south beach skin solutions RESELLER TRAINING MANUAL 2011

Transcription

1 RESELLER TRAINING MANUAL 2011

2 Hello and welcome to our reseller family! South Beach Skin Solutions is one of the most exciting new beauty enhancement product lines to come around in a long time. Offering South Beach Skin Solutions products is a great way to help your loyal customers with incredible beauty enhancement solutions while generating significant additional profits for your business. We welcome participation from salons, spas, pharmacies, doctors and other professionals who want to sell our products as part of their client offerings. This training manual is designed to familiarize you with our company, products and philosophy so that you can make good recommendations to your clients/customers/patients and deliver the excellent products and services that they expect from you. Our customer satisfaction is very high due to the fact that we work with you (the professional) to present our products to the end user. This is extremely important to us because you have a true one onone, face to face relationship with that customer. You are in a unique position to examine their skin and assess their needs. Many people do not know that there is even a product available to help them with their intimate skin needs. By making good recommendations to your customer, you help them with a problem that they might not have know there was a solution for! After reading this manual, or conducting in house training sessions, please do not hesitate to contact us if you have any questions. Thank you and best of success! Sincerely, William Kercher President & Founder K3 Enterprises, Inc.

3 CHAPTER 1 GETTING TO KNOW US Founded in 2005 in South Miami Beach, FL, our company K3 Enterprises, Inc. is focused on developing innovative consumer products. Our brand South Beach Skin Solutions focuses on the segment of skin lightening and other related products to help people solve their unique skin care needs. How did we get started? After discovering the problem that millions of women (and men) were having with embarrassing dark or discolored intimate areas, we realized that there were not any products designed to help them with this very real and embarrassing problem. To meet this need, we created a line of products that would help people safely, and without embarrassment or judgments. After years of research, South Beach Skin Solutions was born. Our priority is the creation of skin care products that meet our high standards for safety, gentleness and effectiveness. All of our products are manufactured in the USA. Unlike other products, we don't use harsh chemicals or other ingredients that can cause irritation or harmful side effects such as Hydroquinone or Kojic Acid found in other lighteners! Instead, we feature gentle lightening agents that won't irritate or have dangerous side effects. Our products are all natural and do not have any fragrances, dyes or alcohol. And are great for ALL skin types! Parent Company: K3 Enterprises, Inc. (Miami, FL USA) Founded: 2005 Retail Outlets: Physical distribution to more than 1000 Salons, Spas, Doctors (Dermatology, Cosmetic) and Pharmacies worldwide South Beach Skin Solutions products are marketed in more than 40 countries, including: NORTH AMERICA United States of America Canada Mexico CARIBBEAN Puerto Rico Trinidad & Tobago CENTRAL AMERICA Costa Rica SOUTH AMERICA Colombia EUROPE United Kingdom The Netherlands Germany Turkey Romania Russia ASIA/OCEANIA Australia Singapore New Zealand The Philippines Indonesia India Malaysia Cambodia Vietnam Brunei Hong Kong MIDDLE EAST Bahrain Kuwait Oman Qatar Saudi Arabia U.A.E. Yemen Syria Iraq Jordan Lebanon Oman AFRICA Algeria Egypt Morocco South Africa Tunisia Mauritania

4 PRESS & ADVERTISING south beach skin solutions South Beach Skin Solutions has appeared in numerous magazines, television shows and events. Our profile is gaining around the world as our company grows.

