Accessory. Ultimate. The

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1 SUPPLEMENT TO PERIODICALS PUBLICATION Ultimate The Accessory THE VISION OF POWERFUL BRANDING STARTS AT THE TOP WITH PERFECT EYEWEAR. FACE IT AS 20/20 AND VISION MONDAY DELIVER THAT MESSAGE IN SIGHT.

TABLE OF CONTENTS ALTAIR EYEWEAR/ bebe 4 KENMARK GROUP/ Dana Buchman 6 KENMARK GROUP/ Lilly Pulitzer 8 THE MCGEE GROUP/ Orvis 10 THE MCGEE GROUP/ Vera Bradley 12 TURA/ Ted Baker 14 VIVA INTERNATIONAL

2 TABLE OF CONTENTS ALTAIR EYEWEAR/ bebe 4 KENMARK GROUP/ Dana Buchman 6 KENMARK GROUP/ Lilly Pulitzer 8 THE MCGEE GROUP/ Orvis 10 THE MCGEE GROUP/ Vera Bradley 12 TURA/ Ted Baker 14 VIVA INTERNATIONAL GROUP/ Candie s 16 VIVA INTERNATIONAL GROUP/ Gant 18 VIVA INTERNATIONAL GROUP/ Guess 20 VIVA INTERNATIONAL GROUP/ Rampage 22 VIVA INTERNATIONAL GROUP/ Skechers 24 VIVA INTERNATIONAL GROUP/ William Rast 26 ULTIMATE ACCESSORY EDITOR Christine Yeh ART DIRECTOR Iris Johnson EDITOR-IN-CHIEF James J. Spina SENIOR EDITOR Gloria Nicola ASSOCIATE EDITOR Patrisha Zabrycki ASSISTANT EDITOR Samantha Cortez The Ultimate Accessory is a joint editorial and publishing initiative from 20/20 and VisionMonday. PHOTOGRAPHY/RETOUCHING William Castellana For information on participation in future Jobson Optical special initiatives please contact: PUBLISHER/CEO Marc Ferrara (212) VP/ADVERTISING SALES Dennis Murphy (212) PRESIDENT, ECP BUSINESS SERVICES Bill Scott (212) The Ultimate Accessory

ACCESSORY TO OBSESSION I was four years old and playing in my parents living room when an ad on the back cover of a magazine lying nearby caught my eye.

3 ACCESSORY TO OBSESSION I was four years old and playing in my parents living room when an ad on the back cover of a magazine lying nearby caught my eye. The ad was for a watch featured in multiple colors. I was immediately drawn to one particular color. I remember it so clearly: a digital watch with a dark pink vinyl strap with flower graphics on its face. Fixated on this pink watch, I knew I had to have it. I brought the magazine to my parents and declared I wanted this watch for my birthday. In the days leading up to my big day, I couldn t stop looking at the ad with my watch. On my fifth birthday, my wish was granted. It was exactly how the ad pictured it, pink with pretty flowers. My Dad punched two extra holes on the strap to fit my tiny wrist. I was on top of the world. For a very long time, that watch never came off my wrist, even when I went to sleep. And so it began my obsession with accessories. Six years later as a preteen, I was obsessing over plastic jelly bracelets in bright, neon colors with glitter sparkles, worn on the wrists in stacks. Charm necklaces were next on the list colorful plastic chains with charms dangling from them. The charms were miniature replicas of various, random items a teddy bear, a lipstick, a frying pan with bacon and eggs (go figure). The charms were removable and intense trading would ensue in the school yard with my classmates. Our parents didn t understand, but they bought them for us to make us happy. And last year when Silly Bandz, those colorful rubber band bracelets that come in fun shapes became all the rage among kids, it was bizarre to me, yet I knew exactly where these kids were coming from. My point? People of all ages love accessories. It begins so young. We may not have understood the reasons we loved them back then, but the feelings they evoke have not changed. At the carefree age of five, I certainly didn t need a watch to tell time or keep me on schedule. But it was the way I felt when I wore it. I was pretty. Cool. A grownup. It made me feel important my own PERSONAL item for me to wear every day. As adults the love affair with accessories is stronger than ever. We form a deeper connection to the reasons we covet them, especially with eyewear. It helps us see better. It protects us from the sun. But that doesn t mean we can t have fun with it and use it to look stylish and fabulous. In our eyes, eyewear may be the most powerful accessory but we haven t forgotten the allure of ALL accessories, be it jewelry, watches, shoes, scarves or ties. So once again we celebrate eyewear and its accessory counterparts with this Ultimate Accessory issue. Explore the latest eyewear from the most prominent designers, enhanced by accessory items from respective brands. Witness the powerful synergy conveyed by our expert pairing of all things accessory. Perhaps they will evoke some good feelings you experienced with your most cherished accessory items, like that pink watch I cherished as a child. Christine Yeh 20/20 Managing Editor cyeh@jobson.com The Ultimate Accessory 3

