PHOTO: ALEXI LUBOM- MEDIA KIT 2015
SPECIAL MAGAZINES SOCIAL MEDIA MAGAZINE in INTERNATIONAL 19 countries a GLOBAL brand APPS VOGUE.MX
For the NOTEWORTHY readers 17% 24% 17% 36% ABC+ 19% C 81% GMS General Population 18-24 25-34 35-44 45 + GENDER FEMALE GMS General Population AGE SOCIOECONOMIC LEVEL 35% 22% GMS General Population AB C+ MALE 25% 75% 30% 24% 47% GMS Executives 25-34 35-44 45 + GMS Executives 66% 34% GMS Executives MARITAL STATUS SINGLE 27% MARRIED 43% 56% 55% 43% GMS Executives ACADEMIC LEVEL HIGHER EDUCATION GMS General Population GMS General Population 73% GMS Executives PHOTO: ALEXANDER NEUMANN
READER PROFILE CIRCULATION REACH CALENDAR SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL USER PROFILE POSITIONS The most SOPHISTICATED lifestyle PERSONALITY 90% 44% 55% 57% 39% Considers that she has her own style Likes to follow the lastest fashion trends Is willing to pay more for designer clothing Is loyal to brands Likes to follow the latest beauty and cosmetics trends FASHION AND LUXURY 94% 83% 45% 84% 69% 45% 51% 59% Has purchased luxury products: Perfume Cosmetics and skincare products Luxury footwear Luxury accessories: Fine jewelry and watches Bags/briefcases Sunglasses General Media Survey Executives 2013, Ipsos Mexico General Media Survey General Population 1st. accumulated 2014, Ipsos Mexico People that have read the magazine during the past 6 months LIFE & STYLE 71% 51% 97% 97% 78% 94% 94% 84% 54% PLACE OF PURCHASE 73% 76% CARS 97% 52% 86% 84% Goes to museums/art exhibits Goes to bars/clubs Goes to restaurants Goes to the beauty salon Goes to concerts Reads books Goes shopping Exercises or plays a sport Goes to the gym/sports club Department stores Boutiques in and out of shopping malls Owns a car Has two or more cars Decides the purchase of the cars at home Bought a new car PHOTO: ALEXANDER NEUMANN
READER PROFILE CIRCULATION REACH CALENDAR SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL USER PROFILE POSITIONS TRENDSETTERS of the industry FINANCE 98% 100% 70% 67% REAL ESTATE 80% 80% 20% 63% 79% 67% 85% Uses financial services Uses a debit/payroll/ credit card Uses any type of account Financial planning is her priority Owns her home Lives in a house Live in an apartment Owns additional real estate ALCOHOLIC BEVERAGES Drinks alcoholic beverages: High grade alcoholic beverages Low grade alcoholic beverages General Media Survey Executives 2013, Ipsos Mexico General Media Survey General Population 1st. accumulated 2014, Ipsos Mexico People that have read the magazine during the past 6 months TRAVEL 94% 71% 38% SHOPPING BEHAVIOR 71% 60% 52% 54% 53% 100% 88% Travels for leisure/business Travels by airplane Travels to national and international destinations TECHNOLOGY 99% 94% 95% 31% Owns desktop/laptop Owns a digital camera/ videocamera Owns a plasma/lcd screen Owns a tablet Likes to feel different Decides what to buy before going shopping Buys new products for trying Likes to buy designer clothing Prefers products that offer the latest in technology Uses products for personal care Uses cosmetics PHOTO: KORAY BIRAND
TOTAL MARKETS MEXICO 74,754 CENTRAL AMERICA 24,504 DOMINICAN REPUBLIC PUERTO RICO CARIBBEAN 12,252 311,662 COSTA RICA PANAMA COLOMBIA 72,673 VENEZUELA 59,435 PRINT RUN LATIN AMERICA EX. MEX. 236,908 MEXICO 74,754 PERU 22,823 FREQUENCY Monthly READERS PER COPY 4.07 CHILE 21,743 ARGENTINA 23,478 MONTHLY AUDIENCE LATIN AMERICA EX. MEXICO EDITION 964,216 MEXICO EDITION 304,249 PHOTO: JAMES MACARI Figures certified by IVM. Controlled circulation: Qualified credit card members, VIP lounges, golf clubs, business and private clubs, exclusive boutiques and airlines, among others.
