THE WORLD S PREMIER FABRIC SHOW 19-21 SEPT 2018 PARIS NORD VILLEPINTE
PREMIÈRE VISION FABRICS SHOW MAP A BREAKDOWN by product universe across two halls FABRICS SELECTION FANCIES KNITS 13 Products sectors to clarify the offer and 4 fashion information forums distributed in halls 5 & 6. PRINTS Only in February editions HALL 5 HIGH FANCY UPPER JEANSWEAR TECH FOCUS PV P PERSPECTIVES S PREMIUM RELAX TECH SILKIES EMBROIDERIES - LACES SHIRTING FABRICS SELECTION ESSENTIALS TAILORING HALL 6 LINING Fashion areas TREND BUREAUS & BOOK STORES INNOVATION & TECHNOLOGY
PREMIÈRE VISION FABRICS THE OFFER EXHIBITORS, a strong and above all selective, creative and innovative offer ALL PREMIÈRE VISION FABRICS EXHIBITORS MUST SATISFY REQUIREMENTS As to quality, creativity, technical skill, performance and reputation, all evaluated by an independent Selection Committee that has the sole responsibility for decisions regarding new admissions*. This requirement guarantees the exceptional offer we propose to international buyers. It is this requirement that is behind our success and our reputation with fashion industry professionals. * Admission to Première Vision Paris also enables participation in Première Vision New York. 800 EXHIBITORS each edition, selected for their creativity and innovation. A readable offer, broken down into 13 product universes, in line with an evolving market. Fabrics created, manufactured and marketed for the clothing, leather goods, footwear and fashion-jewellery markets. Each collection presented by weavers at Première Vision is characterized by its coherence and a recognisable fashion direction. The most international offer found in the creative fashion sector, through the expertise of exhibitors from the industry s leading countries (an average of 34 countries represented each session). AN OFFER BROKEN DOWN IN 13 PRODUCT SECTORS: Embroideries Laces High Fancy Industry Associations Innovation & Technology Knits Lining Premium Relax Prints Shirting Silkies Tailoring Tech Upper Jeanswear
PREMIÈRE VISION FABRICS THE TARGET VISITORS, an international target NEARLY 50.000 VISITORS FOR PREMIÈRE VISION FABRICS ONLY 73% OF INTERNATIONAL VISITORS COMING FROM 122 COUNTRIES 1. France 2. United Kingdom 3. Italy 4. Spain 5. China 6. Germany 7. USA 8. Belgium 9. Japan 10. The Netherlands
PREMIÈRE VISION FABRICS THE TARGET ACTIVITY SECTORS GARMENT LEATHERGOODS 22% FOOTWEAR 9% HOME 6% JEWELLERY 5% * Multiple choice answers POSITIONING HIGH RANGE MIDDLE RANGE LUXURY / COUTURE 25% MASS MARKET 22% * Multiple choice answers PROFILE STYLIST DECISION MAKER BUYER PRODUCTION MARKETING 44% 43% 16% 13% 6% 89% 32% 33% FRANCE AGNES B, BENSIMON, CHANEL, CHANTAL THOMASS, CHLOE, CHRISTIAN DIOR, CHRISTIAN LOUBOUTIN, HERMES, LACOSTE, LANCEL, LANVIN, LEONARD FASHION, M.X MAXIME SIMOENS, ON AURA TOUT VU, PAUL AND JOE, PAULE KA, ZILLI GERMANY ADIDAS, ESPRIT, HUGO BOSS, TOM TAYLOR ITALY A. TESTONI, AQUAZZURRA, BALENCIAGA, BOTTEGA VENETA, BRUNELLO CUCINELLI, BULGARI, CALZEDONIA, DIESEL, ERMENEGILDO ZEGNA, ETRO, FENDI, FRATELLI ROSSETTI, FURLA, GIANNI VERSACE, GIVENCHY, GOLDEN GOOSE, GUCCI, LA PERLA, LORO PIANA, MANIFATTURA BERLUTI, MARNI, MAX MARA, ONWARD LUXURY GROUP, JIL SANDER DIVISION, PRADA, SALVATORE FERRAGAMO, UNITED COLORS OF BENETTON, VALENTINO SPAIN ADOLFO DOMINGUEZ, ALDO MARTINS, BIMBA Y LOLA, CASTAÑER, EL CORTE INGLES, ESTEVE AGUILAR, GRUPO CORTEFIEL, INDITEX, LOEWE, MASSIMO DUTTI, PEDRO DEL HIERRO, PUNTO FA, MANGO, SPRINGFIELD UNITED KINGDOM ALEXANDER MCQUEEN, ALL SAINTS, AMANDA WAKELEY, ASOS.COM, BECKHAM, BURBERRY, CHRISTOPHER KANE, COS, FRENCH CONNECTION, HACKETT, J.W.ANDERSON, JAEGER, MARKS AND SPENCER, MULBERRY, NEW LOOK, NICHOLAS KIRKWOOD, PAUL SMITH, PRINGLE OF SCOTLAND, STELLA MCCARTNEY, TED BAKER, TOM FORD, TOPSHOP, URBAN OUTFITTERS BELGIQUE BELLEROSE, C&A, CAROLINE, CASSIS, DUROR, ESSENTIEL - KADINE, MAISON ULLENS, MAYERLINE, PAPRIKA, VF EUROPE USA 3.1 PHILLIP LIM, ABERCROMBIE & FITCH, ALEXANDER WANG, AMERICAN EAGLE OUTFITTERS, ANTHROPOLOGIE, BANANA REPUBLIC, CALVIN KLEIN, CAROLINA HERRERA, COACH, DEREK LAM DIANE VON FURSTENBERG, EVERLANE, GUESS, HELMUT LANG, MACY S, MARC JACOBS, MICHAEL KORS, NORDSTROM, OPENING CEREMONY, OSCAR DE LA RENTA, PORTS 1961, RAG & BONE, RALPH LAUREN, REEBOK, STUART WEITZMAN, THE GAP, THEORY, VICTORIA S SECRET
