COLLECTIONS. Spring/Summer Madrid, Spain From September 14 to 19 IFEMA - Feria de Madrid Hall youtube.com/channel/ucbaplvsfm5plti332yddb3q

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1 COLLECTIONS Spring/Summer 2018 Madrid, Spain From September 14 to 19 IFEMA - Feria de Madrid Hall 14.1 ORGANISED BY youtube.com/channel/ucbaplvsfm5plti332yddb3q

2 INDEX Alphabetical index of designers September Showrooms Samsung EGO...2 Schedule MBFWM September THURSDAY 14 SEPTEMBER...4 FRIDAY 15 SEPTEMBER...10 SATURDAY 16 SEPTEMBER...19 SUNDAY 17 EPTEMBER...26 MONDAY 18 SEPTEMBER...34 TUESDAY 19 SEPTEMBER...40 OFF...52 Mass media with stand...54 Designers who have taken part in MBFWM since EGO Designers who have taken part in Fashion Week Madrid since Contact details staff MBFWM...57 Press contact designers General Program...58 EGO Contacts...59 Main sponsors...60 Sponsors...64 Collaborating partners...70 MBFWM SPRING/SUMMER BACK TO INDEX

3 Alphabetical index of designers SEPTEMBER 2017 Designers AGATHA RUIZ DE LA PRADA AILANTO ALVARNO ANA LOCKING ANDRÉS SARDÁ ÁNGEL SCHLESSER CUSTO BCN DESIGUAL DEVOTA & LOMBA DOLORES CORTÉS DUYOS FRANCIS MONTESINOS GARCIA MADRID HANNIBAL LAGUNA ION FIZ JORGE VÁZQUEZ JUAN VIDAL JUANA MARTÍN MALNE MANÉMANÉ MARCOS LUENGO MARÍA ESCOTÉ MAYA HANSEN MENCHÉN TOMÁS ROBERTO TORRETTA ROBERTO VERINO TERESA HELBIG THE 2ND SKIN CO. ULISES MÉRIDA Samsung EGO designers CHROMOSOME RESIDENCE DUARTE MADRID ECOEMBES ESNE EUPHEMIO FERNÁNDEZ ISABEL NÚÑEZ JCPAJARES MARÍA CLÈ MARÍA KE FISHERMAN MIGUEL MARINERO MOISÉS NIETO PALOMO SPAIN PEPA RoomZAR PILAR DALBAT SYBILLA THE STOAT OFF designers ÁERON BECOMELY CÉLIAVALVERDE HABEY CLUB LYE LYSIANNE NATALIA RIVERA OUTSIDERS DIVISION THREEONES UNDERTHEC XEVI FERNÁNDEZ ZAP&BUJ Showrooms AMAI RODRIGUEZ ANAMORATO ANEL YAOS BAENA BECOMELY DAVIDCATALAN EUPHEMIOFERNANDEZ HABEY CLUB JARABO Miguel Jarabo / Antonio Buchannan info@jarabo.es JCPAJARES info@juancarlospajares.com KRIZIA ROBUSTELLA kriziarobustella@gmail.com MIGUEL ALEX miguel@miguelalex.com PALOMA SUÁREZ info@palomasuarez.com TANGRAM prensatangram@gmail.com THREEONES cagigasadriana@gmail.com contact@threeones-studio.com MBFWM SPRING/SUMMER BACK TO INDEX

4 Sunday 17 Room Thursday 14 11:30h MARCOS LUENGO Mercedes Benz 13:00h MARÍA ESCOTÉ / MAYA HANSEN Bertha Benz 14:30h JUAN VIDAL Mercedes Benz 16:00h JUANA MARTÍN Bertha Benz 17:30h TERESA HELBIG Mercedes Benz 19:00h CUSTO BCN Bertha Benz 10:00h DESIGUAL* El Paracaidista La Palma, 10 10:30h ECOEMBES* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 12:15h MARÍA CLÉ* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 13:30h CHROMOSOME RESIDENCE* Cines Palacio de la prensa Plaza del Callao, 4 17:00h MANÉMANÉ* Galería de Cristal, Palacio de Cibeles Alcalá, 50 18:30h PALOMO SPAIN* Hotel Wellington Velázquez, 8 20:00h ROBERTO VERINO* Galería de Cristal, Palacio de Cibeles Alcalá, 50 Friday 15 Saturday 16 Room 10:00h ULISES MÉRIDA Bertha Benz 11:30h ANDRÉS SARDÁ Mercedes Benz 13:00h FRANCIS MONTESINOS Bertha Benz 14:30h DOLORES CORTÉS / ION FIZ Mercedes Benz 16:00h AGATHA RUIZ DE LA PRADA Bertha Benz 17:30h DEVOTA & LOMBA Mercedes Benz 19:00h ÁNGEL SCHLESSER Bertha Benz 20:30h ISABEL NÚÑEZ* Fundación Fernando de Castro - San Mateo, 15 Room 10:00h GARCIA MADRID Mercedes Benz 11:30h AILANTO Bertha Benz 13:00h ANA LOCKING Mercedes Benz 14:30h ROBERTO TORRETTA Bertha Benz 16:00h MENCHÉN TOMÁS Mercedes Benz 17:30h MALNE Bertha Benz 21:00h PEPA SALAZAR* Mercado de Antón Martín Sta. Isabel, 5 Monday 18 Tuesday 19 10:30h ZAP&BUJ - Samsung Ego Innovation Project 12:00h NATALIA RIVERA / CÉLIAVALVERDE 14:00h BECOMELY / LYE LYSIANNE 16:00h HABEY CLUB / THREEONES 18:00h XEVI FERNÁNDEZ / OUTSIDERS DIVISION 20:00h Entrega Premio Mercedes-Benz Fashion Talent 20:15h ÁERON / UNDERTHEC Room 10:00h THE 2ND SKIN CO. Mercedes Benz 11:30h ALVARNO Bertha Benz 13:00h DUYOS Mercedes Benz 14:30h JORGE VÁZQUEZ Bertha Benz 16:00h HANNIBAL LAGUNA Mercedes Benz 16:45h PREMIO L ORÉAL 18:30h MARÍA KE FISHERMAN* Parque de Atracciones de Madrid Casa de Campo s/n OFF Room Bertha Benz 12-Sept DUARTE MADRID* 20:00h COAM - Hortaleza, Sept MIGUEL MARINERO* 10:00h Zurbano, Sept PILAR DALBAT* 13:00h Cosentino City - Pº de la Castellana, Sept MOISÉS NIETO* 19:00h Real Jardín Botánico - Plaza de Murillo, 2 14-Sept ESNE* 19:30h Museo del Ferrocarril - Pº de las Delicias, Sept JCPAJARES* 19:30h Concesionario Mercedes-Benz Madrid - Don Ramón de la Cruz, Sept SYBILLA* 20:00h Club Matador - Jorge Juan, 5 21-Sept EUPHEMIO FERNÁNDEZ* 19:00h Palacio de Santoña - Huertas, Sept THE STOAT* 20:30h Impact Hub Madrid - La Alameda, 22 *Direct invitation of the brand.

5 THURSDAY 14 SEPTEMBER 10:00h DESIGUAL* El Paracaidista La Palma, 10 10:30h ECOEMBES* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 12:15h MARÍA CLÉ* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 13:30h CHROMOSOME RESIDENCE* Cines Palacio de la prensa Plaza del Callao, 4 17:00h MANÉMANÉ* Galería de Cristal, Palacio de Cibeles Alcalá, 50 18:30h PALOMO SPAIN* Hotel Wellington Velázquez, 8 20:00h ROBERTO VERINO* Galería de Cristal, Palacio de Cibeles Alcalá, 50 *By personal invitation only

6 DESIGUAL MBFWM SEPTEMBER 2017 THURSDAY 14 SEPTEMBER 10:00h El Paracaidista Spring/Summer. La Palma, LINES OF THE COLLECTION Desigual presents the OI17 collection inspired by the women playing a leading role in the subculture scenes of the 1960s, 70s and 80s, which the brand has reinterpreted from a 21st century perspective. Scenes include the all-nighters and the most uncompromising 1960s underground scene on the US West Coast, the early vogueing of the 1980s, Californian punk and the new Spanish wave. Scenes which Desigual now updates with the casual and creative codes that characterise the brand. Tartan, flowers, tricot, sports inspiration, animal prints and the colour red are the fashion trends of this season. This is a collection in which the apparently dissonant mixture of styles, garments and materials is the means to define personal looks in which collage is the way to innovate in unexpected and surprising mixes. A slender and comfortable silhouette uses extended lengths in long coats, outer garments and dresses, and shorter lengths in miniskirts and pinafores. A meticulously designed season filled with details in which down jackets, biker jackets, bomber jackets, tartan trousers, wrap cardigans and tricot sweaters are the star pieces. PRESS CONTACT Àlex Barrau Phone: (+34) abarrau@finallypress.com WEBSITE AND SOCIAL NETWORKS FACEBOOK: INSTAGRAM: YOUTUBE: TWITTER: PINTEREST: MBFWM SPRING/SUMMER BACK TO INDEX

7 MARÍA CLÉ THURSDAY 14 SEPTEMBER 12:15h Jardines de Cecilio Rodríguez, Retiro. Menéndez Pelayo, 67 Winning proposal of the Spanish national competition «El Laboratorio», an ECOEMBES initiative. A collection made of recycled fabrics from renewable material recovered from the sea floor. Designs modelled on the body, where overlapping fabrics, pleats and experimentation with eliminating stitches leads to voluminous garments. Ample, loose-fitting silhouettes. Handmade irregular honeycomb fabric positioned on different parts of the garment, distorting the figure and facilitating mobility. A timeless proposal in which varying check prints mix with plain and striped fabrics. A collection full of allusions to the land, tradition, customs and marvellous memories. ATREVIA Helena Vizcay Phone: (+34) hvizcay@atrevia.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

