Understanding the retail sale of cosmetics

Transcription

1 Understanding the retail sale of cosmetics UV20373 M/600/0640 Learner name: VRQ Learner number:

2 VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and Active Leisure sectors, with over 45 years of experience. VTCT is an awarding body regulated by national organisations including Ofqual, SQA, DCELLS and CCEA. VTCT is a registered charity investing in education and skills but also giving to good causes in the area of facial disfigurement. Statement of unit achievement By signing this statement of unit achievement you are confirming that all learning outcomes, assessment criteria and range statements have been achieved under specified conditions and that the evidence gathered is authentic. This statement of unit achievement table must be completed prior to claiming certification. Unit code Date achieved Learner signature Assessor initials IV signature (if sampled) Assessor tracking table All assessors using this Record of Assessment book must complete this table. This is required for verification purposes. Assessor name Assessor signature Assessors initials Assessor number (optional)

3 UV20373 Understanding the retail sale of cosmetics This unit is designed to provide you with the knowledge and understanding of how cosmetics are sold. It covers product knowledge required in the role of a beauty consultant as well as the principles of preparing for a make up demonstration. The unit will explore the techniques for identifying customer needs as well as the factors which determine whether cosmetics can be applied to a customer. UV20373_v2

4 Level 2 Credit value 3 GLH 30 Observation(s) 0 External paper(s) 0

5 Understanding the retail sale of cosmetics Learning outcomes On completion of this unit you will: 1. Understand customers requirements for cosmetics for different purposes and occasions 2. Understand the factors to take into account when deciding whether to apply cosmetics to a customer 3. Understand the importance of product knowledge to the beauty consultant s role 4. Know the techniques used to demonstrate cosmetics Evidence requirements 1. Knowledge outcomes There must be evidence that you possess all the knowledge and understanding listed in the Knowledge section of this unit. This evidence may include projects, assignments, case studies, reflective accounts, oral/written questioning and/or other forms of evidence. 2. Tutor/Assessor guidance You will be guided by your tutor/assessor on how to achieve learning outcomes. All outcomes must be achieved. 3. External paper There is no external paper requirement for this unit. UV

6 Developing knowledge Achieving knowledge outcomes You will be guided by your tutor and assessor on the evidence that needs to be produced. Your knowledge and understanding will be assessed using the assessment methods listed below: Where possible your assessor will integrate knowledge outcomes into practical observations through oral questioning. Observed work Witness statements Audio-visual media Evidence of prior learning or attainment Written questions Oral questions Assignments Case studies 4 UV20373

7 Knowledge Outcome 1 Understand customers requirements for cosmetics for different purposes and occasions You can: Portfolio reference a. Describe the different types of make-up products that are available to customers b. Describe the consultation techniques used to identify customers requirements for cosmetics c. Describe the factors that should be taken into account when selecting cosmetic products for a customer UV

8 Outcome 2 Understand the factors to take into account when deciding whether to apply cosmetics to a customer You can: Portfolio reference a. Identify the factors to be taken into account when deciding whether cosmetics can be applied to a customer, including legal considerations b. Identify the situations where the beauty consultant may need to suggest that the customer seeks medical advice 6 UV20373

9 Outcome 3 Understand the importance of product knowledge to the beauty consultant s role You can: Portfolio reference a. Explain why product knowledge is important in the retail sale of cosmetics b. Explain why it is important to understand the laws governing the application and sale of cosmetics UV

10 Outcome 4 Know the techniques used to demonstrate cosmetics You can: Portfolio reference a. State the preparation for self, customer and area when demonstrating cosmetic application b. State the purpose of tools used to apply cosmetics c. Describe the techniques used by beauty consultants when applying cosmetics to customers 8 UV20373

