COLLECTIONS. Spring/Summer Madrid, Spain From September 15 to 20 Feria de Madrid, Hall 14.1 #MBFWM16

Transcription

1 Spring/Summer 2017 COLLECTIONS Madrid, Spain From September 15 to 20 Feria de Madrid, Hall 14.1 #MBFWM16 ORGANISED BY

2 INDEX Alphabetical index of designers SEPTEMBER Showrooms Samsung EGO...3 Schedule MBFWM September SÁBADO 7 SEPTIEMBRE THURSDAY 15 SEPTEMBER...5 FRIDAY 16 SEPTEMBER...7 SATURDAY 17 SEPTEMBER...16 SUNDAY 18 SEPTEMBER...25 MONDAY 19 SEPTEMBER...33 TUESDAY 20 SEPTEMBER OFF...53 MADRID Mass media with stand...54 Designers who have taken part in MBFWM since EGO Designers who have taken part in Fashion Week Madrid since Contact details staff MBFWM...57 Press contact designers General Program...58 EGO Contacts...59 Main sponsors...60 Sponsors...64 Collaborating partners DUYOS Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz ANDRES SARDA Sala Mercedes-Benz HANNIBAL LAGUNA Sala Bertha Benz MBFWM SPRING/SUMMER BACK TO INDEX

3 Alphabetical index of designers SEPTEMBER 2016 Designers DEVOTA & LOMBA JUAN VIDAL ROBERTO TORRETTA ALBEC BUNSEN AGATHA RUIZ DE LA PRADA DOLORES CORTÉS JUANJO OLIVA TERESA HELBIG ANNA K AILANTO DUYOS LUKE LEANDRO CANO THE 2ND SKIN CO. ELENA RIAL ALVARNO ESTHER NORIEGA MALNE ULISES MÉRIDA EUPHEMIO FERNANDEZ AMAYA ARZUAGA FRANCIS MONTESINOS MANÉMANÉ VARELA FERRANDIZ ANA LOCKING HANNIBAL LAGUNA MARÍA ESCOTÉ HABEY ANDRÉS SARDÁ ION FIZ MARIA KE FISHERMAN Designers Samsung EGO MARIO COELLO ANGEL SCHLESSER JUANA MARTÍN MAYA HANSEN 44 STUDIO NOUMAN DESIGUAL JORGE VAZQUEZ MOISÉS NIETO ABRAHAMSSON XEVI FERNÁNDEZ Showrooms BEATRIZ PEÑALVER JARABO NOUMAN SHEN LIN info@beatrizpenalver.com info@jarabo.es info@nouman.es lucas18068@gmail.com ELENA RIAL JUAN CARLOS PAJARES PALOMA SUÁREZ WAVERLEY elenarialmuinos@gmail.com info@juancarlospajares.com info@palomasuarez.com info.waverley@gmail.com EUPHEMIO FERNANDEZ MIKELCOLÁS PAU ESTEVE XEVI FERNÁNDEZ euphemiofl@gmail.com mkolas@hotmail.com info@pauesteve.net contact@xevifernandez.com HABEY info@habeyclub.com NATALIA RIVERA nataliariverastudio@gmail.com SHEILA PAZOS info@sheilapazos.com MBFWM SPRING/SUMMER BACK TO INDEX

4 THURSDAY 15 12:00-18:00 FRIDAY 16 DESIGUAL. Re-See Spring/Summer Collections17, Casa del Lector - Matadero Madrid - By personal invitation only 11:00 ANDRES SARDA Room Mercedes-Benz 12:30 AGATHA RUIZ DE LA PRADA Room Bertha Benz 14:00 ANGEL SCHLESSER Room Mercedes-Benz 15:30 ROBERTO TORRETTA Room Bertha Benz 17:00 DEVOTA & LOMBA Room Mercedes-Benz 18:30 JUAN VIDAL Room Bertha Benz 20:00 MOISES NIETO MANÉMANÉ Room Mercedes-Benz SATURDAY 17 11:00 DOLORES CORTÉS ULISES MERIDA Room Mercedes-Benz 12:30 FRANCIS MONTESINOS Room Bertha Benz 14:00 JUANJO OLIVA Room Mercedes-Benz 15:30 ANA LOCKING Room Bertha Benz 17:00 HANNIBAL LAGUNA Room Mercedes-Benz 18:30 DUYOS Room Bertha Benz 20:00 ION FIZ Room Mercedes-Benz SUNDAY 18 11:00 MAYA HANSEN MARÍA ESCOTÉ Room Mercedes-Benz 12:30 TERESA HELBIG Room Bertha Benz 14:00 AMAYA ARZUAGA Room Mercedes-Benz 15:30 AILANTO Room Bertha Benz 17:30 MARIA KE FISHERMAN Room Mercedes-Benz 18:30 JUANA MARTÍN Room Bertha Benz MONDAY 19 11:00 VARELA Room Mercedes-Benz 12:30 ALVARNO Room Bertha Benz 14:00 THE 2ND SKIN CO. Room Mercedes-Benz 16:00 JORGE VAZQUEZ Room Bertha Benz 17:30 LUKE LEANDRO CANO - ESTHER NORIEGA Room Mercedes-Benz 19:30 L Oréal Paris Awards MALNE Room Bertha Benz TUESDAY 20 OFF* 10:30 Samsung Ego Innovation Project: ABRAHAMSSON 12:00 MARIO COELLO FERRANDIZ 14:00 EUPHEMIO FERNANDEZ 44 STUDIO 16:00 NOUMAN ELENA RIAL 18:00 HABEY ALBEC BUNSEN 20:00 Mercedes-Benz Fashion Talent Awards ANNA K - Mercedes-Benz Fashion Days Kiev XEVI FERNANDEZ Room Bertha Benz 13:00 MIGUEL MARINERO SEPT 14 HOTEL SANTO MAURO 20:30 JOSE MATEOS SEPT 17 PUERTA DEL SOL 21:30 MARIA LAFUENTE SEPT 19 EUROBUILDING * By personal invitation only

5 THURSDAY 15 SEPTEMBER DESIGUAL Re-See Spring/Summer 17 Collection

6 THURSDAY 15 SEPTEMBER 12:00-18:00 h Re-see Spring/Summer 2017 Collection SÁBADO Finally 7 SEPTIEMBRE Alex Barrau Phone (34) abarrau@finallypress.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MADRID MBFWM SPRING/SUMMER Casa del Lector - Matadero Madrid Entrance: Paseo de la Chopera, 6/10 Casa del Reloj, from 12 a.m. to 6 p.m. By personal invitation only DUYOS Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz ANDRES SARDA Sala Mercedes-Benz HANNIBAL LAGUNA Sala Bertha Benz BACK TO INDEX

7 FRIDAY 16 SEPTEMBER 11:00 ANDRES SARDA Room Mercedes-Benz 12:30 AGATHA RUIZ DE LA PRADA Room Bertha Benz 14:00 ANGEL SCHLESSER Room Mercedes-Benz 15:30 ROBERTO TORRETTA Room Bertha Benz 17:00 DEVOTA & LOMBA Room Mercedes-Benz 18:30 JUAN VIDAL Room Bertha Benz 20:00 MOISES NIETO MANÉMANÉ Room Mercedes-Benz

8 FRIDAY 16 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ ANDRES SARDA Spring-Summer 2017 FOUR SEASONS The four seasons are the subject of the next fashion show by Andres Sarda, who offers a journey through the calendar while combining fantasies and dreams. His vision is highly personal and atypical. In spring and summer, the predominant collection will be swimwear, reserving the more intimate garments for autumn and winter. Solid colours, along with the juxtaposing of volumes and materials, will be the hallmarks of each season. As always, the Sarda woman will be highly feminine, elegant, strong and striking, and will make her way through the year while combining all the elements to suit her taste. Alex Agulló Tàpies Phone (34) direccion@xxlcomunicacion.com Facebook: Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

9 FRIDAY 16 SEPTEMBER 12:30 h ROOM BERTHA BENZ A wave of colour and optimism cascades over MBFWM, where Agatha Ruiz de la Prada makes a star appearance. This summer collection which will leave few people indifferent is designed for women who are as fun-loving, daring and original as Agatha herself. It is a collection that spans the entire spectrum of the day spent enjoying next summer near the water. Dresses, jumpers and cool and comfortable T-shirts for the mornings or unique pieces for the evenings and nights. Swimwear of all kinds will be transformed into a multicolour embodiment of Agatha s style. There will be an omnipresent touch of playful mischief is in this warm summer collection. The brand s classic icons the heart, star, stripes, polka dots and the fuchsia brick wall, will be combined with new summer-themed prints like surfboards, life jackets and anchors. Agatha Ruiz de la Prada is presenting a line of indisputably original swimwear showing once again her famous impossible swimsuits, playing with all firm s hallmark elements, such as rainbows forming cages with their colours, covering the body with suggestive ribbons which are tied at the back or which flow between clouds. Bathing suits with lifejackets, guitars, swags, roosters, a Chesterfield sofa, eyes and mouth... Unique pieces will take over the catwalk, filled with a sense of humour, ideal for being a star in this or any summer, perfect for beach parties or pool parties alike. Fun-filled and complex materials such as plastic holographs, corduroys, Lurex, tubular yarn, pearly or mirrored synthetic leathers, sequins, methacrylates and metal are combined with impossible swimsuit combinations like cotton terry and Dupioni silk, plush fabrics lined with satin silk and even artificial grass with flowers embroidered in sequins. An endless array of surprises will conquer the catwalk and break all preconceived notions of what a swimsuit should be, as if this were the divine Esther Williams and her musicals from the 1950s. Accompanying this fantastic and crazy swimwear collection we can see, as ever, our playful accessories like glasses, sandals or the new collection of towels. Surrealism returns to the MBFWM under the gleeful gaze of Agatha Ruiz de la Prada. Águeda Alvargonzález Phone (34) comunicacion@agatharuizdelaprada.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

