We BELIEVe IN MAGIC WE BELIEVE IN THE POWER OF FRAGRANCE TO CONNECT US TO THE PAST, HARNESS OUR BEING TO THE PRESENT AND HELP US TO WRITE THE FUTURE.

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Geraldine Reeves
5 years ago
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2 We BELIEVe IN MAGIC WE BELIEVE IN THE POWER OF FRAGRANCE TO CONNECT US TO THE PAST, HARNESS OUR BEING TO THE PRESENT AND HELP US TO WRITE THE FUTURE.

3 INTRODUCTION A high perfumery rooted in the rich history of magic and alchemy speaks that language one that is luxuriously mysterious, powerfully rendered and recalling the craft of the apothecary. Our language speaks to the past but carries our community into the future, to the pinnacle of the highest art of perfume-making. It hearkens back to the mysteries of thousands of years of science, discovery and artful application, and gathering that legacy to a renewed modernist appraisal of the futurist art of high perfumery. Matriarch is as richly layered as our expression in the magical alchemy of the marvelously detailed fragrances that we create. 3

4 WHO WE ARE Our Perfumer, Christi Meshell, is the Nose behind some of the most compelling fragrances now enlivening the niche fragrance scene. Her visionary versatility, as both Creative Director and Fragrance Composer, allows her to single-handedly develop a concept from initial inspiration through final display. A mystical heritage since her childhood has evoked Christi s lifelong study of natural correspondences, sacred cosmology and plant medicine, a knowledge which finds practical application in the Matriarch fragrance creation and the storytelling of their innovative journey. RECOGNITION In August, 2013 Christi received TOP ARTISAN PERFUMER at the International Fragrance Awards and was also named the TOP INDIE FRAGRANCE HOUSE of 2013 by Cafleurebon. Her work has been praised in Men s Journal, Hint, Sunset and Seattle Magazine. Fragrance experts say that from each generation there emerges a Master Perfumer whose purpose is to revolutionize the craft as they translate the collective emotions, desires and dramas of their era into wearable art. Christi Meshell is that Perfumer. Marrying music and fragrance, Christi has translated numerous songs into scent, creating concepts such as the Experience Perfume Project, Scent Sessions: Music & Fragrance and the Peace, Love & Perfume Project. Visual arts projects have featured collage, sacred geometry and their translation into fragrance. Check out her work on the ACHTUNG project and taste her flavor collaborations with top shelf hospitality partners. 4

5 PHASE 2 DESIGN EXTENSION FoRBIDDEN PROFILE 100% NATURAL FRAGRANCE FAMILY: WHITE FLORAL Extravagant, sexy and unlike anything else in the world. Forbidden is a benchmark bitter herb and white floral arrangement. A favorite of Donatella Versace since she discovered it at David Lawrence just after its debut, we now see this fragrance influencing the new releases of several houses since it s launch three years ago. Rooted in layers of historically feared and even outlawed aromatics, Forbidden begins with a erogenous absinthe and damiana opening, then sweetly drops into an intoxicating heart accord of tuberose, wild mushroom and papyrus. A smooth finish of precious woods, snake leather and sweet baked earth complete this long-lasting unisex perfume :00 PM 5

6 PHASE 2 DESIGN EXTENSION BLACK No1 PROFILE FRAGRANCE FAMILY: LEATHER Recently named SEXIEST SCENT at the International Artisan Fragrance Awards, TOP MEN S FRAGRANCE by Men s Journal Magazine and BEST OF THE WEST by Sunset Magazine. This worldly and penetrating perfume contains hundreds of exotic natural essences. An unforgettable, brooding, complex, swirling kaleidoscope of a perfume which, given its notes and general dark aesthetic, is surprisingly warm and encompassing. This fragrance captivates the wearer to a deep and enchanting mystique :30 PM NAMED IN MEN S JOURNAL S 10 BEST NEW COLOGNES FOR MEN IN

7 PHASE 2 DESIGN EXTENSION DEVoTION PROFILE FRAGRANCE FAMILY: INCENSE The ultimate incense perfume: massive and timeless. Revered across cultures. The primaeval depths are almost inexplicable and volumes have been written praising this classic arrangement of two key notes: frankincense and myrrh. Resinous, dry and cold with alternating warm and spicy nuances, it s a whole universe encapsulated in each waft of scented breeze. The ultimate holiday fragrance, and a draw for the Amouage-loving demographic :00 AM 7