5 CUSTOMER TESTIMONIALS We have received many testimonials from satisfied customers. Here is a small sample. "Love your products!" --- Camille "I just used the ultimate skin prep for the first time for a brazillian wax and it is fabulous! I love this product and will continue to purchase it and refer it to everyone I know!" --- Jennifer "I'm very happy with your product i got great results specially in my underarms area. I had tried other products and none of them gave the results your product did. Thank you so very much." --- Olga "I'm Latin and my private area was darker than my general body and when I used this bleach cream it was the most thankful thing that ever happen to me. My sex life is better and my private area looks more pink and it makes my man want me more. So girls! buy this bleach cream... it really works... I love it and will buy it again and again... love you guys." ---- Jennifer "Just wanted to let you know I was really happy with your lightning gel! I was actually a little sceptical that it would have gentle ingredients AND work, but I'm obviously really happy that it did! " ---- Robyn "I'm Asian & I have olive skin. My skin 'down there' is (rather, WAS) very dark & also a little yellow (eep!). Someone recommended South Beach Lightening Gel & she was right... it works! There are a few things I love about this product. Firstly, it has natural ingredients... other products have harsh chemicals that are banned in some countries because the chemical has been linked to cancer. Secondly, SB customer service is top notch. And finally, my husband thinks I'm naturally hot! (*winks*)... Thanks so much SB Team ---- Amara :)" "I'M ORDERING AGAIN, BECAUSE IT REALLY WORKS." ---- Glenda "My friend used it before and saw a dramatic changes, she loved it and strongly recommended it to me." ---- Sarah "Amazing I love it!" ---- Tabitha "I bought the lighten gel and applied it on my underarm a week ago. Now I am happy to see that it really works and the skin on my underarm started to get whiter." ---- Tran "Thank you! Your skin lightening gel is the best! Brazil, Paraguay, and Argentina look brand new!! And the soothing lotion has eliminated ingrown hairs after waxing! Thanks!" ---- Christopher "Thank you very much. The bleaching cream has removed all but a few spots on my face and I want to start on my hands then chest. GREAT product!" ---- Janice "Thank you for a product that is safe and actually works!" ---- Tyler "Your product is great!!!!!!!!!!! This is the third time I order and I am really seeing nice results." ---- Guillermo "Returning customer. I noticed the difference!! Thank you!" ---- Sonia "This product is great. I thought there was no hope for the discolorations i have down there but this actually worked. and it was so easy and no irritations. I am coming back for more. Thanks so much." ---- Tanya "My girlfriend and I had been noticing some strange discoloration on our more intimate areas. We tried your skin solution and it worked!! It has enhanced our sex life immensely and has strengthened our friendship. Thank you south beach!" ---- Vallery "I would like to say Thank you!! I am very Happy with the Lightening Gel, works very well. For long time I was looking something like this and I am lucky to find your product. My skin looks much better and I am using the product only for 7 days and feel very happy. i will re-order this product soon. Thank you very much!!" ---- Carlos "I wanted to let you know that I bought the lightening gel for my private area. It really works and It looks good." ---- Marlene "Great Product!! I ordered some a few years back and it worked wonders for the dark spots on my knee caps." ---- Ashley

6 CHAPTER 2 OVERVIEW OF PRODUCT LINE Here on sunny South Miami Beach, amongst the famous art deco buildings and super models, image and beauty are everything. The fashion industry in South Beach, or "SoBe" as it is known to the locals, is constantly setting trends in beauty enhancement from clothing, body art, bikini waxing to skin care. Models in thongs need to look their best. But you don't have to be a model to use our products. Soccer moms and office dads want to look their best too, especially in their most intimate areas. South Beach Skin Solutions is for everyone. Like the name says, South Beach Skin Solutions is about providing people with solutions for their special skin care needs. After discovering the problems that both men and women were having with embarrassing skin problems, we decided to create a line of products that would help people with their very real needs without judgments. After years of research, South Beach Skin Solutions was born. Do you suffer from embarrassing dark or discolored intimate areas? Millions of women (and men) do! We all want to look our best. Especially in the most intimate areas of our bodies! Now you can with South Beach Skin Solutions. Don't be fooled by imitators. Trust the original innovators! Ours is the original all-natural product created specifically for use in intimate areas with years of proven results. Our advanced formulas are all-natural and do NOT contain harsh chemicals such as Hydroquinone or Kojic Acid found in other lighteners! Instead, we feature gentle lightening agents that won't irritate or have dangerous side effects. Trusted in hundreds of salons, spas and other professional outlets around the world. Try our full line of specialized products, great for ALL skin types! For Intimate Areas Gentle & Mild Instant Effect! For All Over Body For Underarms (with Deodorant) Numb Your Bum! No Waxing Pain Skin Lightening Gel for Sensitive Areas This is the one! World famous! The ultimate in safe, gentle lightening for the sensitive anal, vaginal, genital, underarm, face, knees/elbows, scars, burn marks and other intimate areas. Skin Lightening Body Milk Lotion for All Over Ideal for use all over on larger areas of the body. Moisturizes the skin, making it silky soft. Our Insta-Brite technology gives you a brighter glow from the first application. Amazing! Skin Lightening Roll-On for Underarms (with Deodorant) For use in the critical underarm area. Complete with a natural deodorant in a convenient roll-on form. Our Insta-Brite technology gives you a brighter glow from the first application! Ultimate Skin Prep Solution Removes Waxing Pain Remove the pain of waxing, shaving, laser and other with this incredible all-natural skin prep solution. Cleans and desensitizes the skin for the best results. Used by salons!

