Map India for unique craft skills and Map the World for appreciative consumers Minister of State for Textiles encourages and appreciates sector

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1 SHOW NEWS II Organizer: Export Promotion Council for Handicrafts Delight Indulge Source HI-FASHION JEWELLERY SEMI-PRECIOUS JEWELLERY STOLES, SCARVES & SHAWLS HAND BAGS & CLUTCH PURSES BELTS, WALLETS & NECK TIES HEAD & HAIR ACCESSORIES BEADS, STONES & CRYSTAL FANCY FASHION FOOTWEAR Buyers enjoy sourcing... Map India for unique craft skills and Map the World for appreciative consumers Minister of State for Textiles encourages and appreciates sector Galvanising the sector with appreciation and encouragement for accomplishing India's reach in major markets of the world, Minister of State for Textiles, Mr. Ajay Tamta urged EPCH and the exporting community to expand trade links further, i.e. establish trade links between consumers in far flung areas across the globe and the unexposed artisans who s unique crafts may still be confined to a remote village in our vast and diverse country. This is very much resonant with EPCH's slogan, "Leading you through the world..bringing the world to you" as it strives to bring every overseas buyer to manufacturer exporters, entrepreneurs, artisans and crafts persons in India through 6 trade platforms in India and over 25 participations in key overseas markets. The Minister of State for Textiles, Mr. Ajay Tamta inaugurates the 9th edition of IFJAS on the morning of 21st July, 2015, in the presence of Mr. Dinesh Kumar, Chairman, EPCH; Mr. O P Prahladka, Vice Chairman, EPCH; Mr. Sobinder Singh Kohli -President, Reception Committee- IFJAS 2016; Ms. Neetu Singh-Vice President, Reception Committee, IFJAS 2016; eminent trade members like Mr. Lekhraj Maheshwari, Mr. Raj K Malhotra, Mr. Ravi K Passi and Mr. Rajesh Jain; Mr. Rakesh Kumar, Executive Director, EPCH and Chairman, India Expo Centre & Mart. "We have our own distinct identity in the world of fashion and once it is worked upon strategically, we can become tough to compete with," said Mr. Tamta with firm resolve and added, "backed strongly by deep rooted heritage and cultural potential that measures no end if we start counting ethnic diversities, we have indeed enthused fashion and contributed to the world in a major way.... contd. on page 3