8 MANÉMANÉ THURSDAY 14 SEPTEMBER 17:00h Galería de Cristal, Palacio de Cibeles. Alcalá, 50 MANÉMANÉ S/S18 is a journey around the colour black. A voyage into everything this colour signifies and everything we can construct around it. With fitted and stylised proportions, the collection explores a new meandering and sensual silhouette which gives a glimpse of a MANÉMANÉ woman with new horizons. Agueda Amiano Pelonio Press Director Phone: (+34) agueda@peloniopress.com INSTAGRAM: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

9 PALOMO SPAIN THURSDAY 14 SEPTEMBER 18:30h Hotel Wellington. Velázquez, 8 PALOMO SPAIN For his upcoming Spring/Summer 2018 collection, designer Alejandro Gómez Palomo found major inspiration in the world of travel, especially the aesthetic of the characters surrounding hotels. The Córdoba-based firm aims to represent each member of the inner workings of hotels for its upcoming presentation, which will take place in September. Dressing gown-like fabrics, cloth sandals, airy fabrics with lots of lift, classic cut suits for hotel workers, and chiffons and silks for guests who walk down the runway with leather suitcases, rhinestones, light and a lot of colour. Just some of the clues the designer is giving away about this upcoming collection. Agueda Amiano - Pelonio Press Director PR in house - Pedro Aguilar de Dios Phone: (+34) agueda@peloniopress.com pedro@palomospain.com INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

10 ROBERTO VERINO THURSDAY 14 SEPTEMBER 20:00h Galería de Cristal, Palacio de Cibeles. Alcalá, 50 Autumn/Winter Collection PARIS JE T AIME On the 35th anniversary of the brand s creation, Roberto Verino s collection for this season is an homage to the city where it all began: Paris. The designer takes a non-nostalgic look into the past to show a strong and attractive woman on stage whose personality makes the aesthetic of the 70s, the glory decade of French fashion, modern and up to date. The Roberto Verino woman strides strong in warm and enveloping fabrics like tweed and craft knitwork, while men sophisticatedly wear outerwear enhanced with water repellent woolen fabrics and high quality wool cloth. A very versatile collection which sees the Roberto Verino man and woman dressed with a relaxed elegance at any time of day. The White Office Comunicación Ángeles Moya / Esther Ramos Phone: (+34) angelesmoya@twocomunicacion.com esther@twocomunicacion.com FACEBOOK: TWITTER: INSTAGRAM: VIMEO: MBFWM SPRING/SUMMER BACK TO INDEX

11 FRIDAY 15 SEPTEMBER 10:00h ULISES MÉRIDA Room Bertha Benz 11:30h ANDRÉS SARDÁ Room Mercedes Benz 13:00h FRANCIS MONTESINOS Room Bertha Benz 14:30h DOLORES CORTÉS / ION FIZ Room Mercedes Benz 16:00h AGATHA RUIZ DE LA PRADA Room Bertha Benz 17:30h DEVOTA & LOMBA Room Mercedes Benz 19:00h ÁNGEL SCHLESSER Room Bertha Benz 20:30h ISABEL NÚÑEZ* Fundación Fernando de Castro - San Mateo, 15 *By personal invitation only

12 ULISES MÉRIDA FRIDAY 15 SEPTEMBER 10:00 h Room Bertha Benz In his first Spring/Summer 2018 show, Ulises Mérida plays with structured trapezoid silhouettes and fluid oversized garments, opting for cotton satins or piqué textures, and embossed straw fabric together with other materials like silk gazar, sateen, tulle, linen and distressed lurex. A collection that in a colour palette which goes from pure and off-whites, beiges and sands to turquoise, olive green, burnt orange and marine. Aristology Cristina Iglesias Phone: (+34) cristina.iglesias@aristology.es FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

13 ANDRÉS SARDÁ FRIDAY 15 SEPTEMBER 11:30 h Room Mercedes Benz ANDRÉS SARDÁ S/S 2018 THE ASPIRANT ANDRÉS SARDÁ takes us to 1940s Hollywood. An aspiring young actress begins her journey to the mecca of film. Throughout this show, we will see her arrive in the city wrapped in silk organza fabrics in natural colours, attend auditions in character for the role she is going for, get her big break, and triumph on the red carpet dressed in colourful tulles and Swarovski crystals. Lingerie items will stand out due to their colour and contrast with the dresses, which will flow transparent over the models. XXL Comunicación Alex Agulló Tàpies Phone: (+34) / (+34) direccion@xxlcomunicacion.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

14 FRANCIS MONTESINOS FRIDAY 15 SEPTEMBER 13:00 h Room Bertha Benz «The unity of our peoples is not a mere illusion of men, but an inexorable decree of destiny». Simón Bolívar. The reality in South American at the present time is very different, but the designs that FRANCIS MONTESINOS offers for the 2018 Spring/Summer season do indeed serve as a vehicle for uniting cultures from different countries, each with their own strongly distinct personalities. From the passion that Mexico transmits through its powerful folklore and the unyielding elegance of the great María Félix, to the Caribbean, feminine and sensual flavour of the Puerto Rican actress Rita Moreno. From the exaggerated exoticism and mysterious halo which surrounded the Peruvian singer Yma Sumac and the colour explosion and Brazilian baroque style of Carmen Miranda. And to even things out, the sobriety of the great lady of the Argentinian stage, Libertad Lamarque. All of them great artists, inimitable and unforgettable. Daughters of a continent where Mother Nature imposes her law despite man s efforts to stop her. Style icons from South America, a paradise which must be defended due to being one of a kind, a land which Francis Montesinos pays his own particular tribute to in the form of his compelling fashion. Francis Montesinos Press Office Josevi Plaza Phone: (+34) info@francismontesinos.com Web: Instagram: Facebook: Twitter: MBFWM SPRING/SUMMER BACK TO INDEX

15 DOLORES CORTÉS FRIDAY 15 SEPTEMBER 14:30 h Room Mercedes Benz PHILOSOPHY A collection which draws from the ancestral work of secluded tribes, fused and reinvented with a graphic touch. The influences of Primitive Art and a Cubist undercurrent form large areas of bold colour, fragmenting lines and surfaces. Handmade braidwork and knotwork contrast with avant-garde, multiple-perspective shapes. A broken colour palette dominated by mustard yellow. Fabrics with glints of gold foil give an air of sophistication and magnificence. Millennia of intercultural exchange which give way to a collection of contrasts between the technical and the manual. The catwalk show was the stage for the celebration of the 65th anniversary of the creation of the first elastic swimsuit by designer Dolores Cortés. The Brand New Management Jemima Perendreu Phone: (+ 34) press@bnm.barcelona.com FACEBOOK: TWITTER: INSTAGRAM: YOUTUBE: MBFWM SPRING/SUMMER BACK TO INDEX

16 ION FIZ FRIDAY 15 SEPTEMBER 14:30 h Room Mercedes Benz Ion Fiz presents his 32nd collection for men and women, and, for the first time in his career, Dahia, his fierst children's collection in collaboration with the Lal La Buya Melilla charity project, an unprecedented initiative in spanish fashion. DAHIA, in homage to the Berber warrior queen Dahia Al-Käina, which in Arabic means «priestess», is the title of the Spring/Summer 2018 collection from Ion Fiz. Inspired by the city of Melilla, it is based on the fusion of ideologies in a place where four cultures: christians, muslims, jews and hindus, live alongside each other. Ion Fiz has embodied the cultural diversity of Melilla in the richness of the fabrics and textures, exuberant colours and flawless craftsmanship: jacquard and damask fabrics loom spun from linen and silk threads, embroidery and prints inspired by the botanic and exotic landscape of Melilla and its modernist architecture, drawing from an ethnic aesthetic which the designer has translated into refined lines and European cuts. An energetic and intense colour range with vibrant hues. Año Cero Comunicación - Elsa Martínez Phone: elsa@cerocomunicacion.com Web: Instagram : Facebook: Twitter: MBFWM SPRING/SUMMER BACK TO INDEX

17 AGATHA RUIZ DE LA PRADA FRIDAY 15 SEPTEMBER 16:00 h Room Bertha Benz The Spring/Summer 2018 collection is an homage to Balenciaga. Big volumes adorned with stripes and spots, enormous monocolour ruffles in silk satins and gingham organzas, and padding which gives the classic Michelin-style silhouette. Cocktail dresses with hand-painted 3D flowers, skirts with round multicolour trays, overskirts and capes, embossed sleeves and see-through overdresses. Ágatha Ruiz de la Prada pays homage to Balenciaga and his volumes, miles of fabric and range of colour which all meld into one. Communication and Press Department Ágatha Ruiz de la Prada Catarina de Lancastre Valente / Miren Baselga Phone: (+34) comunicacion2@agatharuizdelaprada.com / correo@agatharuizdelaprada.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

18 DEVOTA & LOMBA FRIDAY 15 SEPTEMBER 17:30 h Room Mercedes Benz HYPNOTIC «The colour white sounds like a silence which can suddenly be understood. It is the primal nothingness, the nothing before the beginning, before the birth. Perhaps it is the sound of the Earth in the white times of the ice age» (Kandinsky, 1910). A set of organic lines introduce a new challenge in the constant investigation of pattern to craft a unique object. In a dialogue between dynamic and inert textures we propose the freedom which rises from oppression, which wraps the fabric in honeycomb then releases it. Using monochrome materials, we construct a harmonious accord in linens, silks and cottons, predominated by white. As a background note, the oriental undertones take us to a sensitive environment of unreality and purity, an internal space where everything breaks down to be reborn. Press Office Phone: (+34) comunicacion@devotaylomba.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