7 Which Product is Right? While all of our products are great for skin lightening, each one comes in a different form and will be more suitable for specific uses. Our product line up gives customers a choice. See our chart below for a quick guide to the differences between each product. Then read the product overview chapters to learn more. The main difference is the format of the product. The Gel is clear and dries clean which makes it great for the bikini and other intimate areas. The Body Milk is a rich, moisturizing lotion and is generally best for larger areas. And the Underarm product is in a roll on form and contains a pleasant, natural deodorant. Once you have a good understanding of the products and how they are best used, you can make good recommendations to your clients about which one will be best for their individual needs. USE Lightening Gel for Sensitive Areas Skin Lightening Body Milk Skin Lightening for Underarms COMMENTS Clear Gel. Absorbs and dries clean. No scent or oily residue. Rich moisturizing lotion. Bigger tube. For larger areas. Rollon form with a pleasant natural deodorant. The main differences between the products are in the format. Choose which one best suits your needs and likes. Anal Area Gel is specially formulated. Absorbs quickly. No sticky or oily residue. Dries clean. Best for intimate areas. Vaginal Area Gel is specially formulated. Absorbs quickly. No sticky or oily residue. Dries clean. Best for intimate areas. Male Genital Area Gel is specially formulated. Absorbs quickly. No sticky or oily residue. Dries clean. Best for intimate areas. Face Scars Burn Marks All Over Body Underarms Gel dries clean and clear. Perfect for small areas such as age spots. Body Milk provides moisturizing and is good for larger areas over the entire face. Gel dries clean and clear. Perfect for small areas. Body Milk can be used. Gel dries clean and clear. Perfect for small areas. Body Milk can be used. Body Milk is a moisturizing lotion where as Lightening Gel dries clean. Both work well. Body Milk is better for larger areas. Both the Gel and the Rollon work well on underarms. Gel does not have deodorant and Rollon does contain a natural deodorant. That is the main difference. Best = Good =

8 CHAPTER 3 LIGHTENING GEL FOR SENTITIVE AREAS (SBSS001) Our first and most famous product is the one most of you will be familiar with. It is our Lightening Gel for Sensitive Areas. Sometimes referred to as anal bleaching or vaginal bleaching our product is not really a bleach at all. This chapter will give you an overview of what the product is and is not, as well as provide complete application instructions for the esthetician and customer and the answers to some of the most common frequently asked questions. Before After Before After Before After

9 Introduction Get ready for bikini season with our world famous, revolutionary, all natural Lightening Gel for Sensitive Areas! Millions of people suffer from embarrassing dark or discolored intimate areas such as the bikini line or underarms. Now there is a solution! As more people discover bikini waxing, the more they want to pay attention to how they look once the hair is removed. South Beach Skin Solutions Lightening Gel for Sensitive Areas is the ultimate in safe, gentle and effective natural lightening for the anal, vaginal, breast, underarm, face and other sensitive areas. Frequently Asked Questions What Makes Our Product Different? Unlike cheap drug store skin lighteners or bogus imitators, our Lightening Gel for Sensitive Areas is specially formulated for use in the intimate and sensitive areas. It is very gentle and does not contain any potentially harmful or irritating chemicals such as Kojic Acid or Hydroquinone. Who would put that on a sensitive area! In addition, it is designed to absorb quickly and dry completely clean in just seconds leaving no oily or sticky residue. This is great especially for the bikini area. The highly advanced, all natural ingredients in our Lightening Gel are designed to gently and effectively lighten dark pigmented areas by blending them with natural skin tones providing a fresher, more youthful look. So gentle it can used after waxing and in comfort and privacy of home! No gloves or brushes needed. Don't Be Fooled by Pretenders!!!!! Anal and vaginal lightening is one of the hottest skin care trends today. Be sure not to be fooled by any other product claiming to be suitable for anal bleaching. These are old general skin lighteners trying to take advantage of the trend. Many contain harsh chemicals such as Hydroquinone or Kojic Acid that can burn or irritate or have ingredients that can leave you sticky or messy. Our company is the original innovator of the concept of lightening for the intimate areas of the body. Ours is the ONLY product on the market that has been specifically formulated and tested for use on the sensitive anal and genital areas. Safe, gentle, clean. NO HYDROQUINONE OR KOJIC ACID! Is It Good for All Skin Types? Yes, our unique product is good for all skin types, for both men and women! What Parts of the Body is It Suitable for? Our Lightening Gel for Sensitive Areas is extremely versatile and can be used on ALL parts of the body since it is very mild. This includes the Bikini (Anal & Genital) Areas, Breasts, Nipples, Underarms, Faces, Elbows/Knees, Age Spots, even other skin discolorations such as Burn Marks and Scars. What Causes Discoloration of Sensitive Areas? Is This Weird? NO! Discoloration of the intimate areas is more common than you think in both men and women. It is just that people didn't talk about it. Until now! There are many reasons why it can occur. Everybody is different. However, it tends to be a result of hormonal changes that may arise after pregnancy or simply with aging. But now there is a solution. Who Should Use? Originally, anal and vaginal lightening (sometimes referred to as anal bleaching or vaginal bleaching) was discovered by beauty conscious celebrities who wanted to enhance the appearance of their intimate areas. However, they had to go to special salons and use harsh chemicals that have potentially harmful side effects. Now, any man or woman who wants to