10 FRIDAY 16 SEPTEMBER 14:00 h ROOM MERCEDES-BENZ Spring/Summer 2017 Summer Sunrise Stepping out onto a balcony as thousands of sun rays shine down over the land, the sea and the mountains. Feeling the fresh morning breeze and sensing those pleasant smells it carries as it blows gently through purple, red, pink and orange flowers, caressing the grass and whistling through the trees. Hanging laundry, showing beautiful natural hues, whites, silvers, coppers, golds, lavenders, greens and touches of black Linen, cotton, guipure, silk, viscose and metallic embroidery representing rays of sunshine. Layered clothes adorned with openings and straps, flowing materials contrasting with solid cottons, overalls, kimonos, sizeable shirt sleeves and dresses, loose and comfy trousers, light jackets, and weightless flowing dresses. Patterns featuring stripes, squares, geometric flowers and blurred floral prints. Anabel Martí Phone (34) anabelm@angelschlesser.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

11 FRIDAY 16 SEPTEMBER 15:30 h ROOM BERTHA BENZ Spring-Summer 2017 A harmonious journey full of freshness, sensuality and elegance, from the coolest city to chic paradise on a summer s day. Here comes Roberto Torretta s collection for Spring-Summer 2016/17. The aesthetic of the collection follows two different approaches, according to the designer: On the one hand, the message of a flowing silhouette with soft, carefully arranged lines; on the other, a more radical and ground-breaking approach that creates a more fitted, constructed figure. Common throughout the collection is the patterning, which essentially blends fabrics, shapes and colours. The dresses are designed with plunging necklines, symmetry and asymmetry, knotted details, differing lengths and bias cuts, using fine, flowing fabrics such as printed silk and satin, or more compact, densely woven fabrics with a starched effect. Roberto Torretta shines the spotlight on trouser suits and silk crêpe. High-line, wide trousers and very ornate waistlines enhance the figure, while long and short jackets come with unique buttoning. Shirts with an almost poetic touch feature wide sleeves and are made of silk or sometimes polka dot cotton mesh. A broad colour palette brings us gouache flower motifs on silk with blue and black backgrounds that are alive with yellow, orange, green, white and waxy pink touches, in combination with plain or brocade crêpe in orange and red chili tones, with ink blue (the collection s core colour) tainting silk satin and light magenta on devoré fabrics, neutral and black tones on cotton serge and mesh, all combined to embark on the journey that Roberto Torretta has planned for Spring-Summer 2016/17. Ana Marchessi Phone (34) amarchessi@anamarchessi.com prensa@robertotorretta.com Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

12 FRIDAY 16 SEPTEMBER 17:00 h ROOM MERCEDES-BENZ WABI-SABI A tribute to imperfect, impermanent and incomplete beauty, wabi-sabi brings us closer to an understated elegance, a combination of simplicity, asymmetry and ingenuity. Colours inspired by urban facades: sand, lead blue, navy blue and gold. Fabrics including cotton organza, triple silk organza, Prince of Wales linen, cool wool and textured cotton. The forms tend towards more width, aiming for volume and lightness, while the surfaces and edges are broken down to the point where they seem to be paper. D&L Dpto. de Comunicación Phone (34) comunicacion@devotaylomba.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

13 FRIDAY 16 SEPTEMBER 18:30 h ROOM BERTHA BENZ Amour révolutionnaire Je suis une femme!! Aussi longtemps que je t aime je serai libre Je me fous de ce que pensent les gens!! Alors embrasse-moi! Embrasse-moi partout et fais-moi l amour dans la rue. L amour est la meilleure des choses! Elena Giménez Valle Phone (34) press@juanvidal.net Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

14 FRIDAY 16 SEPTEMBER 20:00 h ROOM MERCEDES-BENZ Spring- Summer 2017 Fighting Strength Sacrifice Perseverance Pain Goals Resilience Learning Dreams Rewards Sweat Concentration Alex Carrasco Phone (34) alex@theapartment.es Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

15 FRIDAY 16 SEPTEMBER 20:00 h ROOM MERCEDES-BENZ Spring- Summer 2017 MANÉMANÉ spring 17 is about strength. MANÉMANÉ spring 17 is about achievement. MANÉMANÉ spring 17 is about determination. MANÉMANÉ spring 17 is about risk. MANÉMANÉ spring 17 is about motivation. Águeda Amiano Phone (34) agueda@peloniopress.com Facebook: Twitter: MBFWM SPRING/SUMMER BACK TO INDEX

16 SATURDAY 17 SEPTEMBER 11:00 DOLORES CORTÉS ULISES MÉRIDA Room Mercedes-Benz 12:30 FRANCIS MONTESINOS Room Bertha Benz 14:00 JUANJO OLIVA Room Mercedes-Benz 15:30 ANA LOCKING Room Bertha Benz 17:00 HANNIBAL LAGUNA Room Mercedes-Benz 18:30 DUYOS Room Bertha Benz 20:00 ION FIZ Room Mercedes-Benz

17 SATURDAY 17 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ SUMMER 2017 INSPIRATION The 2017 collection takes its inspiration from the artistic vanguards of Kinetic Art and Op-Art. Large planes of colour are combined with openwork lattices and structures that bestow a sensation of movement. Architectural forms, with the combination and repetition of simple geometric shapes such as rectangles, squares, triangles or circles. As for colours, sharp contrasts, whether poly or bi-chromatic. The shades create gradations of light and shadow, thus expanding the tonal range. Silver laminate with different intensities and 3D effect fabrics generate a more sophisticated feel with a rather galactic air. A radical, personal and polymorphous universe for a swimwear collection wholly based on the aesthetics of movement. Jemina Perendreu Phone (34) jemi@ffw-fashionmanagement.com Facebook: Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

18 SATURDAY 17 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ LUZ. SPRING-SUMMER 2017 «Now pick up your old book... Pola, the siren, the vaporetto, the grey pigeons their beauty the wave soon the old briefcase, towards the port, towards Venice, towards nowhere». (Excerpt from the poem Muerte en Venecia (Death in Venice, by Guillermo Carnero) Fashion is equivalent to anti-fashion.for women, Ulises Mérida for spring/summer 2017 is breaking down columns and barriers and has decided to place personality before trends.a cry of freedom; it is the individual who dominates fashion, and not vice versa. This woman is reincarnated as an English tourist wandering the beaches of Lido in Venice, as a homage to the film Death in Venice. The light is blinding but finely dusted. This is Venice.But it could also be the Calima wind on the east coast of Spain or the light painted by Sorolla... The light, always the light. In this modernised decadence, garments overlap, lines begin fluidly, as if caressing the body, in a game that begins as simulation before being converted into innuendo. The accessories take part in the definition, with the use of belts to emphasise the silhouette. The shoes in this collection are flat, classic, masculine, with a strong sense of an Oxford shoe lightened by the Mediterranean. The palette of colours allows light to refract within them, and to flow, coming and going, like waves breaking on the shore, setting out from pure and off-whites, passing through sand and golden-toasted shades, up through mid-greys and bluish tones, metallic and pearlescent, finishing with mid and deep blue tones. The materials also play with a sense of movement, evolving from lighter and transparent gauzes, through cotton voile and mid-weight linens to the firmness of cotton raffia and silk mikado. Charo Izquierdo / Alicia Gil Phone (34) charo@charoizquierdo.com / alicia@charoizquierdo.com Facebook: Twitter: Instagram: Linkedin: MBFWM SPRING/SUMMER BACK TO INDEX

19 SATURDAY 17 SEPTEMBER 12:30 h ROOM BERTHA BENZ PATRIMONIO MONTESINOS. Spring-Summer Collection 2017 Patrimonio Montesinos is a tribute to art and popular culture as expressed in its longstanding festivals. Festivals of music and light. Festivals of masters, fireworks and falleras who set their joys aflame with the arrival of spring in an ancient rite that dates back to the gods on Mount Olympus: gunpowder and fire. It is our heritage and for Montesinos has served to emphasise the truth in all his work. COLECTION Textures and fabrics Silks, chiffons, lace and organza: Sensorial and sumptuous. Traditional silk brocades. Cotton and linen voiles. Eternal Mediterranean accomplices. Handcrafted raffia. Perlés and silks. Pure craftsmanship. Signature garments bearing the house style. Sparkling and technological embroidery. Experiments with new finishes. Lines A silhouette that is pure Montesinos. The air is filled with the aroma of scarves, and skirt flares and flounces are essential on bodies, necklines and sleeves. This festival reveals corsets and tight busts of handcrafted honeycomb with skirts featuring unlimited frills and flares. Prints As in all Montesinos collections, prints play a vital role. Los dioses del fuego ( The Gods of Fire ): on a blue marble background we see a parade of icons of classical beauty combined with protest and fallas-related graffiti. Nit del Foc: night of fires and monuments. Reprints of the historic prints of Valencia. José Vicente Plaza Phone (34) prensa@francismontesinos.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

