Love MY Selfie. BASF Personal Care

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1 Love MY Selfie There s no down-trend to self-expression, and smoothing, playful ingredients from BASF can help consumers get noticed and stay connected with the perfect look. 1

2 Highlighted Formulas: 1 Candy Glitter Hair Spray 2 comforting CARE 3 Complete Correction Smart Serum 4 Gilded Frappe Shadow Pencil 5 Gold Leaf Shimmer Pot 6 Lip Lacquer Juicy Pink Lip Nectar 7 Liquid Liner/ Smudge Pot 8 Golden Cappuccino Eye Shadow 9 Two Phase Pore Refining Toner 2

3 Candy Glitter Hair Spray HB-US V2 A SDA Alcohol 40B Ethanol B C AMP-95 (DOW Chemicals) Aminomethyl Propanol 0.66 Neutralizing agent Ultrahold Power Acrylates/t-Butylacrylamide Fixative Copolymer Silsoft 900 (Momentive) PPG-12 Dimethicone 0.30 Conditioning agent D-Panthenol 75 W Panthenol 0.50 Plasticizer Monacor BE (Croda) MEA-Borate, MIPA-Borate 0.10 Water resistance Fragrance Fragrance 0.10 Fragrance Cloisonné Sparkle Blue-Rouge 650J Propellant 152 A (Technical Propellants) Mica (and) Iron Oxides 1.00 Effect pigment Hydrofluorocarbon 152 a Propellant With a surge in selfies on social media platforms, flawless skin and expressive hair styles help these consumers to put their best face forward. This sparkly spray sprinkles your hair with Cloisonné Sparkle Blue-Rouge650J, a bold, vivid effect pigment, and provides the strong hold and shine benefits of Ultrahold Power which provides you the power to stand out from the crowd. Shine bright like a diamond! Care Creations Formulation Index for Sustainable Solutions* Accelerator Share: 31% Performer share: 1% According to the Sustainable Solution Steering assessment. The share calculation is based on all BASF ingredients as is without water and alcohol. 3

4 comforting CARE SC-US A Water, demin. Water Glycerin Glycerin 2.50 Humectant Tinovis GTC Acrylates/Beheneth-25 Methacrylate Copolymer 3.50 Rheology B Cremophor GS 32 Polyglyceryl-3 Distearate 1.00 Emulsifier (O/W) With a surge in selfies on social media platforms, flawless skin and expressive makeup help these consumers to put their best face forward. C Emulgade 1000 NI Cetearyl Alcohol, Ceteareth Emulsifier (O/W) Cetiol RLF Caprylyl Caprylate/ Caprate 3.00 Emollient Cetiol V Decyl Oleate 5.00 Emollient Cetiol CC Dicaprylyl Carbonate 4.00 Emollient Lanette D Cetearyl Alcohol 2.00 Consistency agent Cetiol Ultimate Undecane (and) Tridecane 3.00 Emollient Chione M SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 5.00 Skin feel Euxyl PE 9010 Phenoxyethanol, Ethylhexylglycerin 1.00 Preservative AM 600 PF Sodium Hydroxide (25% solution) Water, Dimethicone, Dimethicone Crosspolymer, Butylene Glycol, Hydrogenated Lecithin, Polyphosphorylcholine Glycol Acrylate 4.00 Skin feel Sodium Hydroxide 0.10 ph Adjustment A camera ready look is all about flawless, moisturized skin. This rich and indulgent moisture balm with firm, bouncy consistency luxuriously melts into skin upon application for a dose of quick hydration, with conditioning and soft after feel. Tinovis GTC delivers bouncy texture and quick break on skin. Cetiol Ultimate, Cetiol RLF and Cetiol CC together provide a conditioned, soft skin after feel. Care Creations Formulation Index for Sustainable Solutions* Accelerator Share: 43% Performer share: 14% According to the Sustainable Solution Steering assessment. The share calculation is based on all BASF ingredients as is without water and alcohol. 4