10 enhance their look can use our product in the comfort of their home. It is not just for the intimate areas. Works with all skin types on all kinds of discolorations! Can Men Use It on Their Penis and Genitals? YES! Men as starting to manscape and we have thousands of men using our Lightening Gel to enhance the look of their penis, genital and anal areas. Of course men get other discolorations too. How It Works the Most Advanced Product of its Kind Our revolutionary product is unlike anything else on the market. Most cheap drug store skin lighteners use harsh chemicals to "bleach" the top layer of skin. These products can burn you and any result will quickly slough off and expose the darker skin below. To solve this problem, our formula uses a unique approach to produce the safest, fastest and most effective results. First, our Gel gently exfoliates the skin to prepare it. Then, it delivers a blend of natural de pigmentation and whitening agents deep into the layers of the skin where new skin cells are formed. These gently lighten the skin and reduce the activity of Tyrosinase (the enzyme responsible for pigmentation) in the skin. Gentle soothing agents moisturize to protect. As new skin comes to the surface, you see a lighter skin tone that blends with your natural skin tone. Continued use maintains the look as desired. And because of our special formulation, our product absorbs quickly and dries clean with no oily or sticky residue. This is critical for use in the bikini and underarm areas! With no mess, you are on your way in seconds! What Are the Ingredients? It is our mission to provide safe, gentle and effective products that will not irritate sensitive skin. Therefore, we only use gentle, natural ingredients to create products that are hypo allergenic, non comedogenic, and contain no alcohol, fragrances, dyes or parabens. Water, Cetearyl Ethylhexanoate, Arctostaphylos Uva Ursi Leaf Extract (Bearberry), Glycerin, Magnesium Ascorbyl Phosphate, Saccharide Isomerate, Carbomer, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Hydroxide, Polysorbate 20, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin. Results No other product works faster or more effectively to safely lightening your sensitive skin. Results are generally permanent or very long lasting. Most people will see results quickly in as little as 2 3 weeks. However, each individual is different and the length of time for results may vary depending on the cause and severity of the discoloration. Hormonal causes may take longer, especially if the excessive levels continue. Patience and consistency are key for the quickest and best results. How Long Does One Tube Last? A little goes a long way. Each concentrated 2 oz / 60 ml tube should last 1 2 months depending on the amount used to cover the desired area. For those customers needing to treat a larger area or more than one area, they made need more than one tube. A good rule of thumb is that a dime sized amount should be enough to cover the back of your hand for one application.

11 Application Instructions (At Home Use) LIGHTENING GEL FOR SENSITIVE AREAS Our Lightening Gel is very easy to use at home. While our Lightening Gel is very mild, it is advisable to instruct all customers to do a patch test by applying a small amount of the Gel on a smaller, less sensitive area first before applying to a larger or more sensitive area to make sure that there is no irritation, especially if they have sensitive skin or known issues. If any irritation occurs, the customer should discontinue use. Once they determine that no irritation has occurred, they are ready to begin. For best results, use the Lightening Gel twice a day. The easiest routine is in the morning after a shower and at night before bedtime. They should begin their lightening regime by washing as normal. Allow skin to dry. Apply directly to the desired area (external only) by gently rubbing in a circular motion until completely absorbed into the skin. Make sure to use enough product to thoroughly cover the desired area. No gloves or brushes needed. Allow to absorb and dry completely before applying any other product such as an underarm deodorant. Continue use until the desired result is achieved. Most people will begin to see results starting in as little as within 2 3 weeks. However, each individual is different and the length of time for results will vary depending on the cause and severity of the discoloration. It may take up to 6 or 8 weeks for full results on some types of discolorations. It is important to reduce any irritations from rubbing, waxing or shaving which can also cause dark discoloration. Avoid exposure to the sun. Consistent use is the key to quickest results. CAUTION: External use only. Keep out of reach of children. Avoid contact with the eyes. Not intended for use by pregnant or breast feeding women.

