eléni ABOUT US THE COLLECTION

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Austen Whitehead
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2 eléni ABOUT US eléni is the result of twenty five years of dedicated research into various conditions affecting the skin. It all began when our South African team founder resigned his role as a highly successful Director in a large international conglomerate. Having suffered from psoriasis for many years, and unable to find any effective treatments, he decided the only solution was to create his own. After two years working in his own laboratory, he finally discovered an effective solution for his skin condition. Through his work he developed an indepth understanding of the skin. He and his team also discovered the potential impact of a range of natural and science-derived ingredients. Most importantly, they developed a unique means of delivering effective ingredients deeper into the skin. Many years later, the team s love of research into how the skin functions, led them to a profound understanding of the strengths and weaknesses of the skin. In addition, we now know how we can improve the health of skin through delivering the right active ingredients into the cells of the epidermis and dermis. Of course, that s only half the story. While we now appreciate the best actives for antioxidant protection, the most effective ingredients to stimulate the production of collagen and other essential proteins, and the ideal means of ensuring long-term moisture stability, work continues in the eléni laboratories as we seek to provide even more effective solutions for long-term skin health. We here at eléni have a vision, and this is simply to make it possible for everyone to enjoy: True beauty through cellular well being THE COLLECTION Each eléni product has its own unique mode of action, one of our favourites, Reconstruction Serum, was born from the realisation that the ability of the skin to produce collagen and other necessary skin components reduces rapidly

3 from the mid-twenties onward. Designed with a remarkable ability to carry active ingredients including: peptides, carefully selected herb extracts and powerful anti-oxidants deeper into the epidermis and dermis using eléni liposomal technology, Reconstruction Serum has the effect of stimulating the synthesis of collagen and elastin, with the added benefit of encouraging the production of hyaluronic acid, essential for maintaining hydration of the skin. All this and the anti-oxidants provide significant protection from the damaging effects of free radicals. eléni products can be used as standalone products to meet a range of different skin needs, or they can be combined to provide the best skincare solution. If you have dry skin, try our Rich Stabilising Moisturiser, for combination/normal skin try our Mild Stabilising Moisturiser, problem skin perhaps with breakouts responds great to our BlemishLess Cream it s definitely a customer favourite. To reduce the appearance of fine lines and wrinkles around the eye, our Eye Contour Smoothing Creme is perfect. Other eleni treatments include Even Skin Tone Creme, to reduce the appearance of age spots, discoloration and hyper-pigmentation, or our refreshing Facial Toner Spritz, for a comforting, soothing and hydrating refresh any time of the day. All of our products are highly impactful due to the careful inclusion of clever ingredients, which retain their effectiveness due to our unique ingredient encapsulation system. TRY AN ELÉNI REGIME: 1 Cleanse thoroughly in the morning with Facial Deep Cleanse. 2 Massage Reconstruction Serum in upward circular movements into your face and neck. Depending on your skin requirements, either follow up with a special function créme such as BlemishLess Cream or Eye Contour Smoothing Créme and finish with a Stabilising Moisturiser.

4 Our collection of highly effective anti-ageing skincare crèmes and serums benefit from the huge advances made in liposomal technology in the eléni Skincare laboratories. eléni encapsulate only select actives, which are appropriate for use with our liposomes and deliver them to the cells deep within the epidermal and dermal skin layers.

5 EYE CONTOUR SMOOTHING CRÉME After eight weeks of using eléni s liposomal Eye Contour Smoothing Crème, the skin around the eyes appears plumper and smoother, with a reduction in fine lines, crows feet and the depth of wrinkles. Eyes look and feel more relaxed, refreshed and youthful. eléni Eye Contour Smoothing Crème is formulated for maximum impact around eye contours. However, it will also be of benefit to other areas showing signs of ageing, including the neck and back of hands. Cleanse face. Apply Eye Contour Smoothing Crème gently to the contoured area around the eyes, with emphasis on wrinkles and crows feet, taking care not to stretch or pull this delicate skin or allow Crème to come into contact with eyes. Use twice daily. RECONSTRUCTION SERUM Scientifically formulated with selected peptides, powerful antioxidants and active botanicals, this unique eléni liposomal serum stimulates the natural production of collagen and hyaluronic acid, leading to proven reductions in wrinkle depth resulting in a smoother, firmer and more youthful appearance. Apply after cleansing. Gently massage serum into face and neck with fingertips in a circular motion. Pay particular attention to areas showing greater signs of ageing. Use twice daily

