FRIDAY NOV 7 8:00PM TO LATE ELEBRATE THE NTERSECTION OF ALL THINGS CREATIVE DXI 2014 AWARDEE FRANK TOSKAN ESIGN XCHANGE CANADA S DESIGN MUSEUM DX.

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1 NTERSECTION ELEBRATE THE NTERSECTION OF ALL THINGS CREATIVE DESIGN XCHANGE CANADA S ESIGN MUSEUM FRIDAY NOV 7 8:00PM TO LATE DXI 2014 AWARDEE FRANK TOSKAN DX.ORG

CREATIVITY + OMMUNICATION FRIDAY NOV 7 DX Intersection (DXI) 2014 takes its cue from our fall exhibition Politics of Fashion I Fashion of Politics.

2 CREATIVITY + OMMUNICATION FRIDAY NOV 7 DX Intersection (DXI) 2014 takes its cue from our fall exhibition Politics of Fashion I Fashion of Politics. Exploring design and creativity as communication vehicles, DXI offers an immersive experience created by the city s celebrated and emerging designers and artists. Each year, DX celebrates one Canadian who exemplifies creativity, outstanding talent and innovative vision. Previous awardees include Bruce Mau, Joe Mimran + Kimberley Newport Mimran, Byron + Dexter Peart, Karim + Hani Rashid and Douglas Coupland. We are thrilled to announce FRANK TOSKAN, co-founder of MAC Cosmetics, as the DXI 2014 Awardee. On November 7, dance, eat, drink and celebrate with friends and colleagues within a mash-up of design disciplines and creative cultures, realized through interactive installations and unexpected interventions. FRANK TOSKAN CO-FOUNDER, MAC COSMETICS

DESIGN EXCHANGE, CANADA S DESIGN MUSEUM Established in 1994, Design Exchange (DX) is Canada s only museum dedicated exclusively to the pursuit of design excellence and preservation of design heritage.

3 DESIGN EXCHANGE, CANADA S DESIGN MUSEUM Established in 1994, Design Exchange (DX) is Canada s only museum dedicated exclusively to the pursuit of design excellence and preservation of design heritage. At a crossroads of multiple disciplines, from furniture and architecture to graphics and fashion, DX exhibitions and talks are curated to reflect the popular zeitgeist and contemporary culture, while demonstrating the relevance and importance of design to everyday life. Under the leadership of President Shauna Levy, and a renewed strategic vision beginning March 2012, DX has hosted renowned traveling exhibitions from prestigious cultural institutions across the globe, including Stefan Sagmeister s The Happy Show and Design Museum London s Christian Louboutin retrospective, alongside its own This Is Not A Toy, guest curated by Pharrell Williams. Educating and awareness-building from its downtown Toronto location in the historic Toronto Stock Exchange building, the not-for-profit charity attracts thousands of visitors of all ages each year. DX IN THE MEDIA What better setting for Canada s chief design museum than an architectural gem? The former Toronto Stock Exchange houses Design Exchange, or DX, in Art Deco splendour. New president Shauna Levy is expanding the non-profit s offerings, snagging travelling exhibitions from worthy venues such as Philadelphia s ICA, source of The Happy Show, graphic design Stefan Sagmeister s revealing look at the pursuit of joy and contentment. Four Seasons Magazine Check out Bravos: Groundbreaking Spanish Design, a two-week exhibition kicking off at Design Exchange in Toronto. Like a dish of paella, the exhibit combines a distinct set of ingredients to make a cohesive whole. And it looks delicious. Madeleine White, The Globe and Mail When I heard singer Pharrell Williams would curate a museum show on designer toys, I figured Brooklyn, Tokyo or London would host it. But of all places, it turns out Toronto is the only city to get lucky and see This Is Not A Toy. Michael Kaminer, New York Daily News Striking an attitude in line with the DX museum s newly-revised mandate, This Is Not a Toy achieves its environment s potential. The museum recently shifted its programming from moribund to provocative. Sky Goodden, BlouinArtInfo [This Is Not A Toy] also represents a pivotal moment for the Design Exchange, and for Levy. When she was appointed DX president in March 2012, she was given the mandate to broaden the institution s appeal from esoteric to populist. This Is Not A Toy does exactly that. Matthew Hague, The Globe and Mail INSTALLATION BY NIALL MCCLELLAND + ALEX DURLAK

FRANK TOSKAN Frank Toskan co-founded MAC Cosmetics more than thirty years ago in Toronto and transformed the cosmetics industry with his bold and magnificent taste.

4 FRANK TOSKAN Frank Toskan co-founded MAC Cosmetics more than thirty years ago in Toronto and transformed the cosmetics industry with his bold and magnificent taste. In 2012, Toskan was honoured by the International AIDS Conference for fundraising $250 million for numerous HIV/AIDS causes through the MAC AIDS Fund, a campaign established in In 1982, first space MAC Pro Store opened at the corner of Carlton and Parliament streets in Toronto. Servicing professionals only, the shop educated artists about makeup application and offered a library, where artists could leave and filter through portfolios and talk to colleagues about products and ideas. MAC opened its first retail shop at Christopher and Gay streets in New York, embracing the very gay area and employing drag queens as security. Toskan was the driving force behind the opening of some 300 stores worldwide in just 15 years. The outstanding brushes, vivacious lipsticks and flawless powders he created have been used by makeup artist Debi Mazar and others at the cutting-edge of fashion, hair and makeup on top talents such as Linda Evangelista, Madonna and Michael Jackson.