19 ÁNGEL MBFWM SCHLESSER 2017 FRIDAY 15 SEPTEMBER 19:00 h 2018 Room Bertha Benz Angel Schlesser s S/S 2018 collection places much importance on the line as a concept. Structured fabrics. Geometric prints. Soft colours with strawberry, emerald green and navy blue highlights. Pepe San Martín Phone: (+34) pepesanmartin@angelschlesser.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

20 SATURDAY 16 SEPTEMBER 10:00h GARCIA MADRID Room Mercedes Benz 11:30h AILANTO Room Bertha Benz 13:00h ANA LOCKING Room Mercedes Benz 14:30h ROBERTO TORRETTA Room Bertha Benz 16:00h MENCHÉN TOMÁS Room Mercedes Benz 17:30h MALNE Room Bertha Benz 21:00h PEPA SALAZAR* Mercado de Antón Martín Sta. Isabel, 5 *By personal invitation only

21 GARCIA MADRID SATURDAY 16 SEPTEMBER 10:00 h Room Mercedes Benz The contemporary tailoring firm from Madrid shows that men s fashion can be fun. Inspired by the culture of our cities, GARCÍA MADRID seeks to dress the man with elegance, irony and comfort. An unprecedented blend of deep blues, tradition, premium cottons and linen, olive green, wool, strawberry denim and galactic jacquards with contemporary and updated shapes. David García david@garciamadrid.com María Marina maria@garciamadrid.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

22 AILANTO SATURDAY 16 SEPTEMBER 11:30 h Room Bertha Benz For its Spring/Summer 2018 collection, Ailanto took inspiration in the works of American impressionist painter Jessie Arms Botke ( ). Born in Chicago, she studied in her native city s Art Institute and reached fame with her studies of exotic birds, including peacocks, cockatoos and swans. The birds are represented in minutely detailed natural settings. Her works are often compared to the illustrations seen on antique Japanese decorative screens. Blanca Zurita Phone: (+34) / (+34) blanca@bzprensa.com info@bzprensa.com FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

23 ANA LOCKING SATURDAY 16 SEPTEMBER 13:00 h Room Mercedes Benz PREACHERS AND BELIEVERS We are living in times where selfishness and a lack of honesty in dealing with problems leads us to put our expectations in the most absolute, blind faith.times in which preachers use faith to obtain followers to meet their ends. A time in which believers look for the type of message they want to hear for their earthly salvation and individual greed. Ultimately, we are living in times where this apparently «free» and «great» reality will end up taking vengeance on all of us. The timeless story in which politicians become televangelists and voters become believers. This is the premise which «Preachers & Believers» was developed from. Ana Locking Press Office Alberto Gonper Phone: (+34) press@analocking.com INSTAGRAM: TWITTER: FACEBOOK: MBFWM SPRING/SUMMER BACK TO INDEX

24 ROBERTO TORRETTA SATURDAY 16 SEPTEMBER 14:30 h Room Bertha Benz ROBERTO TORRETTA SS/18 The joy of travel, the most sophisticated nights on the magical island where trends are born, the game of connecting past, present and future and the combination of fabrics and patterns which alter the message of a garment are the inspiration for Roberto Torretta s Spring/Summer 2018 collection. The designer creates a collection which vibrantly connects different lengths and volumes with, resulting in a group of different silhouettes with one common denominator: the emphasis on the waist. Jersey fabric is back with a vengeance in this collection, with a metallic silver effect or in old rose. The silhouette is fitted and draped with midi lengths and unstructured skirts. Orange sorbet and red berry crêpe, mahogany satin, old silver lamé and embroidered tone-on-tone silks in a butter colour will define a shorter, loose-fitting silhouette, with strategically made cuts, gores and in some cases historically inspired triple-ballooned sleeves. Amber-coloured leather, crimson red and optical white in dresses and accessories round off Roberto Toretta s proposal for Spring/ Summer Ana Marchessi Phone: (+34) / (+34) amarchessi@anamarchessi.com prensa@robertotorretta.com TWITTER: MBFWM SPRING/SUMMER BACK TO INDEX

25 MENCHÉN TOMÁS SATURDAY 16 SEPTEMBER 16:00 h Room Mercedes Benz Menchén Tomàs - THE JOURNEY The compass points to a place of enchantment, a dreamlike place which lives inside us. It points toward peace, toward the purest happiness. Drawing from the different stages of the inner voyage of every being, Menchén Tomàs submerges us in a world where, like in Bhutan, Gross National Happiness is what's important. Just like when we begin to be immersed in the depths of sleep, the garments take blue, green and red colour schemes, in embossed fabrics which, together with the pattern making and tailoring, create big volumes which envelop us, subtly rocking us in those dark yearnings and desires which culminate in ecstasy. The firm, with more than 20 years' experience behind it, remains true to its principles, working with layers of silk, Georgette, chiffon, poplin and even striped cotton. Sensitivity flows throughout the whole collection, like the awakening of the soul. A journey, like the music of Armand Amar, through our desires. Let's dive into them! Voilà, we are at our destination and the journey will be forever tattooed on our skin. by Anna Tomàs Ms. Anabel Martí Phone: (+34) anabelmarti49@gmail.com Facebook: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

26 MALNE SATURDAY 16 SEPTEMBER 17:30 h Room Bertha Benz Inspired by the freedom of Ibiza in the 70s. A vindication of imagination and haute couture in response to uniformity and fast fashion. Style, avant-garde, personality. Everything that Ibiza was, everything that makes up the hallmarks of future fashion. Elsa Martinez (+34) Elsa@cerocomunicacion.com Juan Ferrando (+34) juanf@cerocomunicaicon.com Facebook: Instagram: Twitter: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

27 SUNDAY 17 SEPTEMBER 11:30h MARCOS LUENGO Room Mercedes Benz 13:00h MARÍA ESCOTÉ / MAYA HANSEN Room Bertha Benz 14:30h JUAN VIDAL Room Mercedes Benz 16:00h JUANA MARTÍN Room Bertha Benz 17:30h TERESA HELBIG Room Mercedes Benz 19:00h CUSTO BCN Room Bertha Benz

28 MARCOS LUENGO SUNDAY 17 SEPTEMBER 11:30 h Room Mercedes Benz Marcos Luengo presents a proposal in which newly discovered materials lead him to develop an entire collection, always bearing in mind the type of simple and elegant woman who inspires him at every turn. He faithfully follows the spirit of his firm, presenting linens and suedes in natural shades for the daytime, with its now characteristic edging. Handbags are key pieces, in suede and exotic leathers. Stripes and nature-inspired prints, coordinated in soft colours. Fabrics in black, ecru and gold for ample garments with a certain oriental influence. Embroidered gauzes... Spectacular knitted pieces... Muslins and organzas for nighttime, in very light dresses. Soft lines and fluid patterns. Featuring artisanal embroidery, one of his distinguishing features. Trezun Phone: (+34) / (+34) sdmiguel@trezun.com Facebook: Instagram: Twitter: MBFWM SPRING/SUMMER BACK TO INDEX

29 MARÍA ESCOTÉ SUNDAY 17 SEPTEMBER 13:00 h Room Bertha Benz LADY DIANA, a woman of her time, pitted against the «What is expected of us» and vindicating the «We are who we want to be». Constrained by rules and ancestral protocols, she began her own personal revolution. She broke the mould. She set trends and left no-one indifferent. For María Escoté, she becomes the symbol of a decade which represents the famous «Black Sheep», the «Good girls go to heaven, bad girls go everywhere». Astute and intelligent, she know how to use the handicaps of being a woman, making them into her biggest weapon. With her participation in charity work and her personal battle against landmines, she reminds us all that above all of the glamour and style she projected, the biggest luxury is being alive, our integrity as people, and the pursuit of liberty and respect. Pelayo Santos Phone: (+34) communication.escote@gmail.com Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

30 MAYA HANSEN SUNDAY 17 SEPTEMBER 13:00 h Room Bertha Benz BLUE VEDELA - SS18I The mid-90s. We step aboard the Blue Vendela. Supermodels like Cindy Crawford, Stephanie Seymour, Amber Valletta, Christie Brinkey, Daniela Pestova and the very young Nicki and Krissy Taylor pose in beautiful sunsets in Bermuda, Cozumel, South Africa, the Grenadines for photographers like John G. Zimmerman, Walter Loos, and Raphael Mazzucco. Blue like the azure sea and Vendela after the supermodel who featured on the most Sports Illustrated covers, Vendela K. A sporty chic feel. An Americana denim couture mood which adapts to Europe with a chic nautical version. Everyone wants to travel aboard the Blue Vendela. FABRICS: Denim, denim and more denim. Washed denim in indigo blue. Elastic velvet, delicate lycra and metallic fabrics for leotards. Ultra lightweight garments pleated in lamé and plumetti in various sizes as accent pieces to contrast with the denim. Knits and neoprene for basics and special attention to accessories with corsets and hoops in gold and black. Bi-colour and tri-colour elastic belts. COLOURS: Indigo, marine blue, red. Nautical stripes. Contrast with lemon yellow and soft pinks in the lightest garments. SILHOUETTES: Ultra sexy garments, one-piece swimsuits, crop tops, pleated skirts, high-waisted shorts, denim leggings, knitted sweaters and t-shirts, leotards, bomber jackets and a teen aesthetic. La Playa Comunicación Natalia Ageitos (+34) Natalia@laplayacomunicacion.com Maya Hansen Chema Antón (+34) / (+34) prensa@mayahansen.com Facebook: Instagram: Twitter: Youtube: MBFWM SPRING/SUMMER BACK TO INDEX

