7/5/2016 TITLE SECTION SLIDES IN PINK. your. Signature Feature. This is Your Brain on Beauty

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1 TITLE SECTION SLIDES IN PINK your Signature Feature 0 This is Your Brain on Beauty 1

2 Media Are Messages (TITLE SECTION SLIDE) Photo of Sunset Strip 2 Insert Video: Amy Schumer New Body Clip 3 2

3 Media replaces outdated rules with current concepts 4 Maximum Exposure If a Stone Age girl wasn t the prettiest in her small tribe, the difference wasn t likely to be dramatic... Now society culls from millions of young women to select the best faces and bodies, and then perfects these with Adobe Photoshop. Dierdre Barrett Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose 5 3

4 App In Your Face The act of snapping a picture is no longer enough to confirm reality and enhance experience; only sharing can give us that validation. Karen Rosenberg Everyone s Lives, In Pictures, The New York Times 6 7 4

5 Skin under Siege (TITLE SECTION SLIDE) 10 Stress Raised Cortisol Levels Trigger.. Acne Inflammation Collagen breakdown Oxygen depletion Sleeplessness 11 5

6 Poor Nutrition Junk food-heavy diets mean Acne breakouts Collagen breakdown Less internal UV protection Obesity Metabolic syndrome and diabetes 12 Other factors Alcohol Food Drugs Sleeping pattern 6

7 Components of aging Bone and Fat Loss of tissue Ligaments and Muscle action Sagging Wrinkles Skin Loss of collagen and elastin Hyper-pigmentation 14 Bone Loss & Facial Aging Photo by Howard Langstein/University of Rochester Medical Center 15 7

8 Senescent Cells 16 Telomere Sequences 17 8

9 UV Damage 18 Redefinition of Aging (TITLE SECTION SLIDE) Heightened Expectations Longer lives Health and quality of life Changing ideas as to what is normal Changing ideas as to what is possible Changing ideas as to entitlement 19 9

10 Aging Redefined Heightened Expectations Longer lives Health and quality of life Changing ideas As to what is normal As to what is possible As to entitlement 20 The Cougar Phenomenon 21 10

11 The Cougar Phenomenon Women who have more to offer men, including the economic advantages they can offer prospective husbands, will obtain better-looking husbands. Daniel S. Hamermesh BEAUTY PAYS: Why Attractive People are More Successful 22 Our reaction to beauty is hardwired and non-negotiable. It may not be fair but it sure is real

12 Hardwired for Beauty Babies show a marked preference for attractive faces Langlois, J. H., Ritter, J. M., Roggman, L.A., & Vaughn, L.S. (1991). Facial diversity and infant preferences for attractive faces. Developmental Psychology, 27, Hardwired for Beauty Adults show a marked preference for attractive babies 25 12

13 Hardwired for Beauty BEAUTY As living creatures, we know it when we see it instinctively 26 Survival of the Prettiest Nancy Etcoff explains that beauty is a universal part of human experience Beauty is valued in a mate because other qualities have no physical markers Beautiful people marry more, marry better and get better salaries Strangers are more likely to assist betterlooking people 27 13

14 Beauty Features What makes faces and bodies beautiful? FORM Symmetry Proportion Averageness Defined contour SURFACE Smooth draping Even texture Even pigment Light reflection 28 Beauty s Message FORM Symmetry Proportion Averageness Defined contour SURFACE Smooth draping Even texture Even pigment Light reflection Instinctive shorthand for reproductive viability, capability and suitability 29 14

15 Dimorphism 30 There are Consistent, Cross- Cultural Universals in Beauty 31 15

16 Beauty as Rationale 32 Positive feedback loop How we feel affects how we look How we look affects how we feel 33 16

17 Point of View Female Male 34 The Cosmetic Consult 1. Introduce yourself 2. Educate the patient 3. Identify the issues 4. Identify the changes 5. Make a plan 35 17

18 1. Introduction Education Research Publications Special training Patient Education Changes in the skin occur over time Changes in the underlying muscles Fat pads Boney changes 37 18

19 3. The Issues Brow spots Red spots Fine lines Deep wrinkles Tissue laxity The Changes Structural changes Fat pad decent Weak chin Indistinct jaw line Loosening of retaining ligaments 39 19

20 5. The Plan Series of treatments Combinations of modalities SKIN CARE SKIN CARE SKIN CARE Concierge service 40 NEVER DISCUSS MONEY You are the Doctor! 41 20

21 Why a Cosmetic Consult?? 43 THE PURPOSE OF AESTHETICS: HIGHLIGHT THE NATURAL BEAUTY OF THE INDIVIDUAL 44 21

22 Signature Feature TM Work It Like a Makeup Artist Remember, if you go darker, brighter, or bolder with your lips, keep your eyes toned down and make sure your blush is gently applied. If you use pale lip colors, then you need darker eyes and should add a pop of pretty blush. Bobbi Brown, Beauty Rules 45 Signature Feature TM Mick Jagger, Actor Signature Feature: Lips 46 22

23 Signature Feature TM Nicole Kidman, Actress Signature Feature: Eyes 47 Signature Feature TM Kate Upton, Model Signature Feature: Breasts 48 23

24 Signature Feature TM Charlize Theron, Actress Signature Feature: Legs 49 Signature Feature TM in cartoons 50 24

25 Persona 51 Signature Feature as persona Barbra Streisand Signature feature: Nose 52 25

26 Angelina Jolie Persona Masculine features Casual chic Aligned carriage Excellent Posture Present Manner Truly confident Bad girl turned World Mother 53 Meg Ryan Persona Sweet even features California casual style Graceful yet goofy Fluid posture Kind manner Not too confident America s Sweetheart turned what? 54 26

27 Gwyneth Paltrow 55 How to identify the signature feature 56 27

28 Use the Blink Factor When you meet someone for the first time... your mind takes about two seconds to jump to a series of conclusions. Malcolm Gladwell BLINK: The Power of Thinking Without Thinking 57 The Link Between Mood State and Facial Expressions Dr. Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown. The Face of Emotion, Finzi E., Palgrave Macmillan,

29 Subconscious Communication Studies show that when you are exposed to a range of facial expressions, from happy to angry to sad, you physically react involuntarily Unconscious facial reactions to emotional facial expressions. Dimberg U, Psychol Sci Jan;11(1): How to Showcase or Highlight the Signature Feature 60 29

30 Showcase the signature feature: Increase Signal-to-Noise Ratio : 61 Reduce Background Noise 62 30

31 Reduce Background Noise 63 Reduce Background Noise 64 31

32 5 Principles of Signature Feature Use the BLINK test to initially find the SIGNATURE FEATURE Use the UNIVERSAL aesthetic as a guide to what is natural looking Use CULTURAL aesthetic for the face to be at home in its world Match the features with the PERSONA Delete BACKGROUND NOISE to bring up the SIGNATURE FEATURE 65 Be yourself, everyone else is already taken. -Oscar Wilde 66 32

33 Follow me on and friend me on Facebook Dr Ava Shamban 33