CHINA S FIRST BI-ANNUAL INDEPENDENT FASHION AND ART LUXURY MAGAZINE
Brief: Hard cover Full color 258 page spread Book measurements 9.33 by 12.6 8,000 copies with 300+ vendors globally MISSION The aim of Rouge Fashionbook is to provide a platform for the new generation of creatives from China and Asia to showcase their work and creating fashion forward images with the help of more established international artists. The magazine will bring a mix of young artists from China together with the works of international art and fashion artists to create a truly China-centric global fashion and art community. Rouge Fashionbook will feature fashion shoots, in-depth interviews with designers and influential subjects from the world of art and fashion. Rouge Fashionbook will be sold at independent bookstores, galleries and boutiques internationally.
WHY NOW REASONS WE SUCCEEDED: This type of magazine has already a mature western market. First to import the Niche Fashion Magazine genre from the West to China, we overcame challenges from publishers over the years and finally received support from China Textile & Apparel Press. The new generations in China can get used to new products very quickly. They generally have more dispensable income to spend on entertainment than previous generations.
EVERY ISSUE: 1 THEME 3 TOPICS 9 SHOOTS YOUNG DESIGNER BRANDS Circle Luyuan Andrea Jiapei Li Lane Lang Calvin Luo Mingjie Gong Claudia Li Kimiko Chan Han Wen Queenie Cao Shushu Tong Snow Xue Gao Vega Zaishi Wang Angel Chen Annie Li Shirley Liang UMA WANG Rui Zhou Hanyu Cui Rong Xiao THE YOUNG + ESTABLISHED Zheng Lei Raven Lei Hui Hwang Yu Cong BY ONE THOUSAND TIMES, A DESIGN AGENCY VISION CHINA INTERVIEW Parsons MFA director Shelley Fox Fashion Designer Calvin Luo Parsons Grad Shizhe He YOUTH CHINA
AGE EXPENSE CATEGORIES READERSHIP IDENTITY 41% 34% ART SCHOOL SUPPLIES 11% MAIN TARGET 10% 4% TRAVEL MAGAZINES AS INSPIRATION GIFTS COLLECTION INTERIOR DECO MAKEUP
TARGET MAJOR CITIES MAJOR VENDORS BI-ANNUAL QUOTA:8000 copies Beijing 520 Jinan 30 Shanghai 350 Taiyuan 100 GuangZhou 300 Ningbo 310 Hangzhou 100 Xiamen 350 Chengdu 200 Tianjin 460 Shenzhen 300 Shijiazhuang 100 Nanjin 200 Harbin 160 Wenzhou 200 Changchun 120 Suzhou 150 Shenyang 260 Chongqin 580 Xian 400 Kunmin 180 Changsha 360 Wuhan 100 Zhengzhou 320 Qingdao 83 HK 300 Dalian 68 Taiwan 300 TIANJING ZHIHUISHAN TESTBED2 YUAN MUSEUM CHONGQIN ART CENTER MANUO ART CENTER JINGSHI BAY MUSEUM SH LONG MUSEUM
Debut in Whitney Museum, sharing a stage with CALVIN LUO, our Executive Editor. He was the youngest designer in NYFW history 1ST ISSUE DEBUT
WE SEE ROUGE FASHIONBOOK IN MUSEUMS COMMERCIALIZE MUSEUMS FOLLOW THE BEGINNING OF CHANGE SINCE THEY START TO BECOME MORE TOURIST-MINDED, WHICH PROVIDES THE BEST SPACE FOR READER INTERACTIONS THEY ATTRACT THE KIND OF READERS WE DEEM IDEAL.