31 JUAN VIDAL SUNDAY 17 SEPTEMBER 14:30 h Room Mercedes Benz There are places where you can feel more alive than anywhere else on Earth, and where the people are as warm as the sun. Places where you can spend days on the white sand of your own beach. Where you can buy exotic handicrafts in the straw markets, water ski, or simply play in the crystalline turquoise sea. Come and see how beautiful and unique holidays can be. Come and enjoy the sun-kissed beaches, the perfume of tropical flowers, and the unbelievable views which you will only find in Hawaii. The exoticism of Honolulu or the beauty of the other Hawaiian islands... Oahu, Maui or Kauai. Make your wish come true cruising in the Lula Rock-A-Hula, submerge yourself in a romance with the sea and the soft magic of the sun, floating on a world of contentment in an ocean of peace. Unique, exhilarating moments which will take your breath away. Deliciously lazy ways to do nothing at all, where you can count on year-round stable temperatures and spend the winter in swimwear out in the sun eating a slice of fresh pineapple for breakfast. All this in Hawaii, and it's even better with Lula Rock-A-Hula. Elena Giménez Phone: (+34) press@juanvidal.net INSTAGRAM: FACEBOOK: TWITTER: MBFWM SPRING/SUMMER BACK TO INDEX

32 JUANA MARTÍN SUNDAY 17 SEPTEMBER 16:00 h Room Bertha Benz OKIES Dust clouds which forced whole families to emigrate from Oklahoma to California in the 30s. The spirit of Route 66 which served as a guide toward a new future and turned a road into a cult destination. A word, OKIES, which creates a mystical and captivating universe which enchants the audience. The desert, and a group of families who were socially disadvantaged for politic reasons, inspire the Córdoba-based firm JUANA MARTÍN. Drawing from the landscapes along Route 66, for the upcoming season the house has come up with a colour palette which goes from earthy tones, gold and dark orange to combinations of black and white which the creative director considers to be essential. Juana has not forgotten her flamenco roots, so present nowadays, which continue to bolster each one of the firm's collections year after year to create patterns with a fusion of billowing garments with a very chic and luxurious touch. All in light tweeds, gauzes, precious stones, silks and a myriad of textures which aim to recreate the dusty and enigmatic atmosphere of the great Dust Bowl. Juana Martín Press Office Paula Pérez Phone: (+34) / (+34) paula@juanamartin.net info@juanamartin.net FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

33 TERESA HELBIG SUNDAY 17 SEPTEMBER 17:30 h Room Mercedes Benz Spring/Summer INSPIRATION Rien ne va plus Three key fabrics: Python. Chainmail. Eelskin. A contrast: Silicone with organza. A texture: Patchwork. The inspiration: A night in a luxury casino. Inhouse Smart Communication Alvaro Rincón / Jorge Castilla alvaro@inhousesc.com jorge@inhousesc.com moda@inhousesc.com Tfno.: (+34) WEB: TWITTER: INSTAGRAM: PINTEREST: VIMEO: MBFWM SPRING/SUMMER BACK TO INDEX

34 CUSTO MBFWM BCN 2017 SUNDAY 17 SEPTEMBER 19:00 h Room Bertha 2018 Benz CALL ME TOMORROW Custo Barcelona is presenting an advanced fashion proposal in which experimentation and a blend of technological and traditional materials is giving rise to a new language, one not strictly futuristic but certainly advanced in its avant-garde proposals. XXL Comunicación Eva Martín Phone: (+34) eva@xxlcomunicacion.com IG: FB: TW: MBFWM SPRING/SUMMER BACK TO INDEX

35 MONDAY 18 SEPTEMBER 10:00h THE 2ND SKIN CO. Room Mercedes Benz 11:30h ALVARNO Room Bertha Benz 13:00h DUYOS Room Mercedes Benz 14:30h JORGE VÁZQUEZ Room Bertha Benz 16:00h HANNIBAL LAGUNA Room Mercedes Benz 16:45h PREMIO L ORÉAL PARIS 18:30h MARÍA KE FISHERMAN* Parque de Atracciones de Madrid Casa de Campo s/n *By personal invitation only

36 THE MBFWM 2ND SKIN CO MONDAY 18 SEPTEMBER 10:00 h 2018 Room Mercedes Benz The 2nd Skin Co. presents its S/S18 collection titled «Ready to Shine». A collection that gathers together and symbolises the brand s tenth anniversary through the fabrics, patterns, silhouettes and colours that have defined The 2nd Skin Co. throughout these years. A collection inspired by eternal femininity, starting with a central print around which the rest of the fabrics revolve: mikados, shiny triacetate, glitter... The needlework is the star of this collection, highlighting the volumes, updated classics, and midis... all wrapped in a colour suite ranging from black, lime and sky blue through to white. Giulia Di Grazia - The Place Comunicación Tfno.: (+34) info@the-place.es FACEBOOK: INSTAGRAM: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

37 ALVARNO MBFWM 2017 MONDAY 18 SEPTEMBER 11:30 h Room Bertha 2018 Benz ALVARNO Álvaro Vidales Phone: (+34) press@alvarno.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

38 DUYOS MONDAY 18 SEPTEMBER 13:00 h Room Mercedes Benz WISH, summer 2018 A yearning. Dreams... The line which separates reality from DESIRE. Don't put your life on hold, feel the moment. Green. Fuchsia. Yellow. Luminous yellow, fiery fuchsia, vital green. Graduated shades. Femininity, life, calm, happiness, freshness, enchantment. Fantasy. Handmade fabrics. Embroidered in braids, tartans, flowers. Sophisticated tulles, glitter... light. Unique moments which can't be put on hold. Duyos and Bankintercard unite in a dream-inspiring collection. We achieve our dreams. Make a WISH... Blanca Zurita Imagen y Comunicación Blanca Zurita Phone: (+34) blanca@bzprensa.com WEB: FACEBOOK: YOUTUBE: MBFWM SPRING/SUMMER BACK TO INDEX

39 JORGE MBFWM VÁZQUEZ 2017 MONDAY 18 SEPTEMBER 14:30 h Room Bertha 2018 Benz "Le femme est où commence le ciel. Jorge Vázquez sees women as unique beings; magnificent and powerful. The virtue of dressing gentleness and giving it character and actitude. A bucolic image with revamped silhouettes and proportions which allow the French peasant aesthetic to be decontextualised and applied to all aspects of life. Young, fresh, romantic, delicate, dreamlike, strong... FÉMININ." Gonzalo Blasco Doñamayor Phone: (+34) prensa@jvporjorgevazquez.es INSTAGRAM: FACEBOOK: TWITTER: MBFWM SPRING/SUMMER BACK TO INDEX

40 HANNIBAL LAGUNA MONDAY 18 SEPTEMBER 16:00 h Room Mercedes Benz HANNIBALISSIMO 30 YEARS Hannibal Laguna celebrates 30 years in fashion with its new collection of HANNIBALISSIMO Couture and Perfumes It is a tribute to three decades of success, crossing borders and dressing women around the world with the magic of his style. These collections exude love and femininity, with the unmistakable stamp of their timeless creations. They are unique pieces, widely-admired and recognised as showpieces. HANNIBALISSIMO elevates the essence of the brand by stylising the feminine silhouette, sculpted with creases and pleats. Evening dresses emerge from a delicate floral universe of shapes and colours. Angle-cut pieces in drapery fabrics, hand painted and embroidered in silk thread, pearls and glass. «It is a privilege to open a window into the future using a past so rich in ideas», explains Hannibal Laguna. The Neo-Luxury that Laguna drives with his «Made in Spain» collections of shoes and accessories is an initiative that, after succeeding with his Travel and Optics lines, is now crystallised in Hannibal Laguna Parfums. Six fragrances inspired by the historic walkways of the house. «When I created a collection, I imagined the perfume of the woman who inspired me. Sometimes it was a memory of childhood, other times only the subtle scent of an unknown woman passing by my side. Creating through perfume is a fascinating experience to celebrate these 30 years», concludes Laguna. Thank you for joining me on this trip! HL Press Office Isabel Angulo Cabos Phone: (+34) press@hanniballaguna.eu FACEBOOK: TWITTER: INSTAGRAM: YOUTUBE: MBFWM SPRING/SUMMER BACK TO INDEX

41 TUESDAY 19 SEPTEMBER 10:30h ZAP&BUJ - Samsung Ego Innovation Project Room Bertha Benz 12:00h NATALIA RIVERA / CÉLIAVALVERDE Room Bertha Benz 14:00h BECOMELY / LYE LYSIANNE Room Bertha Benz 16:00h HABEY CLUB / THREEONES Room Bertha Benz 18:00h XEVI FERNÁNDEZ / OUTSIDERS DIVISION Room Bertha Benz 20:15h ÁERON / UNDERTHEC Room Bertha Benz

42 ZAP&BUJ - Samsung Ego Innovation Project TUESDAY 19 SEPTEMBER 10:30 h Room Bertha Benz The collection «Wall dress» sits at a crossroads between architecture and fashion. A series of architectural glazes become dresses through the use of shape memory materials. Light architectural plans float down the catwalk. The model gets into one of the plans, which is lowered onto her body. After a few moments, this skin begins to move and progressively change shape. The architectural skin has become a fabric skin; a dress. The fabrics used to generate these garments are light architectural materials (thermal insulation foil, decorative dichroic sheets for glass, and so on). Textures and stencils are made using digital manufacturing technology like laser cutting. In turn, manual techniques are used like making silicon sheets, giving the collection an ethereal, translucent feel, enhancing the look of the skin. The dresses use shape-memory polymers and shape-memory alloys like Nitinol. By applying heat and electricity, these materials are capable of changing shape, then going back to their original form at room temperature. Elena Zapico / Raquel Buj Phone: (+34) / (+34) info@zap-buj.com INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