5 Complete Correction Smart Serum SC-US A Water, demin. Water Hispagel 200 Glycerin, Glyceryl Polyacrylate Rheology Eumulgin SG Sodium Stearoyl Glutamate 0.65 Emulsifier (O/W) AM 600 PF Water, Dimethicone, Dimethicone Crosspolymer, Skin feel Butylene Glycol, Hydrogenated Lecithin, Polyphosphorylcholine Glycol Acrylate Euxyl PE 9010 (Schülke) Phenoxyethanol, Ethylhexylglycerin 1.00 Preservative B Cetiol CC Dicaprylyl Carbonate 4.00 Emollient Luvitol Lite Hydrogenated Polyisobutene 6.00 Emollient Cutina PES Pentaerythrityl Distearate 0.50 Consistency agent Emulgade Sucro Plus Sucrose Polystearate (and) Cetyl Palmitate 1.25 Emulsifier (O/W) Cutina CP Cetyl Palmitate 0.60 Consistency agent C Chione HD Digital Pink S430V Synthetic Fluorphlogopite (and) Titanium Dioxide 1.50 Effect pigment Water, demin. Water 4.00 D Water, demin. Water 3.00 Epigenist LS10003 Maltodextrin (and) Voandzeia Subterranea Seed 0.50 Active ingredient Extract LOX-AGE A00327 Water, Cichorium Intybus (Chicory) Leaf Extract (and) 2.00 Active ingredient Hexylene Glycol (and) Caprylyl Glycol (and) Xanthan Gum Dermawhite WF Water, Tartaric Acid, Disodium EDTA, Sodium Sulfite, Sodium Metabisulfite, Glycerin, Butylene Glycol, Saxifraga Sarmentosa Extract, Carica Papaya (Papaya) Fruit Extract, Psidium Guajava Fruit Extract 2.00 Active ingredient Collrepair DG Water Niacin, Hexylene Glycol, Caprylyl Glycol, Xanthan Gum, Salvia Miltiorrhiza Leaf Extract 3.00 Active ingredient With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. This formulation is designed to target multiple skin concerns for a flawless, photo-ready look. Through new scientific discoveries, this serum contains patented bioactives Collrepair DG and Dermawhite WF to understand your skin's needs. Collrepair visibly improves complexion and elasticity. Dermawhite improves brightness, radiance, and even tone, and AM600 PF provides a rich feel for a high definition experience. Care Creations Formulation Index for Sustainable Solutions* Accelerator Share: 17 % Performer share: 81 % According to the Sustainable Solution Steering assessment. The share calculation is based on all BASF ingredients as is without water and alcohol. 5

6 Gilded Frappe Shadow Pencil CC-US A Ozokerite Wax White SP 1020P Ozokerite 4.50 Structurant (Strahl & Pitsch) Beeswax White SP 422 Beeswax 4.30 Structurant (Strahl & Pitsch) Candelilla Wax SP 75 Euphorbia Cerifera (Candelilla) Wax 4.60 Structurant (Strahl & Pitsch) Cetiol HE PEG-7 Glyceryl Cocoate Conditioning agent Myritol 312 Caprylic/Capric Triglyceride 9.55 Emollient Cetiol J 600 Oleyl Erucate 6.20 Emollient Cetiol Sensoft Propylheptyl Caprylate 5.60 Emollient Cetiol SB 45 Butyrospermum Parkii (Shea) Butter 4.40 Emollient Luvitol Lite Hydrogenated Polyisobutene 3.80 Emollient Cutina HR Powder Hydrogenated Castor Oil 3.60 Consistency agent Gransil PC12 Isododecane (and) Polysilicone Structurant (Grant Industries) Granacrysil BMAS Isododecane (and) Isobutylmethacrylate/Bis Rheology (Grant Industries) Hydroxypropyl Dimethicone Acrylate Copolymer Vitamin E-Acetate Care Tocopheryl Acetate 1.50 Antioxidant Tinogard TT Tetradibutyl Pentaerithrityl 0.05 Antioxidant Hydroxyhydrocinnamate B Gemtone Amber G001 Mica (and) Titanium Dioxide (and) Iron Oxides 6.60 Effect pigmentb Gemtone Goldstone G014 Mica (and) Titanium Dioxide (and) Iron Oxides 3.10 Effect pigment (and) Ferric Ferrocyanide Reflecks Dimensions Brilliant Calcium Sodium Borosilicate (and) Titanium 3.10 Effect pigment Gold GY80D Dioxide (and) Silica C Chione M SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 1.50 Performance mineral Preservative 1.20 Preservative With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. Who. What. Where. Metallics are all the rage whether on the runway or on the street. Gilded Frappe shadow pencil is a super blendable, gold eye pencil and shadow, to be used as all-over color or as a liner. Gemtone Goldstone and Gemtone Amber provides a feminine shade with an elegant golden finish. The jewel-like tone produces high chromaticity and intensity. 6

