Delectable beauty treats at BeautyAsia 2015

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1 MEDIA RELEASE Delectable beauty treats at BeautyAsia th edition of regional beauty trade show returns to Suntec Singapore Singapore s first eyelash competition Eyelash Asia 2015 makes its debut Singapore, XX January 2015 Discover an eclectic range of beauty products at Asia s premier beauty trade show, BeautyAsia. Now in its 19 th year, BeautyAsia is the leading platform for innovative beauty brands from the region and promises to present a line of fascinating beauty products. The three-day event will be taking place from 28 to 30 January at the Suntec Singapore Convention Centre, Level 4, Halls Be amazed by some novel products to be showcased from nail printers to edible sugar wax and even shampoo made from black garlic! Other delectable beauty treats include Jyunka s super luxurious Boto Caviar Serum for youthful skin and KIN s Kinactif grapefruitinfused, collagen hair treatment. Gillian Loh, Project Manager for show organiser Lines Exhibition, said: BeautyAsia 2015 will once again open its doors to industry professionals from around the region to discover fresh business leads and to learn about current and upcoming beauty trends as well as new-tomarket products and technologies. Also taking centre stage at BeautyAsia this year is Singapore s first eyelash competition Eyelash Asia Expect an array of elaborate lash extensions and techniques in the Basic Eyelash Extension competition category. Judging criteria includes hygiene and tidiness of workstation; eyelash extension skill and technique; and overall presentation. NailsAsia 2015 will also be hosting its highly anticipated 9th International Nail Art Competition with the theme Blooming Nails. Expect to see an abundance of floral nail designs and botany-inspired nail art. BeautyAsia 2015 incorporates four distinct shows: BeautyAsia, SpaAsia, HealthAsia and NaturalAsia. The exhibition is open between 11 am and 7 pm during show days. Admission is free and open to trade professionals. ***

2 About BeautyAsia The annual BeautyAsia show is organised by Lines Exhibition Pte Ltd, in affiliation with Lines Exposition & Management Services Pte Ltd, specialists in trade and consumer exhibitions for the beauty and IT industry including the highly successful The PC Show. Now in its 19th year, BeautyAsia is the region s most established and definitive trade exhibition for the beauty, spa and health industry. Media contacts Grayling Asia Pte Ltd Tan Long or Melanie Ng Tel: tan.long@grayling.com; melanie.ng@grayling.com

3 BeautyAsia 2015 Product highlights Collagen Hair Care World renowned hair care brand KIN brings to Beauty Asia their Kinactif collagen hair treatment. Infused with grapefruit extract, elastin and collagen proteins, this treatment once absorbed by hair will have visible results by strengthening and regenerating the internal structure of the hair fibre. Established in 1932, the brand has been featured in press and mediafeatured in music artiste David Guetta s music video Dangerous, highlighting its reputation across 20 countries worldwide. This year, KIN will have models showcasing their products, and Australia-based celebrity blogger Willabelle may be gracing the event as a brand ambassador. KIN (Booth J1152) Turn nail polish into gel polish With Gelibility gel polish, nail aficionados will no longer need to spend on expensive gel polish. This handy gel polish help turn your regular nail varnish into a shiny, extra durable gel manicure. Gelibility was created by a nail technician whose clients wanted gel polishes in shades similar to their favourite nail polish colours and its dual-purpose formula works with all kinds of traditional nail polish. By using the Stick It! Gelibility Soak Off Bonder as a base coat, then mixing the Fix It! Soak Off Gel with nail varnish, users can create gel manicures of all colours and designs. U Gateway (Booth J1120) K-Wave Eyecare KU-Gtep s Salmon Roe Brightening Eye Patch is a hydrogel that targets the sensitive under-eye area and promises anti-ageing and brightening properties. Containing ingredients like evening primrose and aronia berries, the Brightening Eye Patch refreshes fatigued skin and moisturizes dry skin. The star ingredient of the Hydrogel is none other than the eponymous salmon roe, which contains vitamin B that lightens dark eye circles. The super food is also an antioxidant and aids in treating damage to the delicate skin under the eyes, resulting in a more youthful and radiant complexion. KU-Gtep (Booth C1130)