43 NATALIA RIVERA TUESDAY 19 SEPTEMBER 12:00 h Room Bertha Benz Alexandra is a collection which intertwines East and West, infused with a late 18th-century view of the Oriental world and inspired by the woman who united the two cultures. Alexandra David-Néel, a multi-faceted French woman, dedicated much of her life to travelling and writing about Asia, creating a fusion of Europe and Asia at the end of the Romantic period. Alexandra is a collection which submerges us in an exciting adventure, wagering on blends and fusions, the undiscovered, the romantic, the exotic, balance between contrasts, fluctuation between east and west, romanticism and the present day, a total commitment to the totality of oneself. A silhouette based on romantic volumes, draping and accessories mixed with oriental relics and masculine touches in tailoring and haberdashery, with a selection of soft and noble fabrics like silk, cotton, taffeta, silk velvet, ottoman, nappa, etc. with an eclectic colour palette which represents the union of east and west, giving us intense colours like pink, lilac, blue, yellow, red and green counterbalanced with white and beige with touches of pearl or silver in accessories which enrich and showcase each and every garment. Natalia Rivera Phone: (+34) nataliariverastudio@gmail.com ES FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

44 CÉLIAVALVERDE TUESDAY 19 SEPTEMBER 12:00 h Room Bertha Benz The collection is divided into three blocks: The fabrics in the first block are more fluid with less visual weight, such as gauzes, crinkle cottons or tulles. These materials begin to take centre stage, creating playful movement with pleats and ruffles with acid touches of colour in line with the brand s key silhouettes. In the second block, mid-season garments and fabrics like denim or quilted satin predominate. A colour treatment has been applied to these by hand, creating water and gradient effects which make each garment unique and add an artisanal touch. In the third and final block, the visual image becomes more dramatic with red glitter dresses and fake fur garments that create more visual volumes and silhouettes with vibrant colours, bringing the collection s most fantastical section to a close. Iván L. / Laury Mar Phone: (+34) info@celiavalverde.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

45 BECOMELY TUESDAY 19 SEPTEMBER 14:00 h Room Bertha Benz Cushame is the yearning of a child. A Collection conveyed through a child s imagination. For summer 2018, Quique Vidal recreates a childhood, his own, in which school supplies, his first costume and the fantasy of figure skating, among other memories, come together in a collection rich in subtleties. Mini dresses with ballooned skirts, oversize shirts, jackets and shorts stand out among the silhouettes of a proposal which firmly joins the trend for genderless fashion with unisex outfits with a single pattern for both genders which takes on a different look on different bodies. Based on chalky oink and white, the collection also has disjointed elements like animal print, patterns and yellow, green and fuchsia accents which evoke the highlighters we all grew up with. A miscellany of fabrics like silk, cotton and organza allow the Becomely team to play with improvisation and have fun with techniques like moulage, sublimation printing, embedding applications into garments, and above all the use of 3D printing. In this way, technology and craftsmanship come together to redefine the brand s universe. Along with names like Comme Des Machines, Reebok, The New Label and illustrator Osian Efnisien. Álvaro Puente Phone: (+34) alvaro@becomely.net INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

46 LYE LYSIANNE TUESDAY 19 SEPTEMBER 14:00 h Room Bertha Benz ILLUSIONS Asia never ends. Not the people in its cities, who without knowing it constitute a work of art in themselves. Neither does poetry, or those brief moments when it is difficult to tell the difference between illusion and reality. It s funny how happy being aware that we re lost makes us. This project stems from the result of the fascination for traditional modelling and pattern making. It is a study of post-nuclear fashion and its evolution on the streets of Tokyo and Korea, applied to the setting of western fashion. We reconsider the collective normativity which associates specific garments to a male or female gender, cemented by the fact that in the West, we overlook pieces as wonderful as the male skirt. Normativity is a set of obligatory precepts. They govern society. Fashion and the way individuals use it play a key role in the evolution and understanding of the culture we live in. We start from the idea that a classically tailored suit can morph into a different garment, and the collection experiments with light fabrics and the volumes these generate on the body. The collection is constructed on 22 looks with garments that speak to us in blues, vanillas and touches of greyish reds and mauves. Marta Royo Phone: (+34) m.royomolina@gmail.com WEB: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

47 HABEY CLUB TUESDAY 19 SEPTEMBER 16:00 h Room Bertha Benz Where s mine? A collection built around a group of well-off teenage thieves made up of Rachel Lee, Nick Purgo, Alexis Neiers, Tess Taylor and Courtney Ames, called the «Bling Ring». In 2009, they were arrested and charged in California for burgling the Hollywood mansions of various celebrities the group were really fanatical about. Bling and accessories like earrings, hats and belts are especially significant in this collection, directly alluding to the stolen objects. In Where s mine?, there is a special focus on layering and the use of hoods to represent the need not to be discovered by security cameras. The use of pastel colours like pink, blue, beige and white represent the more candid side of the Bling Ring, that is to say the side they show to those closest to them hiding their true lifestyles. In contrast, we see bright and vivid colours which represent the fun the group had, their lack of remorse, and the ability to brag publicly about what they had done. Ultimately, is it us a graphic telling of a story about fanaticism, fascination and crime in the 21st century narrated look by look in an objective way, finding beauty in the forbidden. Arantza de Castro Phone: (+34) press@habeyclub.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

48 THREEONES TUESDAY 19 SEPTEMBER 16:00 h Room Bertha Benz «If you stopped for a moment, left what you were doing and asked yourself: Where am I going? What would the answer be? Knowing the response is knowing yourself» In a world that is moving forwards faster and faster, it is becoming increasingly necessary to take a break. In the context of this need comes TIMELESS, a response to the question of time in fashion and in our lives. Underpinned by Zen theory, the collection aims to embody the most tangible vision of the idea of contemplative life and the duality of body and mind, which become one. As we can see in Giacomo Leopardi s 1824 poem «Dialogue between Fashion and Death», fashion presents itself as a powerful element in our transience, establishing a simile between death and the shelf life of trends. As part of the obligation imposed on us by the system of boarding trains at suffocating speeds in the form of outdated trends, TIMELESS relies on Zen thinking to come up with fashion which is more than just a trend. Zen is a way of thinking, a state of mind taking consciousness of the day-to-day experience of living. TIMELESS proposes a vision of fashion in which the basic and the every day come to form part of our history. The difference is made by each individual who gives the garments personality just by wearing them. Mazucco comunicación Jimena Mazucco Phone: (+34) Jimena@mazuccocomunicación.com FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

49 XEVI FERNÁNDEZ TUESDAY 19 SEPTEMBER 18:00 h Room Bertha Benz «THE BIRD BOY» Vanya Yudin (2001) could only communicate by whistling after his mother brought him up like a pet bird. He was found by social workers in Volgograd, Russia, in He grew up in an environment where he lacked many of the traits of normal human socialisation. He developed his self-concept and personality from the habits, actions and sounds of birds, imitating everything he saw, heard and experienced. XXL Comunicación Karina Escuredo Phone: (+34) karina@xxlcomunicacion.com FACEBOOK: INSTAGRAM: TWITTER: MBFWM SPRING/SUMMER BACK TO INDEX

50 OUTSIDERS DIVISION TUESDAY 19 SEPTEMBER 18:00 h Room Bertha Benz Just as Kafka put forward in «The Metamorphosis», hikikomoris share a particular transformation because their attitude represents an escape inwards, a rebellion against a society which does not have much to offer or what it does offer is pre-established. Since its début on the catwalk six months ago, the brand has been immersed in continuous transformation. Debates, clashes of opinion, late-night discussions, 5,068 shared files and endless hours of online conversations set the basis for this new collection which gives way to a new world, our new Imaginary world. This time, we allow our penchant for subcultures like punk and hip-hop resurface to combine them with much more formal everyday pieces, without ignoring the brand s DNA and the rebellious spirit which characterises us. Brief of Imaginary is a step forward, a declaration of unashamed, premeditated maturity. 24 new outsiders who embody this ongoing transformation in the form of new patterns, colours, graphics, qualities, textures and accessories which reflect the brand s eclecticism and liberty. David Méndez Alonso Phone: (+34) info@outsidersdivision.com FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

51 ÁERON TUESDAY 19 SEPTEMBER 20:15 h Room Bertha Benz AERON s Spring Summer 2018 collection brings us back to its minimalist roots. This season, each piece reminds us of the aesthetic that the brand represents: clean, basic silhouettes with a feminine touch and a more luxurious approach. Recalling previous collections, this season aims to look to the past while moving into the future. Soft, relaxed, effortless looks are the focus, but this season with more architectural shapes, intelligent cuts and circular forms. The modern and contemporary environment and the world of sophisticated technology which surrounds us leave an industrial and futuristic mark on the collection. A trip to Japan and experiencing new exotic cultures served Eszter Áron as inspiration for the intriguing details. Coatdresses, an emphasis on manga and the fusion of different prints, fabrics and colours allude to a modern interpretation of Far Eastern influences. The colour palette includes elemental shades and romantic pinks with a mixture of polished metals and red hues. Réka Börzsei Phone: (+36) reka.borzsei@aeron.hu FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

