We love your talent ifaparis.com info@ifaparis.com 18-24 Quai de la Marne, Paris, France 350 Xianxia Road, Shanghai, China Bachelor Fashion Marketing 3-year course
Introduction The Bachelors in Fashion Marketing and Visual Merchandising share a similar innovative structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding. Both Bachelors count on a common first year and are intended to be split into two different courses for the second and third year, in order to give a more profound and specific practical knowledge of the preferred specialization, ending to a specific award. The modules offer a systemic training, a constant challenge for all students pacing each specific ability through individual assignments, teamwork and discovery of the industry. The practical application of the theoretical knowledge is warranted by field trips and workshops given by fashion, business, branding and marketing experts. While the course is structured around unique module and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows the students to benefit from different cultural perspectives which in turns stimulates their propensity to analyze and solve issues in creative and unconventional ways. The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year). 2
Paris School IFA Paris was established in 1982 to combine French fashion heritage with the modern globalized world. As the only school in Paris offering all its undergraduate and postgraduate courses taught in English, IFA Paris caters to a highly international student body from all corners of the world. Recently relocated to 18-24 Quai de la Marne, IFA Paris overlooks the famous canal of Ourcq and is at the heart of the developing 19th arrondissement. The new location has tripled the size of the previous academic facilities and added extensive new amenities to benefit students, including bigger classrooms, a student lounge space, and a resource and study center. The building will also house several new fashion workshop spaces to accommodate hands-on projects. This vibrant and artistic neighborhood is also home to many cultural landmarks, including the MK2 cinemas, Point Ephémère performance space for concerts and ballets, and le CENTQUATRE art centre with a wide range of cultural offerings, exhibits and high-profile fashion shows. The district is also the location of other prestigious schools devoted to creative arts, including École Nationale Supérieure d Architecture de Paris-La Villette (ENSAPLV) and the Conservatoire National Supérieur de Musique, and is close to the École Internationale de Création Audiovisuelle et de Réalisation (EICAR). The 19th is emerging as one of the most exciting and stimulating area for students in all of Paris, and IFA Paris is thrilled to become a part of this neighborhood. 4
Florence School As part of its philosophy to provide students with the most up to date and industry relevant academic programs, IFA Paris has crafted a unique Bachelor in Visual Merchandising in collaboration with its Florentine academic partner: Accademia Italiana. Accademia Italiana, founded in 1984, is one of the most prestigious university level institues for fashion, design and photography. It has its headquarters in Florence and in Rome. The Accademia Italiana is the only private fine arts university in Florence and in Tuscany authorized to offer Bachelor degree programs in Fashion, Design and Photography 6 leading to degrees recognized by the MIUR (Italian Ministry of Education - D.M. n. 76 del 04/02/2013 and successive). The Accademia Italiana Rome has the same kind of accreditation. The Accademia Italiana also offers Bachelor s degrees accredited by important universities and institutions, masters programs and short courses. 6
Paris Paris holds a special place at the top of the fashion world. As fashion s birthplace, it introduced some of its most world renowned designers and luxury fashion houses including Chanel, Yves Saint Laurent, Dior and Hermes. Paris is still the world s fashion capital and continues to draw attention with important fashion events such as its biannual Prêt à Porter fashion week, fairs and trade shows, fascinating concept stores, and industry leading trend agencies. Consequently, it remains the place where contemporary fashion designers including Martin Margiela, Rick Owens, and Alber Elbaz choose to live and work. In recent history, Paris has turned almost every part of its economy into luxury through fashion, jewelry, beauty care as well as gastronomy, wine and travel. Paris remains an essential stop for young fashion and luxury professionals who wish to understand the cultural, industrial and market forces that shape the fashion world today. Pont Alexandre III and the Invalides Florence Historically known as the center of the Renaissance, Florence grew in the twentieth century to become one of the world s fashion capitals. Just as painting, sculpture and thought once grew, the modern fashion industry also came of age in Florence, as the home to some of fashion s brightest stars. The names that have defined the Florence style, Guccio Gucci, Emilio Pucci, Roberto Cavalli, Salvatore Ferragamo, are among the biggest in all fashion. The influence of these designers and their labels has circled the globe many times over and has continued to make Florence a bustling center of fashion design. The Ponte Vecchio Old Bridge 8 9