11 Unit content This section provides guidance on the recommended knowledge and skills required to enable you to achieve each of the learning outcomes in this unit. Your tutor/assessor will ensure you have the opportunity to cover all of the unit content. Outcome 1: Understand customers requirements for cosmetics for different purposes and occasions Types of make-up products: Concealer cream, stick, medicated and liquids. Foundation cream, liquid, gel, cake/ impact, medicated and mousse. Face powder loose and pressed. Contouring cosmetics blushers, highlighters and shaders. Eye cosmetics eye shadow (powders, creams, gels and pencils), eye shimmer, eye-liner (cake, liquid, pencils and kohl), mascara (cake and liquid), eyelash primer and eyebrow pencils. Lip cosmetics lipstick, lip gloss, lip balm and conditioner, lip stain, lip pencil, lipstick sealer, lip primer. Consultation techniques: Develop rapport, questioning, active listening and observation, answer customer questions, determine client suitability, establish customer needs, requirements and benefits sought, visual analysis of skin type, contra indication checks. Outcome 2: Understand the factors to take into account when deciding whether to apply cosmetics to a customer Factors to be taken into account when deciding whether cosmetics can be applied: Allergic reactions and sensitivity testing, illness and infections, customer preferences. Legal considerations: Health and Safety at Work, Control of Substances Hazardous to Health, Supply of Goods and Services, Reporting of injuries, Diseases and Dangerous Occurrences Regulations, Data Protection, codes of practice, organisational procedures. Situations where the beauty consultant may need to suggest that the customer seeks medical advice: Contra-indications, allergic reactions, poor health, skin conditions and disorders. UV

12 Outcome 3: Understand the importance of product knowledge to the beauty consultant s role Importance of product knowledge: Knowledge of product range, features, ingredients, suitability and benefits, increase customer confidence, loyalty and repeat business, individual and store reputation, enhanced mystery shopper reports and consumer reviews, prevent allergic reactions and dissatisfied customers, customer satisfaction. Importance of understanding laws governing cosmetics: Protect self, colleagues and customers, provide a safe and hygienic environment, avoid prosecution, reduce risks and hazards, ensure legal compliance. Outcome 4: Know the techniques used to demonstrate cosmetics Preparation of self: Professional image and presentation, punctual, polite, sensitive and supportive, effective use of body language, product knowledge, appearance and personal hygiene, body freshness, removal of jewellery, clean hands and nails (clean and short), correctly fitting and appropriate footwear, oral hygiene, hair care (clean, smart and off the face), light application of make-up, integrity and honesty. Preparation of customer: Client comfort and correct positioning for treatment, all jewellery removed, removal of restrictive clothing, securing the hair off the face, removal of contact lenses, record card completed, full consultation undertaken, signed, written informed consent, agreeing the service and outcomes, patch testing. Preparation of area: Disinfect trolleys and surfaces, clean chairs and stools, environmental conditions (i.e. ventilation, heating, lighting and music), products, tools and equipment are correctly stored/ positioned and accessible, waste lined bin, check any electrical equipment, couch covered with towels, client record card and make-up chart. Purpose of tools: Correctly used for efficiency and professional results, maintain health and safety and hygiene, reduce risk of cross infection, easier application and better coverage, reduce product wastage. Techniques used to apply cosmetics: Skin care cleanse tone and moisturise. Concealer build up several layers for desired effect, apply with fingers, dry/damp sponge or brush, removal of excess. Contouring cosmetics slow build up of colour; different techniques for powder, cream and liquid blushers. Face powder matt for daytime and iridescent shimmer for evening, apply with cotton wool, velour sponge or velour powder puff; finish with downward strokes, removal of excess powder. 10 UV20373

13 Outcome 4: Know the techniques used to demonstrate cosmetics (continued) Eye shadow different techniques for powder, cream and liquid, lift skin to keep eye tissue taut, apply wish sponge, brush or finger, darker shadow to socket area, blend evenly to avoid harsh lines. Corrective eye make-up different techniques for dark circles, wide-set eyes, close-set eyes, round eyes, prominent eyes, overhanging lids, deep-set eye, downward-slanting eyes, small eyes, narrow eyes and oriental eyes. Lip make-up different techniques for thick lips, thicker upper or lower lip, thin lips, small mouth, uneven lips and lines around the mouth, apply with lipstick, lip liners, crayons and sealant. UV

14 Notes Use this area for making notes and drawing diagrams 12 UV20373