PRESS RELEASE. new body butter duo. for normal skin areas. for dry skin areas

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Lynn Craig
6 years ago
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1 PRESS RELEASE new body butter duo Two levels of moisture for every bit of you for normal skin areas for dry skin areas

new body butter duo one product two levels of moisturisation elbows quite dry rich moisture required arms normal light moisture preferred The Body Shop has reinvented the Body Butter format and now

The Body Shop has cleverly designed a packaging solution to enable consumers choose from two different formulations in one pot, all the while ensuring that its iconic packaging, known and loved the

2 new body butter duo one product two levels of moisturisation elbows quite dry rich moisture required arms normal light moisture preferred The Body Shop has reinvented the Body Butter format and now launches new! The Body Shop has cleverly designed a packaging solution to enable consumers choose from two different formulations in one pot, all the while ensuring that its iconic packaging, known and loved the world over, remains readily recognisable. New and innovative products provide two levels of moisturisation in one convenient product, launching in <x market> from <x date>. The ethical beauty brand originally launched the first Body Butter in the early 1990s, it fast became a cult product all over the world and continues to be a best-seller, with one sold every 3 seconds. shins very dry rich moisture essential The Body Shop understands that certain parts of the body, such as elbows and knees, have fewer sebaceous glands and therefore need more intense moisture to keep skin looking and feeling at its optimum. This is highlighted by the 72% of women who claim to have areas of very dry skin, necessitating the use of multiple lotions and potions to keep skin soft and moisturised. now makes your life easier. One product, two formulations, sharing the same fragrance - simply divided by smart packaging. Apply the rich infusion on areas such as elbows, knees, and legs, and use the normal skin formula on the rest of your body, for up to 24-hours of moisturisation.

With, it is possible to choose from: invigorating Floral Açai, comforting Vanilla, relaxing Macadamia and

for normal skin areas for dry skin areas Floral Açai For a floral body sensation, try the new Floral Açai.

and revel in the sweet smell of vanilla.

Duo. The macadamia tree is said to be indigenous to Australia, and it is traditionally pressed from the

So you now enjoy the benefits of macadamia nut oil by simply dipping into the level of Body Butter you

3 With, it is possible to choose from: invigorating Floral Açai, comforting Vanilla, relaxing Macadamia and uplifting Sweet Pea. Available from <x date>. for normal skin areas for dry skin areas Floral Açai For a floral body sensation, try the new Floral Açai. As well as containing extract of açai berry, both levels of moisturisation also contain skin-caring Community Fair Trade ingredients. Vanilla The fragrance of vanilla is said to be comforting and cocooning, a great choice to feel contented in your skin. Simply choose the intensity of moisturisation your skin deserves, apply to your skin, feel the benefits and revel in the sweet smell of vanilla. Macadamia If you like sweet fragrances, you will love smothering your skin with new Macadamia Body Butter Duo. The macadamia tree is said to be indigenous to Australia, and it is traditionally pressed from the nut, then filtered and refined, and said to be absorbed quickly by the skin. So you now enjoy the benefits of macadamia nut oil by simply dipping into the level of Body Butter you need for different parts of your body. Sweet Pea Known for flowering in a range of bright colours, the sweet pea also has a sweet and unique fragrance. For those women with a preference for floral notes, the new Sweet Pea is the perfect choice. And to really make you feel extra good, remember that the packaging used for is fully recyclable, so make sure that once you ve enjoyed its contents that the packaging goes to your local recycling centre.

The Body Shop has included Community Fair Trade ingredients across the new products read on to find out more about this pioneering

nature s great moisturisers. The Body Shop purchases its shea butter directly from an association of 476 women from 11 villages.

skin) and Beeswax Sweet Pea (dry skin) The Community Fair Trade beeswax used comes from the remote Adamaoua region of Cameroon.

Cocoa beans cocoa butter from ghana featured in each normal and dry skin formula Cocoa Butter intensely moisturises the skin to

The Body Shop buys cocoa beans from Kuapa Kokoo, co-operative that works directly with over 40,000 small-scale farmers, enabling

Brazil nut brazil nut from peru featured in each normal and dry skin formula Brazil nut oil is a versatile oil and rich skin

Trade with suppliers in Peru provides a stable trade for over 250 people for whom opportunities to earn an income are otherwise

babassu nut oil from brazil featured in Body Butter Duo dry skin formulas All of the products in the range feature Community Trade

Babassu is a versatile, light, moisturising oil, beneficial for both dry and oily complexions.

