred Abstracts of Presentations in Conference Proceedings Song, S., & Childs, M. L. (2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansions. International Textile and Apparel Association, Vancouver, BC, Canada. [Received Rutherford Teaching Challenge Award, 1st place]. 4
Childs, M. L., & Jin, B. (2016). Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada, www.itaaonline.org. Heejin, L., & Childs, M. L. (2016). Brand Storytelling on Instagram: How Do Pictures Travel to Millennial Consumers Minds? International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada,www.itaaonline.org. Matthews, D. R, Blanchflower, T. M, & Childs, M. L. (2016). From Food Trucks to Fashion Trucks: An Exploration of the Fashion Truck Phenomenon Through the Eyes of the Entrepreneur. International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada, www.itaaonline.org. Childs, M. L., & Jin, B. (2015). Effective Fashion Brand Extensions: The Influence of Limited Edition and Perceived Fit on Consumers Urgency to Buy and Brand Dilution. International Textile and Apparel Association Conference Proceeding, Santa Fe, NM, www.itaaonline.org. [Received Student Best Paper Award, 2 nd place] Childs, M. L., & Yurchisin, J. (2015). Making Connections: Linking Course Concepts with Industry Practices through Pinterest. International Textile and Apparel Association Conference Proceeding, Santa Fe, NM, www.itaaonline.org. Childs, M. L., & Jin, B. (2015). How Can a Brand Decrease Brand Dilution in Brand Extensions? Analyses of Distancing Techniques Apparel Brands Employ. The Fiber Society Conference Proceedings, Raleigh, NC, www.fibersociety.org. Childs, M. L. (2015). Brand Extension Limits: Where Do We Go From Here? Academy of Marketing Conference Proceeding, Limerick, Ireland, www.academyofmarketing.org. Turner, T. T., Childs, M. L., & Watchravesringkan, K. (2015). Investigating Factors that Influence Word of Mouth Behaviours Among Athletic Apparel Consumers: The Moderating Role of Brand Loyalty. Academy of Marketing Conference Proceeding, Limerick, Ireland, www.academyofmarketing.org. Childs, M. L., & Jin, B. (2014). The Effect of Brand Extension Strategy on Urgency to Buy and Brand Dilution. International Textile and Apparel Association Conference Proceeding, Charlotte, NC, www.itaaonline.org. 5
Childs, M. L., Jin, B., & Tullar, W. L. (2014). The dark side of discounting: What moves urgency to buy and brand dilution. International Business Research Conference Proceedings, Toronto, Ontario, Canada, www.wbiworldconpro.com [Received Best Paper Award] Childs, M. L., & Jin, B. (2013). Are scarcity messages still effective? An experimental comparison with brand prominence and some moderating effects. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org. Turner, T., Childs, M. L., & Watchravesringkan, K. (2013). A comparative study between athletic and non-athletic consumers: Consumer decision-making styles, shopping channel choices, and purchase intentions. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org. Hodges, N., Watchravesringkan, K., Yurchisin, J., Childs, M. L., Karpova, E., Marcketti, S., Hegland, J., & Yan, R-N. (2013). Women and small apparel business ownership: A cross-cultural exploration of the entrepreneurial experience. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org. Childs, M. L., & Jin, B. (2012). Internationalization patterns of fast fashion retailers: Does it follow Uppsala Model? Academy of Marketing Sciences Conference Proceedings, New Orleans, LA, www.ams-web.org. Mower, J. M., K., M., & Childs, M. L. (2010). External atmospherics and consumer behavior: Influence of landscaping and window display International Textile and Apparel Association Conference Proceeding, Montréal, QB, www.itaaonline.org. PRESENTATIONS Referred Research Presentations Childs, M. L., & Kim, S. (Forthcoming, 2017). Exploring Conspicuous Compassion Strategy in Social Media Marketing: A Study of Fashion Brand Level. Presented at the annual conference of American Collegiate Retailing Association, Minneapolis, MN. Song, S., & Childs, M. L. (November, 2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansions. Presented at the annual conference of the International Textile and Apparel Association, Vancouver, BC, Canada. [Received Rutherford Teaching Challenge Award, 1st place]. 6
Childs, M. L., & Jin, B. (November, 2016). Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Presented at the annual conference of the International Textile and Apparel Association, Vancouver, BC, Canada. Heejin, L., & Childs, M. L. (November, 2016). Brand Storytelling on Instagram: How Do Pictures Travel to Millennial Consumers Minds? Presented at the annual conference of the International Textile and Apparel Association, Vancouver, BC, Canada. Matthews, D. R, Blanchflower, T. M, & Childs, M. L. (November, 2016). From Food Trucks to Fashion Trucks: An Exploration of the Fashion Truck Phenomenon Through the Eyes of the Entrepreneur. Presented at the annual conference of the International Textile and Apparel Association, Vancouver, BC, Canada. Childs, M. L., & Jin, B. (March, 2016). When Do Brand Extensions Dilute the