STUDENT GUIDE STUDENT HAND BOOK

Discovering French Fashion JUNE 2012 STUDENT GUIDE STUDENT HAND BOOK

Study fashion in the Fashion Capital of the World «It is amazing and a once-in-a lifetime experience.» «Paris is the only answer for abroad!» «Great classes taught by very EXPERIENCED and knowledgeable people!» «So many new knowledge about fashion»

Marist College & Mod Spé Paris Semester Program Spring-Summer 2014 Student Hand Book S ummary Marist & Mod Spé collaboration 1 Classroom policy & Gradings standards 2 Courses 4 Calendar 5 Course description 7 Metro Pass 18 Before you arrive 19

Marist & Mod Spé collaboration Marist College and Mod Spé Paris started their collaboration by organizing short training programs in Paris. Since 2008, the two institutions have explored both the differencies and similarities between the French and the American fashion industries. Through the eyes of French professionals, Marist students have discovered the French point of view on fashion and learned more about the Parisian retail scene. Thanks to the success of this program, Marist College and Mod Spé developed their partnership by creating a unique semester opportunity in Paris. The two schools worked together to develop the program content. This guide will let you know the lectures that you are going to attend at Mod Spé, detail the academic calendar, and describe the specificities of your stay. We are all very enthousiast to continue this collaboration and we wish you a very rewardind cultural and educational experience in France. 1

Classroom policy Applied to each instructor No active cell phones, Ipods, or Mp3 players, no food during lessons are allowed in class under any circumstances. Students caught texting or surfing the net during class time will be asked to leave the classroom, and counted absent for that meeting time at the discretion of the instructor. Attendance policy: Students arriving more than five minutes past the beginning of class will be considered tardy. Three tardy arrivals are considered equal to one absence. Three absences will result in course failure, at the discretion of the instructor. Students are expected to contact Kristina Mossessyants via email prior to missing a class meeting. The student is responsible for all material missed as a result of an absence whether excused or unexcused. In the case of unavoidable excused absences, it is the student s responsibility to make arrangements with the instructor to complete missed work in a timely fashion. In all other cases of absence, instructors are not required to allow students to make up missed work. The final course grade may be reduced to a degree commensurate with any incomplete material. Assignments, Assigned Readings and Exams: Students are expected to complete assigned readings and/or exercises prior to class. When students are familiar with the material the class is more enjoyable, the lecture proceeds quickly and the discussion is informed. All assignments are due at the beginning of the class session. Absence on the day an assignment is due is not an excuse for lateness; in case of absence, the assignment should be emailed to the Kristina Mossessyants by midnight of the date due. It is the student's responsibility to find out what occurred during an absence. Late work will not be accepted. 2

Exams cannot be made up. If extreme circumstances prevent you from taking an exam, please contact Kristina Mossessyants as soon as possible after the missed exam. All work submitted in this course should be original student work, and all sources of research material must be properly cited in a footnote and/or bibliography. Students are expected to complete their own exams, unaided by notes or other students. Students who do not live up to these standards, will at minimum, fail the assignment or exam. The instructor also has the option to fail the student in the course or recommend expulsion to the Program Director. No extra credit projects will be given. Syllabi and calendar may change at the instructors discretion. Check for weekly updates. For in-class public presentations with PowerPoints, students are expected to bring presentation-ready content. Delays in presentations due to inability to open a PowerPoint, or PowerPoints with missing visual elements will cause the project grade to be lowered. Avoid penalty be checking your presentation in advance using classroom technology. Email Policy: French instructors do not share their email addresses with students. Grading Standards Grading / Tests will follow the French system. The French grading system is based on a scale of 20, as opposed to 100 in the US system. It would be inaccurate to merely multiply a French grade by a factor of five to find its U.S. equivalent. Grades in France are awarded on a scale of 1-20, but the tradition is such that grades higher than 16 are seldom awarded. The passing grade for a single subject is usually 10/20 although grades of 8 and 9 can indicate satisfactory performance. Grading in France is particularly stringent. A to F or 20 points = definition as with Marist College A = 18-20 p Virtually impossible to achieve in France. B = 14 17 p Superior quality, well above average. C = 11 13 p Average, considered a good grade in France. D = 8 10 p Below average, motivation to improve. F = 7 and below Unacceptable quality. Grades will be converted to American standards by Marist College, prior to transcript distribution. 3

