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Colour cosmetics is the third largest category behind skin care and hair care respectively. Innovation keeps this market in rapid development and there are great opportunities for new products. The Market Research Firm said the global colour cosmetics industry is currently worth $35.7billions and is epected to grow net years. Pigments manufacturers have to respond to a strong innovation demand. Lessonia has met the challenge of proposing a full range of 100% natural pigments, from plants etracts. It is the MICROZEST 25 range. Summary: Why micronization? 3 The Strenght of the Micronization process 4 The offer: the palette 5 The offer: applications 6 The offer: water soluble pigments 7 The ORGANIC offer 8 Specifications 9 Few formulations 10 Marketing Tools 11 2
Why micronization? Micronization process present two main interests: Play on the TEXTURE: Create great smooth, silky & velvet touch teturized products Obtain diverse effects through matifying, energizing, brightening, smoothing agents/additives If the main purpose is to enhance the product teture, the following classic pigments are recommanded: Brown family (Argan, Lychee, Coconut, Apple) White family (Bamboo, Rice, Lotus) Yellow family (Orange, Bitter Orange, Lemon) Red (Rose and Quinoa) Green Tea Play on the COLOUR: Boost the colour to get a very attractive & eye-catching product At the same time, the teture is also enhanced If the main purpose is to boost the product colour, the following pigments are recommanded: Carrot Orange Carrot Pink Anthocyan Pink Gardenia Blue Lessonia launched these four vivid pigments, designed to bring an intense colouring action to cosmetics products. Natural pigments are generally less effective than synthetic ones, nevertheless, these four have a great colouring power and are a great alternative to synthetic pigments. 3
Play on the colour thanks to our micronization process The followed report shows the great interest to micronize plant pigments as this process increases the power of colouring powders in every kind of formulation. Eample : Anthocyan Pink Dilution of Anthocyan pink in pure talc at different rates: The more the pigment is micronized, the more intense the colour is: Fine powder of anthocyan pigment 2% 6% Anthocyan Pink 2% 6% Colour measure with spectrocolorimeter L a b Anthocyan 2% 87,1 1,2 0,7 Anthocyan 6% 81,0 2,1 1,1 Anthocyan Pink 2% 77,0 9,2 2,8 Anthocyan Pink 6% 68,0 12,5 3,3 Anthocyan pure 37,9 5,3 0,6 Anthocyan Pink pure 43,7 18,6-1,0 Talc 93,8-0,2 0,6 Carrot Orange Carrot Pink Gardenia Blue Anthocyan Pink 4
The offer: the palette An amazing colouring action Lessonia s micronisation technology provides pigments with a capacity to colour products that is vastly superior to that of unmicronised or even fine powders. Item Code Colour (CieLab System) Appearence Argan G306 64 * 10 * 16 Light brown with pink tones Lychee G311 64 * 10 * 16 Brown Apple G310 68 * 9 * 20 Brown Coconut G312 59 * 8 * 18 Dark Brown Orange G303 84 * 2 * 26 Light orange Bitter Orange G304 84 * -1 * 20 Light yellow green Lemon G305 89 * 0 * 21 Light yellow Carrot Orange G316 55 * 33 * 36 Orange L = 0 Rose G300 63 * 9 * 10 Pink Quinoa G301 69 * 15 * 11 Pink Anthocyan Pink G313 43 * 19 * -1 Pink purplish Carrot Pink G317 54 * 19 * -2 Pink purplish Green Tea G302 64 * 1 * 21 Green Gardenia Blue G315 46 * -5 * -8 Dark blue Bamboo G309 94 * 0 * 2 White creamy Rice G308 92 * 0 * 8 White creamy Lotus G307 92 * 0 * 10 White creamy Bio Argan V22 64 * 10 * 16 Light brown with pink tones Bio Rice V21 92 * 0 * 8 White creamy Colour standardization For Lessonia, controlling and managing the outcome of color from start to finish is a necessity that is why all colorimetric measurements are realized with a spectrocolorimeter Spectraflash 300 which uses the CIE L*a*b* system (CIELAB) to describes all the visible colors to be used as a reference. L, a, b Color Solid Sheet 5