20 SATURDAY 17 SEPTEMBER 14:00 h ROOM MERCEDES-BENZ Jeff Bargues Phone (34) press@juanjooliva.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

21 SATURDAY 17 SEPTEMBER 15:30 h ROOM BERTHA BENZ Alberto Gonper Phone (34) press@analocking.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

22 SATURDAY 17 SEPTEMBER 17:00 h ROOM MERCEDES-BENZ +34 by Hannibal Laguna Communication with our surroundings is channelled through numbers, codes, sequences and prefixes that identify the area and country we are contacting. Although its age is largely unknown, Spain s +34 prefix is almost 50 years old. This numeric symbol has identified Spain for decades, and has become a silent travel companion, a symbol of countless memories, and a crucial partner in exporting Spain s history, culture and fashion. +34 is a collection inspired by Spain, where one prefix brings together a whole series of shapes, volumes, textures and colours with the nostalgic memory of beautiful experiences lived. A harmonious sequence of evening dresses, where times gone-by meet to explore a past that is rich in volumetric architectural elements. The collection was constructed using the supreme craft techniques of Haute Couture, from a contemporary perspective and with a modern approach, where tradition merges with elegance and experimentation to underpin the creative concept. The silhouettes of the past re-emerge in the form of tiny waists and swirling bias-cut skirts reminiscent of a bullfighter s cape. Invisible backs and ornate fronts, featuring richly embroidered lace and mantilla dotted with glass beads. Deliciously striking tube dresses with crystal polka dots and capes made of translucent organza. The main focus of the collection are volatile chiffon fabrics over the label s famous signature bustiers, and goffered silk jacquard over matte organza. And all of this comes in a colour palette that is tainted with Formentera turquoise, smoked salmon, nude, champagne, taupe, orchid, lipstick red and black. Footwear and handbags are also part of +34, expressing neo-luxury, which the designer loves to encourage in his accessories lines. Super feminine mules decorated with gros-grain bands. Sophisticated suede sandals with metallic heels fastening with delicate laces. Translucent boot-like sandals with an exposed band across the toes and circular ribbing. Nude colour stilettos with a transparent mesh effect and refined tips coloured with tiny dégradé crystals. This exquisite collection bears the «Made in Spain» seal and stands out for its fabulous designs and excellent all-round quality. The HANNIBAL LAGUNA FASHION JEWELS line will soon be presented on the catwalk for the first time. To create this collection, the designer has extracted the essence of by-gone eras and distilled it to produce pieces that are inspired by the emblematic jewels seen on the big screen, but with a contemporary, modern twist that is bursting with energy. Light, shine and shimmer are embodied in stunning crystal gems set into carefully gold-plated chains. Here, asymmetric designs, experimental shapes and colours take prevalence. The colour palette blends fabulous amethyst hues and French pink with those flattering turquoise and aquamarine tones. The gems have also been carefully cut into specific shapes: brilliant, marquise and the unique trilliant cut that characterises the underlying theme of all HANNIBAL LAGUNA FASHION JEWELS collections. Isabel Angulo Phone (34) press@hanniballaguna.eu Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

23 SATURDAY 17 SEPTEMBER 18:30 h ROOM BERTHA BENZ BOTÁNICA, summer 2017 Nature as the source of all beauty: unprecedented colours, sinuous shapes and spontaneous harmony! A reflection of emotion. Delicacy. Botany interpreted as a metaphor. Slender silhouettes. Flower stalks. Organic volumes. Corolla. Satin textures. Petals. Embellished fabrics. Jacquard. Guipure. Craftwork. Plumeti. Sparkle. Dewdrops. Unique colours. Garden. Declinations. Camellia white. Peony pink. Hydrangea blue. Daffodil yellow. Sea green. Frills. Folds. Wrappings. Pleats. Orchards. Blanca Zurita Phone (34) blanca@bzprensa.com Facebook: Twitter: Youtube: MBFWM SPRING/SUMMER BACK TO INDEX

24 SATURDAY 17 SEPTEMBER 20:00 h ROOM MERCEDES-BENZ YATCH CLUB. Spring/Summer Collection 2017 Collection No. 30 by ION FIZ targets the sea and summer holidays at a yacht club with days of leisure and enjoyment filled with surprises. Pack your bags to come on board and dive into a collection where salt is the perfume; the sky, sea, sun and moon are the colours; and the water, waves and sand are the textures. An organic marine-themed universe that the designer has brought to life in the designs of his new creations for men and women. Lines: Experimental minimalism, clean lines with significant and innovative «signature garment» details. Fabrics: Egyptian cotton, canvas, twill, pique, denim, metallic silk, perlé and tulle. Colours: White, sand, sky blue, indigo, black, silver and gold. From the yacht, ION FIZ looks out at the horizon, as optimistic as the breath of fresh air emanated by the new «Yacht Club» collection. Elsa Martínez Juan Ferrando Phone (34) / / elsa@cerocomunicacion.com / juanf@cerocomunicacion.com / comunicacion@ionfiz.com Facebook: Twitter: Instagram: Google+: Youtube: Vimeo: Pinterest: Linkedin: MBFWM SPRING/SUMMER BACK TO INDEX

25 SUNDAY 18 SEPTEMBER 11:00 MAYA HANSEN MARÍA ESCOTÉ Room Mercedes-Benz 12:30 TERESA HELBIG Room Bertha Benz 14:00 AMAYA ARZUAGA Room Mercedes-Benz 15:30 AILANTO Room Bertha Benz 17:00 MARIA KE FISHERMAN Room Mercedes-Benz 18:30 JUANA MARTÍN Room Bertha Benz

26 SUNDAY 18 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ ROLLERS Inspiration: Roller skaters, skateboarders, roller hockey. Figure skating. Skating boots with 4 wheels. Details such as eyelets and stitching, laces, zips and boot hooks. Sneakers, sportswear, movement, speed. Reminiscences of active wear in all the patterns. Sporting colour combinations which have been adapted to prêt-à-couture. Fabrics: Neoprene, mesh, 3D mesh, synthetic leather with injected plastic, textured lycra, fabrics which are pleasant to the touch, soft and elastic, contrasting with rigid synthetic leather, special breathable fabrics for lining footwear and leather goods. The fabrics are dense but comfortable. All the corsets in the collection will be made from soft matt fabrics industrially mounted on 3mm thick foam to provide a spongy smooth matt finish. Colours: White, off-white, beige, pale pink and black as the basics. Sport-style colour combinations such as black and white, and other more aggressive colours such as cyan blue, cadmium yellow and purple. Predominance of colour contrasts through black or off-white piping throughout the entire collection. Special attention is paid to the eyelets, and to ornaments, Maxizip zippers and padded synthetic leather applications used as reinforcement. Silhouettes: The silhouette clings to the body, with structured corsets and garments, but with rather more daring cuts than in previous collections. Designs appear in which accessories like knee pads, leggings and harnesses are perfectly complemented with crop top-style or swimwear-inspired garments to bestow a cool summery touch. The pattern is inspired by sportswear, architectural-style garments and a certain bionic air. Halter tops, bandeau tops, cross braces, shorts, off the shoulder tops, overlapping garments. Sneaker-style platform shoes complement these looks. Special attention is paid to accessories such as clutches, harnesses and masks with sporting overtones. Natalia Ageitos Phone (34) natalia@laplayacomunicacion.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

27 SUNDAY 18 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ CONCHINCHINA (aka TIMBUKTU...) When you think the world ends you reach Timbuktu. Beyond Timbuktu there is nothing. A long journey through exotic worlds and colourful dreams of crossing continents. A mixture of raw fabrics in oversize cardigans to keep warm in the high mountains is combined with subtle Asian silks, with colourful hand-painted designs, which turn into light dresses. Dragons, snakes and other mystical animals lurk in these worlds. They invade all the garments with their graceful movements. Symbols of good fortune that light the way. Colourful dresses with straight lines and minimal cuts. Contrast of the mini garment combined with the oversize. Garments entirely embroidered in tulle with embossed flowers that give the appearance of exotic gardens. I have finally arrived, here I am, I ll see you in Timbuktu. Pelayo Santos Phone (34) Communication.escote@gmail.com Facebook: Twitter: Instagram: Linkedin: MBFWM SPRING/SUMMER BACK TO INDEX

28 SUNDAY 18 SEPTEMBER 12:30 h ROOM BERTHA BENZ INSPIRATION The music sounds and, after a few seconds of doubt, we set out on the track. Dance as primal movement, as a celebration, as a metaphor for constant motion. In fashion, as in dancing, one is not allowed to stop. Like in the film «They Shoot Horses, Don t They?». It all started with a feather dress that Teresa wore to a wedding. She danced in it. Many people enquired about what she was wearing; from there a first micro-collection was born. It all started with that feather dress, which gave a boost to the brand has been a party for us. We are celebrating 20 years in the business, and we re still dancing. Álvaro Rincón / Isaac Montesinos Phone (34) Isaac@inhousesc.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

29 SUNDAY 18 SEPTEMBER 14:00 h ROOM MERCEDES-BENZ INSPIRACIÓN This catwalk show marks our 20th anniversary at Cibeles and we want to celebrate by presenting a collection that brings together new proposals from this season with pieces that represent our previous Spring-Summer collections, to create a sort of summary of Amaya Arzuaga s history. José Manuel Prieto Martín Phone (34) prensa@amayaarzuaga.com Facebook: Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