Number ONE in readership among the magazines of its kind 54% 25% ELLE 1% HARPER'S BAZAAR 13% INSTYLE 7% MARIE CLAIRE PHOTO: ALEXI LUBOM- General Media Survey Executives 2013, Ipsos Mexico People that have read the magazine during the past 6 months *Harper s Bazaar, InStyle and Marie Claire do not have representative sample for analysis
MEXICO ISSUE January February March April May June July August September October November December January '16 SPECIAL MAGAZINES Vogue Colecciones Vogue Belleza Vogue Hombre Vogue Colecciones Vogue Belleza Vogue Hombre Vogue Travel & Shops Guide CLOSING Dec 2 Jan 5 Feb 3 Mar 3 Apr 1 May 4 Jun 3 Jul 3 Aug 3 Sep 1 Oct 2 Nov 4 Dec 2 MATERIAL Dec 5 Jan 8 Feb 6 Mar 6 Apr 6 May 7 Jun 5 Jul 7 Aug 6 Sep 4 Oct 6 Nov 6 Dec 7 ON-SALE DATES Dec 29'14 Jan 30 Feb 28 Mar 30 Apr 30 May 30 Jun 30 Jul 30 Aug 30 Sep 30 Oct 30 Nov 30 Dec 30'15 LATIN AMERICA ISSUE January February March April May June July August September October November December January 16 SPECIAL MAGAZINES Vogue Colecciones Vogue Belleza Vogue Hombre Vogue Colecciones Vogue Belleza Vogue Hombre Vogue Travel & Shops Guide CLOSING Nov 28 Jan 2 Ene 29 Feb 27 Mar 26 Apr 30 May 29 Jun 29 Jul 29 Aug 28 Sep 28 Oct 29 Nov 27 These dates have been tentatively set and are subject to change. Please see general terms and conditions at www.condenastmexico-latam.com MATERIAL Dec 3 Jan 6 Feb 4 Mar 4 Apr 1 May 4 Jun 3 Jul 2 Aug 3 Sep 2 Oct 1 Nov 4 Dec 2 ON-SALE DATES Dec 30'14 Jan 30 Feb 28 Mar 30 Apr 30 May 30 Jun 30 Jul 30 Aug 30 Sep 30 Oct 30 Nov 30 Dec 30'15 PHOTO: NAGI SAKAI
FULL PAGE TRIM 21.3 x 27.6 cm SPREAD TRIM 42.6 x 27.6 cm BLEED 22.3 x 28.6 cm BLEED 43.6 x 28.6 cm LIVE AREA 20.3 x 26.6 cm LIVE AREA 41.6 x 26.6 cm GUTTER 1 cm 1/2 PAGE (horizontal) TRIM 21.3 x 13.8 cm BLEED 22.3 x 14.8 cm LIVE AREA 20.3 x 12.8 cm 1/2 PAGE (vertical) TRIM 10.7 x 27.6 cm BLEED 11.7 x 28.6 cm LIVE AREA 9.7 x 26.6 cm DIGITAL REQUIREMENTS FOR ADS PHOTO: STOCKTON JOHNSON 1/3 PAGE (vertical) TRIM 7.1 x 27.6 cm BLEED 8.1 x 28.6 cm LIVE AREA 6.1 x 26.6 cm FTP INFORMATION FTP SITE: 200.57.68.245 User: ventas Password: comer0508 The files of the ads must be sent with the exact specifications listed. All documents must be created or generated in Macintosh platform and format; documents generated in PC platform are not accepted. The arts must be created in the following programs or applications: InDesign, Illustrator EPS or Photoshop files. All images must be produced in TIFF or EPS format with resolution of 304 dpi and in CMYK color mode; in addition all fonts used in the document must be included and converted into paths or curves. All final documents must be submitted in PDF/x-4 format. PDF files can be sent via FTP or in a CD. In this case, they must be identified with the name of the file, editing and the related publication. IMAGES OR PHOTOGRAPHS They must come in CMYK and with a 300 dpi resolution. COLOR TESTS In case of sending physical color tests, these should include color bars and gray scale and should be sent to the Production Department of Condé Nast Mexico, Montes Urales No. 415, 4th or 5th floor, Col. Lomas de Chapultepec C.P. 11000 Mexico D.F.