2 Glimpses of Chief Guest, Shri Ajay Tamta, Minister of State for Textiles visit to IFJAS 2016

3 ... contd. from page 1 Our manufacturers form an integral force as they are instrumental in connecting the artisan at the lowest rung of the value chain to stores in the international market that have several takers and connoisseurs for our products, the Minister said Our manufacturers keep the fabric of our industry together Ajay Tamta Minister of State for Textiles Govt. of India Our manufacturers form an integral force as they are instrumental in connecting the artisan at the lowest rung of the value chain to stores in the international market that have several takers and connoisseurs for our products. I congratulate them for employment generation and assuring crafts persons of substantial incomes. This is what keeps the fabric of our industry together. congratulating the industry for employment generation and assuring crafts persons of substantial incomes. This is what keeps the fabric our industry together, he exclaimed. Highlighting the speciality of Indian fashion jewellery & accessories including the varied range, intricate work, extensive raw material base and variety of usages, he encouraged exporters to stress more than ever before on precision, finish and presentation, so that they are able to match their capabilities with tough competitors. Over the years, international travel and exposure to overseas markets have influenced fashion trends putting us at a position to compete with so many nations. However, if we have the right approach to work on quality, design innovation and skill up gradation, we are among the best and no one can dispute that. Expressing his happiness at the performance of this sector, the Hon'ble Minister shared with confidence, "we can easily meet our export target and achieve way beyond." Praising EPCH and its team for being instrumental in boosting exports, he said, "people connected with this trade have done well for the sector and should feel assured of the Textile Ministry's support to take things ahead." In his welcome address at the inauguration, Mr. Dinesh Kumar, Chairman, EPCH, thanked the Minister for sparing time from his busy schedule to visit the fair and encourage the handicrafts manufacturing fraternity. Referring to IFJAS, he said that the Council had conceived a unique strategy to organize product specific fairs so as to cater to product specific requirements of importing nations. Fashion jewellery and accessories, being a potential product group in exports, was one of the reasons for organizing fairs under this strategy. He added, since EPCH has been organizing IFJAS on an annual basis, export fortunes of this segment have got a significant boost, drawing many new buyers not only to source traditional as well as contemporary products from India, but also learn that our assortments are truly reflective of our vast raw material base. "Our industry stands to benefit from our new Minister of State for Textiles' illustrative experience as he takes charge," said Mr. Rakesh Kumar, Executive Director, EPCH, while introducing Mr. Ajay Tamta and enumerating the positions he has held in the immediate past. "As he has a connection with grassroots crafts persons, he will understand our problems and offer us guidance, added Mr. Kumar. "We make gold out of clay," said Mr. Kumar summing up the collective endeavour of the Indian handicrafts industry, indicating how handmade and hand finished products find their way to showrooms around the world through an interesting value chain and earn valuable forex for the country. Potential of this sector, in being helpful for disadvantaged segments, is of special significance which will help in making the development process inclusive and participative in line with "Sab Ka Saath Sab Ka Vikas". This industry is capable of creating sizable employment opportunity in line with the Hon'ble PM's vision of "Make in India". He apprised Mr. Tamta about the activities being undertaken by EPCH for promotion of the handicrafts sector and future course of action and was hopeful that the sector will receive all support from the Minister and his Offices. On behalf of the entire handicrafts exporting community, Mr. O P Prahladka thanked the Textiles Ministry for all the encouragement, support and guidance provided to EPCH in its functioning, without which it wouldn't have been possible to achieve consistency in export growth. "The presence of such hon'ble guests has always been encouraging, especially to small and upcoming entrepreneurs," said Mr. Prahladka, thanking Mr. Ajay Tamta for his visit to IFJAS as Chief Guest. EPCH is reputed internationally for its outstanding performance and exhibitions like IHGF Delhi Fair-held biannually for Spring and Autumn; Home Expo India and Indian Fashion Jewellery & Accessories Show have been distinctive platforms where both exhibitors and buyers alike to build upon and explore new business opportunities. EPCH gives away Ajai Shankar Memorial Awards for Best Stand Display and Designs EPCH has set up awards for best stall design, best product display and overall display from the design & product point of view to encourage the participants. At IFJAS the product categories included Fashion Jewellery and Fashion Accessories for the Gold, Silver and Bronze. Mr. Dinesh Kumar, Chairman-EPCH; Mr. O.P. Prahaldka, Vice Chairman- EPCH; Mr. Rakesh Kumar, Executive Director-EPCH; Mr. Sobinder Kohli, President, Reception Committee, IFJAS 2016; Ms. Neetu Singh, Vice President, Reception Committee, IFJAS 2016 gave away the awards. Lifetime Achievement Award was given to Mr. Gurdeep Singh Kohli of Kohli Export Corporation, New Delhi, for his contribution to the growth of the segment. All awardees pictures on page 11 Cultural performances on the occasion