8 PHASE 2 DESIGN EXTENSION CoCo BLANC PROFILE 100% NATURAL FRAGRANCE FAMILY: GOURMAND The Gourmand Gold Standard, an irresistible vanilla musk. More sophisticated than the gourmand genre usually allows for. Winner of several awards, a favorite of celebrities, the perfume explorer does not need to be a fan of exotic niche fragrances to enjoy this perfume. It is a universally loved accord of the highest quality noble materials which are lactonic, vanillic and warmly appealing to almost everyone. Not overly sweet like mainstream gourmands, Coco Blanc is exceptionally long-lasting on the skin and perfectly unisex in the dry down, finishing with soft woods and spicy organic vanilla :00 PM 8

9 PHASE 2 DESIGN EXTENSION SeX MAGIC PROFILE FRAGRANCE FAMILY: PRECIOUS WOODS A blend of thirteen varieties of cedar, exotic sandalwood, and a touch of oud. Unquestionably vivid and sonorous, these woods sing with the ancient resonant voice of the aboriginal didgeridoo. These aromatics hearken back thousands of years and their smoky venerable tones play upon the collective unconscious of the wearer. They feel distinctly Tantric in their power. Gandhi root and leather add drama, depth and offer great silage :00 AM 9

10 PHASE 2 DESIGN EXTENSION MADRoNA PROFILE FRAGRANCE FAMILY: AROMATIC A fragrance born of the Northwest. Dreaminducing lavender fields mingle with towering cedar trees swaying gently in the misted Pacific breeze. An underlying sense of exploration, imbued through a Vetiver base note, keeps this ancient Northwest spirit youthful and exotic. Madrona, whose bark itself look like it was forged of polished bronze, lends more than just a note to this fragrance it lays the roots of its name :00 PM CREATED EXCLUSIVELY FOR NORDSTROM 10

11 PHASE 2 DESIGN EXTENSION TRILLIUM PROFILE FRAGRANCE FAMILY: FRESH FLORAL Trillium: an invitation to an enchanted tea party. Steeped in a long and noble history, this tea and white floral fantasy fragrance was brewed to capture the spirit of the elusive Great White Trillium flower. Fresh in its unfolding; tart notes from rooibos, exotic flares from aglaia and mimosa and a touch of coffee flower meld, as double blooming Roman chamomile dances above :20 PM 11

12 PHASE 2 DESIGN EXTENSION ALBATRoSS PROFILE FRAGRANCE FAMILY: AQUATIC Rare, magnificent and auspicious, the albatross bird is the captain of the air. The natural marine accord celebrates that spirit, the fresh coolness of where the ocean meets the sky. Salty Salish Sea breezes meet the soft warm notes of cork, driftwood and cottonwood evoking images of seafaring vessels, creosote-soaked timber, and barnacle covered hulls. Set your sights on the horizon, feel the wind in your sails :00 AM 12

13 PHASE 2 DESIGN EXTENSION ORCA PROFILE FRAGRANCE FAMILY: AMBER Genuine ambergris is sparkling, earthy, musky and effervescent: grounded yet ethereal. Resins lend an exotic oriental accord and regal coolness to the amber. Natural honey adds a liquid gold note, enhancing the spicy and leathery qualities that this exquisite amber perfume offers. Dancing between a fresh cleanness and the salty patina of oceankissed skin, this fragrance is an intimate experience, improving throughout the day as it washes you with nuanced waves. Subtle by design :00 PM 13

14 ACCLAIM

MICHAEL EDWARDS A VISIT FROM A FRIEND Legendary Perfume marketer and global fragrance researcher, taxonomist and esteemed author, Michael Edwards (www.fragrancesoftheworld.

15 MICHAEL EDWARDS A VISIT FROM A FRIEND Legendary Perfume marketer and global fragrance researcher, taxonomist and esteemed author, Michael Edwards ( paid a visit to Christi in April to begin the process of cataloging her perfumes for his epic fragrance catalog Fragrances of the World. His visit and interview was a great recognition and honor for Christi. Prior to this engagement, only perfumes with global scale distribution were included in his guide. While they were getting acquainted, Michael realized that Christi had gathered some obscure fragrance knowledge he had been searching for: alignment lists and tables of the ancient mystical correspondences of natural fragrances. These rare insights represented inquiries and information that Michael had spent decades asking of perfumers all around the world. After an exploration on the finer points of the perfume ingredient opoponax, Michael returned to Paris. With this encounter, Christi is excited to be collaborating with him, adding that ancient data which relates specific scents to archetypal human characteristics for his cache of fragrance information. Publishing this esoteric information within the context of Michael s guide will give perfume professionals new insights about how to create fragrances offering customers new ways to find what they are seeking in personally aligned and customized perfumes imbued with specially resonant energetic qualities. 15

Cafleurebon Top Indie Fragrance House, 2013.