6 EVEN SKIN TONE CRÉME This powerful combination of peptides and botanicals reduces the appearance of blemishes, sunspots, and hyper-pigmentation, while calming stressed and irritated skin for a visibly clearer, more even skin tone. After cleansing, gently massage the Even Skin Tone Crème into areas affected by sun spots, pigmentation, acne scarring, or uneven skin tone. Suitable for face, neck, décolletage and hands. Apply twice daily. RICH STABILISING MOISTURISER The ultimate in soothing comfort. Your skin will readily absorb this crème s hydrating, nourishing and antioxidant goodness. A formulation designed to provide a stabilising, consistent feel to the skin, benefiting from eléni s groundbreaking liposomal technology. The result: protected, healthier, softer and more radiant looking skin. For dry skin. Massage Rich Stabilising Moisturiser gently onto a freshly cleansed face and neck, using fingertips in an upward circular motion. Apply twice daily.

7 MILD STABILISING MOISTURISER The ultimate in soothing comfort. Your skin will readily absorb this crème s hydrating, nourishing and antioxidant goodness. A formulation designed to provide a stabilising, consistent feel to the skin benefiting from eléni s groundbreaking liposomal technology. The result: protected, healthier, softer and more radiant looking skin. For normal/combination skin. Massage Mild Stabilising Moisturiser gently onto a cleansed face and neck, using fingertips in an upward circular motion. Apply twice daily. FACIAL TONER SPRITZ Our Facial Toner Spritz gently refreshes tired and stressed skin, while also nourishing and energizing the skin, providing effective hydration and antioxidant protection to the outer layers of the epidermis. Fantastic for a refresh during the day, even over make-up. Close your eyes and spritz a fine mist of eleni Facial Toner Spritz over face and neck area. Formulated for an anytime refresh

8 FACIAL DEEP EXFOLIATE Facial Deep Exfoliate loosens and gently removes dead skin cells, while cleansing your skin and clearing your pores, revealing new and healthy skin that glows with a revitalised brightness and radiance. This eléni Facial Deep Exfoliate scrub works both mechanically, and by using active enzymes to soften the glue holding dead cells in place. Very gently apply Facial Deep Exfoliate onto face, neck and décolletage area. Using your fingertips, in upward circular movements, massage product onto skin for around 4 to 5 minutes. Rinse off with warm water and pat dry. Use at most twice a week. FACIAL DEEP CLEANSE Gentle but effective, this cleanser removes pollutants, debris, excess oil and even stubborn make-up to leave your skin feeling deep-down-cleansed, soft and refreshingly zesty. Protects your skin s healthy ph balance, preparing it for your selected eléni crèmes and serums. Gently massage Facial Deep Cleanse with your fingertips onto your face and neck, using an upward circular motion. Rinse off with warm water and pat dry for perfect results. Ideally, cleanse morning and evening.

9 BLEMISHLESS CREAM So effective! BlemishLess Cream gets straight-to-work softening and removing dead skin cells and pollutants that clog pores and cause irritation, breakouts, acne and spots. Liposomes are harnessed to deliver actives, including the essential oils Clove and Tea Tree, deep into the sebaceous pores, where they can be effective in soothing troubled areas and reducing discomfort, while also successfully attacking infection and inflammation, resulting in more relaxed and clearer skin. Cleanse face thoroughly, ideally using eléni Facial Deep Cleanse. Apply eléni BlemishLess Cream sparingly to breakout areas, acne and spots. Use twice daily. TOE AND NAIL BALM Selected botanicals including Shea Butter, Arnica and Tea Tree Oil soften and comfort tired toes and toenails whilst helping to relieve the symptoms of fungal infection. For a real treat massage into the feet and ankles to moisturise and soften skin. Thoroughly cleanse and dry toes and toenails. Massage with eléni Toe and Nail Balm. Apply morning and evening.