4 THEME PAVILION Sustainable Crafts from North East The NER Theme Presentation at IFJAS has a pleasant aura with handcrafted, hand woven and handspun all across the display area featuring 18 participants from the NER states like Assam, Manipur, Nagaland and Sikkim. Bapan Sarkar from Guwahati has been participating in EPCH fairs since last four years. Handlooms are their forte with products like cushion covers and stoles. They have also got selections in exquisite Muga and Eri(ahimsa) silk as well. Their handlooms and other artistic textiles are With an endeavour to promote North Eastern culture, Sikha Das from Assam has a stall bedecked with Assamese traditional jewellery and Muga as well as cotton stoles that attract instantly like a traditionally dressed up Sikha herself. Among other products they have festival. They have an online presence by the name of tribaljwelery facebook page. Many buyers buy from the stock available at the store, which is located at Hongkong market in Dimapur. Nengneithem Hengna is a first timer at IFJAS and is keen to reach out to international buyers through this platform. This business is made by local artisans. Products are recognized by the international buyers and the international market has a good demand for hand made artistic textiles. Another exhibitor dealing in artistic textiles is Haider Ali, a regular participant since 2008 and in the trade since They deal in Muga silk which is also termed, wild silk of Assam, besides Eri and blends. He informs, our Ghicha shawls are UV resistant, offer 80% sun protection and are organic, and adds that they use only natural colours and handspun techniques. They export to Germany, France and USA and this year, hope to widen their export market. Though they have no online presence, they supply to retail outlets in the domestic market. Jaapi(traditional assamese hat), kurtis and dupattas made of muga silk. She shared that this is her second participation at an EPCH show but local exhibitions in Assam, Kolkata and Delhi are not new to her. She has two stores in Kolkata and three in Assam. Here she sees a better and bigger market opportunity and hopes to cater to the international market. IFJAS is a great initiative and good opportunity for starters say first time participants, Tsering Gurung and her associate from Dimapur, Nagaland. Though this family business was started by her mother, she wishes to shape it better with her designer creations. They specialize in jewellery mostly made with beads in variety of colours and shapes. They are all handmade tribal lines, including some that are modernized fancy ones, informs Tsering. Quickly adding that they can be obtained as complete pieces or as loose beads. In the local market they sell to customers in Dimapur and to tourists during the annual hornbill their family tradition that specializes in handmade traditional jewellery, shawls and clothes like the Assamese Mekhala chador. They use traditional practices and just refine the designs. Their unit is managed by an NGO-R.B Foundation, based in Guwahati. Anindita, a textile designer who has been working since nine years, launched her own business only 1 year ago by the name of Pink Shade LLP. This is her first time participation at IFJAS and is just absorbing the experience. Speaking about her work, she informs, firstly, the design is developed, then it is sent to the factory where the crafts persons make it. Everything is handmade, except the textile but that too is designed in the factory. She designs the products which are mainly cushion covers and bags. She has already met buyers from Japan and Denmark.

5 Founded in 2010 in Barpeta, Assam, Tambul Plates Marketing Limited is more like a movement to bring completely chemical free biodegradable tableware to modern lifestyles. The plates, bowls and trays have simple & attractive designs are hygienic and even liquid and heat proof. The product is a great help to the rural workers and they wish to generate livelihood for more than 50,000 rural youth through this. IFJAS a great platform specially for rural artists so we are hoping for a good future through the fair, says Dibyajyoti Sarmash, an entrepreneur with 4 to 5 years in business. Bamboo and cane jewellery, wallets of bamboo and table runners made of bamboo and sandal seeds constitute their product range that looks very creative, handmade and delicate. Time taken to finish a piece depends entirely on the design but runners take 2 to 3 days since they make it in bulk. They also make beds, chairs, planters, rings, bamboo trays and cane sofas (12 seater). Off late, they are experimenting with bamboo and ceramic blends. His wife, Mridusmita has a firm that deals exclusively in jewellery. Her stall had crafted practically all forms of intricately crafted jewellery in bamboo. At S D Enterprises, the artisans are deeply associated with Chakma tribal dress. They inform, pinon and hadi are the traditional dress for Chakma women in Assam. These are hand woven for days at a stretch and at times a single piece takes about twenty days to be prepared with perfection. Made from cotton using chemical free colours these are wraparound and reversible artisanal apparel, made by rural artisans. Designs are inspired by nature. It is a toiling but rewarding process as the products have an edge of being made only by hand. Makers of traditional eastern India mats that goes by the traditional assamese name Sheetal pati and works as a coolant during summers and a big part of prayer as well as marriage ceremonies in the region is brought to IFJAS at the NER Theme Pavilion by Dubapara Patshilpa Cooperative. It is used as floor covering, ceiling covering etc. The local demand is very high and it is a must in every house hold in Assam. They are also makers of bags and this is their first time in the fair for an international reach though their local demand is quite gratifying. With Krishnazia Thakur and Olenka Dilip as its co-founders, Junuka Jewels from Assam offers perfect fusion of the tradition of the eight north eastern states as well as ethnic and tribal in dainty, gracious, shimmering and bold hand crafted jewellery. Manipur s Meetai community s Marei Pareng which takes from 2-3 days to be crafted is their most admired and best selling jewellery.the stall has a rich electrifying vibe to it, they have simple everyday wear designs as well as a mix and match of colors in some. So far their experience in the fair has been joyful. Lagtsal from Sikkim is represented by Chimib, an experienced designer in home décor but bags are a part of her experimenting with free hand craft. She studied designing from NIFT and through her stall here she presents a lost art, an art she says her people have forgotten. So she took this initiative to revive it with a twist. She has added her creativity to the traditional patchwork art of Sikkim s Bhutia community. She takes the help of rural artisans in preparing these bags and traditional belts so that the art is not lost. She has a shop online as well. Farhana Sultana Begum, a first timer at IFJAS is carrying on her family business of handmade bamboo craft. The main attraction at her stall is the unfussy, simple & graceful earrings. Made with bamboo and fevicol the designs include chokers and other neck pieces too. Although its her first time here, she has high expectations that this initiative can change things for her and other artisans as well.