30 SUNDAY 18 SEPTEMBER 15:30 h ROOM BERTHA BENZ Celebrating its 15th anniversary on the Catwalk Ailanto s fabrics tell a story of fifteen years of time standing still, fifteen different techniques, an alternating range of hues, volatile watercolours and embroidery framed forever by needle and thread. They brought back the delicacy of chinoiserie, the dance moves of Pina Bausch, they gave us Bauhaus with a feminine gaze, the camera of Jacques Henri Lartigue in the snow amidst Alpine forests, and the frozen image of burning ice with the dizzying hips of Veruschka. Alianto grows, it sways to and fro with life like entwined bindweed, like subtle ivy in the air, rising from the ground towards the sky. Like an image glimpsed in a dream, leaving traces of a world of grace, beauty and refinement upon awakening. Ángela Ortiz Phone (34) prensa@ailanto.com Facebook: Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

31 SUNDAY 18 SEPTEMBER 17:00 h ROOM MERCEDES-BENZ USA, Tucson, Arizona, Richard Nixon announces the cease of offensive action in Vietnam. Elvis Presley performs the first concert broadcast worldwide in Hawaii, with more viewers than the Apollo moon landings. The Miami Dolphins win Super Bowl. The first call from a mobile phone is made in New York City. Sister Jane Eschweiler, a novice from the order of the Divine Saviour, leaves the convent she was enclosed in, not to flee with contempt from a peaceful life of spiritual retreat and praying to the Tucson Dioceses, but because she has seen a sign of uncertain origin and feels the need to embark on a strange and dangerous pilgrimage: to set out in a four-axled trailer across the barren roads of Arizona to help mournful souls and bereaved hearts. An uncertain fate. A calling driven to the limits of love. God has taken to the roads. Víctor Alonso Phone (34) press@mariakefisherman.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

32 SUNDAY 18 SEPTEMBER 18:30 h ROOM BERTHA BENZ ECLÉCTICA The company JUANA MARTÍN from Cordoba will once again be present at the 64th edition of the Mercedes Benz Fashion Week Madrid. ECLÉCTICA is the name chosen to give life to the forthcoming offerings by the firm for Spring-Summer This time the Cordovan designer has decided to combine trends, styles and patterns that are very different from one another but which converge into a harmonious whole and are reconciled to perfection, resulting in a line that lives up to the title of the collection. The bougainvillea takes on special importance both for its colours and its structure, and becomes the main point of visual impact of the fabric. Floral prints are once again fundamental, but with a reinvention of the concept and the way they blend with the garment. The volumes create solid, clean and geometric structures. The firm continues to present its iconic lines as the duality of blacks and whites combined with different coloured elements. Fishing villages and the deep blue of the sea are also reflected in the air that surrounds ECLÉCTICA. The fabrics used in making this new offering will be gauzes, poplins, lurex, lamé, silks and raffia. A subtle, sophisticated and fascinating patchwork. Paula Pérez Phone (34) / Info.juanamartin@gmail.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

33 MONDAY 19 SEPTEMBER 11:00 VARELA Room Mercedes-Benz 12:30 ALVARNO Room Bertha Benz 14:00 THE 2ND SKIN CO. Room Mercedes-Benz 16:00 JORGE VAZQUEZ Room Bertha Benz 17:30 LUKE LEANDRO CANO - ESTHER NORIEGA Room Mercedes-Benz 19:30 ENTREGA PREMIO L ORÉAL PARIS MALNE Room Bertha Benz

34 MONDAY 19 SEPTEMBER 11:00 h ROOM MERCEDES-BENZ The seductiveness of extraordinary women. SUMMER 17 This collection is inspired by two seemingly antagonistic concepts: luxury and sport. It blends the baroque excess of the 80s with the refined and functional lines of the 90s, creating a mix where sophistication and elegance take precedence. MATERIALS TRENDS COLOURS Knitwear Dress-jackets and maxi jewelled belts White Neoprene Sport crop top + couture leggings Black Paillette Tank tops + mini skirts Red Nappa Micro-dresses Turquoise Glass Frills Gold/silver/bronze Chinchilla fur Short/long dresses Lead Mink Dress pressvarela@felipevarela.com Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

35 MONDAY 19 SEPTEMBER 12:30 h ROOM BERTHA BENZ Cru Heiderich Phone (34) press@alvarno.com Facebook: Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

36 MONDAY 19 SEPTEMBER 14:00 h ROOM MERCEDES-BENZ Jorge Castilla Phone (34) / jcastilla@the-place.es Twitter: Instagram: Pinterest: MBFWM SPRING/SUMMER BACK TO INDEX

37 MONDAY 19 SEPTEMBER 16:00 h ROOM BERTHA BENZ More an explorer than a designer, Jorge Vázquez travels around the world looking for the richest and most exotic aesthetics, once again reinventing the concept of luxury for women. His travels took him this time to East Africa, where he plunged fully into its flora, fauna and the local tribal-ethnic style, adopting it as his own but giving it a sense of sophistication with touches of the colonial safari look from the late 19th century. Vázquez offers us a fresh and dainty woman who lands on the African savannah with all the sophistication of the big city, resulting in a multicultural look for a woman who knows how to blend in with the most exotic environments without losing her essence. Light and flowing garments are combined with the other more structured tailor-style garments that are such an obsession for the designer, urban garments with fashionable touches. These give way to the night: fresh, iconic and vaporous, an oasis with new details and volumes that convert the Jorge Vázquez woman into a mirage of sensuality and freshness. A palette of highly appealing and feminine colours, where the bright terracotta maroon is combined with floral roses, intense tropical greens with hints of yellow chlorophyll, touches of blue and white that serve to cool the warm tones of the African sunsets. There are different patterns printed, which are already the hallmark of the firm: tropical palm trees and pineapples, fish and marine motifs, checks, ethnic and geometric motifs. Jorge dresses women with rich natural fabrics, the firm s signature style. Exotic natural raffias, fresh silk muslins, rich cottons and linens, lush silk gazaars, gauzy crepe de chine, delicate tulles... Jorge Vázquez, in his dalliance with this Orientalist aesthetic, avoids any dramatic fantasy that could be anathema to his creative world. His garments are modern and free of superfluous and ostentatious embellishments. Gonzalo Blasco Doñamayor Phone (34) prensa@jvporjorgevazquez.es Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

38 MONDAY 19 SEPTEMBER 17:30 h ROOM MERCEDES-BENZ INSPIRATION It is time for partying, dancing, fun and street music. A time for getting together and looking back, for tracing nostalgic memories trapped inside whitewalled streets white like an abandoned heart that I bring with me year after year full of solitude but void of red a red that tainted the landscape full of poppies that I dreamt of, and that dreamt of me. I strive not to look upon those poppies as I pass by, since I do not want the flowers to know what life is telling me. I flee from the sun and yearn for night to fall, when the lights, smells, music and dancing will hide me for a few hours from a world that tirelessly forces me to love pain. I find a cure for that pain amidst all the hustle and bustle when your eyes tell me that time has gone by, that you no longer remember me and I have forgotten you. And then comes fear, leaving my mouth dry a mouth that is satiated with yours, eager to feel the feeling that comes when things are done for the first time. The night keeps my secret that is left bare at daybreak, and under the sheets I awake, I caress my enthusiasm and fly high, tracing a path that I believe takes me to my first summer, when I heard a whisper saying: you will love the night, you will hate the dawn. TRENDS You will Love the Night completes a trilogy, together with Path FW and My First Summer SS Chronologically, this new collection is the last, but in fact it tells the story of how it all began, about the night when you set off on the path to your first summer. Meticulous pattern work creates the perfect blend between simplicity and technique, bringing together two of the designer s defining concepts: tradition and modernity. A loose silhouette made of languid, unstructured lines that contrast with geometric cuts, full of traditional techniques and reminiscent of craftsmanship. Various prints confer the colour palette with coherence and tell us about the collection s conceptual universe. COLOURS The colour palette reflects that convergence, that new life, that return which inspires a collection made of clean colours, where the purity of white and grey backgrounds combines with yellows, the orangey-red tone of a poppy and bright greens. MATERIALS True to the brand s values, the materials are in keeping with its quality standards and natural essence. The collection is made mostly of cotton, with poplin cuts, raincoats, linen crochet, and of course the brand s flagship materials: leather, organza and tulle. Weightless fabrics that lead us into a fresh and romantic summer like a journey back to the beginning. Jimena Mazucco Mazucco Comunicación Phone (34) jimena@mazuccocomunicacion.com press@leandrocano.com Facebook: Twitter: Instagram: Vimeo: MBFWM SPRING/SUMMER BACK TO INDEX