Teaching and Learning Methodology IFA aims to provide a fully inclusive educational experience for all students that prepares them for the possibility of an international fashion-related career and travel, and communication with others across cultural and language divides. All bachelor level classes are taught in English. Students are primarily taught in studio like rooms that simulate the working environments of Fashion industry design rooms and offices. Learning activities develop the process of reflective learning and problem-solving and of patience in working across language barriers. At IFA we guide students to gradually become more self-actuating and proactive and to learn the skills and methodologies that will help them negotiate the work and research demands of their future workplaces. Students are encouraged to be flexible, resourceful, socially co-operative and culturally aware of the relevance of global events and market trends. Tasks are set at levels of being achievable and satisfying at each stage, whilst demonstrating individual creativity and capacity. In practice, there is a balance of direct class and face-to-face learning, guided study and personal study time, together with expectations for homework assignments. For those students who do not ultimately wish to be working in the Fashion Industry, the core skills and attributes developed on the program will equip them to take up a broad range of marketing and retail business career, or to progress a specialism further by studying at postgraduate level. 11
Modules First Year: Bachelor in Fashion Marketing and Visual Merchandising Under the framework of Higher Education the first year corresponds to a HE Level 4. Students are following core modules in order to discover the universe of fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve. Module Groupings: Marketing Foundations: is where students are going to be introduced to the world of marketing in a broad frame. Fashion Business: is the Module Grouping where students will be introduced to their career as entrepreneurs. Fashion Environment: this is the very specific module to open the cores and specificities of a career in fashion, where students are guided to learn the basics of creation. Digital Fashion: is the Module Grouping that will challenge practical and electronic skills, needed to be proficiently owned by everyone in the industry. Supporting Studies: Provides students with the tools necessary to develop their understanding of their personal, career and industry-based development. Second Year: Bachelor in Visual Merchandising Under the framework of Higher Education the second year corresponds to a he Level 5. In this stage of their learning experience students are invited to specialize in Visual Merchandising. The focus is put on retail architecture with a perfect blend between business and creative modules. The retail architecture classes will take place in Florence at Accademia Italiana where students have access to photography labs and window spaces to create mock-up displays. Modules: Retail Design Communication Retail Business and Management Display Design History of Retail Design Design and Survey Interior Planning Autocad Cinema 4D Free Hand Drawing Technology of Materials Digital Photography Students will also have the possibility to study Italian Third Year: Bachelor in Visual Merchandising Under the framework of Higher Education the third year corresponds to a HE Level 6. In the final process of their learning experience students will mobilize all the transferrable skills previously acquired in order to overcome challenges posed by the development of their own personal project. Students electing the Visual Merchandising specialization will be required to produce a Visual Retail Project based a real life client brief. In conjunction students will have to complete a period of internship so as to apply their theoretical knowledge in a practical context. 12
The third year project Career & Alumni Center The final year of the undergraduate course in Visual Merchandising is geared towards mobilizing all the transferrable skills acquired by the students during the first 2 years. Students will be asked to complete an integrated personal project requiring analytical and synthetic skills, critical thinking as well as creativity. The development of the final year report is running concurrently with a period of internship in a company selected by the participant. There are 4 components structuring the third year: Visual Retail Project: Participants will have to validate their project purpose statement through the submission of an abstract to the Director of the Course. Following their negotiations on the scope and research framework of the project students will focus validating their concept through gathering and analyzing financial data and projections. Project Foundations: The creative part of the integrated final project involves the crafting of a branding and visual identity strategy as well as the implementation of an advertising campaign focusing on the promotion of the students business concept. Project Business Forecasts Participants will have to validate their project purpose statement through the submission of an abstract to the Director of the Course. Following their negociations on the scope and research framework of the project students will focus validating their concept through gathering and analyzing financial data and projections. Personal and Professional Development: The Internship is designed to provide the students with the opportunity to gain valuable work experience whilst still undertaking their educational experience. The Internship is conducted within the company or enterprise of the student s choice, and supervised by assigned tutors. A student internship contract clearly outlines the responsibilities of both the student and the company, including the role and responsibilities of the intern and the company s duty of care. Following their internship students will be requested to create their professional portfolio to allow them to have a professional body of work readily available upon graduation. The 3 Ateliers will be complemented on a yearly basis by 60 hours of industry relations. Students will get the opportunity to attend special guest lectures given by industry professionals. Field trips to factories, studios and workshops will also complement the series of guest lectures. Through IFA Paris Career and Alumni Center s database, students will be able to be exposed to the latest and most current industry techniques while increasing their own professional network of contacts. 14