52 UNDERTHEC TUESDAY 19 SEPTEMBER 20:15 h Room Bertha Benz UNDERTHEC was born from the search for individuality and personal expression through the joining of three concepts: fashion, illustration and tattoo culture. The combination of fashion and art, along with craftsmanship, define a new concept of streetwear. Experimenting with fabrics and studying volume are the brand s strong points, along with new techniques like tattoos on garments. The concept of tattoos was the starting point for the design of the collection. This concept has been applied to garments using various methods, introducing materials like latex, de-contextualising their use by adding volume or using them as prints, embroidered tulle and techniques like devoré on velvet or tattoos on leather. The variety of materials co-existing in the collection creates a sense of the ordered chaos which surrounds the brand s concept and philosophy. Some looks are special due to the richness of the fabric, others for the use of volume or more elaborate patterns. The collection can be divided into several parts, creating a progression which represents a story. Each garment is hand made and conceived as an individual piece, making each one unique. The result is a collection which represents the balance between streetwear and craftsmanship, functionality and design. Cristina Ramiro Martín Phone: (+34) info@underthec.es FACEBOOK: ref=aymt_homepage_panel INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

53 OFF 12-Sept DUARTE MADRID* 20:00h COAM Hortaleza, Sept MIGUEL MARINERO* 10:00h Zurbano, Sept PILAR DALBAT* 13:00h Cosentino City Pº de la Castellana, Sept MOISÉS NIETO* 19:00h Real Jardín Botánico Plaza de Murillo, 2 14-Sept ESNE* 19:30h Museo del Ferrocarril Pº de las Delicias, Sept JCPAJARES* 19:30h Concesionario Mercedes-Benz Madrid Don Ramón de la Cruz, Sept SYBILLA* 20:00h Club Matador Jorge Juan, 5 21-Sept EUPHEMIO FERNÁNDEZ* 19:00h Palacio de Santoña Huertas, Sept THE STOAT* 20:30h Impact Hub Madrid La Alameda, 22 *By personal invitation only

54 JCPAJARES SATURDAY 16 SEPTEMBER 19:30 h Concesionario Mercedes-Benz Madrid. Don Ramón de la Cruz, 105 JCPAJARES SS18 Our firm s collections always give a new dialogue and vision as they come from the union of two or more concepts which often have nothing to do with each other. The Spring/Summer 2018 collection stems from a dualism and the contrast of two ways of living and seeing life. A busy life inspired by mechanics, technology and the hectic way we live, contrasted with a life in which fun, enjoyment, colour and the tropical go hand in hand. Sport-inspired designs from a more restrained summer along with geometric-tropical prints and the arty touches which characterise the brand. Blocks of colour like blues, pinks, oranges and whites come to life in rich technical fabrics like mikados, organzas and silk tulles geometrically crafter into fluid, voluminous and highly detailed garments which adapt to the body with ruffles and frills. Dos C Comunicación José Airam Phone: (+34) j.airam@dosccomunicacion.com Assist: m.delgado@dosccomunicacion.com FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER BACK TO INDEX

55 MASS MEDIA WITH STAND COSMOPOLITAN ELLE GLAMOUR HOLA L OFFICIEL MARIE CLAIRE STILO TELVA VOGUE WOMAN YO DONA MBFWM SPRING/SUMMER BACK TO INDEX

56 DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 1985 Adolfo Domínguez Ágatha Ruiz de la Prada Ailanto Alfredo Caral Alma Aguilar Alvarno Amaya Arzuaga Ana Locking (1) Anke Schlöder Andrés Sardá Ángel Schlesser Ángela Arregui Ángeles Boada Antonio Alvarado (2) Antonio Miró Antonio Pernas Aristocrazy Asociación de Peleteros (3) Baruck Corazón Begoña Ibarrondo Belén Batalla (M & B) Caramelo Carlos Díez Carmela Rosso Carmen March Charo Azcona Contxu Uzkudun Custo Barcelona Daniel Carrasco Davidelfín Desigual Devota y Lomba Dolores Dolores Cortés SUNDAY Córdoba Duyos (4) El Delgado Buil Elio Berhanyer Elisa Bracci Elisa Palomino Enrique Zaccagnini Estrella G. Esther Noriega Etxart & Panno Etxeberría Exequo Felipe Varela Fernando Gutiérrez Francis Montesinos Frederic Homs García Madrid Gaspar Esteva Gilles Ricart Gloria Aguirre Gloria Coelho Guillermina Baeza Guillermo Torino (5) Hannibal Laguna Ion Fiz Isabel Berz Jan iu Mes Javier Larráinzar Jesús Lorenzo Jesús del Pozo Joan Estrada Joaquim Verdú Jocomomolola John de Maya Jordi Cuesta Jorge Gómez Jorge Gonsalves Jorge Vázquez José Aguilera Jose Castro José Luis Aznárez José Miró Josep Abril Josep Font Josep Font y Luz Díaz Jose Victor Jota mas Ge Juana Martín Juan Andrés Mompó Juan Rufete Juan Rocafort Juanjo Oliva Juan Vidal Julie Sohn Kima Guitart Kina Fernández Krizia Robustella La casita de Wendy Leandro Cano Lemoniez Leyre Valiente Lydia Delgado Loewe Los Pepes Luxoir Macarena Kindelán Malne Mané Mané Manuel Fernández Manuel Piña Marcos Luengo Marcos Marrero, M.ª Díaz Margarita Nuez María Araujo María Barros María Escoté María Guardione María Iniesta María José Navarro María Ke Fisherman María Lafuente María M. María Moreira Martin Lamothe Maya Hansen Menchén Tomás Mercedes de Miguel Miguel Marinero Miguel Palacio Mila y Tucho Balado (6) Miriam Ocariz Moisés Nieto Montserrat Bassons Nacho Ruiz Nicolás Vaudelet Noelia Navarro Nuria Mora Olga Ríos Paca Cordellat Paco Casado Palacio & Lemoniez Patoch Pedro del Hierro Pedro Morago Pepe Cuevas y Pepe Ximénez Pepe Jiménez Pepe Rubio Por fin Purificación García Rabaneda Rafa Teja Rafael López Rene Zamudio Roberto Diz Roberto Torretta Roberto Verino Rocabert Roser Marce Santos Montes Sara Coleman Serguei Povaguin Sita Murt (7) Spastor Susan Unger Sybilla TCN Teresa Helbig Teresa Ramallal The 2nd Skin Co. The Boxley Way Tolo Crespi Toni Francesc Toni Miró Tomás García Tráfico de Modas Trastornados Ulises Mérida Vacas Flacas Valentín Herraiz Veva Medem Vicente Mateu Victorio & Lucchino Woolstock Xisco Caimari Yohuate (1) Has participated in previous fashion shows as Locking Shocking. (2) Has participated in previous fashion shows as Voulez Vous. (3) Joint fashion show by: Arturo Barrios Carlos González Curra Pascual Elena Benarroch Elisa Amann Enrique Buenaventura Enrique Lezaum Hipólito Martín Jacinta Moral José Luis Molina Lydia Delgado María Jesús Cuchet María Luisa Engel Miguel Marinero Pablo Arranz (4) Has participated in previous fashion shows as Juan Duyos and Duyos - Paniagua. (5) Has participated in previous fashion shows as Torino - Mendoza. (6) Has participated in previous fashion shows as A Menos Cuarto. (7) Has participated in previous fashion shows as Esteve Aguilera and Esteve Mujer. MBFWM SPRING/SUMMER BACK TO INDEX

57 EGO DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE Abrahamsson Alba Blanco Alba Cardalda Albec Bunsen Alberto Puras Alberto Tous Amai Rodriguez American Perez Ana Balboa Andrea de la Roche Andrea Llosa Anjara Anna K Antiatoms Antonio Sicilia Arnau P. Bosch AS by Ana Sanchez Azabala Beachcouture Beatriz Peñalver Beba s Closet by Belen Barbero Belén Vidal Berzeuse Blackhaus Blinkvanger Bohento Carlos Doblas Carocora Cati Serrà Cruz Castillo DavidCatalan David del Rio Diana Dorado Diego Estrada Diez Campaña EBP Ekaitz Arruti El Colmillo de Morsa Ela Fidalgo Elena Rial Elisa Madina Ernesto Naranjo Esther Lebrato Etxeberria Eugenio Loarce Euphemio Fernández Eva Soto Conde Existence Research Program Ferrandiz Gemma Degara Georgina Ordinas Georgina Vendrell Menswear Gomez Habey Heridadegato Hoet H O W L by Maria Glück Ibai Labega Ida Johansson Ido 2 Igor Alustiza Isabel Mastache Isabel Ruiz Ixone Elzo Jaime Mesa & Silvia Gallego Jessica Conzen Joan Fabregas Juan Carlos Pajares Juan Vidal Juanmabyelcuco Karlotalaspalas Krizia Robustella Lady Cacahuete La Casita de Wendy Laura Basterra LE Leandro Cano Leonor Pando Leyre Valiente Lluis Corujo Lola Cuello Lorena Rodriguez Lorena Saravia Lug Von Siga Luis Manteiga Manémané Maria Clè Leal Maria Escoté Maria Ke Fisherman Maria Magdalena Mariem Cañizares Mario Coello Marlina Pradsot Marta Montoto Martin Lamothe Maya Hansen Menchu Mora Mercedes Castro Miguel Alex Mikel Colás Moisés Nieto Nacho Costa Natalia Culebras Natalia Rivera Nora Urkia Nouman Outsiders Division Pablo Erroz Paloma Suárez Pedro Covelo Pepa Roomzar Petra Ptackova POL Potipoti Rafael J. Cameselle Ricardo Andrez River William Roberto Piqueras Rocio Laseca Ruben Galarreta Ruizgalán Sara Coleman Sara Lage Satu Maaranen Serguei Povaguin Sheila Pazos Shen Lin Sinpatron Solitas SSIC and Paul Stenerös Tereza Kladosova The Mystic Onion ThreeOnes Tiago Valente Ute Ploier Valnad Vanessasorialima Victor Pao Victor Von Schwarz Vimpelova Waverley Wellness Xavi Reyes Xevi Fernández Zyanya Keizer MBFWM SPRING/SUMMER BACK TO INDEX