6 THEME PAVILION Artistic Expressions from the Eastern Region Eastern states of India have a unique thematic representation with artisans, entrepreneurs and exporters from cities that have made their mark for rich craft heritage. Products on display primarily include handmade fashion jewellery with textile based accessories making a vibrant presence. The pavilion also features many social enterprises that are working towards providing a better livelihood to artisans through skill development, design assistance and training. The collection comprises eco - friendly jewellery made from sitalpatti, jute, bamboo, etc. Alok & Harsh, a retail firm from Kolkata have showcased clutches embroidered with zardozi in ferocious animal patterns and primary colours like red and blue. This is their first participation at IFJAS and they appreciate the fair as a good platform for new firms wishing to explore overseas business. This stall also includes embroidered men's shoes with a touch of velvet. New Bengal Art Jewellery, represented by Arabinda Ray from Howrah, West Bengal offers a collection in imitation as well as brass and copper jewellery. This is their third participation at IFJAS. His stall features various designs including an intriguing necklace in copper with circular shaped designs strung in horn and bone beads. Also available are necklaces, rings and earrings with American diamonds studded on them. First time participants at IFJAS, G.T. International represented by Tarak Nath has a collection in bags, pouches in leather and canvas along with key rings, besides stoles and wooden earrings. Samoolam, an NGO based in Gaya, Bihar, has brought to IFJAS, crochet jewellery with various designs and colors. Additionally, they have crochet tasseled stoles, crocheted stationary items, clutches and key rings as well as necklaces made of mother of pearl and wooden blocks and a line in bags. They are collaborating with weavers in Bhagalpur to make stoles in silk and are also thinking of expanding crochet work assortments, says their representative. They primarily took shape to support lives of women and engage over 126 women on a continual basis. R. Enterprises have set up two different product-wise stalls with one displaying crocheted bags with fiber handles in different colours, designs and shapes and the other stall with long crochet necklaces, Ganesha wall hangings made of crystal balls, jute necklaces and clutches made of crystal balls. Representative Alpana Shah shares her story of indulging in the craft from tailoring to becoming an artisan to sharing her knowledge with others to bring up artisans. Shampa Bhattcharya from Kolkata too has a range in crochet with collection comprising crochet work on umbrellas, long crochet necklaces, horn bead necklaces strung in leather, muslin fabric jewellery, Organza flowered slippers, crochet flowrered slippers and stoles in cotton and silk. They have around 17 artisans and are working on starting their website. Kadam Haat that supports the livelihood of more than 100 artisans (around 72% women), is based in Kolkata. This is their maiden participation at IFJAS but they have been a part of the show in 2015 wherein they shared about the training of grass root artisans. The profit earned through kadam haat goes to the kadam NGO. With sitalpatti products as their forte, their collection includes bags with leather trims. They also have bamboo bags, coloured sling bags and tiny pouches in natural fibers alongside a selection in sitalpatti table mats.