12 Application Instructions (In Salon) LIGHTENING GEL FOR SENSITIVE AREAS These instructions are modified for any esthetician to help analyze the customer s skin lightening needs, screen for any potential issues, make appropriate recommendations and demonstrate an application of the Lightening Gel to a customer. The customer will continue treatments at home on their own afterwards. STEP 1 Assessing the Customer s Needs During your consultation with the customer, ask them if they have any skin issues including hyper pigmentation or dark discoloration of any areas. This would include the bikini area as well as the underarms, breasts, face and any other spots where women have trouble. This would also include scars or burn marks. As you perform treatments such as bikini waxing or other skin treatments, you may also notice if the customer has any obvious discolorations. This is also a good time to bring up the subject with the customer and discuss any issues with them. It is important to understand and gauge the comfort level of your customers in this process. Some will be less comfortable discussing their intimates than others. It is important to make the customer feel comfortable and let them know that this is a very common problem and that they are not alone. As an esthetician or other skin care professional, you are in a unique position to gain the customer s trust and build a relationship where they feel comfortable discussing their needs with you. Any imperfections or perceived flaws can be embarrassing, especially where the intimate areas are concerned. But most customers will not realize that there is a safe, easy and non embarrassing solution to these types of problems. Depending on how your sales are set up, you may be able to offer a package of the product with a treatment or even a first application with purchase for later home use. Determine if they are pregnant, nursing, or have any known allergies as a precaution. Our products are very safe and mild but we want everyone to be extra safe at these times. STEP 2 Demonstrating or Providing a First Application As with your waxing or other service, make the client comfortable and reassured. Our formula is specifically designed to be safe, gentle and non irritating. While the Skin Lightening Gel is very safe and gentle, as with any product, it is always a good idea to discuss the treatment with your client, explain how it works and check with them to see if they are pregnant, nursing, or have any known allergies. After waxing the anal and/or vaginal area, have the client lay down on their hands and knees for applying to the anal area and on their back for application to the vaginal area. External ONLY! Make sure the application area is not overly irritated from the waxing. If so, let the customer take the product home and use later when the skin has calmed down. While the Skin Lightening Gel is gentle and does not require gloves to be used, the salon employee should always wear gloves for sanitary reasons and the protection and comfort of the client. A brush may also be used. Clients can use their finger to apply themselves at home. No gloves or brushes needed. STEP 3 Apply a small, pea sized amount to the finger or a small brush. Apply directly to the desired area, rubbing in circular motion until completely absorbed into the skin. Allow the application areas to absorb and dry completely (just a few seconds) before applying any other product such as a soothing lotion. STEP 4 Client should continue use at home (twice per day) until the desired result is achieved. The frequency of use will depend on the individual and their skin pigmentation. Most people will see results within 2 6 weeks. However, each individual's skin is different and length of time for results will vary. Instruction sheets are available for download to offer the clients.

13 CHAPTER 4 SKIN LIGHTENING BODY MILK (SBSS010) Many of our customers requested a product suitable for use over the whole body. To meet this need we developed a skin lightening product combined into a rich, moisturizing lotion in a larger tube. To make it even more unique, we added an instant effect that would give users the quick result they want while the active ingredients work deep in the skin to deliver the long term lightening that so many desire. This combination has made the Skin Lightening Body Milk a tremendous hit around the world.

14 Introduction Many of our customers requested a product suitable for use over the whole body. Now they can get gentle skin lightening for the whole body in our luxurious new Skin Lightening Body Milk formula. Our exclusive Insta Brite technology developed by us provides an instant brightening effect with each application, giving your skin a brighter, lighter glow from the first day you use it. The results are AMAZING!!!! And the best part is that you control the amount of effect that you want. Just apply more or less as you desire. Our long lasting formula can last up to 24 hours!!! With continued use, the active ingredients work with your skin to provide long lasting lightening. Unlike cheap drug store skin lighteners or bogus imitators, our speciallyformulated Skin Lightening Body Milk is very gentle and does not contain any potentially harmful or irritating chemicals such as Kojic Acid or Hydroquinone. The highly advanced, all natural ingredients are designed to gently and effectively lighten dark pigmented areas by blending them with your own natural skin tone providing you with a fresher, more youthful look. So gentle you can use right in the comfort of your own home with complete confidence and safety! Frequently Asked Questions I Want My Skin to Be Lighter. Am I Weird? NO! Many people with dark skin want to be lighter. It is just that people didn't talk about it. Until now! Our Skin Lightening Body Milk can help you safely and naturally lighten the overal tone of you skin to its lighter shades.