Listing of the courses Product Development Instructors: Les Garçons Visual Merchandising Instructor: Béatrice Querette Fashion History Unstructor: Thierry Herselin Fashion Trends Instructor: Lutz Keller French courses Instructor: Odile Bocquet French Culture and Thought Instructor: Renée Lespinard Product Development & Fashion Trends joint classes Instructores: Les Garçons & Lutz Keller The credits for the French Language and Culture will be separated in two lectures 4

Calendar 5

Calendar 6

Course description Product development Instructors: Louis Gérin & Grégory Lamaud 3 credits Description: This course unites an overview of product development, production and sourcing, and supply chain management within the apparel industry. Topics include private label techniques, costing, fabrics, garment development, and quality control, as well as purchasing, tooling up the factory, costing in single and multiple factories, compliance, traffic and logistics, and customs. Course Objectives: Upon completion of this course students will have an understanding of apparel production, garment analysis and sequential development of the product. Additionally students will be familiar with the supply chain model and its impact on modern fashion companies. Homework description objective and notation criteria will be detailed when homework will be assigned. 7

Course description Visual Merchandising Instructor: Béatrice Querette 3 credits Course Description: The successful visual merchandiser requires an understanding of how a customer reasons and makes purchasing decisions. The informed visual merchandiser turns that customer into a consumer using proper layout, diverse vending options, and various display methods, including proper lighting, props, mannequins, fixtures, and other tools of the trade. This course prepares the student with the knowledge from both classic and modern approaches and necessary skills that may be used to attract the eye and the purchases of the consumer. Course Objectives: At the conclusion of this course students should be able to demonstrate: an understanding of the importance of visual merchandising in retailing an ability to synthesize information from consumer behavior, retailing and marketing sources an ability to analyze visual displays the capacity to create visual displays team-working skills Assessments: Students are expected to cover all assignments and adhere to all policies outlined in this syllabus. Assessment of the above objectives will be measured through a series of presentations and class participation. Note: When using on-line resources be sure to investigate the academic quality of the resource. Random blogs and websites may contain non-vetted information and general opinions and will not be considered academically valid. Additional items may be distributed during the run of the course as assigned reading. These readings are likely to be incorporated in exams and projects. 8

Course description Fashion History Instructor: Thierry Herselin 3 credits Description: This survey of French fashion positions the evolution of fashion within the social context of French and global history, spanning the timeline from the court of Louis XIV to the current fashions of the modern street and runway. Students will consider the role of historic events and social movements and their impact on the movement and changing expression of French fashion. Course Objectives: Upon completion of the course the student will have an understanding of the history and global impact of French fashion, from the early 18 th Century to the early 21 st Century. Throughout the semester the student will learn : to be familiar with the historic events and social hierarchy that gave rise to modern fashion to be familiar with the main lines of fashion history (styles, personalities, designers ) to be familiar with the history of Paris as an international fashion capital to explain the origins, and global importance of, the French luxury fashion industry Assessments: Students are expected to complete all assignments and to follow all classroom policies as explained in this syllabus. Student assessments will include oral presentation, midterm exam and final exam. Assignments/Assessments Relationship to course grade: Class attendance/participation/ three written assignments 25% Oral presentation 25% Midterm exam 25% Final Exam 25% Oral presentation: each student will be assigned to present a personal work on a subject linked with Fashion.The presentation should last about 15 minutes 9

Course description Fashion History The student will have to write a two pages (1000 words) report about the following exhibitions: Le roman d une garde robe 17 October 2013-16 March 2014 Hôtel Carnavalet 23, rue de Sévigné 75003 Paris Métro : Saint-Paul (ligne 1) ou Chemin vert (ligne 8) Bus : 29, 69, 76, 96 Papier Glacé 1 March-25 May 2014 Palais Galliera, musée de la Mode de la Ville de Paris 10, Avenue Pierre-1er-de-Serbie 75116 Paris Métro : Alma-Marceau (ligne 9), Iéna (ligne 9), Boissière (ligne 6) RER C station Pont de l'alma Bus : 32, 63, 72, 80, 82, 92 Dries van Noten 28 February -31 August 2014 Les Arts Décoratifs 107, rue de Rivoli 75001 Paris Métro : Palais Royal - Musée du Louvre, Tuileries, Pyramides Bus : 21, 27, 39, 48, 68, 72, 81, 95 Course Content by class meeting: 1 Thu 30 Jan Presentation -Louis XIV and the luxury trade - The Regency - Louis XV - Stays and hooped petticoats 1700-1774 Laver chapter 6 - Steele chapter 1 2 Thu 6 Feb Louis XVI and Marie-Antoinette- Nature and Antiquity, an expensive simplicity 1774-1789 Laver chapter 6 - Steele chapter 2 10