58 CONTACT DETAILS STAFF MBFWM MANAGEMENT COMMUNICATION AND MARKETING EXTERNAL AFFAIRS SPONSORSHIP DIRECTOR Charo Izquierdo CO-ORDINATOR Lourdes Liébana Tel. (+34) CURATOR «EGO» Andrés Aberasturi Tel. (+34) DIRECTOR Raúl Díez Tel. (+34) PRESS OFFICE HEAD OF PRESS Nuria de Miguel Tel. (+34) / ( ) ndm@ifema.es DIRECTOR Nuria Hernández de Tejada CO-ORDINATOR Sonsoles Nieto Tel. (+34) snieto@ifema.es COMMERCIAL MANAGER María Aranguren Tel. (+34) / ( ) maranguren@ifema.es Alfonso Ferreyra Tel. (+34) / ( ) alfonso.ferreyra@ifema.es INTERNATIONAL PRESS Helena Valera Tel. (+34) evalera@ifema.es SECRETARIAT Gema Ramírez Tel. (+34) gemar@ifema.es IN COLLABORATION WITH Alicia Gil Avatar Comunicación Tel. (+34) alicia@avatarcomunicacion.es MBFWM SPRING/SUMMER BACK TO INDEX

59 PRESS CONTACT DETAILS GENERAL PROGRAM AGATHA RUIZ DE LA PRADA José Ortega y Gasset, 5. 4º izda MADRID Catarina de Lancastre Valente / Miren Baselga Tel. (+34) comunicacion@agatharuizdelaprada.com AILANTO Enric Granados, BARCELONA Tel. (+ 34 ) Blanca Zurita Tel. (+34) / (+34) blanca@bzprensa.com info@bzprensa.com ALVARNO Hermosilla MADRID Álvaro Vidales Tel. (+34) press@alvarno.com ANA LOCKING Hortaleza º dcha MADRID Ana Locking Press Office Alberto Gonper Tel. (+34) press@analocking.com ANDRES SARDA Santa Eulalia, BARCELONA Prensa XXL COMUNICACIÓN Alex Agulló Tàpies Tel. (+34) /(+34) direccion@xxlcomunicacion.com ANGEL SCHLESSER Cardenal Cisneros, MADRID Pepe San Martín Tel. (+34) pepesanmartin@angelschlesser.com CUSTO BARCELONA Enric Granados 32 Interior BARCELONA XXL Comunicación Eva Martin Tel. (+34) eva@xxlcomunicacion.com DESIGUAL Conde de Xiquena, 4 2º MADRID Àlex Barrau abarrau@finallypress.com FINALLY Conde de Xiquena, 4, 2º Madrid Tel. (+34) DEVOTA&LOMBA Pza. San Ildefonso, 5. 3º B MADRID Tel. (+34) comunicacion@devotaylomba.com DOLORES CORTÉS Pau Claris, 149, 2 2 A BARCELONA The Brand New Management Jemima Perendreu Tel. (+34) press@bnm.barcelona.com DUYOS Barquillo, 22. 3º izda MADRID Blanca Zurita Tel. (+34) blanca@bzprensa.com FRANCIS MONTESINOS Avda. de Marques de Sotelo, VALENCIA Josevi Plaza Tel. (+34) info@francismontesinos.com GARCÍA MADRID Corredera baja de San Pablo, MADRID David García / María Marina Tel. (+34) david@garciamadrid.com maria@garciamadrid.com HANNIBAL LAGUNA Jorge Juan, MADRID Bruno Fabra Tel. (+34) press@hanniballaguna.eu Isabel Angulo Cabos Tel. (+34) press@hanniballaguna.eu ION FIZ Bárbara de Braganza, 12, Bajo E MADRID AÑO CERO COMUNICACIÓN Elsa Martínez Tel. (+34) elsa@cerocomunicacion.com JORGE VAZQUEZ C/General Castaños, 11 Bajo D MADRID Gonzalo Blasco Doñamayor Tel. (+34) prensa@jvporjorgevazquez.es JUAN VIDAL Calle Eduardo Dato 43 (bajo ) Elda. ALICANTE Elena Giménez Tel. (+34) press@juanvidal.net JUANA MARTÍN Don Rodrigo, 12, nº CÓRDOBA Paula Pérez Tel. (+34) / (+34) paula@juanamartin.net info@juanamartin.net MALNE María de Molina 22, 5ºIZQ, MADRID Elsa Martinez Tel. (+34) Elsa@cerocomunicacion.com Juan Ferrando Tel. (+34) juanf@cerocomunicaicon.com Tel. (+34) info@malne.es MANÉMANÉ Pelonio Press Águeda Amiano Tel. (+34) agueda@peloniopress.com MARÍA ESCOTÉ Pelayo Santos Tel. (+34) communication.escote@gmail.com MARCOS LUENGO Calle Barquillo 22, 3ºizda, MADRID TREZUN Tel. (+34) / (+34) sdmiguel@trezun.com MAYA HANSEN Lenguas, MADRID La Playa Comunicación - Natalia Ageitos Tel. (+34) Natalia@laplayacomunicacion.com Maya Hansen / Chema Antón Tel. (+34) / (+34) prensa@mayahansen.com MENCHÉN TOMÁS Carrer de la Riera de Sant Miquel, 37, BARCELONA Anabel Martí Ortiz Tel. (+34) anabelmarti49@gmail.com ROBERTO TORRETTA Fereluz, MADRID Ana Marchessi Tel. (+34) / (+34) amarchessi@anamarchessi.com prensa@robertotorretta.com ROBERTO VERINO General Castaños 13, 1 Dcha MADRID The White Office Ángeles Moya / Esther Ramos Tel. (+34) angelesmoya@twocomunicacion.com esther@twocomunicacion.com TERESA HELBIG Mallorca, 184. Entlo.1º BARCELONA INHOUSE Smart Communication Álvaro Rincón Jorge Castilla Reparaz Tel. (+34) alvaro@inhousesc.com jorge@inhousesc.com moda@inhousesc.com THE 2ND SKIN CO. Hortaleza, º izda MADRID Giulia Di Grazia - The Place Comunicación Tel. (+34) julia@the-place.es info@the-place.es ULISES MERIDA Cervantes, MADRID Aristology Cristina Iglesias Tel. (+34) cristina.iglesias@aristology.es MBFWM SPRING/SUMMER BACK TO INDEX

60 CONTACTS ÁERON Réka Börzsei Tel BECOMELY Alvaro Puente Tel. (+34) HABEY CLUB (David Salvador y Javier Zunzunegui) Arantza de Castro Tel. (+34) press@habeyclub.com LYE LYSIANNE Marta Royo OUTSIDERS DIVISION David Méndez Alonso Tel. (+34) info@outsiders-division.com THREEONES Adriana Cagigas Mazucco comunicación XEVI FERNÁNDEZ Karina Escuredo Tel. (+34) karina@xxlcomunicacion.com XXL Comunicación Barcelona: Enrique Granados 32, Barcelona XXL Comunicación Madrid: Orellana 12, 2º derecha Madrid alvaro@becomely.es becomelyspain@gmail.com CELIA VALVERDE Iván / Laury Mar Tel. (+34) Tel. (+34) m.royomolina@gmail.com NATALIA RIVERA Natalia Rivera Tel. (+34) Jimena Mazucco Tel. (+34) Jimena@mazuccocomunicación.com UNDERTHEC Cristina Ramiro Martín ZAP & BUJ Raquel Buj García y Elena Zapico Maceda Buj: (+34) Zapico: (+34) info@zap-buj.com info@celiavalverde.com nataliariverastudio@gmail.com Tel. (+34) info@underthec.es MBFWM SPRING/SUMMER BACK TO INDEX

61 MAIN SPONSORS

62 MAIN SPONSORS MBFWM SPRING/SUMMER BACK TO INDEX

63 MAIN SPONSORS MERCEDES-BENZ CELEBRATES ITS 12TH TIME AS THE MAIN SPONSOR OF MERCEDES-BENZ FASHION WEEK MADRID Mercedes-Benz is synonymous with quality, innovation and elegance in design on a global level, and its interest in the world of fashion and designers is endorsed by its participation in more than 50 fashion events worldwide, such as Mercedes-Benz Fashion Week Tokyo, Berlin, Beijing and Prague, and the Hyères International Festival of Fashion and Photography. The avant-garde philosophy of Mercedes-Benz finds a faithful ally in the world of fashion design, where the search for perfection and constant evolution are shared values. As part of this philosophy, Mercedes-Benz is committed to both established designers and new creators, with an outlook anchored in both the present and future of fashion. What s more, September will be the 10th edition of the Mercedes-Benz Fashion Talent prize. 10 shows featuring the talent, creativity and design of Spanish fashion with just one objective: to highlight the importance of international recognition. The winning designer will be invited to present his or her collection at one of Mercedes-Benz international fashion shows. On 19 September, a panel made up of renowned industry professionals will analyse and assess the proposals presented on the Samsung EGO catwalk for young designers, and will select the winner of the Mercedes-Benz Fashion Talent prize. The award ceremony will close the 66th edition of Mercedes-Benz Fashion Week Madrid. MBFWM SPRING/SUMMER BACK TO INDEX