ONLINE ONLINE PRESENCE INTENDED TO ATTRACT ORDERS AND LOYAL CUSTOMERS rougefashionbook.cn
LONG-TERM VENDORS
LONG-TERM VENDORS 方所 PAGE ONE 言几又新华书店 57 CITIES, 409 ONLINE+OFFLINE SHOPS, independent bookstores, galleries and boutiques internationally
TRACK RECORD SHANGHAI LONG MUSEUM CHONGQIN TESTBED2 GALLERY CHONGQIN YUAN MUSEUM CLESSENCE BOOKSTORE
SHANGHAI TUBE SHOWROOM TRACK RECORD
FUTURE EVENTS+POP-UPS HS BOOK Printed Matter Dashwood Books CHAO HOTEL INVITED TO SPEAK AT SICHUANG FINE ARTS INSTITUTE BEICANG BOOK STORE BEIJING M WOODS MUSEUM
DOUBLE COVERS
DOUBLE COVERS
COVER MODEL THE FACE OF YOUTH CHINA FOLLOWERS:
CLIENT LIST 3.1 Phillip Lim Aalto Acne Studios Alexander McQueen Alexandre Vauthier Andrew Gn Anna Sui Antonio Berardi Balenciaga Balmain Benetton Blumarine Bottega Veneta Burberry Byblos Calvin Klein Carolina Herrera Carven Céline Chanel Chloe Christopher Kane Coach Derek Lam Diane von Furstenberg Diesel Black Gold Dion Lee Dior Document Journal Digital Dolce & Gabbana Edun Elie Saab Elle China Emilia Wickstea Emilio Pucci Erdem Esteban Cortazar Etro Fay Femina China Fendi Francesco Scognamiglio Giada Givenchy Grazia China Harper's Bazaar China Hermès Isabel Marant J.W. Anderson Jacquemus Jill Stuart Jo Malone John Galliano Jonathan Simkhai Joseph Kenzo L'Officiel China L'Officiel Malaysia Lacoste Lanvin Lemaire Loewe MAC Madame Figaro China Maison Margiela Marco de Vincenzo Marni Mary Katrantzou Masha Ma Max Mara MAX&Co. Michael Kors Missoni Miu Miu Models.com MSGM Mugler Mulberry Narciso Rodriguez No. 21 Ohne Titel Olympia Le-Tan Opening Ceremony Oscar de la Renta Paco Rabanne Paul Smith Peacebird Polaroids/Digitals Prabal Gurung Prada Preen by Thornton Bregazzi Pringle of Scotland Proenza Schouler Public School Puma R13 Roberto Cavalli Rochas Rodarte Roland Mouret Salvatore Ferragamo Schiaparelli Sephora Sies Marjan Simone Rocha Sonia Rykiel Sportmax Stella McCartney Suno T Magazine China The Gentlewoman Topshop Tory Burch Tsumori Chisato Ulyana Sergeenko Valentin Yudashkin Valentino Various Campaigns Various Covers Various Editorials Various Shows Vera Wang Veronique Branquinho Victoria Beckham Vogue China Vogue Italia Vogue Japan Vogue Netherlands WWD Yiqing Yin Zara
COVER STORY
COVER MODEL THE FACE OF YOUTH CHINA FOLLOWERS:
CLIENT LIST Academy of Art University ( 2016 ) Emporio Armani ( 2017 ) Les Hommes ( 2015 ) Portrait ( 2016 ) Acne Studios ( 2017 ) Fendi ( 2017 ) Loewe ( 2017 2015 ) Raf Simons ( 2015 ) Ann Demeulemeester ( 2016 ) Gap ( 2017 ) Maison Margiela ( 2015 ) Rag & Bone ( 2016 ) Bally ( 2016 ) GQ China ( 2016 ) Margaret Howell ( 2016 ) Rick Owens ( 2017 ) Billy Reid ( 2017 ) GQ Style China ( 2016 2015 ) Men's Folio Singapore ( 2017 ) The New York Times Online ( 2015 ) Burberry ( 2016 ) Gucci ( 2017 2016 ) Models.com ( 2016 ) Tiger of Sweden ( 2016 ) Corneliani ( 2016 ) Harper's Bazaar China ( 2016 2015 ) Moncler ( 2017 ) Valentino ( 2017 ) Costume National ( 2016 2015 ) Hermès ( 2016 ) MSGM ( 2016 ) Various Campaigns ( 2016 ) Craig Green ( 2017 2016 ) Hugo Boss ( 2017 ) Neil Barrett ( 2017 2016 2015 ) Various Shows ( 2017 2016 2015 ) Custo Barcelona ( 2017 2016 ) J.W. Anderson ( 2017 2015 ) Numero Homme China ( 2016 ) Wales Bonner ( 2017 ) Damir Doma ( 2016 ) John Elliott + Co ( 2017 ) Off-White ( 2017 2016 ) Walter Van Beirendonck ( 2016 ) Dries Van Noten ( 2017 2016 2015 ) John Smedley ( 2017 2015 ) Pal Zileri ( 2016 ) Xander Zhou ( 2017 ) Dsquared2 ( 2017 2016 ) Kenzo ( 2017 2016 2015 ) Philipp Plein ( 2016 ) Y-3 ( 2017 ) Elle Men China ( 2016 ) Lanvin ( 2016 2015 ) Polaroids/Digitals ( 2017 2015 2014 )
COVER STORY
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WE LOOK FORWARD TO HEARING FROM YOU! Editor in Chief: lily@rougefashionbook.com Advertising Manager: linyao@rougefashionbook.com
CHINA S FIRST BI-ANNUAL INDEPENDENT FASHION AND ART LUXURY MAGAZINE