7 Gold Leaf Shimmer Pot CC-US A Performalene 400 Polyethylene Polyethylene 4.45 Structurant (Baker Hughes) Ozokerite Wax White SP 1020P Ozokerite 2.80 Structurant (Strahl & Pitsch) Microwax 190 Microcrystalline Wax 0.95 Structurant (Frank B. Ross) Myritol 331 Cocoglycerides Emollient Eutanol G Octyldodecanol 8.30 Emollient Myritol 312 Caprylic/Capric Triglyceride 4.60 Emollient Indopol H-100 (Lipo Chemicals) Polybutene 6.40 Film forming agent B KSG-16 (Shin Etsu Chemical) Dimethicone (and) Dimethicone/ Vinyl Dimethicone Crosspolymer 6.55 Skin feel Dow Corning 9041 Silicone Elastomer Blend (Dow Corning) Dimethicone (and) Dimethicone Crosspolymere 6.55 Skin feel C HDK 2000 (WACKER) Silica Silylate 1.80 Bulking agent Gransil PSQ (Grant Industries) Polymethylsilsesquioxane 1.80 Skin feel Chione Celestial Gold S232L Synthetic Fluorphlogopite (and) Effect pigment Titanium Dioxide (and) Iron Oxides D Cetiol C 5 Coco-Caprylate Emollient With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. Be the glitz and glam of the party! Whether you are pushing toward a more casual look or opulence and elegance. This metallic shadow is a buildable formula which can be used as a subtle sparkle or metallic foil. The highly pigmented, metallic shadow uses Chione Celestial Gold to combine unexpected texture and a gold-leaf effect. Preservative 1.00 Preservative 7

8 Lip Lacquer Juicy Pink Lip Nectar CC-US A Water, demin. Water AMC Advanced Moisture Complex NP Glycerin (and) Water (and) Sodium PCA (and) Urea (and) Trehalose (and) Hexylene Glycol (and) Polyquaternium-51 (and) Triacetin (and) Caprylyl Glycol (and) Sodium Hyaluronate 1.90 Active ingredient Glycerin Glycerin 1.90 Humectant Preservative 0.50 Preservative Luvigel STAR AT Polyurethane Rheology Luviquat Supreme AT 1 Polyquaternium Film forming agent Red 27 (Sensient Technologies Red Colorant Corporation) B Emulgade SE-PF Glyceryl Stearate, Ceteareth-20, Ceteareth-12, 3.80 Emulsion base Cetearyl Alcohol, Cetyl Palmitate Eumulgin B 2 Ceteareth Emulsifier (O/W) C Emulgade Sucro Plus Sucrose Polystearate (and) Cetyl Palmitate 1.00 Emulsifier (O/W) Ultra Filling Spheres C00487 Ethylhexyl Palmitate (and) 1.00 Active ingredient Trihydroxystearin (and) Sodium Hyaluronate (and) Amorphophallus Konjac Root Powder Cosmedia Gel CC Dicaprylyl Carbonate (and) Stearalkonium Hectorite 3.00 Rheology (and) Propylene Carbonate Cetiol C 5 Coco-Caprylate Emollient Preservative 1.00 Preservative SunPURO Titanium Dioxide Titanium Dioxide 1.35 Colorant C (Sun Chemical) Red 7 Lake (LCW) Red 7 Lake 2.00 Colorant Dermol DISM (Alzo International) Diisostearyl Malate 6.80 Emollient D Chione M SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 6.80 Skin feel Chione HD Infinite White S130V Synthetic Fluorphlogopite (and) Titanium Dioxide 3.40 Effect pigment Cellini Red 420 CR7F Mica (and) Titanium Dioxide (and) D&C Red No. 7 Lake (and) Hydrogenated Polyisobutene (and) Palmitic Acid 1.35 Effect pigment With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. Bring a bright pop of color to your look with Juicy Pink Lip Nectar. This multifunctional gloss has coverage like a lipstick, shine like a lip gloss and wear like a stain. Juicy Pink Lip Nectar is loaded with our specialty performance material Chione MSVA, Chione HD Infinite White S130V and Cellini Red 420 CR7F 8