39 MONDAY 19 SEPTEMBER 17:30 h ROOM MERCEDES-BENZ KAIZEN Philosophy: The Spring-Summer 2017 prêt-á-couture collection by Esther Noriega reflects the evolution-focused philosophy of the Japanese KAIZEN work methodology, which is based on the importance of change as a driver of vitality and creativity. A change for the better, towards development and evolution. SAKURA, the cherry flower, represents ephemeral beauty, innocence and femininity. Spring is a time of rebirth, when new ideas, concepts and beginnings blossom, where fashion is the driver of that change for the better the KAIZEN (SAKURA) fashion. Colours: Botanical colours with an oriental floral inspiration. Orchids: from plum blossom to lilac; cherry blossom: pink and white; a broad array of greens: gachala, forest, aqua and leaf green; and the designer s fetish hues: bright red and Sanger gold. Fabrics: The fabric prints are the designer s very own unique and exclusive designs, created in collaboration with the painter Ignacio Pastor. These colourful compositions feature stripes, geometric patterns, lilly pads, cherry blossom, foliage and flowers, dotted with bright little humming birds. The base of the fabrics are twill, chiffon, mikado, silk, crêpe, tulle and tulle embroidered with lurex thread, as well as cotton batiste. Silhouettes and forms: The garments are distinctly feminine, creating flowing lines using vaporous fabrics that enhance the figure in motion. Daytime dresses, tunics, and short and long evening dresses. Full-length jumpsuits with wide legs. Short jumpsuits. Palazzo trousers, wide-legged, mid-length trousers and shorts. Shirts and blouses, with shirts that are short and the front and almost floor-length at the back. Long, sleeveless vest jackets. Évasé skirts with plenty of swirl. Laura Martínez Phone (34) / fashandcom@gmail.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

40 MONDAY 19 SEPTEMBER 19:30 h ROOM BERTHA BENZ The exploration of lines and sumptuousness defines the Malne Madrid collection for Spring- Summer Delving into the roots of Spanish culture, the colours of the paintings in the Prado Museum, the wealth of a mystical past and the Spanish Renaissance, the designers at Malne, Juanjo Manez and Paloma Alvarez, define a style with its own identity that shifts easily between urban modernity and past history. The cuts used, inspired by longstanding atelier techniques, pay homage to haute couture, adding the sophistication, strength and tastes of the 21st century. The pure white of the poplin, embroidered in gold, pearls, different varieties of silks, gazaar, chiffon and crepe, define this highly personal, unique, elegant and luxurious style which, like all New Age work, evokes the past in order to renew it and imbue it with freshness. Txema Miron Phone (34) comunicacion@txemamiron.com palomaalvarez@malne.es Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

41 TUESDAY 20 SEPTEMBER 10:30 Samsung Ego Innovation Project: ABRAHAMSSON Room Bertha Benz 12:00 MARIO COELLO FERRANDIZ Room Bertha Benz 14:00 EUPHEMIO FERNANDEZ 44 STUDIO Room Bertha Benz 16:00 NOUMAN ELENA RIAL Room Bertha Benz 18:30 HABEY ALBEC BUNSEN Room Bertha Benz 20:00 Mercedes-Benz Fashion Talent Awards Room Bertha Benz ANNA K - Mercedes-Benz Fashion Days Kiev Room Bertha Benz XEVI FERNANDEZ Room Bertha Benz

42 TUESDAY 20 SEPTEMBER 10:30 h ROOM BERTHA BENZ The collection was designed entirely on a live model. Based on a dozen or so patterns, an initial design was conceived through «live fitting», and then a whole host of variations were designed. The most spectacular versions were chosen to join the initial look and complete the collection, which was created using only natural and technical fabrics. As the winner of the Samsung Ego Innovation Project contest, Abrahamsson will be presenting in September 2016 their latest collection, which represents a conversation between the digital world and real life by means of holograms that have been created in collaboration with the digital artist Claudia Maté. ANDREA LAZAROV Phone (34) andrealazarov@gmail.com Instagram: abrahamsson / Facebook: MBFWM SPRING/SUMMER BACK TO INDEX

43 TUESDAY 20 SEPTEMBER 12:00 h ROOM BERTHA BENZ «Suddenly, her skin turned into bark, her hair became leaves, and her arms were transformed into branches. She stopped running as her feet became rooted to the ground. Apollo embraced the branches, but even the branches shrank away from him. Since Apollo could no longer take her as his wife, he vowed to tend her as his tree, and promised that her leaves would decorate the heads of leaders as crowns». I aim to meditate on the mutant ability of nature and mankind, to reflect on the transformations of matter and form. Emulating the metamorphosis of Daphne when chased by Apollo, the collection reveals clean garments that will evolve in terms of the treatment of the fabric and the textures. The materials used are noble and soft, while the colours are delicate with faded effects. Mario Simó Coello de Portugal Phone (34) MBFWM SPRING/SUMMER BACK TO INDEX

44 TUESDAY 20 SEPTEMBER 12:00 h ROOM BERTHA BENZ «Lines» has become an introspection of itself. The collection is inspired by the designer s family. His father and grandfather and their professions inspired him, leading to a reinterpretation of the straight lines of bricks and plans in the form of volumes, overlappings and straight-cut garments. This reminiscence is seen in a packet of cigarettes and the office paper that wrapped the letters he would write to his parents when he was young, which he has turned into patterns and embroidery. It is a universe where every last detail has a reason to be and tells a story. The colours represent delicacy, innocence and nature. They aim to evoke memories, melancholy, nostalgia... It is based on Lorca s craftwork, his roots. It blends Lorca s typical embroidery with the techniques he picked up during his stay in Lyon. He retrieves the craftsmanship of working esparto grass and clay by collaborating with several local craftsmen, and he experiments with textiles using wool to create his own felt-like fabric. Sol Ferrándiz Phone (34) ferrandizsol@gmail.com MBFWM SPRING/SUMMER BACK TO INDEX

45 TUESDAY 20 SEPTEMBER 14:00 h ROOM BERTHA BENZ MANIFIESTO is a prêt-à-porter collection for men and women, with timeless unisex garments. Straight silhouettes from the 40s combined with the new, more fitted 1950s look. The collection takes elements from the past and turns them into something new and contemporary, with a special focus on the details and finishes. The garments are treated with plastic materials in a process of experimentation and innovation with latex and waxing on wool or knitwear, treating the surface of the fabric with pleats or ruching to transform them. The collection also features unique prints and includes poems about death written by my grandfather. It toys with unions and separations thanks to decorative elements such as eyelets and aglets inspired by Medieval lacing, which was initially conceived to fasten or tighten items or parts of them, and which is used here on jackets, trousers and skirts joined by a logo-marked ribbon. The shapes of the 40s and 50s are brought to the present, structured with classic silhouettes and tailoring techniques for a contemporary design. New look silhouettes combine with straight cuts and over-the-top volumes and proportions. EUPHEMIO FERNANDEZ Phone (34) euphemiofl@gmail.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

46 TUESDAY 20 SEPTEMBER 14:00 h ROOM BERTHA BENZ For other uses, see Nomad (disambiguation). A nomad (Greek: μ, nomas, plural μ, nomades; meaning one roaming about for pasture, pastoral tribe) is a member of a community of people who live in different locations, moving from one place to another. It is estimated that there are some 30 to 40 million people on Earth who belong to nomad peoples. Many cultures have traditionally been nomadic, but nomadic behaviour is increasingly rare in industrialized countries. It is still a significant lifestyle in various societies with a strong indigenous presence, such as Tibet and Mongolia. Some authorities prefer the terms non-sedentary or migratory as opposed to nomadic to describe moving groups of hunters-gatherers. There are seminomadic peoples who follow seasonal patterns but have a permanent home. This does not mean they are unrestricted or that they wander around aimlessly, but rather they are established around temporary hubs whose stability depends on the availability of food and the technology to obtain it. Nomadic cultures are listed in three categories of economic specialisation: hunter-gatherers, pastoral nomads, and «peripatetic nomads». Nowadays, we have the concept of urban nomads: people who move from one city to another for work, to improve their quality of life, out of necessity or for love. We learn to fit into a new city and we adapt to its pace and how it communicates. The NOMADAS SS/17 collection is a journey through different ethnicities and cultures, picking up ideas from traditional costumes that are mixed and re-built to create a new vision. It is similar to the «rave» concept that emerged in the nineties as itinerant parties where people gathered from all over the world. Xavi García Phone (34) cuarentaycuatroshop@gmail.com Facebook: Twitter: 44official_madrid MBFWM SPRING/SUMMER BACK TO INDEX

47 TUESDAY 20 SEPTEMBER 16:00 h ROOM BERTHA BENZ Pleasure is as simple as hopping into the car, switching the radio on and heading out of the city along a bustling road towards the sea. This collection brings back the sensation of our first trips to the seaside: promenades teeming with tourists, rocky docks and pedal boats. It is reminiscent of Godard s Contempt, showing a melancholy Brigitte Bardot on the roof terrace of the Malaparte house. Of Alain Delon on a small boat drifting in the middle of the ocean. Bathed in the sun, that is how our summer was spent. The collection is a compilation of auto-biographical elements that are conveyed in the form of looks. Asymmetric cuts, long sleeves and cutwork on the garments. Dresses tied up in crepé knots combined with jumpsuits and striped tops. Some of the items have been made in separate parts, like broken souvenirs that seem about to disintegrate. Víctor Nouman Phone (34) press@nouman.es Facebook: Twitter: MBFWM SPRING/SUMMER BACK TO INDEX