4 4 The Ultimate Accessory

5 Ultimate The Accessory ALTAIR EYEWEAR/BEBE GLAM MORE It is super simple of late... every gal wants to bebe beautiful... and... beautifully. BEBE 7021 from Altair Eyewear (top), BEBE 5020 from Altair Eyewear

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7 Ultimate The Accessory KENMARK GROUP/DANA BUCHMAN GOLD-MINDING Some dream about rich careers. Others attain those dreams... and THOSE keep Dana Buchman focused in their minds. DANA BUCHMAN Amalfi from Kenmark Group (top), DANA BUCHMAN Lynx from Kenmark Group

8 Accessory Ultimate The KENMARK GROUP/LILLY PULITZER PULITZER PRIZE The loyalty is built right into the successful swirl of the brand s iconic prints and patterns for living... and... seeing. LILLY PULITZER Liddie from Kenmark Group (top), LILLY PULITZER Pepper from Kenmark Group

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10 Ultimate The Accessory THE MCGEE GROUP/ORVIS FISHING FOR COMPLEMENTS A brand built on sport enthusiasm casts quite a powerful statement of loyalty, especially in the energized men s eyewear category. ORVIS Everett from The McGee Group (left), ORVIS Fire Hole from The McGee Group 10 The Ultimate Accessory

12 Accessory Ultimate The THE MCGEE GROUP/VERA BRADLEY ULTIMATE TEST PATTERN A touch of tortoise on classic, easy shapes. A winning formula for frames with staying power. VERA BRADLEY Karen from The McGee Group (top), VERA BRADLEY 3526 from The McGee Group

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14 Accessory Ultimate The TURA/TED BAKER BEYOND A BAKER S DOZEN Venture through to both genders and a look that speaks to the consumer looking for a world of bespoke details and discriminating design tastes. TED BAKER B204 from Tura (top), TED BAKER B489 from Tura

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16 Accessory Ultimate The VIVA INTERNATIONAL GROUP/CANDIE S YOUNG AND BOLD Any brand built on the premise of eye-catching attitude makes perfect sense for catching a new generation of eye-wearers. CANDIE S Aubrey from Viva International Group (top), CANDIE S Andrea from Viva International Group 16 The Ultimate Accessory

18 Ultimate The Accessory VIVA INTERNATIONAL GROUP/GANT REVOLUTION OF STYLE Ultimate success and security is inherent to a brand steeping itself in traditions yet ever able to boldly break new ground. GANT Glen MBLK from Viva International Group (top), GANT Glen MTO from Viva International Group 18 The Ultimate Accessory

20 Ultimate The Accessory VIVA INTERNATIONAL GROUP/GUESS

21 INVITED GUESS What better way to cover all of a brand s bases with the aura of a proven past, a secure present and a guaranteed future. GUESS 2208 from Viva International Group (left), GUESS 2210 from Viva International Group The Ultimate Accessory 21

22 Ultimate The Accessory VIVA INTERNATIONAL GROUP/RAMPAGE FASHION FORWARD FOCUS The Rampage brand continually ramps up the energy level in women intense for the next and best eye-catching accessories. RAMPAGE R148 from Viva International Group (top), RAMPAGE R147 from Viva International Group

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24 Ultimate The Accessory VIVA INTERNATIONAL GROUP/SKECHERS HEEL TO HEAD When is a shoe not just a shoe? When it is part of the Skechers plan to win the world of competition via function, fashion and energy with signature style. SKECHERS 2034 from Viva International Group (left), SKECHERS 2033 from Viva International Group 24 The Ultimate Accessory

26 Accessory Ultimate The VIVA INTERNATIONAL GROUP/WILLIAM RAST PERFECT TIMBER-LAND Hot, new brand of choice for those just-in the know. WILLIAM RAST WR1004 from Viva International Group (top), WILLIAM RAST S2032 from Viva International Group 26 The Ultimate Accessory

28 The Ultimate Accessory APRIL/11

exclusivity, details and design for the discerning eyewear consumer May 2009

exclusivity, details and design for the discerning eyewear consumer May 2009 AN ADVERTISING AND EDITORIAL PARTNERSHIP PRESENTED BY AND WWW.ESCADA.COM EXCLUSIVELY DISTRIBUTED BY VIVA INTERNATIONAL GROUP