7 Well frequented by buyers owing to a lustrous range in copper and gold plated jewellery is the stall of Diti Gold from Kolkata, represented by Aditi Seth. They specialize in 1 gram gold plated jewellery and copper jewellery. They have a varied collection in big statement rings, bracelets, bangles, earrings, and gold plated chains. Wave by Paromita Kundu showcases leather stranded bracelets, wooden hand painted jewellery, shell jewellery, handmade silver jewellery and hand painted bangles. In fashion accessories she displays a range in bags, wallets and stoles in various colours and designs. Sharmila & Mamta's stall beautifully displays a sustainable collection in fashion jewellery and accessories. They offer a range in terracotta and quilled earrings, coconut jewellery, beaded necklaces, sitalpatti dressers and chokers alongside lace and shell products. Her main focus is to produce bio - degradable products. Pranabesh Sarkar's stall showcases a range in jute products, fabricated jute, jute necklaces and ear rings, jute thread necklaces, etc. The collection in necklaces is engaging and ecofriendly. They also have necklaces with traditional dolls of Kolkata included in them. Complimenting this range are wooden combs, terracotta jewellery and jute bags. Though in business since 15 years, this is his 2nd participation at IFJAS. Sangita Gupta has got along, a range in crochet jewellery with seeds and beads among embellishments, crochet bags with fiber handles and an interesting range in paper jewellery. Sonal Malhotra of Crafts Kutir in this regional pavilion shared about helping artisans by providing them a better livelihood through craft. She stresses that Crafts Kutir is a social enterprise, supporting education and livelihood. This stall has very interesting organic jewellery made of plant seeds, small boxes and tie & dye textiles. She also offers a fabric based line in kalmakari, jute and even some made of recycled fabric. Contact Base from Kolkata works with grants from reputed organizations like UNESCO. They support several families through the craft. Their eye catching products have among them, dhokra jewellery of Kolkata, fabric jewellery with the art of Kamlamkari, Kantha embroidered folders and bags as well as sitalpati bags in different shapes and sizes. This is their first participation at IFJAS and the artisans think it is a good initiative by EPCH. Good platform to reskill artisans and update them with new trends I am full of appreciation, both for the north eastern and eastern region theme pavilions at IFJAS This show has provided a good platform to reskill artisans as well as update them with trends and required product designs according to buyers requirements. Exhibitors have benefited with IFJAS and EPCH will continue with such initiatives by engaging more number of artisans and exporters. To increase buyers' traffic, exporters should introduce more product categories, bring in more innovations and focus on effective Visual Merchandizing. O P Prahaladka Vice Chairman, EPCH Regional artisans represented collectively, gather encouraging tidings The Homecrafted, a Pune based NGO works primarily with 54 women artisans giving thema regular source of income. Their stall includes an amalgam of crafts, right from terracotta and metal to crocheted jewellery with necklaces, earrings, anklets, hand accessories, key chains, pouches, hair bands, booties as well a range in pearl necklaces. This is their first participation at IFJAS and they appreciate the connect potential of this trade platform. Arrkey Arts and Trading from Pune offers a wide range in imitation jewellery including the famed marathi nose ornament. Their German silver, coin and terracotta adornments sit pretty alongside unique rice(paddy) earrings. They received a good response and look forward to the next edition of IFJAS.

8 Glimpses

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10 SEMINARS Trend Forecast for Spring Summer 2017: Fashion Jewellery & Fashion Accessories 5 Digital Marketing secrets to find new profitable clients Ms. Urvashi Gupta, Head of Accounts Mangaement, South Asia at WGSN Mr. Manuj Bajaj from GreyBox Technologies With the importance of market trends playing a key role in all creative businesses globally, it has become imperative to understand consumer tastes and how trends can be foreseen, understood and analyzed. Keeping this in mind, EPCH organized an insightful seminar on on Trend Forecast for Spring Summer 2017: Fashion Jewellery & Fashion Accessories conducted by Ms. Urvashi Gupta, Head of Accounts Mangaement, South Asia at WGSN (the global trend authority for fashion and creative industries). Ms. Gupta acquainted the participants with all the driving factors for upcoming season with an elaborate presentation on macro themes for the Spring and Summer She talked about the forecast regarding fashion jewellery and accessories inspired by digital age that brings back the punk and hip hop culture in full swing. She suggested colour palettes according to every macro theme and advised the participants to mix match accordingly. She also mentioned a revival of Romanticism in the upcoming season and colors like soft pastels. The trend expert also elaborated on recycling and repurposing in fashion jewellery and accessories as an interesting upcoming trend ahead. Ms. Neetu Singh-Vice President, Reception Committee, IFJAS 2016; and member exporters. Mr. Manuj Bajaj, founder of GreyBox Seen on the dais are Mr. Sobinder Singh Kohli -President, Reception Committee-IFJAS 2016; Mr. D Kumar, Chairman, EPCH; O P Prahladka, Vice Chairman, EPCH; and Ms. Neetu Singh-Vice President, Reception Committee, IFJAS 2016 Technologies, made an insightful presentation on 5 Digital Marketing secrets to find new profitable clients. He familiarized the participants with a secrets to establish a good digital marketing base to build connections online, get leads and increase their sales. He presented an insight on the 5 digital marketing secrets and advised the participants to establish trust, credibility and good connection through LinkedIn and Facebook in order to reach potential buyers and get good leads. He showed how to break down negotiation strategy and the use of word of mouth and top of mind recall. He told the people how to make a website more user-friendly and responsive and how to extract the best from your buyers and stand out. The seminar was very interactive and participants put up many questions to which Mr. Bajaj answered satisfactorily. Present on the ocassion were, Mr. D Kumar, Chairman, EPCH; O P Prahladka, Vice Chairman, EPCH; Mr. Sobinder Singh Kohli - President, Reception Committee-IFJAS 2016;