48 TUESDAY 20 SEPTEMBER 16:00 h ROOM BERTHA BENZ The word Rumspringa is of German origin and refers to the period during which Amish teenagers can go out and explore the city. During that time, they are allowed to live outside the community s rules and must decide whether they want to go back or stay in the city. This collection is about the various communities that have adopted a completely different lifestyle to that of modern society and who choose to reject most technological breakthroughs in favour of a modest and simple aesthetic. Mennonites, Old Believers, Hutterites, Beachy Amish and Amish are the inspiration for the collection, especially during their Rumspringa. What makes Rumspringa so important is that it is the only time when they can change the way they dress, wear trainers, put on make-up and wear printed clothes. They are also allowed to buy cinema tickets, go to a football match, watch the TV and drive a car. Elena Rial Phone (34) / (49) elenarialmuinos@gmail.com Facebook: MBFWM SPRING/SUMMER BACK TO INDEX

49 TUESDAY 20 SEPTEMBER 18:00 h ROOM BERTHA BENZ Gezellig is a collection that began to take shape based on the traditional Dutch outfit, but its inspiration soon spread to draw on everything that had to do with Dutch culture, though steering clear of stereotypes and literalities. A colourful, geometric collection with clean cuts, Gezellig is full of elements that inadvertently transport us to the essence of the Netherlands, combining a variety of colours in a carefully planned manner. It all revolves around the Dutch colour para excellence: orange. This colour shows itself in the collection in two different ways: on the one hand, as a colour in its own right in the plastic-coated organza and striped cotton fabrics, and on the other hand, it is broken down into other colours that comprise it: red, yellow and white, which are also typical of the country s emblematic flower, the tulip. Tulip petals can be seen on the flaps with rounded edges featured on all kinds of items, as if the flower had been plucked away leaving a single petal. The canals are another of the country s symbols, and they too are represented in the collection with the reflective speckled denim made of blue fabric with silvery specks, which is enhanced by the navy blue tones that are present throughout the collection. The stripes we see in both the women s and men s garments are typical of Holland s traditional lady s costume, and they also call to mind the striped fields of different-coloured tulips. The silhouettes are in-keeping with the outline of the traditional costume, with both skirts and trousers drawing in at the waist. And another of the outfit s essential elements has also been considered: the apron, which makes its appearance in the form of knotted waistlines. Throughout the collection we see different types of frills in all kinds of sizes and finishes, which are a nod towards skirts with ruched waistlines, with the stripy pattern on many of the fabrics enhancing this effect. Gezellig relies strongly on the smallest of its details: hand-embroidery, which is divided into two main parts to make the collection fully understandable for the observer: multi-colour embroidery which draws its inspiration from the blades of windmills and the endless fields of flowers; and metallic-effect embroidered leaves arranged in circles to create a pattern a flower. In short, the idea is to enhance the most typical traits of a society, a culture, a way of life that may be considered more or less enviable, but is essentially inspiring. Arantza de Castro Phone (34) press@habeyclub.com Facebook: Twitter: Instagram: MBFWM SPRING/SUMMER BACK TO INDEX

50 TUESDAY 20 SEPTEMBER 18:00 h ROOM BERTHA BENZ «VISTO! In the late 18th century, the people of Paris were rising against a magnate, a tyrant! So much so that on 16 October 1793 Madame Déficit was sent straight to the guillotine, jeered by the masses». «Vive la Révolution» is a satirical vision of the revolutionary movements and the power they have over today s society. How we protest and why. The collection is divided into three main characters: Dictators heartless blonds who are obsessed with pink and money. Followers the militants of the 21st century. Selfie addicts who stalk their leaders on Instagram and Youtube. Revolutionaries all the people who don t fit into the future plans drawn up by the dictators, who intend to rise against injustice, corruption and discrimination. Pink as the main colour is mixed with greys, browns and black. We see checked prints and houndstooth fighting military combat; waterproofs and lace turning those dictators, militants and revolutionaries into rather peculiar characters. Gianmarco Boccaccio Phone (33) albecbunsen@gmail.com / gianmarco@lamodachannel.eu Facebook: MBFWM SPRING/SUMMER BACK TO INDEX

51 TUESDAY 20 SEPTEMBER 20:00 h ROOM BERTHA BENZ Spring Summer 17 collection is completely permeated the spirit of 70 th with the main character of it Jane Birkin. Anna Karenina is opening again the whole world of Anna K with the main DNA of the brand like bows, laces and straps, which characterize romantic girlish nature. The same time it will cross with bright zippers, explicit cutouts on the back, that shows the reverse side of Jane Birkin a rebel. Like in every girl are meeting these two natures, Anna K SS17 collection shows her charming and restless soul. Phone (38) press@annakfashion.com a MBFWM SPRING/SUMMER BACK TO INDEX

52 TUESDAY 20 SEPTEMBER 20:00 h ROOM BERTHA BENZ DELAY Glitching, aliasing, bugs and delays are just some of the most common graphical errors in this digital age. They are files that produce incorrect figures or images when read due to wrong or damaged coding, which leads to an unwanted effect. «DELAY» feeds on this phenomenon and seizes the paradox of transferring errors to fabrics, stitches or prints in order to prove that each error can give rise to something new that will make us forget the problem and appreciate the result. The idea is to take the opportunity to remove the negative connotation from the concept of error in order to see its constructive and productive potential, using it not only as an aesthetically pleasing game but also as a statement. Karina Escudero Phone (34) contact@xevifernandez.com / karina@xxlcomunicacion.com MBFWM SPRING/SUMMER BACK TO INDEX

53 OFF* 13:00 MIGUEL MARINERO SEPT 14 HOTEL SANTO MAURO 20:30 JOSE MATEOS SEPT 17 PUERTA DEL SOL 21:30 MARIA LAFUENTE SEPT 19 EUROBUILDING * By personal invitation only

54 MASS MEDIA WITH STAND GLAMOUR TELVA WOMAN HOLA L OFFICIEL VOGUE YO DONA STILO MBFWM SPRING/SUMMER BACK TO INDEX

55 DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 1985 Adolfo Domínguez Ágatha Ruiz de la Prada Ailanto Alfredo Caral Alma Aguilar Alvarno Amaya Arzuaga Ana Locking (1) Anke Schlöder Andrés Sardá Ángel Schlesser Ángela Arregui Ángeles Boada Antonio Alvarado (2) Antonio Miró Antonio Pernas Aristocrazy Asocoación de Peleteros (3) Baruck Corazón Begoña Ibarrondo Belén Batalla (M & B) Caramelo Carlos Díez Carmela Rosso Carmen March Charo Azcona Contxu Uzkudun Daniel Carrasco Davidelfín Desigual Devota y Lomba Dolores Dolores Cortés Domingo Córdoba Duyos (4) El Delgado Buil Elio Berhanyer Elisa Bracci Elisa Palomino Enrique Zaccagnini Estrella G. Esther Noriega Etxart & Panno Etxeberría Exequo Felipe Varela Fernando Gutiérrez Francis Montesinos Frederic Homs Gaspar Esteva Gilles Ricart Gloria Aguirre Gloria Coelho Guillermina Baeza Guillermo Torino (5) Hannibal Laguna Ion Fiz Isabel Berz Jan iu Mes Javier Larráinzar Jesús Lorenzo Jesús del Pozo Joan Estrada Joaquim Verdú Jocomomolola John de Maya Jordi Cuesta Jorge Gómez Jorge Gonsalves Jorge Vázquez José Aguilera Jose Castro José Luis Aznárez José Miró Josep Abril Josep Font Josep Font y Luz Díaz Jose Victor Jota mas Ge Juana Martín Juan Andrés Mompó Juan Rufete Juan Rocafort Juanjo Oliva Juan Vidal Julie Sohn Kima Guitart Kina Fernández Krizia Robustella La casita de Wendy Leandro Cano Lemoniez Leyre Valiente Lydia Delgado Loewe Los Pepes Luxoir Macarena Kindelán Malne Mané Mané Manuel Fernández Manuel Piña Marcos Marrero, M.ª Díaz Margarita Nuez María Araujo María Barros María Escoté María Guardione María Iniesta María José Navarro María Ke Fisherman María Lafuente María M. María Moreira Martin Lamothe Maya Hansen Mercedes de Miguel Miguel Palacio Mila y Tucho Balado (6) Miriam Ocariz Moisés Nieto Montserrat Bassons Nacho Ruiz Nicolás Vaudelet Noelia Navarro Nuria Mora Olga Ríos Paca Cordellat Paco Casado Palacio & Lemoniez Patoch Pedro del Hierro Pedro Morago Pepe Cuevas y Pepe Ximénez Pepe Jiménez Pepe Rubio Por fin Purificación García Rabaneda Rafa Teja Rafael López Rene Zamudio Roberto Diz Roberto Torretta Roberto Verino Rocabert Roser Marce Santos Montes Sara Coleman Serguei Povaguin Sita Murt (7) Spastor Susan Unger Sybilla TCN Teresa Helbig Teresa Ramallal The 2nd Skin Co. The Boxley Way Tolo Crespi Toni Francesc Toni Miró Tomás García Tráfico de Modas Trastornados Ulises Mérida Vacas Flacas Valentín Herraiz Veva Medem Vicente Mateu Victorio & Lucchino Woolstock Xisco Caimari Yohuate (1) Has participated in previous fashion shows as Locking Shocking. (2) Has participated in previous fashion shows as Voulez Vous. (3) Joint fashion show by: Arturo Barrios Carlos González Curra Pascual Elena Benarroch Elisa Amann Enrique Buenaventura Enrique Lezaum Hipólito Martín Jacinta Moral José Luis Molina Lydia Delgado María Jesús Cuchet María Luisa Engel Miguel Marinero Pablo Arranz (4) Has participated in previous fashion shows as Juan Duyos and Duyos - Paniagua. (5) Has participated in previous fashion shows as Torino - Mendoza. (6) Has participated in previous fashion shows as A Menos Cuarto. (7) Has participated in previous fashion shows as Esteve Aguilera and Esteve Mujer. MBFWM SPRING/SUMMER BACK TO INDEX