4 Eye Charm For those who dislike the complexity of putting on fake lashes, the Eye Charm promises pretty peepers minus the hassle. Created with a blend of fiber and Panthenol (Pro-vitamin B5), the Eye Charm simultaneously magnifies lash length while encouraging lash growth to give a fuller lash line that s clump-free. Shizens recommends that the Eye Charm is applied on the lashes in between coats of mascara, which provides an adhesive surface for the natural lash fibers to cling to. Eye Charm s main ingredients are also 100 per cent chemical free, mainly containing extracts from plant fibres. Together Skincare (Booth G1142) Self-Care Radiofrequency Treatment You can now enjoy radiofrequency (RF) facials in the comfort of your home with Habalan s wireless RF system. Touted as the world s first self-care RF treatment system, the portable handheld device uses deep heat produced by RF energy to dissolve body fat, tighten the skin and regenerate skin cells. Other purported benefits are reductions in wrinkles, a slimmer face shape and improvements in blood and lymph circulation. All of the RF systems are specially designed to be easy-to-use so that users can operate them with convenience. In particular, the Poya Face Care model aids in stimulating collagen production when used to massage the face, giving rise to tighter and younger looking skin. The device only needs to be used once a day for ten minutes for results to show. Habalan Med & Beauty (Booth C1121) Luxe skincare Give your skin the royal treatment with Laponie s Jyunka line of skincare. Best known for their popular M+ Fluid (a serum that lifts, lightens and heals the skin), the brand s Boto Caviar Serum is no less luxurious. The Serum is formulated with caviar, an ingredient inspired by the fish roe consumed by fish themselves to redevelop vital organs. Used on the skin, the caviar encourages regrowth and reproduction in skin cells, helping to maintain youthful skin. Other key ingredients in the Serum include Acetyl Hexapeptide-8 to relax muscles and diminish deep-set wrinkles, as well as Sodium Hyaluronate to retain moisture and protect the skin from UV rays. When used twice-a-day for a month, results show that wrinkles decreased by an average of 27 per cent. Laponie (Booth F1122)

5 Black Garlic Haircare Staying true to its unique cooking cosmetics philosophy, ALA-C s cosmetic chefs make use of the naturally-occurring amino acid ALA (5-AminoLevulinic Acid) in their products to encourage regeneration in skin cells. An interesting offering is their fermented black garlic haircare line, which promises to get rid of itching and odours while giving nutrients to the hair. The aged garlic helps to promote healthy hair growth by nourishing the scalp. A shampoo, conditioner and serum are included in the line, and no parabens or artificial colours are used. Daoom Costech (Booth C1142) Nail Printer With the ArtPro Nail Printer, anyone can be the artist creating masterpieces on a canvas of their fingernail. Almost any design can be printed on a natural nail or even artificial nails, with basic gel and base coat application to prime your nails before printing. HP ink is used to colour pre-programmed designs or even real-time photographs taken with the machine onto the nail. This means you can have nails featuring anything from your favourite picture to a family portrait without the hassle of going to a nail salon while exploring endless possibilities of nail art that could last at least a month. ArtPro Graphic (Booth K1122) Massage Oil for Babies Formulated with pure oils, parents can rest easy protecting their children from exposure to chemicals with Nila Baby. Free of sulphate, paraben, artificial colours and artificial fragrance, Nila Baby s calming massage oil infused with skin nourishing roman chamomile and lavender oils help to sooth away grumpiness and anxiety and promotes mother-child bonding. Nila Singapore (Booth G1143)

6 Gold and diamond scrub Javanese Lulur is one of Indonesia s best-kept beauty secrets, dating back to the 17 th century when it was used exclusively by royalty. Containing a blend of rice, turmeric, sandalwood, jasmine flowers and a hint of jasmine oil, the fragrant body scrub provides one of the most invigorating spa experience one could ask for. With the Jamululur Gold & Diamond Facial Scrub, you can now experience the royal treatment in the comforts of your own home. Brought in by World of Beauty, the scrub is infused with precious diamond powder and 24-carats gold, encouraging microcirculation within your skin and minimising age lines and wrinkles. World of Beauty (Booth D1121) Silver and Ivory It s a known fact that silver is an excellent conductor of heat and electricity and popularly used in jewellery and coins. Not as widely known is the precious metal s anti-bacterial properties. Soldiers during World War 1 relied heavily on wound dressings containing silver to heal their wounds while the ancient Phoenicians used silver vessels to keep water, wine and vinegar fresh. Italy s Spazzolificio Piave is bringing for the first time its range of Silver Care toothbrushes featuring eco-friendly and ergonomic design. Compared to conventional toothbrushes, Piave s range of Silver Care toothbrushes has the bristles sitting on a silver base, which upon contact with water, releases a steady stream of active ions to eliminate bacteria. The silver also keeps the bristles and teeth squeaky clean. What s more, these silver-plated brush heads can be detached from its handle. This allows users to replace the brush heads without having to dispose the handles, creating less waste than conventional toothbrushes. These Silver Care toothbrushes come in different configurations and are especially recommended for those with sensitive teeth or orthodontic braces. Also available are child-friendly toothbrushes featuring non-slip grip handles and fanciful designs. Spazzolificio Piave Spa (Booth D1120)