Lauren Vidourek. August 9, Dear Study Abroad Office of Texas State,

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1 Lauren Vidourek 2027 Laney Drive, Sanger Texas August 9, 2016 Dear Study Abroad Office of Texas State, I have held an employment position as a study worker for the admission offices of Texas A&M University Commerce. My job requirements included: managing the front welcome desk, answering the main university phone line, directing and planning student tours and handling important documentations such as transcripts and shot records. My work etiquette is based on efficiency and accuracy, several areas of my personality attribute to how well I can communicate with others. The study abroad office was extremely helpful with my process of traveling to Spain in June all while communicating proper forms of action for each requirement before the trip. My previous employments have implemented my abilities of organizational skills and efficient customer service. Thank you for your consideration. Sincerely, Lauren Vidourek

2 LAUREN VIDOUREK 1504 River Road. San Marcos, TX Mobile: SUMMARY OF QUALIFICATIONS: Experienced with university office etiquette, managed university phone calls, and filed necessary documents for the succession of admissions requirements Effective interpreting skills with international guests and customer service experience at the Walt Disney World Resort Over 4 years experience working with children and adolescents Strong ability to effectively collaborate and communicate with parents, staff, and supervisor Effective problem-solver, strong interpersonal skills, helpful, insightful Proficient in Microsoft Word, Excel, and PowerPoint, Adobe Pages Professional Experience Texas A&M University Commerce Commerce, TX Jan July 2015 Admissions Assistant Managed and directed all phone calls for the university Filed important documents for the university i.e. transcripts, shot records, and proof of residency Provided guidance/advice for potential students through the application process Prepared admissions decisions letters to be sent for acceptance/non acceptance Put together admissions packets for prospective students, guided university tours Walt Disney World Resort Orlando, FL Aug 2014-Jan 2015 Merchandise Able to multitask under pressure in a fast pace work environment Excellent interpretational skills with international guests Handled financial transactions with over 50 guests per hour Demonstrate efficiency in all work locations with effective problem solving Ability to practice needed safety procedures in work environments Delivering courtesy to every guest equally, without discrimination Displaying an effective show aspect to my role to maintain my companies legacy Buzy Body Tumble and Cheer Sanger, TX Aug 2010-July2013 Gymnastics Coach Taught fundamental teaching, cheerleading, and dance skills to various age groups from 2 years to young kids early development 2-3 year olds, 8 years (intermediate level), middle school level Coached and taught summer workshops Coordinated cheers for elementary school children- pee wee camps Handled monthly payments and custodial duties

3 Lauren Vidourek PR LV Public Relations Representing Lauren Vidourek

4 Secondary Research Skincare Segment: Revenue & Operating Income The global skin care industry is estimated to reach $121 billion in And by 2018, the U.S. skin care market will reach nearly $11 billion. Skin care awareness and consciousness are some of the driving forces behind the booming industry. Although older consumers are still key to marketing efforts, younger consumers are becoming more aware of the value in taking care of their skin. There is a rising demand driven by natural and organic products with no unnecessary chemicals, parabens, additives or fillers. This segment accounts for more than one-third of the $9.6 billion natural and organic personal care industry, says Nutrition Business Journal, and is growing even faster than the overall skin care market. Organic skincare products dominated the global demand, and the segment generated revenue exceeding USD 3 billion in Rising importance of natural ingredients such as herbs, vegetables, and fruits in skin care products with anti-ageing properties is expected to fuel demand for organic personal care products.

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6 STRENGTHS: provides all natural skin methods that implement overseas commodities, which can be used for competitive advantages against other skin care brands. Clients are guaranteed a 100% refund if they are unsatisfied with the use of any DeadSea facial product. does not test any of their products on animals, which poses as a marketing threat to competition skin care companies that implement animal testing with their products. WEAKNESSES: A major disadvantage this company faces would be their limited amount of time in the skin care industry. was established in the beginning of 2016 and, until recently, has not been promoted by beauty industry companies. With proper advertising and strategic marketing tactics, will be able to develop a powerful reputational-image. OPPORTUNITIES: Several beauty industry companies have shown certain interest in the products of, including Sephora, Ulta and Stila cosmetics. The current market of make-up and skin care is experiencing an all time global increase in revenue. In 2016, the global skin care market is estimated to be worth about USD 121 billion. THREATS: Sustainable financial backing positions a threat toward the start up development of. The importing and exporting of product remedies from the Dead Sea is costly and presents several risk factors including the complexity of shipping overseas. Receiving damaged or incorrect products will have to be documented, photographed and reported. All of this takes time, energy, and keeps the company from profiting.