11 Ajai Shankar Memorial Awards EPCH has set up awards for best stall design, best product display and overall display from the design & product point of view. A committee of experts was constituted to observe the design & display by each exhibitor. It has recommended three names for the Gold, Silver and Bronze Awards in the Fashion Jewellery and Fashion Accessories categories. Fashion Jewellery GOLD Fashion Accessories GOLD M/s. Ozar Industries, Gurgaon Stand No. F-03/10 Hall 2 M/s. Amrish Creations, Delhi Stand No. F-07/05 Hall 4 Received by: Mr. Prakash Received by: Mr. Amrish Kumar Goel and Mrs. Kumud SILVER SILVER M/s. H.K.R. Creation, Mumbai Stand No. F-05/02 Hall 4 Received by: Mr. Manish Mehta M/s. Amolika, Kanpur Stand No. F-04/05 Hall 2 Received by: Mr. Rajendra Mohan Agarwal BRONZE BRONZE M/s. Haritsons Designs (P) Ltd., Jaipur Stand No. F-07/04 Hall 4 M/s. Accessorize India, New Delhi Stand No. F-03/05 Hall 2 Received by: Mr. Vikas Haritwal Received by: Ms. Rajnie Sachdev

12 Buyers Comment Prime Interest: Imitation Jewellery I am a wholesaler in business since 30 years. I've been visiting this fair since many editions. In fact, I am a regular at all EPCH shows as I source many kinds of products from India. I love Indian food and tourist places as well. For me its "Magical India" and my wife loves this country. This time, I am here to source imitation jewellery. Joseph Bucciarilli, Italy Prime Interest: Handcrafted Fashion Accessories We all are admirers of Indian crafts. I am here with my mother and sister this time. The displayed assortments are good but we wish there were many more artisans. Handcrafted techniques here are worth a lot of admiration and the show must promote more number of artisans in its future editions. Georgiana Zamfri & his family, Romania Prime Interest: Fashion Jewellery and Wooden Boxes for Accessories I am here for fashion jewellery and wooden boxes for dressers, accessories, gifting, etc. I've spent a lot of time meeting suppliers here at IFJAS. I like the variety here. I wil look forward to more options in non-spicy food next time! Samantha, USA Prime Interest: Silver Jewellery I own a wholesale business of fashion accessories and silver jewellery. My regular visits to IFJAS dates back to 7 years approximately. This kind of a concentrated show is great, much better than other exhibitions. I have already zeroed down on products of my choice for orders. After my return, I am going to spread the good word about IFJAS and get more buyers to source from India. Deepak Viz, Australia Prime Interest: Fashion Accessories & Lifestyle Products This is my first visit to IFJAS, not the first visit to an EPCH fair. I am a wholesaler retailer for fashion accessories and lifestyle products. Indian products are extremely popular; the quality is good great vendors and nice people I must say. I am here to source for my fall collection. 50% of the products in my stores are from India. I love the handbags here and my expectations arehighest level quality, on time delivery and good sampling process. Debbie Farah, USA Prime Interest: Men's Bracelets I find the entire initiative of IFJAS, the exhibitors, the products, etc. outstanding and interesting. Every corner of this show looks impressive. This is my second visit to the show and I wish to continue as a regular visitor. While all product lines look interesting, I am primarily picking hand crafted bracelets for men. Daniel Romiro, Spain Prime Interest: Fashion Accessories I have a business of fashion accessories, necklaces, chokers, bags and bracelets. I have restarted my business after 10 years and am here to take a look at what's going on in the Indian manufacturers market. I am particularly interested in semi-precious stone articles. I work with semi-precious stones with 95% silver. I have already placed my orders for quite an amount of gemstone products, scarves and bangles. Experience at IFJAS is really good and I plan to visit EPCH's big fair in October. Laxmi Kido, Australia Prime Interest: Bags & Jewellery I have a retail business in Indian handicrafts, bags and jewellery. I am visiting IFJAS since its first edition. Indian products are quite popular in our market and for us India is a pioneer in handicrafts and Indian stuff has good colour combinations and designs. I am here for fashion accessories, scarves and bags. It's a good experience so far and I hope to find new products for the season ahead. Kokila Veber, Slovenia Prime Interest: Neck ornaments & Bracelets "I am here at a EPCH fair after a gap of ten years. Compared to the February and October EPCH shows this is quite compact. I found the bracelets and necklaces mesmerizing. Back in Greece there is a resplendent market for Indian handicrafts. If these products match our fashion trends, there is continuous flow of business. I will be placing my orders soon. Gatova Gulnara, Greece Prime Interest: Bags & Clutch Purses I have a wholesale business by the name- "Sitara". I am a frequent visitor to EPCH fairs, since 2012 and am here twice a year. Indian products are quite popular in Spain, especially bags and clutch purses. The show is well organized, services are good and ambience is nice too. Ravi Aidasani & associate, Spain Prime Interest: Crafted Handbags I am here for hand crafted bags as these appeal to consumers in my market. This is my first visit to IfJAS. I also source from other countries but mainly from artisans as handcrafted is my main focus. Here, it's been a quality experience so far. Nappa, Italy