MEXICO SIZE Full page Half page 2/3rd page 1/3rd page PREMIUM POSITIONS 2nd cover + pag. 1 first spread of book 2nd spread 3rd spread 3rd cover Backcover Cost per unit (MXP) $ 152,281 $ 100,847 $ 134,327 $ 67,483 $ 411,422 $ 407,610 $ 399,987 $ 198,145 $ 301,150 Mexican rates for international clients* (USD) $ 12,190 $ 8,074 $ 10,757 $ 5,397 $ 32,912 $ 32,608 $ 31,993 $ 15,855 $ 24,087 LATIN AMERICA SIZE Full page Half page 2/3rd page 1/3rd page PREMIUM POSITIONS 2nd cover + pag. 1 first spread of book 2nd spread 3rd spread 3rd cover Backcover Full Run (USD) $ 41,716 $ 27,373 $ 36,740 $ 18,721 $ 112,203 $ 111,163 $ 109,095 $ 54,437 $ 82,010 Ex. Mexico (USD) $ 30,970 $ 20,727 $ 27,410 $ 14,044 $ 83,349 $ 82,588 $ 81,039 $ 40,047 $ 61,031 The above provided are net rates + VAT. For premium positioning please reserve in advance. Rates are subject to change without prior notice. For special unit quotations (gatefolds, inserts, etc.) and custom publishing requests, please consult with your sales representative. PHOTO: YU TSAI *Rates in U.S. dollars. It will be applied the interbank exchange rate at the time of the payment Please see general terms and conditions at www.condenastmexico-latam.com
colecciones MARCH & SEPTEMBER belleza APRIL & OCTOBER ho better than VOGUE to keep readers informed of the latest fashion trends? Here, we summarize what took place in the prêt-à-porter and haute couture runway shows and go backstage, minutes before the mise en scène, of the most important runway shows in Paris, Milan, London and New York. The best of the collections of each season are the star features in this supplement, published twice a year, in March and in September. And as always, we re in the front row. PHOTO: SPECIAL MAGAZINE VOGUE COLECCIONES SEPTEMBER 2014 hroughout all of its pages, VOGUE Belleza presents the latest trends of the beauty industry. Subjects of interest are analyzed in depth providing what the VOGUE reader needs: from the latest developments in plastic surgery, anti-aging treatments and skin-revolutionizing creams to the most innovating in makeup. No other magazine does this like VO- GUE. Two times a year, after thorough research, it is edited with great care, presenting a summary of the keys that will make it possible for all your wishes to come true. PHOTO: VOGUE MEXICO OCTOBER 2014
hombre JUNE & NOVEMBER VOGUE TRAVEL & SHOPS GUIDE DECEMBER e also has a space in VOGUE. Exclusively for the man who has it all, we present men s fashion from a unique point of view, with the latest in timepieces, grooming products, cars, gadgets, luxury items and much more. VOGUE Hombre is published twice a year, in June and in November, and is packaged with the regular issue of the magazine. It is the essential guide for men, for whom the unattainable is not impossible. PHOTO: SPECIAL MAGAZINE VOGUE HOMBRE JUNE 2014 he Vogue Travel & Shops Guide presents the most complete information about malls, designer boutiques and stores, points of interest, both cultural and recreational, as well as unique tourist attractions in the most important cities of North, Central and South America. Aimed at the sophisticated, demanding Latin-American woman who expects the best in shopping as well as to jet set to hot spots around the world, this edition is pocket-sized and packaged with VOGUE's December issue. PHOTO: SPECIAL MAGAZINE VOGUE TRAVEL & SHOPS GUIDE 2013
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Essential to your DAILY LIFE GENDER FEMALE MALE 15% 85% 31% 37% 20% AGE 18-24 25-34 35+ AFFINITY 5049% RETAIL: Jewelry, luxury goods & accesories 1238% 423% 353% 449% 174% 127% 240% 280% 171% 372% LIFESTYLE: Beauty, fashion & style FRAGRANCES & COSMETICS HEALTH CARE DEPARTMENT STORES ALL LIFESTYLES BUSINESS/FINANCE/ BANKING AUTOMOTIVE: Motorized vehicles COMPUTER HARDWARE MOVIES SOCIAL MEDIA ComScore, Facebook Insights. PHOTO: VOGUE MÉXICO JANUARY 2014
LEADERBOARD BANNER LEADERBOARD BANNER PUSHDOWN FORMAT Leaderboard Banner Box Banner Skyscraper Leaderboard Banner Pushdown Video Box Banner Video Skyscraper Double Format SIZE 960 x 90 300 x 250 300 x 600 960 x 90-960 x 300 300 x 250 300 x 600 960 x 90 + 300 x 600 CPM USD $ 21 $ 19 $ 24 $ 32 $ 22 $ 28 $ 65 BOX BANNER EMAIL MARKETING HTML Newsletter (Box Banner) DATABASE 11,600 aprox 11,600 aprox USD RATE PER EMAILING $ 1,470 $ 1,365 SPONSORSHIP Home Takeover Section TIME Daily 15 days USD $ 3,057 $ 10,374 SKYSCRAPPER CUSTOM SOLUTIONS Advertorial Promo Promo + Product Shot Exclusive branded section Print to online, replicated shooting Online shooting* TIME 7 days monthly monthly monthly monthly monthly USD $ 5,000 $ 12,000 $ 14,000 $ 20,000 $ 14,000 $ 25,000 + Production CPM: Cost per mille. Rates in U.S. dollars. It will be applied the interbank exchange rate at the time of the payment. Please see general terms and conditions at www.condenastmexico-latam.com PUBLISHING SPECIAL Valentine's Day Fashion Weeks Brides Oscars Children Cannes Mother's Day Father's Day Miss Vogue Christmas * Plus production expenses TIME Feb Feb/Sep All year Feb Apr May May Jun July/Nov Dec USD $ 11,000 $ 13,200 $ 13,200 $ 13,200 $ 11,000 $ 13,200 $ 13,200 $ 11,000 $ 13,200 $ 13,200