15 Who Should Use? Any man or woman who wants to enhance their look can use our product in the comfort of their home. Works with all skin types! How Do I Get Instant Results? the Most Advanced Skin Lightener of its Kind Our revolutionary product is unlike anything else on the market. Our exclusive Insta Brite technology developed by us provides an instant brightening effect with each application, giving your skin a brighter, lighter glow from the first day you use it. With continued use, the active ingredients work with your skin to provide long lasting lightening. Most cheap drug store skin lighteners use harsh chemicals to "bleach" the top layer of skin. These products can burn you and any result will quickly slough off and expose the darker skin below. Our formula uses a unique approach to produce the safest, fastest and most effective results. First, our Gel gently exfoliates the skin to prepare it. Then, it delivers a blend of natural de pigmentation and whitening agents deep into the layers of the skin. These gently lighten the skin and reduce the activity of Tyrosinase (the enzyme responsible for darkening) in the skin. Gentle soothing agents moisturize to protect. As new skin comes to the surface, you see a lighter skin tone that blends with your natural skin tone. Continued use maintains the look as desired. the natural, rich lotion provides an incredible feeling on your skin and will not dry it out. What Are the Ingredients? It is our mission to provide safe, gentle and effective products that will not irritate sensitive skin. Therefore, we only use gentle, natural ingredients to create products that are hypo allergenic, non comedogenic, and contain no alcohol, fragrances, dyes or parabens. Water (Aqua), Helianthus Annuus Seed Oil, Glycerin, Emulsifying Wax, Zinc Oxide, Manihot Utilissima Starch, Lonicera Caprifolium Flower Extract, Pyrus Malus Fruit Extract, Saccharum Officinarum Extract, Camellia Sinensis Leaf Extract, Primula Veris Extract, Alchemilla Vulgaris Leaf Extract, Arctostaphylos Uva Ursi Leaf Extract, Malva Sylvestris Extract, Glycyrrhiza Glabra Root Extract, Phenoxyethanol, Veronica Officinalis Leaf Extract, Passiflora Edulis Fruit Oil. Results Most people will experience instant brightening effects with each use. More long lasting results within 2 3 weeks. However, each individual is different and the length of time for results may vary depending on the cause and severity of the discoloration. The frequency of maintenance will depend on the individual. A little goes a long way. Each concentrated 6 oz / 180 ml tube should last 1 2 months depending on the amount used to cover the desired area. Purchase a second tube for a larger area and more maintenance.

16 Application Instructions (At Home Use) SKIN LIGHTENING BODY MILK Our Skin Lightening Body Milk is extremely easy to use. It is a rich moisturizing formula suitable for all over use. While our product is very mild, as with any product, it is advisable to instruct all customers to do a patch test by applying a small amount on a smaller, less sensitive area first before applying to a larger or more sensitive area to make sure that there is no irritation, especially if they have sensitive skin or known issues. If any irritation occurs, the customer should discontinue use. For best results, use twice a day (morning and evening) or as needed. To start, apply a small amount at first directly to the desired area by gently rubbing in a circular motion until completely absorbed into the skin. No gloves or brushes needed. You may experience a slight brightening effect from our Insta Brite technology. This is normal. Add more and continue use until the desired result is achieved. Allow to dry completely before applying any other products. Most people will begin to see results within 2 6 weeks. However, each individual is different and results will vary depending on the cause and severity of the discoloration. It may take longer for full results on some discolorations. Avoid exposure to sun. Consistent use is the key to quickest results. CAUTION: External use only. Keep out of reach of children. Avoid contact with the eyes. Not intended for use by pregnant or breast feeding women.

17 CHAPTER 4 SKIN LIGHTENING FOR UNDERARMS ROLL ON (SBSS011) While our Lightening Gel for Sensitive Areas is great for use in the underarms, many of our customers began asking us for advice on which type of deodorant to use. Since many deodorants and anti perspirants can actually contribute to the staining of the underarms, we decided to develop our own product that combined the safety and effectiveness of our Lightening Gel with the convenience of a built in natural deodorant all in an easy to use roll on form. This product also features our instant effect which helps cover up discolorations instantly.