7 Key Messages v uses all natural, organic remedies in every product. v All packaging is produced from recycled good including paper, plastics and textiles. v does not test any product on animals. v

8 Key Messages Grand Opening v will be hosting their first product launch inside Sephora at the Barton Creek Mall v Customers are invited to sample any product, and ask questions about any product to any beauty specialist. v This event will promote brand recognition and company domains v

9 MEDIA ADVISORY Lauren Vidourek Tuesday, November 22, 2016 introduces new products in Austin, Texas WHAT: WHO: will present their product launch will be partnering with the local no kill animal shelters donating half of all first week proceeds to the Austin, Texas shelters WHEN: starting 12:00 p.m. December 13, 2016 WHERE: BACKGROUND: Located in Sephora at the Barton Creek Mall in Austin, Texas will be launching their first products made from all natural organic remedies. does not lab test on any animals. ABOUT DEADSEA FACIAL: Our products are suitable for every skin type, every age, and gender. Our first products were formulated in June of Facial packages were sold and distributed to Ulta Beauty and Sephora. Once these companies were on board with our products, received enough start up funds to launch their very first line of products. CONTACT: PO Box 6789 Austin, Texas XXX

10 Frequently Asked Questions 1. Are DeadSea Facial products tested on animals? 2. Is this product safe to use during pregnancy? 3. What are the organic remedies in the products? 4. Can I get a refund for any product? 5. How long will it take for me to see results? 6. Do your products contain any chemicals? 7. How can I identify which product is best for me? 8. Can I order products online?

11 Frequently Asked Questions Answered 1. DeadSea Facial products are not tested on animals 2. All DeadSea products are safe to use during pregnancy 3. Products include shea butter, vitamin E, dead sea mud 4. Any product can be returned for a full refund 5. Clearer skin results normally show up after 2 weeks 6. All products are made all natural and organic 7. The packages explain what fits your skin type 8. You can order products on deadseafacials.com

12 Fact Sheet FOR IMMEDIATE RELEASE Media Contacts: Lauren Vidourek PR v Name of event o Product Launch v Sponsors o Sephora, Austin Animal Shelters v Location o Barton Creek Mall Austin, Texas v Date and Time o December 13, 2016 o 12 p.m. to 4 p.m. v Purpose of event o Introduce DeadSea Facial product line v Expected attendance o Over 200 people

13 XXX VIDEO NEWS RELEASE FOR IMMEDIATE RELEASE VIDEO NEWS RELEASE Contact: n Lauren Vidourek n laurenvidourek@gmail.com n SUBJECT: Product Launch VIDEO Pictures from Sephora, Dead Sea and Austin Animal Shelter VOICEOVER: LENGTH: 30SS AUDIO Hello Austin Texas, join Dead Sea Facials this Saturday as we launch our first product line inside of Sephora at the Barton Creek Mall. DeadSea Facials uses 100% all natural remedies, which include organic mud treatments, packaged from the Dead Sea. 20% of all proceeds from this day will go directly to the local Austin animal shelters. Come check us out!

14 RADIO NEWS RELEASE FOR IMMEDIATE RELEASE RADIO NEWS RELEASE Contact: --Lauren Vidourek SUBJECT: Product Launch Length: 30ss SCRIPT: AUDIO Voice Music SCRIPT (VOICE OVER) VO1: - Female commentator Dead Sea by The Luminaires HELLO AUSTIN TEXAS, JOIN DEAD SEA FACIALS THIS SATURDAY AS WE LAUNCH OUR FIRST PRODUCT LINE INSIDE OF SEPHORA AT THE BARTON CREEK MALL. DEADSEA FACIALS USES 100% ALL NATURAL REMEDIES, WHICH INCLUDE ORGANIC MUD TREATMENTS, PACKAGED FROM THE DEAD SEA. 20% OF ALL PROCEEDS FROM THIS DAY WILL GO DIRECTLY TO THE LOCAL AUSTIN ANIMAL SHELTERS. COME CHECK US OUT!

15 Media Distribution List Media Outlet KTMA Media Type Contact Title Phone Radio Margret PR 512- Pillion CEO KDMS Radio Dylan Smith KXCM Radio Mary Keel KTSW Radio Kelly Dunn News Anchor Advertising

16 Lauren Vidourek PR Social Media Contact

17 Lauren Vidourek FOR IMMEDIATE RELEASE Public Relations December 13, 2016 (512) Dead Sea Facials launches first line of cosmetics in Austin, Texas SAN MARCOS, Dec will be unveiling their largest product launch since the beginning of the company s development. The kick-off begins at 12 p.m. at Sephora in the Barton Creek Mall located in Austin, Texas. The first 500 guests will be receiving a small cosmetic bag filled with samples from the new products. The vision of this company started with a simple statement, we wanted to provide better, more affordable, all natural skin care products for women and men, said company founder Lauren Vidourek. We plan to give back to the community of Austin by providing a product launch that resembles a promotionally party. We want people to get excited and receive the local benefits that our company offers. Product price range will fluctuate as consumer reports are gathered and calculated. We want to aim for reasonable expenses, along with luxurious outflow. XXX

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19 SPEECH WELCOME TO THE GRAND OPENING AND FIRST EVER PRODUCT LAUNCH OF DEADSEA FACIALS. IN THE SMALL COSMETICS BAGS YOU WILL FIND 5 OF OUR MOST AWARDED PRODUCTS IN SAMPLE SIZES. THERE WILL BE BEAUTY SPECIALISTS MOVING AROUND THE STORE AVALIBLE TO ANSWER ANY QUESTIONS YOU MAY HAVE.