64 MAIN SPONSORS L ORÉAL PARIS, OFFICIAL MAKE-UP ARTIST AND HAIRDRESSER OF THE 66TH EDITION OF MERCEDES-BENZ FASHION WEEK MADRID L Oréal Paris, a supporter of Spanish fashion for many years, is the official make-up artist and hairdresser of Mercedes-Benz Fashion Week Madrid and one of the official sponsors of this catwalk. During Spanish fashion week, the team of professionals from L Oréal Paris will work together with the great designers taking part to create all of the hair and make-up trends for the upcoming Spring/Summer 2018 season. The result of this great team effort is the perfect look to accompany the creations presented on the catwalk, the perfect blend of fashion and beauty. From 15 to 19 September on the catwalks of hall 14.1 at IFEMA, we will be able to see the different proposals from designers and hair and make-up trends for the upcoming season from L Oréal Paris, whose looks embody a strong, independent woman who is beautiful both inside and out. In this edition, L Oréal Paris will once again be showing its unconditional support for Spanish fashion by offering the L Oréal Paris award for Best Collection from an established designer and the L Oréal Paris award for Best Model at Mercedes-Benz Fashion Week Madrid. With these awards, the brand recognises the work that goes into each garment and each look, as well as the talent of all the teams that make up the fashion and beauty industry. L Oréal Paris is once again rising to the occasion to demonstrate its experience, professionalism and desire to present hair and make-up trends to the public during Madrid fashion week. L Oréal Paris, backstage L Oréal Paris has created a hashtag so that users can see everything that happens backstage at Mercedes-Benz Fashion Week Madrid and experience everything that goes on before the show. An unprecedented and very special move from the brand, which wants its audience to live the experience digitally. With the hashtag #LoRealdelaPasarela, followers of L Oréal Paris will get to see all the wonders and best-kept secrets of models and make-up artists. MBFWM SPRING/SUMMER BACK TO INDEX

65 SPONSORS

66 SPONSORS SAMSUNG AND THE WORLD OF FASHION The link between fashion and technology, which Samsung has been leading for years, will become clear at a new edition of Mercedes-Benz Fashion Week Madrid, the biggest international fashion event. By supporting innovative projects by young creators, Samsung explores new dimensions in design and technology applied to the field of fashion. For the ninth edition in a row, the technology firm is taking part in this fashion show as part of its commitment to finding connections between fashion and technology in order to incorporate these improvements into people s daily lives. Samsung continues to support young talent by spearheading a new edition of the Samsung EGO Innovation Project. The winners, ZAP&BUJ, will present their collection Wall dress on 19 September. This contest awards projects by emerging designers that combine fashion and technology at any stage of the creative process. The collection presented by the Canadian Ying Gao kicked off the competition, which has been won by designers like Leandro Cano or Pepa Salazar in Rubén Gómez presented Masdar Coats in February 2015 and María Glück presented her collection Walking Up the Mountains in September of the same year. In 2016, Light & Shines by Virginia Vallejo was the winning collection in February, and ABRA by Abrahamsson won in September. In February 2017 Wellness presented their collection Hiperasia. As well as supporting these young creators, Samsung has collaborated with big Spanish brands like Alvarno, Maria ke Fisherman, Juan Vidal, Amaya Arzuaga and Ángel Schlesser to create designs for Samsung s smartwatches and smartphones, inspired by their collections or collaborations like the show Smartgirl by Samsung by Duyos in February What s more, for the fourth edition in a row, Samsung will allow the shows to be seen in 360º with its Gear VR glasses, so attendees will be able to enjoy a unique experience in Samsung s space at the event. All of this backs Samsung s support of Spanish design and is a big commitment to innovation, exploring new synergies and taking innovation to new limits. At this 66th edition of MBFWM, eleven young designers will present their collections on the Samsung EGO catwalk and five upcoming fashion firms will be selling their collections in the Samsung EGO Showroom. MBFWM SPRING/SUMMER BACK TO INDEX

67 SPONSORS ANNA DE CODORNÍU, OFFICIAL CHAMPAGNE OF MERCEDES-BENZ FASHION WEEK MADRID After resounding success achieved last year, Anna de Codorníu will once again sponsor the catwalk at MBFW Madrid, the great Spanish fashion event organised by IFEMA that will take place from 14 to 19 September in the Spanish capital. In this 66th edition, Anna de Codorníu will again demonstrate its commitment to fashion in Spain by offering an elegant Mediterranean-inspired space measuring over 200 square metres in the MBFWM Madrid Kissing Room, the VIP area in hall 14.1 of Feria de Madrid. The Kissing Room will be the official meeting point before and after shows where the most privileged attendees and the main players on the catwalk can share opinions and experiences. And more importantly: With a glass of champagne in hand! Don t miss a single detail of what happens in the Anna de Codorníu area of the Kissing Room with the hashtag #AnnaFashionWeek. Anna de Codorníu will be sharing the most sparkling moments from MBFW Madrid with all its followers on its social networks. MBFWM SPRING/SUMMER BACK TO INDEX

68 SPONSORS IBERIA VIP ROOM AT MERCEDES-BENZ FASHION WEEK MADRID Iberia is back at Mercedes-Benz Fashion Week Madrid with its VIP room, an exclusive meeting point that got a fantastic reaction at the last edition. This year, the airline is celebrating its 90th year by bringing the continents closer together, uniting cultures and connecting people with the same enthusiasm as on its first day. This same spirit will be present in the brand s VIP room at Mercedes-Benz Fashion Week Madrid, offering a space where the talent and people who drive Spanish fashion today will come together. Big names in couture like Pedro Rodríguez in the 50s, Pertegaz in the 60s and Berhanyer in the 70s and 80s filled Iberia s planes with glamour and creativity. On its 90th anniversary, Iberia feels younger than ever. Just like in fashion, it renews itself every year with new products and destinations, and its VIP room at Mercedes-Benz Fashion Week Madrid aims to be a reflection of this: a place where the airline s latest innovations will welcome industry professionals. High-flying fashion In these 90 years, Iberia has always opted for Spanish designers and the values of Spanish culture; its planes have reflected the changes experienced by Spanish society and its crews have been real ambassadors for Spanish fashion at all of the company s international destinations. MBFWM SPRING/SUMMER BACK TO INDEX

69 SPONSORS JOURNEY TO THE SOURCE OF SOLÁN DE CABRAS AT MBFWM BFWM. As a sponsor of this must-see event, Solán de Cabras is renewing its commitment to Spanish fashion and design. On this occasion, a journey to the source of Solán de Cabras will be the central theme of the brand s stand in the MBFWM Cybelespace. Through the use of VR technology, visitors will have the opportunity to travel to the natural area where its spring is located, in the mountains of Cuenca, 950 metres above sea level. The unique spring, produced by the rains in times past, where the water has filtered over centuries through porous rocks between pure minerals, falls more than 600 metres into the depths of the mountain. All visitors to the stand will be able to interact with the underground aquifer, a layer of rock from the Jurassic period on which the water of Solán de Cabras sits. This will be a genuine scoop, as this aquifer has never ever been shown and, at the same time, an unforgettable experience, giving visitors the opportunity to discover and travel to the unique source of this water, which dates back over 226 years, a fountain of well-being and quality. As is customary, Solán de Cabras will once again be present in the MBFWM Kissing Room, offering its cocktails made from natural mineral water and fruit juices and promoting a healthy lifestyle to accompany and celebrate the success of the designers. Solán de Cabras, much more than water. MBFWM SPRING/SUMMER BACK TO INDEX

70 SPONSORS CÎROC ULTRA PREMIUM VODKA, SPONSOR OF THE MERCEDES-BENZ FASHION WEEK MADRID CATWALK The ultra-premium French vodka returns as a sponsor of Mercedes-Benz Fashion Week Madrid after a positive reaction in the February edition. From 15 to 19 September, CÎROC will be in the Kissing Room, the event s most exclusive zone where designers, celebrities and VIPs meet after each show to celebrate and toast to the success of the collection on its way down the catwalk. The exclusive French vodka brand is featured in the VIP areas of the best venues in the world and fashion shows all over Europe. The theme of its global campaign «ON ARRIVAL», directed by famed photographer Mario Testino, celebrates success in the most spectacular places on Earth, boasting names like Alessandra Ambrosio, Helena Bordon, Johannes Huebl, Sam Claflin or the mythical Derek Zoolander. About CÎROC Ultra-Premium Vodka CÎROC Ultra-Premium Vodka was launched in Unlike the majority of vodkas, which are distilled from grain, CÎROC is distilled from delicate French grapes, resulting in an exquisite, elegant flavour. Created by Master Distiller Jean-Sebastien Robicquet, CÎROC is distilled five times in the historic Chevanceaux Distillery in the south of France. Robicquet saw the opportunity to create a sophisticated, luxurious vodka, a reflection of a lifestyle adopted by a modern elite who think big, celebrate their successes and step out of the ordinary. Living «the now» is at the heart of CÎROC Vodka, which encapsulates luxury and moments that set trends in fashion, music and popular culture. All of this means CÎROC is the perfect sponsor for this edition of MBFWM. A week for celebrating the great talent and dedication which the best Spanish designers bring to the imposing world of fashion. MBFWM SPRING/SUMMER BACK TO INDEX

71 COLLABORATING PARTNERS

72 COLLABORATING PARTNERS Sustainable Entity International tv MBFWM SPRING/SUMMER BACK TO INDEX