The Fashion Cycle
THE FASHION CYCLE Copyright reserved - Louk Grauwen
LOUK GRAUWEN
LOUK GRAUWEN
LOUK GRAUWEN SEASONAL CYCLE
AUTUMN
WINTER
SPRING
SUMMER
JANUARY FASHION CYCLE MERCHANDIZE HOLIDAY WINTER SALE OCTOBER WINTER SUMMER APRIL SUMMER SALE HIGH SUMMER JULY
SPECIAL ITEMS SMALL QUANTITIES JANUARY LOW PRICED SHORT TIME DELIVERIES SALE ITEMS HOLIDAY CHRISTMAS PARTY HIGH PRICED WINDOW STOPPERS TOTAL FASHION OFFERING SPECIAL OFFERS SUMMER OKTOBER WINTER APRIL SPECIAL OFFERS HIGH SUMMER HIGH PRICED WINDOW STOPPERS TOTAL FASHION OFFERING JULY LOW PRICED SHORT TIME DELIVERIES SALE ITEMS
DESIGNER CONSUMER FASHION CYCLE PLAYERS BUYER PRODUCER
CONSUMER STARTS TO CONSUME IN JULY/AUGUST 2014 DESIGNER STARTS winter PREPARATIONS IN JULY 2013 FASHION CYCLE WINTER 2014/2015 BUYER START TO PREPARE ORDERS IN JANUARY 2014 PRODUCER STARTS PRODUCTION IN FEBRUARY-MARCH 2014
MEN S WEAR READY TO WEAR GARMENTS SPECIALISTS DESIGNERS IN WOVEN AND KNIT, STYLISTS AND TREND WATCHERS WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR
DESIGNER ACTIVITIES ANALYZING TRENDS AND CONSUMER BEHAVIOR VISITING SPECIALIZED FAIRS CONCEPT DEVELOPMENT STYLE PLANNING SAMPLING FABRICS AND YARNS DESIGN SAMPLING PRESENTATION & STYLING
BUYERS READY TO WEAR GARMENTS BUYERS AND ASSISTANT BUYERS, WHOLESALE, CHAIN SHOPS, DEPARTMENT STORES, BOUTIQUE, CASH & CARRY MEN S WEAR WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR
BUYER ACTIVITIES ANALYZING PRESENT MARKETS VISITING SPECIALIZED FAIRS PRICE & BUDGETING COLLECTION SELLING BRAND PROMOTION SOURCING AND ORDERING
PRODUCERS MEN S WEAR WOMENS WEAR READY TO WEAR GARMENTS SPECIALIZED PRODUCERS LOCATED ALL OVER THE WORLD CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR
PRODUCER ACTIVITIES MARKET ANALYSIS ORDER PLANNING AND PREPARATIONS BUYING VISITING SPECIALIZED FAIRS TESTING SAMPLING PRODUCING
CONSUMERS DIFFERENT TYPES OF CONSUMERS, VARIOUS INTERESTS BABY 0-4 CHILD 5-12 TEENAGE 12-19 YOUNG ADULT 20-35 ADULT 35-50 AGED 50-70 ELDERLY 70+
JANUARY OCTOBER FASHION CYCLE DESIGNER WINTER 2012-2013 APRIL JULY
TREND CONSUMER NEED
DESIGN ACTIVITIES ANALYZING TRENDS AND CONSUMER BEHAVIOR VISITING INTERNATIONAL FAIRS CONCEPT DEVELOPMENT STYLE PLANNING SAMPLING FABRICS AND YARNS DESIGN PRODUCT SAMPLING COLLECTION PRESENTATION - STYLING
START UP OF DESIGN CYCLE WINTER 2014-2015 MARKET RESEARCH (JULY AUGUST 2013) INTERNATIONAL SHOPPING (JULY-AUGUST 2013) COLLECTING YARNS AND FIRST COLOR DIRECTIONS IN FLORENCE: PITTY FILATI (JULY 2013)
LOUK GRAUWEN
LOUK GRAUWEN
TOP FIVE MAKING CHOICES TOP 5 COLORS TOP 5 FABRICS TOP 5 SILHOUETTES TOP 5 ACCESSORIES
PREPARATIONS WINTER 2014-2015 ( AUGUST-SEPTEMBER 2013) MOOD-BOARDS CONCEPTS COLOR CARDS STYLE PLANNING PRODUCT ARRANGEMENTS AND COLLECTION STRATEGY SOURCING MATERIALS IN PRODUCING AREAS DEVELOPING IDENTITY COLLECTION KEY ITEMS PREPARING ARTWORK AND PRINT STYLES