56 EGO DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE Abrahamsson Alba Blanco Alba Cardalda Albec Bunsen Alberto Puras Alberto Tous Amai Rodriguez American Perez Ana Balboa Andrea de la Roche Andrea Llosa Anjara Antiatoms Antonio Sicilia Arnau P. Bosch AS by Ana Sanchez Azabala Beachcouture Beatriz Peñalver Beba s Closet by Belen Barbero Belén Vidal Berzeuse Blackhaus Bohento Carlos Doblas Carocora Cati Serrà Cruz Castillo DavidCatalan David del Rio Diana Dorado Diego Estrada Diez Campaña EBP Ela Fidalgo Elena Rial Ekaitz Arruti El Colmillo de Morsa Elisa Madina Ernesto Naranjo Esther Lebrato Etxeberria Eugenio Loarce Euphemio Fernández Eva Soto Conde Ferrandiz Gemma Degara Georgina Ordinas Georgina Vendrell Menswear Gomez Habey Heridadegato Hoet H O W L by Maria Glück Ibai Labega Ida Johansson Ido 2 Igor Alustiza Isabel Mastache Isabel Ruiz Ixone Elzo Jaime Mesa & Silvia Gallego Jessica Conzen Joan Fabregas Juan Carlos Pajares Juan Vidal Juanmabyelcuco Karlotalaspalas Krizia Robustella Lady Cacahuete La Casita de Wendy Laura Basterra LE Leandro Cano Leonor Pando Leyre Valiente Lluis Corujo Lola Cuello Lorena Rodriguez Luis Manteiga Manémané Maria Clè Leal Maria Escoté Maria Ke Fisherman Maria Magdalena Mariem Cañizares Mario Coello Marta Montoto Martin Lamothe Maya Hansen Menchu Mora Mercedes Castro Miguel Alex Mikel Colás Moisés Nieto Natalia Culebras Natalia Rivera Nora Urkia Nouman Pablo Erroz Paloma Suárez Pedro Covelo Pepa Salazar POL Potipoti Rafael J. Cameselle Ricardo Andrez River William Roberto Piqueras Ruben Galarreta Ruizgalán Sara Coleman Sara Lage Serguei Povaguin Sheila Pazos Shen Lin Sinpatron Solitas SSIC and Paul Stenerös The Mystic Onion Tiago Valente Ute Ploier Valnad Vanessasorialima Victor Pao Victor Von Schwarz Vimpelova Waverley Xavi Reyes Xevi Fernández MBFWM SPRING/SUMMER BACK TO INDEX

57 CONTACT DETAILS STAND MBFWM FAIR MANAGEMENT DIRECTOR Leonor Pérez Pita CO-ORDINATOR Lourdes Liébana Phone (34) «EGO» CURATOR Andrés Aberasturi Phone (34) COMMUNICATION AND MARKETING MANAGEMENT DIRECTOR Raúl Díez Phone (34) PRESS OFFICE HEAD OF PRESS Nuria de Miguel Phone (34) / ndm@ifema.es EXTERNAL AFFAIRS DIRECTOR Nuria Hernández de Tejada CO-ORDINATOR Sonsoles Nieto Phone (34) snieto@ifema.es SPONSORSHIP COMMERCIAL MANAGER María Aranguren Phone (34) / maranguren@ifema.es Alfonso Ferreyra Phone (34) / alfonso.ferreyra@ifema.es INTERNATIONAL PRESS Helena Valera Phone (34) evalera@ifema.es SECRETARIAT Gema Ramírez Phone (34) gemar@ifema.es IN COLLABORATION WITH Paloma García Ramos Silencio Comunicación Phone (34) paloma@silenciocomunicacion.es MBFWM SPRING/SUMMER BACK TO INDEX

58 DETAILS GENERAL PROGRAM AGATHA RUIZ DE LA PRADA José Ortega y Gasset, 5. 4º izda MADRID Press: Águeda Alvargonzález Phone (34) comunicacion@agatharuizdelaprada.com AILANTO Enric Granados, BARCELONA Press: Ángela Ortiz Phone (34) prensa@ailanto.com ALVARNO Hermosilla, MADRID Press: Cru Heiderich Phone (34) press@alvarno.com AMAYA ARZUAGA Ctra. Madrid-Irún Km. 202, Lerma BURGOS Press: José Manuel Prieto Martín Asunción Rubio Phone (34) prensa@amayaarzuaga.com ANA LOCKING Hortaleza, º dcha MADRID Press: Alberto Gonper Phone (34) press@analocking.com ANDRES SARDA Santa Eulalia, BARCELONA Press: Alex Agulló Phone (34) direccion@xxlcomunicacion.com ANGEL SCHLESSER Cardenal Cisneros, MADRID Press: Anabel Martí Phone (34) anabelm@angelschlesser.com DESIGUAL Conde de Xiquena, 4 2º MADRID Press:: Finally Alex Barrau Phone (34) abarrau@finallypress.com DEVOTA&LOMBA C/ San Mateo, 20 1º Dcha MADRID Press: D & L dpto. de Comunicación Phone (34) comunicacion@devotaylomba.com DOLORES CORTÉS Padre Lluis Mª Llop, Villarreal Press: Jemina Perendreu Phone (34) jemi@ffw-fashionmanagement.com DUYOS Barquillo, 22. 3º izda MADRID Press: Blanca Zurita Phone (34) blanca@bzprensa.com ESTHER NORIEGA Pza. del Viejo Coso, Valladolid Press: Laura Martínez Phone (34) / fashandcom@gmail.com FELIPE VARELA Varela Comunicación Marqués de Monteagudo, 18, 3ºB MADRID Press: pressvarela@felipevarela.com FRANCIS MONTESINOS Avda de Marques de Sotelo, VALENCIA Press: José Vicente Plaza Phone (34) prensa@francismontesinos.com HANNIBAL LAGUNA Jorge Juan, MADRID Press: Isabel Angulo Phone (34) press@hanniballaguna.eu ION FIZ Libertad, 6. 3º D MADRID Press: Año Cero comunicación Elsa Mtnez - Juan Ferrando Phone (34) / / elsa@cerocomunicacion.com juanf@cerocomunicacion.com comunicación@ionfiz.com JORGE VÁZQUEZ Gral Castaños, Madrid Press: Gonzalo Blasco Doñamayor Phone (34) prensa@jvporjorgevazquez.es JUAN VIDAL C/ Eduardo Dato, 43 Bajo Elda. ALICANTE Press: Elena Giménez Valle Phone (34) press@juanvidal.net JUANA MARTÍN Rodrigo, CÓRDOBA Press: Paula Pérez Phone (34) / Info.juanamartin@gmail.com JUANJO OLIVA C/ Justiniano, MADRID Press: Jeff Bargues Phone (34) press@juanjooliva.com LUKE LEANDROCANO Pº Sta. María de la Cabeza, 48. 4º MADRID Press: Jimena Mazucco Mazucco Comunicación Phone (34) jimena@mazuccocomunicacion.com press@leandrocano.com MALNE María de Molina, 22 5º izda MADRID Press: Txema Miron Phone (34) comunicacion@txemamiron.com MANÉMANÉ Hortaleza 102 4º C Madrid Press: Pelonio Águeda Amiano Phone (34) agueda@peloniopress.com MARÍA ESCOTÉ San Quintin, 8, 4º Dcha MADRID Press: Pelayo Santos Phone (34) Communication.escote@gmail.com MARIA KE FISHERMAN Miguel Yuste, 29B, MADRID Press: Víctor Alonso Phone (34) press@mariakefisherman.com MAYA HANSEN Lenguas, MADRID Press: Natalia Ageitos Phone (34) natalia@laplayacomunicacion.com MOISES NIETO C/ Peñafiel, 5 Local Bajo MADRID Press: The Apartment Comunicación Alex Carrasco Phone (34) alex@theapartment.es ROBERTO TORRETTA Fereluz, MADRID Press: Ana Marchessi Phone (34) amarchessi@anamarchessi.com prensa@robertotorretta.com TERESA HELBIG Mallorca, 184. Entlo.1º BARCELONA Press: Inhouse Smart Comunicación Álvaro Rincón / Isaac Montesinos Phone (34) Isaac@inhousesc.com THE 2ND SKIN CO. Hortaleza, º Izda MADRID Press: The Place Comunicación Jorge Castilla Phone (34) / jcastilla@the-place.es ULISES MERIDA Cervantes, MADRID Press: C.I.Acciones de Comunicación Charo Izquierdo / Alicia Gil Phone (34) charo@charoizquierdo.com alicia@charoizquierdo.com MBFWM SPRING/SUMMER BACK TO INDEX