4 The Body Shop has included Community Fair Trade ingredients across the new products read on to find out more about this pioneering programme: shea butter from ghana featured in each Body Butter Duo (both normal and dry skin formulas) Shea butter is one of nature s great moisturisers. The Body Shop purchases its shea butter directly from an association of 476 women from 11 villages. Shea nut beeswax from cameroon featured in Body Butter Duo Floral Acai (dry skin), Vanilla (normal and dry skin), Macadamia (dry skin) and Beeswax Sweet Pea (dry skin) The Community Fair Trade beeswax used comes from the remote Adamaoua region of Cameroon. The beeswax is harvested from hives made of local, sustainable materials. Cocoa beans cocoa butter from ghana featured in each normal and dry skin formula Cocoa Butter intensely moisturises the skin to leave it soft, smooth and supple. The Body Shop buys cocoa beans from Kuapa Kokoo, co-operative that works directly with over 40,000 small-scale farmers, enabling the development of community projects such as schools and village wells. Brazil nut brazil nut from peru featured in each normal and dry skin formula Brazil nut oil is a versatile oil and rich skin moisturiser. Trade with suppliers in Peru provides a stable trade for over 250 people for whom opportunities to earn an income are otherwise uncertain. babassu nut oil from brazil featured in Body Butter Duo dry skin formulas All of the products in the range feature Community Trade organic babassu oil, which The Body Shop has sourced from a co-operative in Brazil for over 15 years. Babassu is a versatile, light, moisturising oil, beneficial for both dry and oily complexions. It forms a protective, soothing coat when applied and has a wonderful velvety feeling on the skin. Babassu nut soya oil from brazil featured in each (both normal and dry skin formulas) Soya beans Soya oil is well known in the cosmetic industry for its moisturising properties and is a great base for hair and body products. The Body Shop sources organically-grown soya oil from Brazil, from farmers who believe in preserving nature and their traditional way of life. Long before the idea of organic certification came into being, they were cultivating their crops and rearing their animals firm in the belief that they wanted to maintain the purity of the land.

By striving to use the planet s resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products.

5 NOTES TO EDITORS To find out more, please contact: <insert PR manager details> The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet s resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade programme, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people. The Body Shop has received the recognition of organisations including the British RSPCA, the Royal Society for the Prevention of Cruelty to Animals, having been proudly awarded their Lifetime Achievement Award 2009, in recognition of the significant contribution the company has made in helping to achieve a ban on animal testing and in particular the work carried out by its late founder Dame Anita Roddick. In addition The Body Shop is pleased its products continue to win illustrious awards and accolades internationally. The brand continues to be cited as an ethical and green brand. Community Fair Trade A purchase from our Community Fair Trade programme can put a smile on faces as far away as Ghana, Nicaragua, Italy and India - improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries. In 1987 we launched our pioneering Community Fair Trade programme which now directly benefits over 25,000 people, as we seek to provide a fair income, for work in fair conditions, for all those involved in this unique programme. Our commitment to Community Fair Trade continues to grow, with 75% of our products including the benefits of Community Fair Trade. The Body Shop At Home The Body Shop At Home provides personalised shopping services from the comfort of your home. Having a Body Shop At Home party is the perfect opportunity to catch up with friends while discovering products which feature a whole host of natural ingredients, to help you look and feel fabulous. The Body Shop At Home Consultans will come to you, to demonstrate the latest product collections, while the party Host receives free gifts and discount shopping. The Body Shop around the clock We ve got all your favourite products to help enhance your natural beauty for 24/7 shopping, delivered direct to your door. Shopping with The Body Shop online couldn t be any easier. PRESS RELEASE Our press materials are printed on recycled stock, we use vegetable inks, we use water-soluble laminate gloss. This is just one way we try to lessen our impact on the environment 2011 The Body Shop International Plc. All rights reserved Absolutely no reproduction without the permission of the owners Registered trademark of The Body Shop International Plc. A trademark of The Body Shop International Plc. INBBDPR011

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