13 Prime Interest: Bags and Garments This is my first visit to this fair and I am greatly impressed with the whole thing, even though the travelling part gets exhausting. Visiting IFJAS has been "worth the trouble". Bags and garments are the highlight for me. I would definitely visit again. Cassio Sampaio, Brazil Prime Interest: Needlework Products This fair has really been marvelous. This is my first visit here to IFJAS and India and I am glad I came. I promise to visit again. I feel Indian products displayed at this fair have a great potential in France. I love the needlework accessories and handbags displayed here. I found the suppliers flexible and their spirit admirable. Joann Pigat, France Prime Interest: Jewellery This is my second visit to the fair. Seeing the variety and options, I plan to make my visits regular. From the overall display here, I found most of the jewellery dazzling. In Finland, people value and respect craftsmanship so artisan products are in good demand. Katrina Ylipahkala & associate, Finland Prime Interest: Fashion Jewellery I deal in fashion jewellery, mainly necklaces and bracelets. My firm is 35 year old and I've been visiting EPCH shows since two decades now.15 years ago the collection was more traditionally inclined, now it's more of modern lines. The conditions and facilities have improved immensely over the years. I am back in India for the EPCH October fair. Gose, Portugal Prime Interest: Sterling Silver Jewellery This is my first visit to this fair and I am happy with the overall experience. I mainly deal in sterling silver jewellery and precious stones. Indian products that are too ethnic or of vibrant colour combinations are not very popular in our market. Simple stuff that doesn't have too many embellishments is more prevalent. Christine Guerin & associate, USA Prime Interest: Bags I deal in a wholesale business of bags and accessories but am also looking at scarves here. My business of 10 years brings me often to Delhi and Mumbai. I am going to introduce Indian accessories in my product range for the German market so I am hoping to find good assortments. I have already found good suppliers and plan to place orders with quite a few of them. Kristine Smith, Germany Trends Pick