Course description Fashion History 3 Thu 13 Feb The Revolution and the Directory: fashioning freedom 1789-1799 Laver chapter 6 - Steele chapter 3 4 Thu 20 Feb Napoléon I and the Empire of Fashion 1799-1815 Laver chapter 7 5 Thu 27 Feb The Restoration and the July Monarchy - The Romantic era - Historicism 1815-1848 Laver chapter 7 -Steele chapter 4 6 Thu 6 Mar The Second Empire - Rise and fall of the crinoline - Worth and the Haute Couture 1852-1870 Laver chapter 8- Steele chapter 6 7 Thu 13 Mar Fin de siècle fashion - Bustles, bicycles and bathing beauties 1870-1900 Laver chapter 8 - Steele chapters 6-7-8 Holiday Week 17-21 March 8 Thu 27 Mar Exam #1 The Belle Epoque - Paris capital of Fashion - Paul Poiret 1900-1914 Laver chapter 9 - Steele chapters 10-11 - Mendes chapter 1 9 Thu 3 Apr The First World War - The Roaring Twenties - Chanel, Lanvin 1914-1929 Laver chapter 9 - Steele chapter 12 - Mendes chapter 2 10 Thu 10 Apr The Thirties - Vionnet, Schiaparelli - Wartime and Fashion 1930-1945 Laver chapter 9 - Mendes chapters 3-4 11 Thu 24 Apr The New Look and the Jolie Madame era 1945-1960 Student presentations Laver chapter 10 - Steele chapter 13 - Mendes chapter 5 12 Fri 25 Apr 1960-1970 The Revolutionary Sixties - The invention of Youth - The Space Age Laver chapter 10 - Steele chapter 14 Mendes chapter 6 13 Wed 30 Apr 1970-1990 Anti-Fashion, Retro and ready to wear -The power suit Laver chapter 10 - Mendes chapters 7-8 14 Wed 7 May Exam #2: 1990-2010 The changing world of Fashion. Mendes chapter 9 11

Course description Fashion History Bibliography Laver, James, Costume and Fashion a concise History, London, Thames & Hudson, 2007 Mendes, Valérie, De la Haye Amy, Fashion since 1900, London, Thames & Hudson, 2010 Steele, Valerie, Paris Fashion a cultural history Oxford New York ISBN: 978-1-85973-973-0 Further reading Coleman, Elisabeth, Ann, The opulent era, fashions of Worth, Doucet, Pingat, Brooklyn Museum 1989 Fashion, Les collections du Costume Institute, 2 vol, Kyoto, Taschen, Four Hundred Years of Fashion, London, Victoria & Albert Publications Johnston, Lucy, Nineteenth Century Fashion in Detail, London, Victoria & Albert Museum Publications, 2005 Jones, Terry, Fashion Now Taschen, 2003 Jones, Terry, Fashion Now 2 Taschen, 2009 Manth, Avril, North, Susan, Historical fashion in detail, the 17 th & 18 th Centuries, London, Victoria & Albert Publications, 1998 Ribeiro, Aileen, The art of dress, fashion in England & France, 1750-1820, New York & London, Yale University Press, 1995 Ribeiro, Aileen, Dress in Eighteen Century, 1785-1789, New York & London, Yale University Press, 2002 Welters Linda, Lillethun Abby, The Fashion reader, Berg 2007 Websites Palais Galliera (Musée du Costume de la Ville de Paris) database http://a80-musees.apps.paris.fr/portail/site/typo3.asp?lang=fr&id=accueil Les Arts Décoratifs Database http://opac.lesartsdecoratifs.fr/fiche/mode-et-textile The image bank of the French National Museums (RMN) http://www.photo.rmn.fr/ 12

Course description Fashion Trends Instructor: Lutz Keller 3 credits Description: This course enables students to understand the utility of trend forecasting in the fashion industry, to assess trend forecasts and to produce forecasts themselves. The course presents theoretical insight on processes and parameters of trend movement, and enables students to apply these competences to all fields of design-oriented consumer products. Knowledge is obtained and enacted through hands-on research projects on trends. This field research will present students with realities of different (French) social and cultural backgrounds and enable them to abandon personal judgment in favor of relevant trend and brand-driven information for product development. Course Objectives: Students will be able to demonstrate understanding of the following: The mechanics of trend and its function in the business of fashion The function of trend forecasters in the fashion industry The responsibilities and procedures of the fashion forecaster The ability to identify, gather, compile and communicate major trends in apparel, accessories, shoes and other categories in women s, men s and children s markets The ability to develop trend concept boards for visual presentation in order to convey inspiration, color, fabric, styling and key items. Assessments: Knowledge is obtained and enacted through hands-on research projects on trends. This field research will confront students with realities of different (French) social and cultural backgrounds and enable them to disconnect proper personal judgment and relevant information for product development. 13