18 Introduction Get ready for bikini season or wearing that revealing dress with our world famous, revolutionary, all natural Skin Lightening for Underarms! If you suffer from embarrassing dark or discolored underarms, you are not alone. Millions of women have this problem. South Beach Skin Solutions Skin Lightening for Underarms is the ultimate in safe, gentle and effective natural lightening for the underarm areas. Our exclusive Insta Brite technology developed by us provides an instant brightening effect with each application, giving your skin a brighter, lighter glow from the first day you use it. With continued use, the active ingredients work with your skin to provide long lasting lightening. Unlike cheap drug store skin lighteners or bogus imitators, our specially formulated Skin Lightening for Underarms is very gentle and does not contain any potentially harmful or irritating chemicals such as Kojic Acid or Hydroquinone. The highly advanced, all natural ingredients are designed to gently and effectively lighten dark pigmented areas by blending them with your own natural skin tone providing you with a fresher, more youthful look. So gentle you can use right in the comfort of your own home! Frequently Asked Questions Don't Be Fooled by Pretenders!!!!! Skin lightening is one of the hottest skin care trends today. Be sure not to be fooled by any other product claiming to be suitable for use on the underarms. These are old general skin lighteners trying to take advantage of the trend. Many contain harsh chemicals such as Hydroquinone or Kojic Acid that can burn or irritate or have ingredients that can leave you sticky or messy. Ours is the ONLY product on the market that has been specifically formulated and tested for use on the unique sensitive underarm areas. Safe, gentle, clean. NO HYDROQUINONE OR KOJIC ACID! What Causes Discoloration of the Underarms? Am I Weird? NO! Discoloration of the underarms is more common than you think in both men and women. It is just that people didn't talk about it. Until now! There are many reasons why it can occur. Everybody is different. However, it tends to be a result of hormonal changes that may arise after pregnancy or simply with aging. It can also be caused by the irritation of shaving or waxing. Last but not least, some deodorants and anti perspirants can actually cause this staining. But you don't have to live with it. Who Should Use? Now, any man or woman who wants to enhance their look can use our product in the comfort of their home. Works with all skin types! How is This Different from the Lightening Gel for Sensitive Areas? Both products use the same basic active ingredients and work well for the underarms. The Skin Lightening for Underarms comes in a handy roll on form and contains an all natural deodorant with a light, pleasant Lavendar scent. The Gel does not contain any deodorant so you would use your own. Our exclusive Insta Brite technology developed by us provides an instant brightening effect with each application, giving your skin a brighter, lighter glow from the first day you use it. With continued use, the active ingredients work with your skin to provide long lasting lightening. So you choose which one suits your individual needs. How It Works the Most Advanced Product of its Kind Our revolutionary product is unlike anything else on the market. Our exclusive Insta Brite technology developed by us provides an instant brightening effect with each application, giving your skin a brighter, lighter glow from the first day you use it. With continued use, the active ingredients work with your skin to provide long lasting lightening. Most cheap drug store skin lighteners use harsh chemicals to "bleach" the top layer of skin. These products can burn you and any result will quickly slough off and expose the darker skin below.

19 Our formula uses a unique approach to produce the safest, fastest and most effective results. First, our Gel gently exfoliates the skin to prepare it. Then, it delivers a blend of natural de pigmentation and whitening agents deep into the layers of the skin. These gently lighten the skin and reduce the activity of Tyrosinase (the enzyme responsible for darkening) in the skin. Gentle soothing agents moisturize to protect. As new skin comes to the surface, you see a lighter skin tone that blends with your natural skin tone. Continued use maintains the look as desired. And because of our special formulation, our product absorbs quickly and dries clean with no oily or sticky residue. This is critical for use in the underarm areas! With no mess, you are on your way in seconds! What Are the Ingredients? It is our mission to provide safe, gentle and effective products that will not irritate sensitive skin. Therefore, we only use gentle, natural ingredients to create products that are hypo allergenic, non comedogenic, and contain no alcohol, fragrances, dyes or parabens. Water (Aqua), Hamamelis Virginiana Extract, Glycerin, Sesamum Indicum Seed Oil, Caprylic/Capric Triglyceride, Zinc Oxide, Lonicera Caprifolium Extract, Arctostaphylos Uva Ursi Leaf Extract, Magnesium Ascorbyl Phosphate, Malva Sylvestris Extract, Primula Veris Extract, Alchemilla Vulgaris Leaf Extract, Glycyrrhiza Glabra Root Extract, Manihot Utilissima Starch, Phenoxyethanol, Veronica Officinalis Leaf Extract, Xanthan Gum, Pyrus Malus Fruit Extract, Saccharum Officinarum Extract, Camelia Sinensis Leaf Extract, Lavandula Angustifolia Oil. Results Most people will see results instantly with each application. Longer lasting results coming quickly within 2 3 weeks. However, each individual is different and the length of time for results may vary depending on the cause and severity of the discoloration. The frequency of maintenance will depend on the individual. A little goes a long way. Each concentrated 2 oz / 60 ml tube should last 1 2 months depending on the amount used to cover the desired area. Purchase a second tube for a larger area and more maintenance.

20 Application Instructions (At Home Use) SKIN LIGHTENING FOR UNDERARMS ROLL ON The Skin Lightening for Underarms comes in a handy roll on form and contains a natural deodorant with a light, pleasant Lavender scent. While our product is very mild, as with any product, it is advisable to instruct all customers to do a patch test by applying a small amount on a smaller, less sensitive area first before applying to a larger or more sensitive area to make sure that there is no irritation, especially if they have sensitive skin or known issues. If any irritation occurs, the customer should discontinue use. For best results, use 2 3 times a day. Wash as normal. Allow skin to dry. Apply a small amount directly to the desired area by using the roll on until completely absorbed into the skin. No gloves or brushes needed. Make sure to thoroughly cover the desired area. Allow to dry completely before applying any other products. You may experience a slight brightening effect from our Insta Brite technology. This is normal. Continue use until the desired result is achieved. Most people will begin to see results within 2 6 weeks. However, each individual is different and the length of time for results will vary depending on the cause and severity of the discoloration. It may take up to 6 or 8 weeks for full results on some types of discolorations. Avoid exposure to sun. Consistent use is the key to quickest results. CAUTION: External use only. Keep out of reach of children. Avoid contact with the eyes. Not intended for use by pregnant or breast feeding women.