PREMIÈRE VISION FABRICS FASHION INFORMATION FASHION PRESENTATION, tools and forums TO INSPIRE YOU AND TO SHOWCASE YOUR PRODUCTS AT THE SHOW INVITATION TO THE PRESENTATION OF THE FASHION SEASON IN YOUR COUNTRY (FRANCE, SPAIN, ITALY, UK, JAPAN, SOUTH KOREA, TURKEY) for a preview 2 months before the show detailing trends, accessory, fabric and design directions, the colour range, news about the show, etc. FASHION TOOLS TO HELP YOU BUILD YOUR COLLECTION Colour range, Focalisation, webcast. FASHION INFORMATION FORUMS providing enhanced visibility to your products at the show. A request for samples will be sent to you more than 2 months before the show. 4 FORUMS DISTRIBUTED IN HALLS 5 & 6 PV Perspectives Fabrics Selection - Essentials Fabrics Selection - Fancies Tech Focus
PREMIÈRE VISION FABRICS PROMOTION & EXHIBITOR SPACE SERVICES and dedicated promotional tools E-CARD Ready to go, fast and cost-effective. To send to your clients, agents and international contacts. WEB AND EMAIL BANNERS To make part of your email signature and on your websites. MAP GUIDE, E-CATALOGUE AND MOBILE APP Map guide with 35,000 copies distributed. WEBSITE More than 2.49 million page views per season, more than 634,000 visits from 198 countries. SOCIAL MEDIA Over 70,000 followers across all social media platforms. MEDIAKIT Get extra visibility thanks to the advertising options across our different media (map guide, notebook, video screens, website, maps...). PRESS CLUB Drop off your press kits at the Press Club, which welcomes over 400 journalists during the 3 days of the show. ADVERTISING AND DIRECT MARKETING Advertising campaigns in the international trade press, e-mailings to Première Vision Paris visitors. MARKETING AND PROMOTIONAL SUPPORT from our 12 international offices. ONE INTERFACE to manage your participation from A to Z REGISTRATION, PREPARATION OF YOUR STAND, SAMPLE REQUESTS, BADGES, NEWS... An extranet to facilitate everything you have to do.
PREMIÈRE VISION FABRICS AND MORE DEDICATED SPACES and tailor-made events At each September edition, the PV Awards recognise and honour the most remarkable, inventive and innovative fabrics and leathers selected from amongst the exhibitors creations. PREMIÈRE VISION FABRICS PROPOSES PROSPECTIVE HIGHLIGHTS To back up the strength of its offer, stimulate meetings and discussion, and examine the industry s current and future challenges, Première Vision Paris is innovating every season to respond more effectively to its exhibitors and visitors. This is done through spaces dedicated to cutting-edge market segments and tailor-made event programming to delve into the heart of fashion, creation and inspiration. A platform for research and communications dedicated to promoting the exhibitors responsible creation and production approaches. A key in hand solution for ready-to-wear brands looking to integrate jeans pieces into their collections. A 900sqm village dedicated to Fashion Tech located in the heart of the salon (hall 6), close to the Tech sector and offering a 360 offer of intelligent and / or connected technologies, materials, components and clothing.
CONTACTS MARGUERITE COIRATON Show Manager m.coiraton@premierevision.com +33 (0) 4 72 60 65 58 MARINE CALDERERO Business Development Manager International & Italy m.calderero@premierevision.com +33 (0) 1 70 38 70 35 JOIN US CAMILLE ROSE Business Development Manager Europe c.rose@premierevision.com +33 (0) 4 72 60 65 40 premierevision.com