CREATING DIFFERENT MOODS
INSPIRATIONAL MOOD-BOARDS LOUK GRAUWEN
DIFFERENT MOODS FOR DIFFERENT DRESSING MOMENTS LOUK GRAUWEN
LOUK GRAUWEN COLOR CARDS - ALWAYS PANTONE
PRESENTATION COLLECTION SUMMER 2014 AMSTERDAM INTERNATIONAL FASHION WEEK (AUGUST 2013) BRUSSELS FASHION FAIR (AUGUST 2013) MODE FABRIEK AMSTERDAM (AUGUST 2013) CPD, DUSSELDORF (JULY 2013) BREAD AND BUTTER, BERLIN (JULY 2013) Assignment
ORDERING SAMPLE FABRICS AND YARNS WINTER 2014-2015 PRATO EXPO, PRATO SEPTEMBER 2013 MODA-IN, MILANO SEPTEMBER 2013 PREMIERE VISION, PARIS SEPTEMBER 2013 Assignment
DESIGNING THE COLLECTION WINTER 2012-2013 (September-October) SKETCHING SAMPLING TESTING SENDING OUT SKETCHES AND COLOR CARDS TO PRODUCERS
DESIGNING IN PRODUCT GROUPS CUT AND SEW KNITWEAR WOVEN TOPS DRESSES SKIRTS TROUSERS JACKETS OUTERWEAR
PRESENTATION WINTER COLLECTION DEADLINE FINALYZING COLLECTION SAMPLING (November-December 2013) PRESENTATION FOR AGENTS (DECEMBER 2013) COLLECTION BOOKS (DECEMBER 2013) FINE TUNING (DECEMBER 2013)
START UP OF DESIGN CYCLE SUMMER 2015 SUMMER 2015 CONSUMER MARKET RESEARCH (JANUARY 2014) INTERNATIONAL SHOPPING (JANUARY 2014) COLLECTING YARNS AND FIRST COLOR DIRECTIONS IN FLORENCE- PITTI FILATI (JANUARY 2014)
JANUARY OCTOBER FASHION CYCLE BUYER APRIL JULY
BUYERS ACTIVITIES FINAL SALES FIGURES SUMMER 2013 (JULY) ANALYSING AND PRICING (JULY 2013) BUDGETS (JULY 2013) EXPECTED TURN OVER (JULY 2013) PREPARING BULK ORDERS (AUGUST 2013) BLOCKING PRODUCTION CAPACITY (AUGUST 2013) PREPARING NEW ARRIVALS WINTER 2013-2014 FOR SHOPS & SALES MONITORING (AUGUST 2013)
FIRST IMPRESSIONS READY TO WEAR GARMENTS - SUMMER 2014 AMSTERDAM FASHION FAIR (JULY 2013) ] BRUSSELS FASHION FAIR(JULY 2013) CPD DUSSELDORF (JULY 2013) BREAD AND BUTTER (JULY 2013) VARIOUS SPECIALIZED FAIRS AROUND THE WORLD (JULY 2013)
VISITING FAIRS FOR INSPIRATION AND BUYING fabrics-yarns WINTER 2012-2013 PRATO EXPO, PRATO (SEPTEMBER 2013) MODA-IN, MILANO (SEPTEMBER 2013) PREMIERE VISION, PARIS (SEPTEMBER 2013)
BUYING SUMMER 2014 (JULY-AUGUST) ORDERING PROCESS BUDGET PLANNING COLLECTING AND REVIEWING FINAL ORDERS FOR PRODUCTION PREPARING ORDERS (CMT OR FOB)
BEING UPDATED BY DESIGNERS ON WINTER SEASON 2014-2015 ANALYZING DESIGN PROPOSALS ACTUAL SALES RESULTS ATTENTION FOR MARKET CHANGES FOCUS ON CONSUMER BEHAVIOR
JANUARY OCTOBER FASHION CYCLE PRODUCER APRIL JULY
HOW TO INTERACT WITH THE FASHION CYCLE? HOW TO DELIVER THE RIGHT SERVICES? HOW TO STUDY MY FUTURE BUSINESS PARTNERS? WORLDWIDE CONSUMER BEHAVIOR - HOW TO BE UPDATED? HOW TO BE AT THE RIGHT TIME AT THE RIGHT MOMENT? HOW TO SOURCE THE RIGHT PRODUCT IN THE RIGHT COLOR IN THE RIGHT FABRIC WITH THE RIGHT PRICE OFFER? HOW TO BUILD IDENTITY AMONG THOUSANDS OF SUPPLIERS? ASSIGNMENT
LOUK GRAUWEN CREATE SYNERGIES
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