Course description Fashion Trends Students are expected to cover all assignments and adhere to all policies outlined in this syllabus and other information provided by Mod-Spe and/or Marist College. Note: When using on-line resources be sure to investigate the academic quality of the resource. Random blogs and websites may contain non-vetted information and general opinions and will not be considered academically valid. Additional items may be distributed during the run of the course as assigned reading. readings are likely to be incorporated in exams and projects. These Evaluation basis: Preparation / characteristics of research Research, amplitude & depth Coherence, between different parts Execution / graphics, comprehensibility of presentation Oral presentation 14

Course description French Language and Culture Instructor for French language : Odile Bocquet Instructor for intercultural management: Renée Lespinard Course Description: This unique course combines an introduction to the French language with an exploration of the social and business communication skills required to navigate within a global society. The language component of the course also uses extensive on-line training, available at both intermediate and advanced levels, allowing the course to be adapted to the more advanced student of the French language. Course Objectives and Outcomes: To enable students to begin to speak French. By the end of the course, students will be able to demonstrate basic oral skills allowing participation in simple interactions in slow speed conversation, and to react to situations in daily life. Written skills will include the capacity to understand simple and short messages and complete a personal document. To enable more advanced French language students to increase fluency via extensive selfguided, on-line learning. To help the students to understand the French culture, in their everyday behavior and in the way they communicate and work. To enable the students to fully benefit from their stay in France through guided observation and seeking to understand the cultural differences between the French and themselves by learning to question their own cultural formatting and way of seeing the world. To offer students an eye-opening experience as a gateway to understanding the strength of beliefs and perception on behavior, and reinforce the capacity of the students to be able to communicate and work effectively with people from different cultures and especially those coming from the French culture. Course content regarding cultural interaction: The first part of the program will concentrate on understanding culture and its impact on our behavior. Then we will examine the French Culture, starting off with a cartographical approach; we ll review the geography of the country, the different regions and their importance, as well as the major cities. We will then take a look at some of the major historical events that have had a strong impact on their behavior today and examine their beliefs and values, and the perceptions that the French have of the Americans and vice-versa. 15

Course description French Language and Culture We ll analyze some of the different systems they have put in place; educational, health and political. We will also review the economy looking at some of the major economic indicators such as GDP, Growth rate, GDP per head, etc, as well understanding who the leading companies are today. We will examine their life style; how they live on a daily basis, as well as the ever important leisure activities. The end of the course will be dedicated to understanding their communication style and lastly we will look at some of the specifics as to how they work. Assessments for cultural unit The students should have the required reading done before the first class and be ready to talk about what they had learned. At the end of every class they will be given homework to prepare for the next class, which will be based on previous and future learning and their on-going experiences while in France. There will be required individual work, as well as group work, analyzing articles and other class room activities to help them understand their own culture while examining the French culture. The classes will be extremely interactive allowing them to share and express their opinion, feelings and experiences in a way that will allow positive individual and group learning. The final examination will consist of a presentation that they will be making to the class on the last day. A hard copy needs to be given to the professor. 16

Course description TELL ME MORE Campus The ideal supplement for your language courses! The TELL ME MORE Campus solution enables you to go into further detail on topics taught in class and provides language immersion in coherence with higher education courses. You receive your access codes directly to your e-mail. Once you receive these codes, go to page http://www.tellmemorecampus.com/ and open your session. We strongly reccommend to watch the guided tour video which will easily introduce you to Tell Me More Campus : http://www.tellmemore.fr/videos_campus.aspx This online language courses will be supervised by Odile Bocquet. 17

Metro Pass Navigo Mod Spé Paris provides you with a metro card Navigo Découverte. You can load onto this card a pass Navigo Semaine (week) or Navigo Mois (month). The weekly Navigo pass allows unlimited travel every days of the week from Monday to Sunday. The weekly Navigo is loadable on Friday for the coming week. We recommend you to choose a weekly Navigo for your first week (August 26 September 1) and your last week (December 2 December 8). Cost: Zone 1-2 19.8 The monthly Navigo pass allows unlimited travel every days of the month (from first to last day of the month). You can load from the previous month. We recommend you to choose monthly Navigo for September, October and November. Cost: Zone 1-2 65.1 A weekly and monthly Navigo loading can be done with automatic machines or at ticket office OPTILE, RATP, SNCF Transilien (tube and tram stations and accredited shops). While loading always choose Zone 1-2 (inside Paris). The owner is not registered in a customer file. In case of loss or theft, card and pass will not be replaced for free. 18

