MEDIA KIT 2018 PHOTO: ENRIQUE VEGA.
GLAMOUR PORTFOLIO PHOTO: ESTEBAN CALDERÓN. PREMIOS DE BELLEZA MAGAZINE ONLINE VERSION DIGITAL GLAMOUR VIDEO EVENTS www.glamour.mx
GLAMOUR IS BOLD, SUCCESSFUL, BEAUTIFUL, CUTTING EDGE Dedicated to the best in female beauty, fashion and all topics of interest for the XXI century woman. For more than 20 years, Glamour has inspired women to bring out the best version of themselves. MEXICO S NO. 1 FASHION AND BEAUTY MAGAZINE PHOTO: RACHELL SMITH.
LEADER IN ITS CATEGORY TOTAL MONTHLY AUDIENCEL +7.49 M USUARIOS ÚNICOS MONTHLY READERS +960 K IN MEXICO IN MEXICO UNIQUE USERS PHOTO: RACHELL SMITH. FOLLOWERS +3.8 M 343% + THAN MARIE CLAIRE +2.7 M Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for Glamour projections in 2018 vs social network followers as of Aug 2nd, 2017. *Advertising pages on interior design magazines, from January to December 2016. Competitive set: InStyle and Marie Claire. LEADERSHIP 43%* ADVERTISING SHARE IN MAGAZINES OF ITS CATEGORY
AUDIENCE PROFILE 45% 25-34 YEARS 25% 35-44 YEARS 30% 45+ YEARS 22% 18-24 YEARS 37% 25-34 YEARS 22% 35-44 YEARS 42% SINGLE 58% MARRIED +2.7 M UNIQUE USERS 56% AFFLUENT AB 44% EMERGING AFFLUENT C+ +14 M PAGEVIEWS PHOTO: DJAMEL BOUCLY. Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.
Glamour is the main showcase of the beauty, fashion, luxury and technology industries. Audience data: 100% 100% USE PRODUCTS FOR PERSONAL CARE GOES SHOPPING 90% 100% GOES TO THE BEAUTY SALON GOES TO MALLS 90% HAS PURCHASED LUXURY PRODUCTS 81% PURCHASE LUXURY SHOES 98% OWNS COMPUTER EQUIPMENT 97% BROWSED THE INTERNET PHOTO: ZOEY GROSSMAN. Source: General Media Survey Executives 2016 and and population 1st. accumulated 2017, Ipsos Mexico. People and women that have read the magazine during the past 6 months and have purchased luxury products/accessories in the last 12 months.
EMPOWERED AND INFLUENTIAL BEAUTY INVESTORS 100% use products for hair care. 76% buys perfumes. POWERFUL INFLUENCERS 88% travels for leisure/business. 83% decides the purchase of the cars at home. DIGITAL WOMEN 66% dedicate 30 min. or more per day to see streaming content. 50% purchase online. CULTURED & FIT WOMEN 95% exercises/ plays a sport. 80% attends to art/ cultural events. PHOTOS: TIGRE ESCOBAR AND ENRIQUE VEGA. PHOTO: ESTEBAN CALDERÓN. Source: General Media Survey Executives 2016 and and population 1st. accumulated 2017, Ipsos Mexico. People and women that have read the magazine during the past 6 months, have purchased luxury products/accessories in the last 12 months, are bank customers, owns a car and have browsed the internet during the last week.
EVENT PREMIOS DE BELLEZA Thousands of beauty products selected by Glamour and voted online by our readers. 13 consecutive editions in Mexico. Great celebrities, VIP clients, bloggers and socialites. #PremiosBellezaGlamour National trending topic. In the last 3 years: More than 792 million total impressions, more than 45,000 mentions and more than 217,000 votes. PHOTOS: RICARDO PÉREZ, IVETTE MELLING AND DANIEL TORRES. PHOTO: RICARDO PÉREZ.
Activities throughout 2018 celebrating 20 years in Mexico. Want to be part of the great celebration? Contact us, let us buy you a drink. PHOTO: FRANKIE BATISTA.
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PRINTED EDITION CALENDAR EDITION CLOSING MATERIALS JANUARY Dec 05 17 Dec 13 17 FEBRUARY Jan 05 Jan 15 MARCH Feb 06 Feb 13 APRIL Mar 05 Mar 13 MAY Apr 05 Apr 13 JUNE May 07 May 14 JULY Jun 05 Jun 14 AUGUST Jul 05 Jul 16 SEPTEMBER Aug 06 Aug 14 OCTOBER Sep 05 Sep 14 NOVEMBER Oct 05 Oct 15 DECEMBER Nov 05 Nov 13 JANUARY 19 Dec 05 18 Dec 14 18 GLAMOUR.MX 24/7 For more information on rates, sizes and media specifications visit: www.condenastmexico-latam.com/glamour/
VISION 20/20 As leaders of the fashion industry and luxury content, we sit on the apex of a lifestyle and culture which is always changing. Condé Nast carefully curates content, media alliances, tailored solutions and brand associations to inform and delight the most demanding audiences, with a reach that only our brands can achieve. LET S TALK ABOUT BUSINESS OPPORTUNITIES. DRINK IS ON US! PHOTO: RACHELL SMITH.
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