Faculty Aleksandra Olenska Following several years assisting at Dazed & Confused magazine, Aleksandra Olenska honed her style on the MA at Central Saint Martins, whereupon her talent was immediately picked up by 10 Magazine, Italian Vogue, W and Self Service, among others. Her idiosyncratic approach has appeared on the catwalks for Clements Ribeiro, Peter Jensen and Roksanda Ilincic, just to name a few. She has created instillations for SHOWstudio, a line for Topshop, and provided consultancy services for brands including Céline, Daks London, Pringle, Tom Ford and Vanessa Bruno. Christine Le Bugle Christine Le Bugle graduated from Oxford University and la Sorbonne in Paris majoring in International Business. Her career diversified as a fashion consultant focusing on many fields of business including buying methods, import, export, sales, management and marketing. Her main clients have been Dior, Cartier, Carefour, and Cacharel. She is also a senior lecturer at the University of Moscow and at the Chambre de Commerce of Paris. Jean-Claude Roustant Graduated from Euromed Management school and IAE Paris I- Panthéon Sorbonne, Jean-Claude Roustant is a specialist in the luxury business and was retail training director at Louis Vuitton for 13 years. He had responsibilities in the fine watchmaking business in Switzerland, first at Ebel (trainings and events), then as general manager of the AIHH (Association of 11 of the finest watchmaking brands and of 200 best retailers in the world), and also at the foundation for fine watchmaking (FHH) in Geneva. He also intervenes for different luxury brands such as Relais et Châteaux worldwide, Bonpoint, Caran d Ache, Sofitel Worldwide and Chanel. Soline D aboville Soline D aboville graduated from l École Nationale Supérieure de Arts Décoratifs in France. In the earlier years of her career, she cooperated on a regular basis on various creative projects with brands such as Christian Dior, Louis Vuitton and Le Coq Sportif. More recently, she was art director of cognac Hennessy, a limited edition exhibition of Guerlain LVMH in Paris, and an exhibition of high-end jewelry and store window display for Chanel. She also contributed to space design for a Louis Vuitton exhibition of old belts in Barcelona and window display of Cartier stores in Paris. Soline has also put her hands on setting up the visual communication for the launch of the new perfume Volute for Diptyque. 16 *Lecturers are subject to change.
Admission Information Start Date Paris: September 2018 Admission to the course is limited to around 25 students per class. Course Length and Location Course Length: 3 years Course Location: Paris, Florence, Paris Credentials Upon satisfactory completion of the 3-year course, students receive a Bachelor in Fashion Marketing issued by IFA Paris. Transfer Student who have already attended a fashion school and wish to transfer to IFA Paris are also welcome to the second or third year. Admission Requirements High school graduate or above Above 18 years of age. Students below 18 and who have completed high school level 11 will also be considered for admission A strong interest in fashion, marketing, communication and/or management Fluency in English. Non-native English speakers should provide an IELTS score of 5.5 on average Application Process All applicants must: Fill up an Online Application Form Provide all required documents, including high school certificate, motivation letter, passport copy, passport photo, and IELTS score (if required) Complete an application fee of 150 Tuition Fee Paris: 9,400/academic year 19
Moving Forward Study Overseas IFA Paris provides a truly international education experience by offering students the opportunity to study in Paris and Shanghai while enrolled in the 3-year Bachelor s course. Both of our schools offer the same top-notch education, and each provides unique experiences and perspectives. In Paris, IFA students can explore fashion s rich French heritage; while in Shanghai, they can discover and experience fashion s fastest growing market. Student Body By bringing together a diverse, international group of students, IFA Paris gives students the opportunity to gain a global perspective on fashion. Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our courses have enrolled students from: France, Italy, Spain, USA, Canada, Australia, Germany, UK, Mexico, Brazil, Russia, Colombia, Lebanon, Saudi Arabia, Nigeria, Ghana, India, Thailand, Singapore, Malaysia, Indonesia, and China, only to name a few. Further Studies at IFA Paris An IFA Paris education needs not end with the Bachelor s course. IFA Paris also offers a variety of specialized postgraduate courses including: Master of Arts in Contemporary Fashion Design MBA Fashion Business MBA Luxury Brand Management MBA Global Fashion Media MBA Perfume & Cosmetics Management Career Center Upon graduation, our Career Center assists students in finding their ideal internships and jobs. The center is an essential liaison between the fashion and luxury industries and our students during their studies, upon graduation and throughout their careers. Industry Connections IFA Paris has various partners from the industry, including Chanel, Louis Vuitton, Prada, Armani, Dior, Versace, Gucci, Alexander McQueen, Balmain, Calvin Klein, Dunhill, Coach, Guess, MaxMara, Tod s, Polo Ralph Lauren, Diesel, Cartier, Swarovski, Ferrari, Zara, H&M, MAC, Etam, Cache Cache, Natuzzi, Pimkie, Promod, and Replay, just to name a few. 21