2015 MEDIA KIT
DESIGNLINES Who We Are Designlines has the feel of a big magazine: it is feeding Toronto, an international city craving good architecture and design. Designlines has, issue after issue, kept up with our huge appetites. Very satisfying! John Tong, Founder, +Tongtong Inc. The most comprehensive guide to contemporary design in the GTA A unique media brand focused on everything design in Toronto and beyond A source of valuable information for professionals and design-oriented consumers A showcase of the latest innovative home interiors, furniture and products A review of new design stores and showrooms A profile of Toronto s best designers and creators Our Audience Design professionals High-income, design-oriented consumers in the GTA John Tong in his studio / Photo by Naomi Finlay COVER: Photo by Scott Norsworthy
READER DEMOGRAPHICS The Design Curious* I have the pleasure of working with clients for whom design really matters. The most effective means of reaching that Toronto audience has been through Designlines. Paul Johnston, Realtor, Unique Urban Homes A highly engaged audience: 64% visited a showroom as a result of reading Designlines 39% made a purchase as a result of reading Designlines A design-focused audience: 21% are design professionals 21% are design obsessed 54% are design curious A highly educated audience: 48% have completed an undergraduate degree 29% have completed graduate school A high-income audience: 28% have a household income between $100,000 and $150,000 26% have a household income above $150,000 A young audience: 38% are under 35 years of age 35% are between 35 and 49 years of age Photo by Naomi Finlay * 2012 Reader Survey
PRINT Designlines Magazine
PRINT Distribution + Circulation I am often struck by how many people wandering around the city on a Saturday afternoon are carrying a rolled up copy of Designlines in their hands. Designlines is a wonderful guide that puts people in direct contact with architecture and design in Toronto. Martin Kohn Co-Principal, KOHN SHNIER architects SPRING 2015 To select Globe & Mail subscribers in the GTA 13,000 To select Toronto Star subscribers in the GTA 15,000 To design showrooms, galleries, boutiques, condos and design events, incl. the Toronto Design Offsite Festival 25,000 On newsstands across the GTA 1,000 To the Artist Project 1,000 To attendees of the Toronto Interior Design Show (IDS) 10,000 TOTAL 65,000 WINTER 2015 To select Globe & Mail subscribers in the GTA 16,000 To select Toronto Star subscribers in the GTA 17,000 To showrooms, galleries, boutiques, condos and design events incl. TED x Toronto 25,000 On newsstands across the GTA 1,000 To attendees of IIDEX Toronto 5,000 Designthinkers conference 1,000 TOTAL 65,000 GUIDE 2015 To select Globe & Mail subscribers in the GTA 20,000 To select Toronto Star subscribers in the GTA 17,000 To showrooms, galleries, boutiques, condos and design events incl. events such as the Queen West Art Crawl & Luminato venues 27,000 On newsstands across the GTA 1,000 TOTAL 65,000 FALL 2015 To select Globe & Mail subscribers in the GTA 18,000 To select Toronto Star subscribers in the GTA 18,000 To showrooms, galleries, boutiques, condos and design events incl. Junction Design Crawl & Nuit Blanche locations 28,000 On newsstands across the GTA 1,000 TOTAL 65,000
PRINT Editorial Calendar Designlines vast outreach to Toronto s ever-growing design community is both impressive and inspirational. At NewWall, we look forward to every quarter as we consistently reach our target market after each publication. We are creatively motivated by the concepts Designlines showcases and are extremely proud to be among their many dedicated advertisers and industry readers. Maria Raco Director, NewWall Inc. ISSUE SPRING 2015 SUMMER 2015 FALL 2015 WINTER 2015 AD BOOKING Nov 28, 2014 Mar 10, 2015 Jul 16, 2015 Sept 9, 2015 AD MATERIAL Dec 5, 2014 Mar 17, 2015 July 23, 2015 Sept 16, 2015 NEWSSTAND Jan 12, 2015 Apr 13, 2015 Aug 17, 2015 Oct 12, 2015 THEME THE BEST OF ISSUE: Meet the architects, artists and designers making waves in Toronto THE ANNUAL GUIDE ISSUE: Our in-depth directory of the city s best contemporary shops and showrooms THE MODERN HOMES ISSUE: Contemporary houses by leading local architects and interior designers GIFTS FOR THE WHOLE HOME: 'Tis the season to be sharey great gift ideas for every room + What to see and where to shop during Design Week + Interviews with leading local talents in each design district + Our annual round-up of the hottest condo projects on the market + Our personalized shopping list for discerning designophiles and where to get it all LOOK BOOK Bedframes, linens and bureaus for a loveable bedroom Perfect patio furniture for big and small green spaces Tubs, showerheads, vanities and tiles for the master bath Kitchen systems, tables, flooring and more for the hub of the home STUFF Spring s trending colours, and the top table lamps Outdoor cookers and coolers of all sizes, and must-have sound systems Mudroom necessities, and Narcissusapproved mirrors Small-but-mighty appliances, and best-inshow tableware ONLINE EDITORIAL Behind the scenes with local design talents; we select 2015 s finest 100 products; a Look Book full of beautiful, real-life bedrooms Neighbourhood-by-neighbourhood editor s picks of where to go and things to do; bright ideas for backyard barbeques, gardens and movie nights; an inspiring Look Book of real-life outdoor spaces Stylish ideas for condo-sized kitchens, living rooms and bathrooms; a style cheat sheet on Fall s most fashionable colours and textures; a Look Book of real-life, at-home spas Even more sure-fire gift ideas for the hard-to-shop for; must-haves for holiday entertaining; a Look Book of tasteful, real-life kitchens