9 Sparkling Espresso Smudge Pot CC-US A Beeswax White SP 422 Beeswax 8 Structurant (Strahl & Pitsch) Carnauba Wax SP 63 Copernicia Cerifera (Carnauba) Wax 3.85 Structurant (Strahl & Pitsch) Performalene 400 Polyethylene Polyethylene 3.6 Structurant (Baker Hughes) Cetiol SB 45 Butyrospermum Parkii (Shea) Butter 8.9 Consistency agent Dehymuls PGPH Polyglyceryl-2 Dipolyhydroxystearate 7.15 Binding agent B C Cetiol C 5 Coco-Caprylate 12.9 Emollient Eutanol G Octyldodecanol Emollient Dermol DISM Diisostearyl Malate 6.05 Emollient (Alzo International) SunPURO Black Iron Oxide C (Sun Chemical) Iron Oxides 6.05 Colorant Dow Corning VM-2270 Aerogel Silica Silylate 1.55 Rheology fine particles (Dow Corning) Timica Terra Brown MN4509 Mica (and) Iron Oxides (and) Titanium 11.8 Effect pigment Dioxide Timica Terra White MN4501 Mica (and) Titanium Dioxide 0.9 Effect pigment Timica Terra Black MN4498 Mica (and) Iron Oxides (and) Titanium 0.8 Effect pigment Dioxide Timica Terra Yellow MN4502 Mica (and) Iron Oxides (and) Titanium 0.4 Effect pigment Dioxide Reflecks Dimensions Brilliant Gold GY80D Calcium Sodium Borosilicate (and) Titanium Dioxide (and) Silica 5.85 Effect pigment D Preservative 1.00 Preservative Tinogard TL Benzotriazolyl Dodecyl p-cresol 0.05 Light stabilizer With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. Sparkle from the inside out with Sparkling Espresso Smudge Pot. Drench your eyes in color and sparkle with this ultra-pigmented, waterproof eye cream that can be used as a base for shadow or all over shadow. Reflecks Dimensions Brilliant Gold infuses a modern metallic twist while Timica Terra White, Black, Brown, Red, and Yellow, a hybrid pearl of 9 µm, illustrates the right balance between good coverage, velvety feel, and an elegant finish. 9

10 Golden Cappuccino Eye Shadow CC-US A Chione M SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine Skin feel Suprafino H USP Talc (Rio Tinto Minerals) 5.35 Filler Gransil PSQ Polymethylsilsesquioxane 1.35 Skin feel (Grant Industries) Zinc Stearate (Spectrum) Zinc Stearate 1.00 Stabilizer Spherica P-500 (Ikeda Corporation) Silica 0.75 Skin feel B Gemtone Amber G001 Mica (and) Titanium Dioxide (and) Iron 8.00 Effect pigment Oxides Gemtone Goldstone G014 Mica (and) Titanium Dioxide (and) Iron 5.00 Effect pigment Oxides (and) Ferric Ferrocyanide Cloisonné Gold 222C Mica (and) Titanium Dioxide (and) Iron Effect pigment Oxides Chione HD Crisp Gold Synthetic Fluorphlogopite (and) Titanium 8.00 Effect pigment S230V Dioxide Reflecks Dimensions Calcium Sodium Borosilicate (and) Effect pigment Brilliant Gold GY80D Titanium Dioxide (and) Silica C Myritol 312 Caprylic/Capric Triglyceride 6.50 Emollient Myritol 331 Cocoglycerides 2.00 Emollient Cetiol SB 45 Butyrospermum Parkii (Shea) Butter 3.70 Emollient Preservative 1.00 Preservative With a surge in selfies on social media platforms, flawless skin and expressive makeup help these consumers to put their best face forward. Love your selfie with a glammed up gold eye shadow that offers a high sparkle, shine, and chroma. Gold continues to trend on the runway, ranging from vibrant pink to warm copper and brown accents. Chione HD Crisp Gold has a bright, clean color; combining the best of high chroma with an illuminating effect for a flawless finish. Cloisonné Gold creates a warm golden shade while Reflecks Dimensions Brilliant Gold infuses a modern metallic twist. Tinogard TT Tetradibutyl Pentaerithrityl Hydroxyhydrocinnamate 0.10 Antioxidant 10

11 Two Phase Pore Refining Toner SC-US A Water, demin. Water SDA 40 Alcohol Ethanol 5.00 Solvent Neurobiox A00112 Water, Butylene Glycol, Achillea 2.00 Active ingredient Millefolium Extract, Xanthan Gum Cetiol C 5 Coco-Caprylate Emollient FD&C Red No. 40 (1% solution) Red Colorant Tinogard TL Benzotriazolyl Dodecyl p-cresol 0.10 Light stabilizer With a surge in selfies on social media platforms, flawless skin and expressive make- up help these consumers to put their best face forward. This fun, yet elegant, Two-Phase Pore Refining Toner brightens skin and visibly reduces the appearance of pores for a fresh, clear look. Neurobiox is clinically proven to rejuvenate skin and deliver results comparable to glycolic acid, without the irritation. It improves brightness, radiance, and texture for a smoother, perfected appearance. Care Creations Formulation Index for Sustainable Solutions* Accelerator Share: 86% Performer share: 4% According to the Sustainable Solution Steering assessment. The share calculation is based on all BASF ingredients as is without water and alcohol. 11

12 Thank your for visiting us at NYSCC Suppliers Day! Do you have a question? or Would you like to request a sample? Contact us! Personal-care-na@basf.com or your BASF Account Manager Check out our ingredients & formulations on UL Prospector: 12

13 DISCLAIMER While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided gratis and for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, OR THAT DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE. For more information visit us at or 13

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