10 PROFESSIONALS The eléni professional range benefits from the highly developed liposomal technology that has come to characterise the great breakthrough that eléni is rapidly becoming renowned for amongst beauticians and cosmetics professionals. A selection of fantastic products are designed to be used sequentially to meet a variety of therapeutic needs in the modern salon or spa. Why not browse the eléni range of professional products and combine your unique expertise and experience with the proven benefits of the eléni professional range and offer your clients both a thoroughly enjoyable yet uniquely beneficial experience. In turn you can have confidence in recommending the various retail products from the eléni range that you will identify as the perfect solution for your clients needs. If you are not familiar with the eléni range contact us now, we would be delighted to send you a selection of samples to allow you experience the benefits of eléni. SEBUM CLEANSE MASK When just cleansing is just not enough for your client, this eléni Sebum Cleanse Mask is designed to soften and remove more stubborn make-up, make-up residue and pollutants, whilst softening and purifying the skin, all whilst a subtle lemon & lime aroma helps to create the perfect relaxation experience Massage gently into the face, neck and décolletage, allow to rest for 5 minutes and finally massage off with a warm muslin.

11 EXFOLIATING DEEP CLEANSE MASK eléni Exfoliating Deep Cleanse Mask is the perfect way to begin a deep cleanse for your client, with both a mechanical and chemical action to its operation, this scrub ensures a highly effective removal of dead skin cells whilst leaving the skin thoroughly cleansed, softened and prepared for treatment with anti ageing actives. Apply eléni Exfoliating Deep Cleanse Mask to the face, allow to rest for 8-10 minutes before massaging very gently for a further 3 to 4 minutes, finally removing with a warm muslin. ANTI WRINKLE MASK eléni Anti Wrinkle Mask is formulated to offer the ultimate treatment designed to act as the foundation for our daily anti ageing skincare regimes. Using eléni s advanced liposomal technology, Anti Wrinkle Mask will deliver peptides, selected plant extracts and antioxidants deep into the epidermis and dermis. Liposomes transport the necessary actives for cellular signaling to the exterior of the cells in the epidermis dermis whilst also delivering the required nutrients to the interior of the cell. The result, the beginning of the end for wrinkles, fine lines and crows feet. Massage gently into the face, neck and décolletage, allow to rest for up to 12 minutes and finally massage off with a warm wet muslin.

12 EVEN SKIN TONE MASK eléni Even Skin Tone Mask is designed to address the age old skin problem of a range of skin discolouration concerns, including hyperpigmentation, sun and age spots and blemishes whilst calming stressed and visibly irritated skin resulting in a brighter more even skin tone. Massage gently into the face, neck and décolletage, allow to rest for up to 12 minutes and finally massage off with a warm wet muslin. FIRM AND REDUCE MASSAGE eléni Firm and Reduce Massage takes advantage of liposomal technology to deliver active ingredients including ginger and caffeine to the cellular matrix where they can act to induce lypolysis resulting in reducing the appearance of fatty deposits. Massage onto areas of face, jawline and neck affected by fatty deposits and where skin will benefit from a lifting, firming action. Massage for up to 12 minutes before gently removing with a warm muslin. INTENSIVE HYDRATING MASSAGE An exceptional massaging formulation, transporting actives, using eléni liposomal technology which assures the stability and long term effectiveness of carefully selected botanicals, antioxidants and essential oils where they can provide optimal nourishment and hydration for softer, more supple and

13 relaxed skin. Massage eléni Intensive Hydrating Massage into the face, neck and décolletage for up to 12 minutes. Carefully remove with warm muslin cloth. TANTALISING FOOT MASSAGE An ideal massage medium with the perfect actives to help sooth and relax even the most tense. Camphor Oil helps to relieve the pain and exhaustion of tired, overworked feet, whilst Tea Tree Oil and Clove Oil both serve to calm and heal stressed skin, resulting in beautifully soft, refreshed and revived feet and toes. Massage eléni Tantalising Foot Massage firmly into the toes and feet for up to 15 minutes.

KORE. Why KORE? Let Us Show You The Difference! Let Us Show You The Difference!

KORE. Why KORE? Let Us Show You The Difference! Let Us Show You The Difference! Why KORE? KORE Let Us Show You The Difference! Absorbs deep within to stimulate and rejuvenate the skin's own defence system against premature signs of aging. Anti-aging ingredients help restore a healthy