59 CONTACTS 44 ESTUDIO ELENA RIAL HABEY XEVI FERNANDEZ ABRAHAMSSON EUPHEMIO FERNANDEZ MARIO COELLO ANNA K press@anna k fashion.com NOUMAN ALBEC BUNSEN FERRANDIZ press@nouman.es albecbunsen@gmail.com ferrandizsol@gmail.com gianmarco@lamodachannel.eu MBFWM SPRING/SUMMER BACK TO INDEX

60 PATROCINADORES MAIN SPONSORS PRINCIPALES

61 MAIN SPONSORS MBFWM SPRING/SUMMER BACK TO INDEX

62 MAIN SPONSORS MERCEDES-BENZ, MAIN SPONSOR OF MBFWM The 64th edition of Mercedes-Benz Fashion Week Madrid will have Mercedes-Benz as its main sponsor. This will be the eleventh consecutive edition with the brand showing its commitment and dedication to the Spanish fashion sector. Staying true to its avant-garde philosophy, the German automotive company Mercedes-Benz is keeping up its core values: innovation, elegance and design, in a constant pursuit for perfection, which it shares with the fashion sector. With this sponsorship, the brand is reinforcing its support for long-standing designers and emerging talents with every edition of the Madrid fashion show. Moreover, within the framework of this award, the young talents show will welcome an international guest designer to present their collection on the last day of MBFWM. The support that Mercedes-Benz brings to international fashion events and to emerging talent in the sector is clearly visible with its participation in more than 50 fashion shows worldwide, including Mercedes-Benz Fashion Week in Beijing, Amsterdam, Tokyo, Istanbul, Berlin, Prague, and more., as well as the acclaimed Festival of Fashion and Photography in Hyères. In line with this goal, during the 64th edition, Mercedes-Benz will be holding the eighth Mercedes-Benz Fashion Talent awards, thus strengthening its support for young designers by internationalising their collections. A jury of fashion experts will select the best collection, which will be presented on one of the Mercedes-Benz catwalks across the world. MBFWM SPRING/SUMMER BACK TO INDEX

63 MAIN SPONSORS L ORÉAL PARIS, OFFICIAL MAKE-UP ARTIST AND HAIRDRESSER OF THE 64TH EDITION OF FASHION WEEK MADRID L Oréal Paris is once again backing Spain s fashion industry as the official make-up artist and hairdresser of Fashion Week Madrid. The brand will spend this fashion week working alongside Spain s top designers to create the trends for the upcoming Spring-Summer 2017 season. All of the professionals on L Oréal Paris team of expert make-up artists and hairdressers will be hard at work side-by-side with the designers taking part in the 64th edition of Fashion Week Madrid to create the perfect look in harmony with the garments that will be flaunted on the catwalks. The outcome will be the ideal blend of fashion and beauty. From 16 to 20 September, the catwalk will be revealing the various proposals by this edition s designers in combination with next season s make-up and hairdressing trends. As usual, the first days will be devoted to the creations of the more long-standing designers, while the last day is dedicated to new talents and young creators. As in previous editions, L Oréal Paris will hit the catwalks yet again to prove their expertise and professional dedication by presenting the latest in make-up and hairdressing trends during Madrid s Fashion Week. L Oréal Paris, backstage L Oréal Paris has created a hashtag so users can follow them on social networks to keep up with everything that goes on behind the catwalk scenes. On #LoRealdelaPasarela (HelloRealCatwalk), followers of L Oréal Paris will get to see all the wonders and best-kept secrets of models, makeup artists and everything that takes place behind the curtains of the catwalk. During this edition, L Oréal Paris will once again be showing its unconditional support for Spanish fashion by delivering the L Oréal Paris award to the Best Designer s Collection and the L Oréal Paris award to the Best Model at Fashion Week Madrid. MBFWM SPRING/SUMMER BACK TO INDEX

64 SPONSORS

65 SPONSORS SAMSUNG WELCOMES THE PRESENT AND FUTURE OF FASHION The link between the fashion industry and technology is growing stronger. As a company geared towards constant innovation, Samsung s support for the fashion world seeks to explore new design limits and how technology can be applied to textile creation and state-of-the-art aesthetics. The company supports the most talented contemporary designers so that they can further themselves and bring their projects to life. Samsung focuses its sights on the new designers of the future, enabling a bond between talent, cutting-edge technology and disruptive design. The Samsung Ego Innovation Project competition allows young designers to fulfil their dreams in the fashion industry by searching for the most innovative project presented by designers that have linked technology and fashion in any of its aspects: from the fabrics used to the making of the clothes or the staging. It started up in September 2013 with the collaboration of the Canadian designer Ying Gao, who, with four interactive collections, demonstrated the essence of the event, in order to inspire future candidates. In February 2014, the Andalusian designer Leandro Cano became the winner of the first edition and opened the Samsung EGO fashion show for young designers with the collection The Valencian Pepa Salazar was the winner of the second edition with Hyperdry, a collection where applied technology, both in terms of fabrics and staging, complemented the contemporary designs offered by the designers. Masdar Coats was the winning collection by Rubén Gómez in February 2015, comprising intelligent garments inspired by the smart city concept. Lastly, as the winner of the fourth edition, María Glück presented her collection Walking Up the Mountains in September 2015, which reflects on the future of fashion and its impact on an environmental, social, ethical and artistic level. The winner of the fifth edition in February 2016 was Virginia Vallejo with a collection inspired by the sports world, using light and movement as a symbol of femininity. In September 2016, the winner of the sixth edition of the Samsung Ego Innovation Project is the creator Abrahamsson, who will be presenting his creations on 20 September to open a new day of Samsung Ego fashion shows. For years now, Samsung has played its part in one of the most significant international fashion events, and cooperates with Spanish creators and designers such as ALVARNO, Ágatha Ruiz de la Prada, Juan Vidal, Amaya Arzuaga, Ángel Schlesser, Duyos and María Ke Fisherman. Thanks to this cooperation, the Mercedes-Benz Fashion Week in Madrid has witnessed the presentation of unique watch faces for the Samsung Gear S2 smartwatch, as well as cases and exclusive themes for Samsung smartphones in some of the most innovative and ground-breaking collections. By collaborating with designers, sponsoring Samsung EGO and creating the Samsung EGO Innovation Project as a platform for new talents, the company is supporting the Spanish design industry and wagering strongly on innovation. The 64th edition of MBFWM will see eleven emerging design labels strutting their stuff on the Samsung EGO catwalk, and fifteen young creators will take their creations to the Samsung Ego Showroom at Cibelespacio. MBFWM SPRING/SUMMER BACK TO INDEX

66 SPONSORS SOLÁN DE CABRAS SUPPORTS HEALTHY EATING ALONGSIDE PATRICIA PÉREZ Solán de Cabras is the official brand of water at Mercedes Benz Fashion Week Madrid. The Gran Reserva of mineral water will once again be sponsoring this benchmark fashion show, providing a touch of blue and keeping attendants well hydrated. During this edition, Solán will be contributing to the work of Spain s designers by turning its stand at Cibelespacio into a Wellness Bar, dedicated to healthy eating and living. Patricia Pérez will be working with Solán de Cabras to perform a show cooking display by rustling up an all-natural recipe focusing on the latest trends in healthy eating. Solán de Cabras water will be the perfect drink to wash it down. Good quality mineral water is the key to a balanced diet. Attendants will also get to sample the dish with an alcohol-free cocktail using Solán s range of refreshments elaborated by a professional bartender. There will also be cocktail tasting sessions and demonstrations on preparing simple home-made cocktails. Spanish presenter and nutritionist Patricia Pérez has her own blog named Yo sí ke como (I really eat), which she sees as a window through which to discover the keys to healthy eating and where she shares tips, recipes and advice on healthy lifestyle habits. She has also written two books: Yo sí que como (I really eat) and Yo sí que me cuido (I really look after myself). This is part of a new project for Solán de Cabras, under which Solán s refreshments will be sponsoring Patricia s next TV show on the FOX LIFE channel, starting in October. Plus, the Kissing Room at Mercedes-Benz Fashion Week Madrid will be serving the various cocktails made using Solán de Cabras refreshments, offering a different and delicious way to indulge in the new designer collections. Solán de Cabras, much more than water MBFWM SPRING/SUMMER BACK TO INDEX

67 SPONSORS MOVISTAR CONTRIBUTES TO THE SPREAD OF SPANISH FASHION Movistar is present at yet another edition of the Mercedes-Benz Fashion Week Madrid, supporting national designers and contributing to the spread of Spanish fashion. For more than a decade, Movistar has been providing the latest technology in the press room at Mercedes-Benz Fashion Week Madrid, with the desire to ensure that communication professionals have the best resources for making the work of the Spanish designers known to the world, as well as the different activities that take place as part of this fashion event. For Movistar, supporting the Mercedes-Benz Fashion Week Madrid is a chance to be part of this benchmark event for all key members of the fashion sector and industry. MBFWM SPRING/SUMMER BACK TO INDEX

68 SPONSORS ART, FASHION AND EXPERIMENTS IN THE BOMBAY SAPPHIRE KISSING ROOM The Kissing Room at Mercedes-Benz Fashion Week Madrid will host an exclusive area in which to sample the new take on Bombay Sapphire & Tonic, together with various other combinations married with the world s fastest growing premium gin. With this, Bombay Sapphire strives once again to provide unique experiences that blend the world of fashion with art and experimentation, this time in the unbeatable setting of Madrid s Fashion Week MBFWM SPRING/SUMMER BACK TO INDEX