21 CHAPTER 5 ULTIMATE SKIN PREP SOLUTION (SBSS005) One area where we received a lot of feedback from salons and customers alike was the issue regarding the pain of waxing. While there are a few products in the marketplace, they featured ingredients such as benzocaine or lidocaine and were greasy creams requiring application 30 minutes before use. We undertook it to develop a better product that was all natural and did not have these ingredients that people were looking to move away from. This new product would also have to work faster and be much more convenient. Our Ultimate Skin Prep Solution was born.

22 Introduction Hate the pain of hair removal and other treatments? Then numb your bum! Our all natural SBSS Skin Prep just before. It not only cleans away oil and dirt, it provides natural desensitizing which has shown significantly reduce the pain of waxing, shaving, laser and other treatments up to 50%!!! Its astringent properties kill germs and prevent infections and ingrown hairs. Used by professional salons, this is the revolutionary product you have been waiting for. If your salon does not offer this product, bring your own. Or better yet, tell them to!!! "I just used the ultimate skin prep for the first time for a Brazilian wax and it is fabulous! I love this product and will continue to purchase it and refer it to everyone I know!" Jennifer Frequently Asked Questions Don't Be Fooled by Pretenders!!!!! There are other products on the market. Most contain harsh chemicals like Lidocaine or Benzocaine. These can be oily or greasy (bad for waxing) or provide little or no pain relief. Our Skin Prep does not contain those ingredients but relies on advanced natural pain relievers from proven plant extracts used for hundreds of years in pain rememdies. Our unique blend of these ingredients creates a product like no other on the market today. NO BENZOCAINE OR LIDOCAINE! Who Should Use? Any man of woman who wants to reduce the pain of waxing, shaving, laser treatments or other procedures. Men can even use it on their face before and after shaving. Works with all skin types! Can Men Use It for Shaving Their Face? YES! Men can benefit greatly from the cleansing and pain relieving properties of our Ultimate Skin Prep. Just use before (and after) shaving to clean and desensitize the skin without harmful irritation or side effects. How It Works the Most Advanced Product of its Kind Our revolutionary product is unlike anything else on the market. We combine a proprietary blend of natural plant extracts that help reduce the pain of waxing, shaving and more by gently and naturally desensitizing the skin. This lets the skin relax and can reduce pain up to 50% compared to using nothing. What Are the Ingredients? It is our mission to provide safe, gentle and effective products that will not irritate sensitive skin. Therefore, we only use gentle, natural ingredients to create products that are hypo allergenic, non comedogenic, and contain no alcohol, fragrances, dyes or parabens. Water (Aqua), Hamamelis Virginiana Extract, Aloe Barbadensis Leaf Extract, Lonicera Caprifolium Extract, Hibiscus Sabdariffa Flower Extract, Acmella Oleracea Extract, Achillea Millefolium Extract, Arnica Montana Flower Extract, Cinnamomum Camphora (Camphor) Bark Oil, Potassium Sorbate, Ricinus Communis Seed Oil, Capsicum Annuum Extract, Mentha Piperita Leaf Oil, Bisabolol. Results Most people will see a significant reduction in the pain associated with waxing up to 50%. However, each individual is different and the length of time for results may vary. Each concentrated 2 oz / 60 ml bottle should last for multiple applications depending on the amount used to cover the desired area.

23 Application Instructions (At Home Use) ULTIMATE SKIN PREP SOLUTION The Ultimate Skin Prep solution is used to clean away oil and dirt from the skin (prepping it for waxing or laser), and provide natural desensitizing which has shown significantly reduce the pain of waxing, shaving, laser and other treatments up to 50%!!! Its astringent properties kill germs and prevent infections and ingrown hairs. While our product is very mild, as with any product, it is advisable to instruct all customers to do a patch test by applying a small amount on a smaller, less sensitive area first before applying to a larger or more sensitive area to make sure that there is no irritation, especially if they have sensitive skin or known issues. If any irritation occurs, the customer should discontinue use. For best results, use 3 5 minutes before waxing, shaving or other procedure. Apply to skin using a cotton ball. Rub in circles cleansing the skin and allowing the solution to penetrate completely. Allow skin to dry. Reapply as needed. Most people will see a significant reduction in the pain associated with hair removal treatments. However, each individual is different and the length of time for results may vary. CAUTION: External use only. Keep out of reach of children. Avoid contact with the eyes. Not intended for use by pregnant or breast feeding women.