16 MATRIARCH ACCOLADES 2015 MTV Awards VIP Gift Lounge 2015 Golden Globes VIP Gift Lounge 2014 Emmy Awards VIP Gift Lounge 2014 Taste Awards for Bridal Fragrance Men s Journal Top Men s Fragrance for 2013 BEST of the WEST 2013 Sunset Magazine Cafleurebon Best of Scent 2011, 2012, 2013, Cafleurebon Top Indie Fragrance House, International Fragrance Awards 2013, 11 gold, silver & bronze medals for Top Artisan Fragrance, Best Aroma & Most Seductive Scent Top Artisan Perfumer 2013, The Taste Awards Taste TV Best Packaging, Sexiest Scent Artisan Fragrance Salon 2012, Best in Salon 16

RED CARPET MATRIARCH PERFUMES ADORED AT TAG S EMMY CELEBRITY GIFT LOUNGE House of Matriarch perfume were featured at GBK s pre-primetime Emmys Celebrity Gift Lounge, an invitation-only luxury

17 RED CARPET MATRIARCH PERFUMES ADORED AT TAG S EMMY CELEBRITY GIFT LOUNGE House of Matriarch perfume were featured at GBK s pre-primetime Emmys Celebrity Gift Lounge, an invitation-only luxury celebrity gift lounge hosted by The Artisan Group on August 23-24, 2014 in Beverly Hills, California, in honor of the 2014 Primetime Emmy Awards nominees and presenters. Matriarch was honored to be the only fragrance brand in recent years invited to participate in this elite event. Luxury fragrances Blackbird & Coco Blanc were prominently displayed, and all 100+ attending celebrities were gifted with minis of both perfumes in their VIP gift bags. Motion picture Matriarch Angela Bassett (an enthusiastic advocate of the arts and artisan-crafted products) sported both fragrances at the event: one on each arm! As a scotch connoisseur, Jamie Gray Hyder, co-star of Graceland has a discerning olfactory palate. Here she enjoys the gourmand notes of Matriarch s Coco Blanc. The stunning Dascha Polanco, co-star of ORANGE IS THE NEW BLACK, posing with Matriarch s Coco Blanc. A wedding day fragrance, perhaps? 17

RED CARPET HOUSE OF MATRIARCH IN HOLLYWOOD: TASTE TV AWARDS RED CARPET CELEBRATION The TASTE AWARDS are the highest awards for the Lifestyle Entertainment Industry.

on-line, and on radio. House of Matriarch was selected as Official Fragrance Partner for the outstanding showings at recent West Coast Fragrance Salons.

The awards event featured a star-studded lineup of food and fashion TV celebrities, including winners, nominees and presenters followed by an after-awards reception for networking,

18 RED CARPET HOUSE OF MATRIARCH IN HOLLYWOOD: TASTE TV AWARDS RED CARPET CELEBRATION The TASTE AWARDS are the highest awards for the Lifestyle Entertainment Industry. Also known as the Tasty Awards, they are the premier broadcast awards show celebrating the year s best achievements in Food, Fashion, Home and Lifestyle programs on television, in film, on-line, and on radio. House of Matriarch was selected as Official Fragrance Partner for the outstanding showings at recent West Coast Fragrance Salons. Matriarch s Perfumer and Flavorist, Tastemaker Christi Meshell and the Matriarch brand was honored on January 16, 2014 at the Red Carpet celebration at The Egyptian Theatre in Hollywood. The awards event featured a star-studded lineup of food and fashion TV celebrities, including winners, nominees and presenters followed by an after-awards reception for networking, photography, mingling, interviews and socializing over wine, cocktails, hors d oeuvres and artisan chocolate. Because fragrance is so personal, all the VIP s enjoyed our perfumes after the party. There were samples of our brand new Bohemian Black for every guest. 18

19 THANK YOU

2 BEAUTY WORLD 2 DUTY FREE

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