All you want to know before you arrive 19

What should I wear in Paris? Both French men and women wear sophisticated, elegant clothing. In an effort to avoid flashy, loud clothing the French often prefer dark colors and minimalistic patterns for dresses and other garments. Don't over pack with too many outfits. Bring basics that travel well and that you can mix and match. Dress up your outfits with accessories - necklaces, earrings and scarves. Scarves are ubiquitous in Paris - Parisian women know they are a quick and easy way to pull an outfit together. Most French women wouldn t go out of their homes wearing a hoodie and sweatpants if it s not to go for a run. Even to go get a baguette at the bakery, they tend to dress up. At night No athletic shoes and no jeans are the two principal rules in the snooty clubs. If you want to go to a music venue/bar no need to dress up. Comfortable Shoes Paris is a city made for walking and you'll be on your feet more than you can imagine. Don't Worry About Your Hair and Make-Up A bonus about Paris is that you don't need to obsess over your hair and make-up. It seems like a contradiction in terms, but Parisian woman tend to favor the "au naturel" look more than their American counterparts. Hairstyles are more unstructured and air dried. You'll see more long hair pulled back into a casual chignon than elaborately straightened and styled like in the US. Make-up is minimal with an emphasis on glowing skin. Bottom line: Less is more 20

What will be my expenses? The expenses vary a lot from one person to another. The following list might give you an idea of some average prices: Monthly metro pass (student):65,10 Shuttle from Paris to Airport: 8 15 (depending on company) Taxi Start (Normal rate): 2.6 Taxi 1 km (Normal rate): 1.2 Take away lunch: 7 10 Restaurant dinner: 30 50 Coke 1 bottle at café: 3 4 Starbucks coffee: 4 5 Water 1 bottle (grocery): 1 Apples 1 kg (grocery): 3 Chicken (grocery): 5 6 Fairs and trade shows: 25 30 (some are free for students) Cinema ticket (student): 6 7 Museum entrance: 5 8 (often free on special days) Gym membership: 50 Doctor visit at home (reimbursed by HTH): 70 80 21

How to choose the right mobile offer? The prepaid SIM card for France with a world cell phone is the most convenient and economical solution for staying in touch while in France. Prepaid offers, or pay as you go, do not require a subscription. After buying the SIM card and prepaid credit, calls can be made immediately. Credit is purchased either by buying a prepaid card, calling the number found on the back of the card and entering the card number, or buyers can purchase credit directly from cashiers at tobacconists and newsagents. The cashier provides a receipt that includes a phone number to call and a validation code. Prepaid cards are sold in many shops, supermarkets, tabacs and newsstands (press). The main providers all have a low-cost mobile plan including basic plans as well as complete offers that include unlimited phone calls, unlimited text messages, international calls and Internet: Sim Card price: 7 10 Recharge price: depends on the provider: average 20-30 for unlimited calls and texts and limited data (200 300 Mo) Main Providers: 22

What should I visit in France? Travelling around Europe will definitely be a part of your abroad experience. Nevertheless there is so much to see in France too. Going to different French cities will: Make you discover the variety of landscapes and regional food Make you practice your French Save your money as travelling in France is less expensive than travelling to other countries Deauville, Trouville or The other Riviera: Deauville is one of Normandy s most beautiful seaside resorts; it is approximately 2 hours from Paris and is a popular, fashionable resort on the Cote Fleurie. Mont Saint-Michel Discover the Mont-Saint-Michel and its abbey on the border between Normandy and Brittany, one of the first sites to obtain UNESCO World Heritage listing. Be amazed by the prodigious accomplishments of medieval architecture and by the forces of nature. FInally don t forget to visit the beautiful cities of Nice, Bordeaux, and Strasbourg 23

For any information contact: Kristina Mossessyants kmossessyants@modspeparis.com 01.48.24.23.80 Mod Spé Paris - 9 rue Bleue - 75009 PARIS Tél. 01 48 24 23 80. Fax. 01 48 24 23 43 modspeparis@modspeparis.com www.modspeparis.com