14 IFJAS extends sector s reach warms up to a wider business network With a varied brigade of fashion jewellery and accessories to apparel as well a reasonable selection in jewellery components, the ninth edition of IFJAS is concluding its three days course, drawing quality buyers dealing exclusively in fashion jewellery and accessories from various importing nations. Buyers have taken notice of artisans and crafts persons from clusters as well. Exhibitors at IFJAS from various manufacturing hubs of the country have put in efforts to get in tune with the latest international fashion enthusiasm and have in view of that infused in their jewellery and accessories, an ethnicity that well captures and intrigues modern chic, while maintaining fidelity with quintessential Indian heritage. The display by resourceful artisans is clearly an equivalence of luxury and creativity. These ambitious and dynamic manufacturers are constantly moving up their competencies by upgrading & consolidating themselves to meet the demands of an ever evolving market. This thee days business extravaganza is a thoughtfully chalked out output of innovation, that has been a result of consistent exploration of one's multifarious potential and utilities. Therefore the display includes everything from essentials to luxury; from regular adornments to amazing statement pieces. Because it is not what you carry, but how you carry it that counts, exhibitors have lines of travel bags, shopping bags, totes, gift bags, promotional bags, wine bottle bags, slings, pouches, clutch purses, purses and potli bags to offer. There is also an array of scarves and shawls with various prints and motifs experimented on a variety of fabric bases. In necklaces and chokers particularly, showy and spectacular oversized and sculptured pieces have been brought in, using unusual shapes and futuristic materials. A Delhi based 20 year old firm showcased a pleasant collection in necklaces and earrings in different fabrics and designs. They have many colorful and trendy bags as well as wallets in different fabrics as well. The owner shares that a lot of hard work goes to perfect each piece-all crafted by 90 trained artisans who work at different centres. Accessories for premium markets come from a Noida based exhibitor who begun her enterprise in 2009 with a passion to reach out to women around the world. Regular exhibitors since many EPCH shows, they bring to IFJAS trendy and tasseled neon scarves, plenty of box clutches studded with pearls, stones and other embellishments with a striking collection in black and white. Buyer response has been good with enquiries for their neon bag collection and bling and glittery clutches as well as bags. Neons come striking with lot of cheer at a Delhi based fashion accessories manufacturer s stall as well. With a trendy funky theme and appeal, they have on display, neon handmade notebooks, bags and pouches as well as clutches and sling bags. Their emoji earrings and tassled ear adornments have an instant youth appeal. Exhibiting since many years at EPCH fairs, a Moradabad based exhibitor who also has a permanent mart at the Expo Centre marks his second time participation at IFJAS with an interesting product line in jewellery stands and holders. His line of products includes vintage ceramic bowls in pink, green, blue and floral prints. Wood, aluminum, nickel, silver and other metals are used in jewellery stands. Most popular with buyers this time are their tree style holders, says the proprietor of this firm. IFJAS Show Bulletin is brought out on behalf of EPCH by Chapakhana.com - mail@epbureau.com, Tel.:

15 Spearheaded by a designer who moved back to her homegrounds from a fast-track life in USA, a Delhi based organization is experiencing its first participation at IFJAS. With stores in New York and Delhi, they specialize in woolen stoles, jackets and scarves made primarily by artisans from Punjab. While floral prints dominate their styles, cotton and silk stoles in neon are recent additions. A Delhi based women s self-help organization that works with economically backward women has showcased designs designed by common housewives of Indian household. Their colourful range in traditional and contemporary products from different regions of India, making it one the most successful fairs concerning products from the cottage industry sector. This edition of the Indian Fashion Jewellery & Accessories Show has brought together over 200 exhibitors specializing in five broad based product categories. Inspirational and creative collections find many takers bags and jewellery is unique due to the raw material they use. All their collections are made from recycled fabric and brass. A Srinagar based exhibitor with a rich display of Kashmiri needlecraft and prints, brings to IFJAS, selections in stoles and scarves in cashmere, silk and Pashmina, tuned for their regular markets in Italy. They are a startup and in their initial stage and this participation is with an intent to explore more markets. They have received 8 to 10 enquiries mainly from Latin America, Belgium, France and Greece. A Kolkata based organization, engaged in manufacturing scarves, stoles, shawls (silk, cotton, etc), jewellery, bracelets, wooden stamps and hand carving products is also a first time entrant to IFJAS. They mostly export to Europe and at times get orders from USA. A Jaipur based jewellery specialist working with the American market brought in a varied range in silver jewellery and gift items like jewellery boxes, trays and mirrors. They are keen to reach out to newer markets and a broader buyer base through IFJAS. As per feedback, trade visitors have appreciated innovative designs & quality and have found comfort with the pricing too. Some are particularly here for components. Textile based accessories have attracted many, especially Asian buyers. IFJAS is now internationally acknowledged as one of the unique events for Indian fashion jewellery & accessories, showcasing both

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