The offer: applications These plant pigments, 100% natural, are epertly micronized in order to be effective natural colouring agents. Microzest25 can be easily dispersed throughout any kind of formulation: pressed or loose powders, oil-based products, lip stick, balms or glosses. Some of them can easily be dispersed in the oily phase of emulsions. BROWN Argan Lychee Apple Coconut Item Code Powders Butters Lip Glosses Foundations Emulsions G306 G311 G310 G312 G303 G304 G305 G316 G300 G301 G313 G317 G302 G315 G309 G308 G307 V22 V21 YELLOW - ORANGE Orange Bitter Orange Lemon Carrot Orange PINK - RED Rose Quinoa Anthocyan Pink Carrot Pink GREEN Green Tea BLUE Gardenia Blue WHITE Bamboo Rice Lotus ORGANIC Bio Argan Bio Rice 6
The offer : Water Soluble Pigments Lessonia launched four vivid soluble pigments, designed to bring an intense colouring action to cosmetics products. range and especially Gardenia Blue, Anthocyan Pink, Carrot Orange & Carrot Pink pigments show a great colouring power and are designed to present a maimum of stability in any kind of formulas. Therefore they are a great alternative to synthetic pigments. Carrot Orange Carrot Pink Gardenia Blue Anthocyan Pink Eample of applications: 7
The ORGANIC offer Natural or Organic? Lessonia provides the market with two proposals whose suitability depends on the natural approach chosen by each brand. Both options permit the development of outstanding formulations, innovative galienic forms, rich fragrances, fresh and sensual tetures, and a spectrum of colour that ranges from the most subtle to truly audacious Natural trend with Green: approved for organic formulae, gamma ray free for naturesensitive brands. (*) Bio trend with Bio: certified organic one step further for a truly organic range of products (*) The range of Green is available on demand and will be available as standard within a few months. 8
Specifications Particle size dispersion 100% finer than 50 microns 90% finer than 25 microns Shelf life 24 or 36 months Packaging 10 kg drum 5 and 1kg for the water soluble INCI Declaration Item Code INCI Cas No. EINECS No. Argan G306 ARGANIA SPINOSA SHELL POWDER 223747-87-3 Not eisting Lychee G311 LITCHI CHINENSIS SEED POWDER 91722-81-5 294-483-7 Apple G310 PYRUS MALUS FRUIT EXTRACT 89957-48-2 289-567-5 Coconut G312 COCOS NUCIFERA SHELL POWDER 8001-31-8 232-282-8 Orange G303 CITRUS AURANTIUM DULCIS PEEL POWDER 8028-48-6 232-433-8 Bitter Orange G304 CITRUS AURANTIUM AMARA PEEL POWDER 72968-50-4 277-143-2 Lemon G305 CITRUS MEDICA LIMONUM PEEL POWDER 84929-31-7 284-515-8 Carrot Orange G316 DAUCUS CAROTA SATIVA ROOT EXTRACT & VARIOUS PLANT EXTRACT (*) 84929-61-3 & (*) 284-545-1 & (*) Rose G300 ROSA GALLICA FLOWER POWDER 84604-13-7 283-290-3 Quinoa G301 CHENOPODIUM QUINOA SEED EXTRACT Not eisting Not eisting Anthocyan Pink G313 VITIS VINIFERA SKIN EXTRACT & MALTODEXTRIN 84929-27-1 & 9050-36-6 284-511-6 & 232-940-4 Carrot Pink G317 DAUCUS CAROTA SATIVA ROOT EXTRACT & MALTODEXTRIN & CITRIC ACID 84929-61-3 & 9050-36-6 & 5949-29-1 284-545-1 & 232-940-4 & 201-069-1 Green Tea G302 CAMELLIA SINENSIS LEAF POWDER 84650-60-2 283-519-7 Gardenia Blue G315 GARDENIA FLORIDA FRUIT EXTRACT & MALTODEXTRIN 92457-01-7 & 9050-36-6 296-280-9 & 232-940-4 Bamboo G308 BAMBUSA ARUNDINACEA STEM EXTRACT 91771-32-3 294-922-2 G307 ORYZA SATIVA POWDER 68553-81-1 271-397-8 Lotus G309 NELUMBO NUCIFERA SEED POWDER 85085-51-4 285-379-2 Bio Argan V22 ARGANIA SPINOSA SHELL POWDER 223747-87-3 Not eisting Bio Rice V21 ORYZA SATIVA POWDER 68553-81-1 271-397-8 Rice 9
Few formulations: can be easily dispersed throughout any kind of formulation and are etremely stable in oil-based products. Product : Lemon Gloss Percentages Sucragel 16,4% Glycerin 12,0% Various butter (Mango, shea, ) 25,0% Various oil (Pomegranate, castor ) 44,0% Beeswa 0,5% Lemon 1,5% Nacre 0,2% Tocopherol 0,2% Preservative 0,2% Fragrance 0,0% Total Product : Argan Lip Balm 100,0% Percentages Castor oil 24,0% Various oils (Including Argan) 23,0% Beeswa 23,0% Shea Butter 24,4% Argan 3,5% Bamboo 1,5% Nacre 0,4% Tocopherol 0,2% Total Product : Tinted Cream 100,0% Percentages Lychee 6,0 Rose 2,0 Coconut 2,0 Titanium 0,5 Water 50,3 Glycerin 5,0 Butylen Glycol 8,0 Xanthan gum 0,5 Vegetal Squalane 11,7 Emollient 8,0 Tensio-Active 5,0 Preservative 0,5 Tocopherol Acetate 0,3 Fragrance Total 0,2 100,0 10
Marketing Tools: 11
Marketing Tools: Micronization colouring action kit in Lessonia samples case 12