5 PHOTO: FRANK TOSKAN

6 PONSORSHIP OPTIONS A UNIQUE MARKETING POSITION AND NEED. BENEFITS AND ACTIVATIONS ARE NDIVIDUALLY TAILORED. Behind the museum s hulking front doors, hobnobbing design and art cognoscenti clinked wine glasses, posed for photos and admired the scantily clad models. Past the glammed up entrance on the main floor, a decidedly down-to-earth theme emerged: a spring market complete with displays that evoked vendor stalls, and four floors of bars and food stations offering up the city s best. It was a hot ticket. Azure TITLE SPONSOR (1 POSITION AVAILABLE) DX Intersection named for title sponsor, i.e. DX Intersection Presented by XX Branding of Sponsor Cocktail Party On-site brand activation for main party on Trading Floor On-site signage Logo identification in all print and digital ads Editorial/promotion in INDX, enewsletter, distribution of 25,000 Social media support on Twitter, Facebook and Instagram Complimentary ticket package: 8 Sponsor Cocktail tickets and 12 party tickets Sponsorship fee: $25,000 MAJOR SPONSOR (2 POSITIONS AVAILABLE) Branding of/exclusive activation in the lobby/link entrance space On-site signage Logo identification in all print and digital ads Editorial/promotion in INDX, enewsletter, distribution of 25,000 Social media support on Twitter, Facebook and Instagram Complimentary ticket package: 6 Sponsor Cocktail tickets and 10 party tickets Sponsorship fee: $15,000 PARTNER (4 POSITIONS AVAILABLE) Branding of/activation in library space On-site signage Logo identification in all print ads Editorial/promotion in INDX, enewsletter, distribution of 25,000 Social media support on Twitter, Facebook and Instagram Complimentary ticket package: 4 Sponsor Cocktail tickets and 10 party tickets Sponsorship fee: $10,000 CREATIVES PACKAGE (8 POSITIONS AVAILABLE) On-site signage Listed on DX website 1 mention through Twitter 2 Sponsor Cocktail tickets, 4 party tickets 6 pay forward tickets to be distributed to student designers Sponsorship fee: $5,000 INSTALLATION BY COMMON GOOD

TICKETS PARTY TICKETS: $175 for Non-Members $150 for DX Members BUNDLES: $1575 for 10 party tickets DX MEMBERS BUNDLE: $1350 for 10 party tickets SPONSOR COCKTAIL TICKETS: $1200 (includes name

7 TICKETS PARTY TICKETS: $175 for Non-Members $150 for DX Members BUNDLES: $1575 for 10 party tickets DX MEMBERS BUNDLE: $1350 for 10 party tickets SPONSOR COCKTAIL TICKETS: $1200 (includes name listing on website and on-site signage) MARKETING DX uses a combination of traditional, digital and social media including magazine print ads, blogs, Twitter, Facebook, Instagram, eblasts as well as printed postcards, posters and more. MEDIA PARTNERS DX works with a select number of media as partners and benefits will be individually tailored. MEDIA DX s Agency of Record is Faulhaber Communications. Annually, DX Intersection receives extensive media coverage and to date has included: The Globe and Mail National Post Toronto Star Toronto Life NOW Magazine Bizbash Magazine Canadian Interiors NUVO ET Canada etalk Extra! Azure Torontoist and many more. DXI 2014 COMMITTEE CO-CHAIRS: RANA FLORIDA + VICTORIA WEBSTER Alexander Josephson Amanda Laine Colette van den Thillart Cory Vitiello Daniel Faria + Rui Amaral Darren Zakreski + Frank Toskan Deborah + Marc Belcourt Gabe Gonda Glenna Weddle + Anwar Mekhayech Harrison Taylor Hunter Tura Jane Halverson Jay Strut Jeanne Beker Jessica + Ben Mulroney Kate Daniels Kirk Pickersgill Krystal Koo Lynda Prince Marisa + Klaus Nienkamper II Richard Florida Ryan Cook Salah Bachir + Jacob Yerex Samara Walbohm Sandy Skotnicki Shanitha Kachan + Gerry Sheff Shinan Govani Stacey Jordan Stephen Wong Suzanne Boyd Sylvia Mantella Toufik Sarwa Tony Pham Victoria Jackman Yael Kanter 2014 BOARD OF DIRECTORS Dave Marcus, AYA Kitchens, Chair David Wex, Urban Capital, Vice Chair Peter Clewes, architectsalliance George Georghiades, Lexington Park Real Estate Capital Inc. Lorne Gertner, Hill & Gertner Tim Gilbert, Gilberts LLP J. Urban Joseph, Toronto Dominion Bank, Retired Krystal Koo, Dream Unlimited Corp. Linda R. Lewis, Founding DX President, Ex-officio Morton Rapp, Manufacturers Realty Co. Ltd. Dr. Sandy Skotnicki, Bay Dermotology Centre Stephan Weishaupt, Avenue Road Nicole Foster Woollatt, Global Public Affairs City Councillors: Mary Fragedakis, John Parker City Representative: Laurie Belzak

8 ONTACT THE RELEVANCE AND IMPORTANCE F DESIGN EET OVER 1000 DESIGN AND CULTURALLY REACH TENS OF THOUSANDS SHAUNA LEVY PRESIDENT DESIGN EXCHANGE SHAUNA@DX.ORG ROSA RICCI MEMBERSHIP AND DEVELOPMENT COORDINATOR DESIGN EXCHANGE ROSA@DX.ORG ON THE COVER: INSTALLATION BY CASTOR DESIGN

AN ANNUAL CELEBRATION OF DESIGN IN SUPPORT OF DESIGN EXCHANGE, CANADA S DESIGN MUSEUM

PRESENTED BY AN ANNUAL CELEBRATION OF DESIGN IN SUPPORT OF DESIGN EXCHANGE, CANADA S DESIGN MUSEUM DXI 2015 AWARDEES: GEORGE YABU & GLENN PUSHELBERG FOUNDERS OF YABU PUSHELBERG DX INTERSECTION 2015 Our