Parent Brand Image? Testing the Effects of Brand Level, Price Discount, Perceived Fit, and Consumers Brand Consciousness. Presented at the annual conference of American Collegiate Retail Association, New York, NY. Childs, M. L., & Jin, B. (November, 2015). Effective Fashion Brand Extensions: The Influence of Limited Edition and Perceived Fit on Consumers Urgency to Buy and Brand Dilution. Manuscript development stage. Presented at the annual conference of International Textile and Apparel Association, Santa Fe, NM. [Received Student Best Paper Award, 2 nd place] Childs, M. L., & Yurchisin, J. (November, 2015). Making connections: Linking Course Concepts with Industry Practices through Pinterest. Presented at the annual conference of International Textile and Apparel Association, Santa Fe, NM. Childs, M. L., & Jin, B. (October, 2015). How Can a Brand Decrease Brand Dilution in Brand Extensions? Analyses of Distancing Techniques Apparel Brands Employ. Presented at the annual conference of the Fiber Society, Raleigh, NC. Childs, M. L. (July, 2015). Brand Extension Limits: Where Do We Go From Here? Presented at the annual conference of Academy of Marketing, Limerick, Ireland. Turner, T. T., Childs, M. L., & Watchravesringkan, K. (July, 2015) Investigating Factors that Influence Word of Mouth Behaviours Among Athletic Apparel Consumers: The Moderating Role of Brand Loyalty. Presented at the annual conference of Academy of Marketing, Limerick, Ireland. Childs, M. L., & Jin, B. (November, 2014). The Effect of Brand Extension Strategy on Urgency to Buy and Brand Dilution. Presented at the annual conference of International Textile and Apparel Association Conference, Charlotte, NC. 7
Childs, M. L., Jin, B., & Tullar, W. L. (June, 2014). The dark side of discounting: What moves urgency to buy and brand dilution. Presented at the annual conference of International Business Research, Toronto, Ontario, Canada. [Received Best Paper Award] Childs, M. L., & Jin, B. (March, 2014). The Effects of Product Scarcity on Purchase Intentions: The Influence of Cultural Dimension. Presented at the annual conference of American Collegiate Retail Association, Dallas, TX. Childs, M. L., & Jin, B. (October, 2013). Are Scarcity Messages Still Effective? An Experimental Comparison with Brand Prominence and Some Moderating Effects. Presented at the annual conference of International Textile and Apparel Association, New Orleans, LA. Turner, T., Childs, M., & Watchravesringkan, K. (October, 2013). A Comparative Study between Athletic and Non-Athletic Consumers: Consumer Decision-Making Styles, Shopping Channel Choices, and Purchase Intentions. Paper presented at the annual conference of International Textile and Apparel Association, New Orleans, LA. Hodges, N., Watchravesringkan, K., Yurchisin, J., Childs, M. L., Karpova, E., Marcketti, S., Hegland, J., & Yan, R-N. (October, 2013). Women and Small Apparel Business Ownership: A Cross-cultural Exploration of the Entrepreneurial Experience. Paper presented at the annual conference of International Textile and Apparel Association, New Orleans, LA. Childs, M. L., & Jin, B. (March, 2013). U.S. Retailer Internationalization. Paper presented at the annual conference of American Collegiate Retail Association, Nashville, TN. Childs, M. L., Turner, T. T., & Watchravesringkan, K. (March, 2013). The Influence of consumer decision-making styles on attitudes and shopping outcomes: Evidence from athletic apparel consumers. Paper presented at the annual conference of American Collegiate Retail Association, Nashville, TN. Childs, M. L., & Jin, B. (May, 2012). Internationalization patterns of fast fashion retailers: Does it follow Uppsala Model? Paper presented at the annual conference of Academy of Marketing Science, New Orleans, LA. Childs., M. L., & Sanghvi, M. (March, 2012). Post-purchase emotions. Paper presented at the annual conference of Popular Culture Association, Boston, MA. Mower, J. M., K., M., & Childs, M. L. (Nov., 2010). The influence of visual stimuli on consumer and purchase behavior. Paper presented at the annual conference of International Textile and Apparel Association, Montréal, QB. 8
Non-Referred Research Presentations Childs, M. L. (April, 2013). An Analysis of Culture, Uniqueness, Product Evaluations and Purchase Intentions under Conditions of Scarcity. Paper presented at the Graduate Research and Creativity Expo. The University of North Carolina at Greensboro, Greensboro, NC. Childs, M. L. (April, 2013). Are Scarcity Messages Still Effective? An Experimental Comparison with Brand Prominence and Some Moderating Effects. Paper Presented at the annual Southeastern Graduate Research Consortium. The University of North Carolina at Greensboro, Greensboro, NC. GRADUATE STUDENT RESEARCH ADVISEMENT Committee Member Songyee Hur Entered PhD. program in Fall 2015 RESEARCH GRANTS Internal Childs, M. L., Bedford, S., & Cuevas, L. (November 2016). Promotional Strategy in the US Army: Causing Change in US Army Perceptions. Student/Faculty Research Award. The University of Tennessee. $4000 NOT FUNDED. Childs, M.L. (March 2016). An Opportunity for Industry-Focused Learning in Retailing: First-Year Studies Seminar. Teaching Innovation Grant, The Tennessee Teaching and Learning Center. $750 NOT FUNDED. Childs, M. L. (November 2015). The US Army s Public Appeal. Professional Development Award, Retail, Hospitality, and Tourism Department, The University of Tennessee. $3000 FUNDED. AWARDS & RECOGNITION Fall 2016 Fall 2015 Rutherford Teaching Challenge, 1 st place International Textile and Apparel Association Vancouver, BC, Canada Student Best Paper, 2 nd place International Textile and Apparel Association Santa Fe, New Mexico 9