PRINT Rates + Specs Designlines is an amazing resource for the city; it works hard to stay fresh and original, covering the most current happenings and design projects. The quality and quantity of content just keeps getting better year after year! Heather Dubbeldam Principal, Dubbeldam Architecture + Design File specifications* Full page ½ page horizontal ½ page vertical Ad sizes WIDTH x HEIGHT SIZE (INCHES) 2 page spread 17 x 11 ⅛ (bleed) 16 ¾ x 10 ⅞ (trim) 16 ¼ x 10 ⅜ (live area) 1 page 8 ⅝ x 11 ⅛ (bleed) 8 ⅜ x 10 ⅞ (trim) 7 ⅞ x 10 ⅜ (live area) ½ page horizontal 8 ⅜ x 5 ¼ (trim) ½ page vertical 4 ⅛ x 10 ⅞ (trim) net rates SIZE 1X 2X 4X Inside front cover (2 pages) $6,690 $6,615 $6,295 2 page spread $5,745 $5,600 $5,285 1 page $3,470 $3,330 $3,055 Outside back cover $4,240 $4,087 $3,710 Contents / Inside back cover $3,890 $3,775 $3,520 ½ page horizontal / vertical $2,087 $1,995 $1,820 Disk FTP File formats Bleed Type safety Images DVD or CD-ROM (please include a printed directory of the disk) FTP information available on request PDF, with fonts embedded and no trapping. InDesign file collected for output, with all fonts included and all pictures saved in CMYK Photoshop or Illustrator files** ⅛ (on full pages and spreads only) ¼ from trim size (on full pages and spreads only) All images at 300 dpi in CMYK. No RGB files Line screen 150 Match print Digital colour proof (Pictro), match print*** * Material requiring changes or supplied in formats other than outlined above is subject to production charges at prevailing rates. ** File format should be EPS with fonts rasterized or outlined. *** We do not guarantee colour reproduction without a certified match proof. preprinted Inserts Loose postcards / leaflets may be inserted into the magazine. Larger and heavier material, such as brochures, can be polybagged with the magazine. Contact us for rates and availability. Note: A 10% discount is available for current Azure advertisers with a minimum of four booked insertions in 2015. All rates are net, expressed in Canadian dollars, and do not include applicable taxes. Prevailing exchange rate for foreign currencies will be applied.
DIGITAL Designlines Online DIGITAL Edition Website Newsletter
DIGITAL Overview Designlinesmagazine.com is the online platform of Designlines, Toronto s ultimate guide for design lovers on the go The all-new Designlinesmagazine.com is the ultimate online resource for GTA design lovers looking for advice on what to buy, where to shop and who to hire. Blog posts offer timely coverage of events and exhibitions so readers can keep up with what s happening in the local design community. The site s responsive, easy-to-navigate design automatically adapts content so it s optimized for any device be it a computer, tablet or smartphone. Our weekly newsletter provides a summary of top stories plus a great discount on a product from a local retailer. Connect with Toronto s design-savvy by promoting your brand on our website and in our newsletter.
DIGITAl Designlinesmagazine.com The Designlines website offers advertising formats designed to meet a range of campaign objectives and budgets ad unit Suggested use LEADERBOARD Leaderboard Top of page Maximum impact first visual user sees Big Box Right side Flexibility in creative executions BIG BOX BIG BOX Transitional Between content screens Highest impact and performance (CTR) BIG BOX TRANSITIONAL
DIGITAL Specs + Rates We would be hard pressed to find a publication that better parallels Filippa K s aesthetic philosophy of style, simplicity and quality values that are present in every page of Designlines. We are proud to be featured in a magazine that encompasses our brand so perfectly. Nicole Park WANT Agency Inc. WIDTH x HEIGHT FLAT RATE AD UNIT (PIXELS) (PER MONTH) WEBSITE Leaderboard 728 x 90 $795 Big Box 300 x 250 $495 Transitional 640 x 480 $1,100 NEWSLETTER Leaderboard 728 x 90 $795 Bottom Banner 728 x 90 $795 Big Box 300 x 250 $495 specifications Rich media We accept Flash, Javascript, HTML and others (please inquire). All expenses related to serving rich media ads will be the responsibility of the advertiser. Rich media, including Flash, is not accepted for email advertisements. Creative with a white background must have a minimum 1-pixel border. Material submission All creative must be received 5 business days prior to start of scheduled program. Send ad material to Alessandro Cancian at alessandro@azureonline.com or call (416) 203-9674 ext. 224
DESIGNLINES Contacts Azure publishing inc. 460 Richmond St. W., Suite 601 Toronto ON, Canada M5V 1Y1 T. (416) 203-9674 F. (416) 203-9842 Designlinesmagazine.com Sergio Sgaramella T. (416) 203-9674 ext. 225 sergio@azureonline.com
DESIGNLINES Contacts Azure publishing inc. 460 Richmond St. W., Suite 601 Toronto ON, Canada M5V 1Y1 T. (416) 203-9674 F. (416) 203-9842 Designlinesmagazine.com Laura Levy T. (416) 203-9674 ext. 221 laura@azureonline.com
DESIGNLINES Contacts Azure publishing inc. 460 Richmond St. W., Suite 601 Toronto ON, Canada M5V 1Y1 T. (416) 203-9674 F. (416) 203-9842 Designlinesmagazine.com Jeffrey bakazias T. (416) 203-9674 ext. 238 jeffrey@azureonline.com
DESIGNLINES Contacts Azure publishing inc. 460 Richmond St. W., Suite 601 Toronto ON, Canada M5V 1Y1 T. (416) 203-9674 F. (416) 203-9842 Designlinesmagazine.com Dinah quattrin T. (416) 993-9636 dinah@azureonline.com