Summer 2014 Fall 2013 Fall 2013 March 2013 December 2012 October 2012 August 2012 May 2012 May 2012 December 2011 May 2010 Conference Best Paper Marketing Track International Business Research Conference, Toronto, Canada Certificate of academic achievement International Programs Center, Sears Scholarship Consumer, Apparel and Retail Studies Professional development travel grant Consumer, Apparel and Retail Studies, Certificate of academic achievement International Programs Center, Professional development travel grant Consumer, Apparel and Retail Studies, Elizabeth Williams Scholarship Professional development travel grant Graduate Student Association, Certificate of academic achievement International Programs Center, Certificate of academic achievement International Programs Center, Recipient of the Target case study marketing award LEADERSHIP EXPERIENCE 2013-2014 Senator, Graduate Student Association 10
2011-2013 Secretary, Graduate Student Association Department of Consumer, Apparel, and Retail Studies SERVICE TO DEPARTMENT AND UNIVERSITY 2015-Present Liaison National Retail Federation Student Association 2011-2013 Graduate student representative, Staff Excellence Award Committee, The Bryan School of Business and Economics 2013 Southeastern Graduate Consortium Student Coordinator Department of Consumer, Apparel, and Retail Studies SERVICE TO PROFESSION Aug 2016- Present Nov 2015-Present Dec 2016 Aug 2016 June 2016 May 2016 April 2016 Mar 2016 Associated Editor Retail Education Today, Newsletter for American Collegiate Retailing Association Faculty Awards Committee The International Textile and Apparel Association Conference Reviewer American Collegiate Retailing Association Ad Hoc Reviewer Journal of Product and Brand Management manuscript Ad Hoc Reviewer Journal of Brand Strategy manuscript Ad Hoc Reviewer Journal of Product and Brand Management manuscript Conference Reviewer International Textile and Apparel Association abstracts Ad Hoc Reviewer Fashion and Textiles manuscript 11
PROFESSIONAL DEVELOPMENT ACTIVITIES Nov 2016 Nov 2016 Mar 2016 Feb 2016 Jan 2016 Sept 2015 Sept 2015 July 2015 July 2015 Nov 2015 Summer 2014 June 2014 April 2014 March 2014 Department of Defense Young Investigators Grant Workshop The University of Tennessee Attendee and Presenter, International Textile and Apparel Association Annual Conference, Vancouver, BC Attendee and Presenter, American College Retailing Association Annual Conference, New York, NY Experiential Learning Workshop Tennessee Teaching and Learning Center The University of Tennessee Attendee, Big Show National Retail Federation New York, NY Finding Funding Workshop The University of Tennessee Introduction to Proposal Development The University of Tennessee New Faculty Teaching Institute 3 Day workshop, The University of Tennessee Attendee and Presenter, Academy of Marketing Annual Conference, Limerick, Ireland Attendee and Presenter, International Textile and Apparel Association Annual Conference, Santa Fe, New Mexico Cotton and Sustainability Faculty Workshop Department of Textile and Apparel Management University of Missouri Attendee and Presenter, International Business Research Annual Conference, Toronto, Ontario, Canada Workshop, Secondary Data Sources Attendee and Presenter, American Collegiate Retailing Association Annual Conference, Dallas, Texas 12
February 2014 February 2014 October 2013 December 2012 November 2012 October 2012 October 2012 May 2012 April 2012 November 2012 November 2011 Workshop, Introduction to Illustrator, Workshop, Introduction to Photoshop, Attendee and Presenter, International Textile and Apparel Association Annual Conference, New Orleans, LA SAS Programming 1: Essentials Certificate of Completion, 3-day training course, SAS Headquarters, Cary, NC Leadership Challenge, Campus Activities and Programs, Workshops, Introduction to Qualtrics and Intermediate Qualtrics training course, Workshops, Introduction to SAS and Intermediate SAS training course, Attendee and Presenter, Academy of Marketing Science Annual Conference, New Orleans, LA Workshop, Emerging Leaders, The University of North Carolina at Greensboro Workshop, Creating Collaborative Research Partnerships Bryan School of Business and Economics, Attendee, International Textile and Apparel Association Annual Conference, Philadelphia, PA. PROFESSIONAL MEMBERSHIP 2013-Present Member, Association for Consumer Research 2012-Present Member, American Collegiate Retailing Association 2011- Present Member, Academy of Marketing Science 2009-Present Member, International Textile and Apparel Association 13