Attracting Attention: New Details, New Colours, New Blouses

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Dora McCarthy
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1 Attracting Attention: New Details, New Colours, New Blouses Trend Report Blouse Autumn/Winter 2018 Passau, December Blouses are the key pieces in modern outfits and they will stay as important as they are. Colour gives a strong boost: pink, rosé, orange and red match with purple and bordeaux, dark hues of blue and green join the colour range. Prints combine these colours and play a connecting role. Checks are important as well, especially in a modern multi colour design. July delivery Modern Sports Modern Classic Floral designs and fresh colours in an autumn update create a flowing transition from summer to autumn. In addition to shades of blue, ranging from light to denim, lipstick red and pumpkin orange are the keynote colours for the July delivery. The focus is on sporty checks from a houndstooth check to polychrome variants. Graphic designs, too, await discovery, which reveal their figurative motif only at second glance. Fresh floral designs appear as if painted and present a contrast to clear, graphic mini designs. A mix-and-match series sets the stage for monochrome blouses, paisley prints and checks. Whether a monochrome blouse with a paisley patch or an all-over paisley blouse: various harmonic combinations of the designs express the sporty theme.

Love Stories Slim Fit These blouses have a mischievous touch: monochrome prints with motifs such as lips or writing have a playful and cool look, but from a distance they appear as subdued mini

2 Love Stories Slim Fit These blouses have a mischievous touch: monochrome prints with motifs such as lips or writing have a playful and cool look, but from a distance they appear as subdued mini designs due to their regularity. Hearts and fanciful ornaments supplement the prints. Even though the blouses are essentially designed to be sporty, their detailing adds an elegant touch. Corded ribbons, for example, serve as tie-neck collars and galloon stripes. An opulently frilled blouse ideally combines a sporty cut with voluptuous styling. Whether mandarin collars or shirt collars: in their versatility, the blouses are stylish companions for business and casual wear. As far as colour is concerned, the blouses come in white, red and blue. This look is also ideally complemented by the new, casual jeans blouse. Fresh & Sporty 1863 by ETERNA Fresh, sporty, clean this is the look of July, and the colours have been chosen accordingly. White combined with shades of blue, with red added as a highlight colour. The Athleisure theme is reflected in the galloon stripes. A blouson-style blouse with a drawstring waist and silver accessories appears particularly casual. Sporty stripes in varying rhythms define the designs in July. Graphic prints outgrow themselves: instead of minimal designs, outsized forms dominate. Modified flared cuff forms draw attention to the sleeve finish like the tie ribbons that adorn the cuffs of a blue striped oversize blouse. A new satin stretch material creates a supersoft look and feel.

August delivery Tea Rose Modern Classic The August delivery is defined by a play in contrasts. For example, masculine checks in black and white form the basis for ultra feminine blouses.

3 August delivery Tea Rose Modern Classic The August delivery is defined by a play in contrasts. For example, masculine checks in black and white form the basis for ultra feminine blouses. The diversity of forms range from tunics or shirt blouses to blouses with a detachable tie-neck collar. Romantic touches are provided by delicate minimal prints in pink and grey. Monochrome checks and checks in contrasting colours contribute to a clear and pronounced look. Classic checks and stripes are newly interpreted through layered prints. The colour palette ranges from pink or berry and fuchsia to bottle green, and is supplemented by neutrals such as stone, black and white. The folk range includes shirt blouses or Carmen styles. Vichy checks in pink, orange and light blue set the tone. Jump Slim Fit Influences from sportswear have already had a defining effect on blouses for some time. The Athleisure trend is therefore also reflected in the Slim Fit models of August, which feature lateral mesh stripes, while the blouses sport an elegant casualness. The sporty note is further emphasised by stripe designs and monochrome minimal patterns. An abstract graphic plain-weave houndstooth check is just one example of the modern, reduced designs of this delivery. The sporty note of this theme is broken by a dark blue frilly blouse, which creates the context for the trendy, intricate features. The colour palette, too, is reduced: a bright, electric blue colour is the centre of attention and is accompanied by the full spectrum of blue, from navy to light blue.

Dark Romance 1863 by ETERNA An atmospheric colour scheme is created in August through the precious stone colours of emerald green and ruby

Brightly coloured houndstooth check is another variation on the check theme in this delivery.

The white blouse features surprising new details. The highlight is a cut with a pleated back tail.

4 Dark Romance 1863 by ETERNA An atmospheric colour scheme is created in August through the precious stone colours of emerald green and ruby red, set off by pink accents. On a girlish blouse, the colours are combined as checks with cinched seams and sleeve finishes. Brightly coloured houndstooth check is another variation on the check theme in this delivery. On the other hand, a monochrome silk blouse in emerald green lends a very elegant appearance. The white blouse features surprising new details. The highlight is a cut with a pleated back tail. A white blouse presents itself with a pleated mandarin collar and pleated cuffs. An almost Victorian look is reflected in blouses with puff sleeves. Special features such as bows, extra long cuffs and details on the sleeves, like crinkling and drawstrings, reinforce this impression.

5 September delivery Artful Autumn Modern Classic A rich colour scheme defines the blouses of the September delivery: a golden curry tone, bold petrol and rich plum lend an opulent note to the autumn. The designs are elaborate, they range from a luxurious chain print to reduced graphic prints. The blouses are striking, composed in these impressive colour and pattern combinations. They carry us off with their elegant, atmospheric autumn flair and create trendy blouses fits for a classic business environment as well as for casual wear. The variety of shapes of the September delivery is reflected not only by classic shirt blouses and flowing viscose, but also in tunics with a mandarin collar. This ensures that the silhouette impressively underscores the wearer s own style. Night Flirt Slim Fit The universe, the sky and the stars serve as a source of inspiration for the Slim Fit blouses of the September delivery. A tiny star print, for example, appears either as a clear and reduced design or lovingly illustrated. In colours, this dreamlike night atmosphere is created through delicate rosé tones, combined with plum and silver grey or black. The festive hues create a feminine mood, which is even reinforced through special featured details: velvet ribbons for detailing lend a special touch to the blouses either used tone-on-tone or as colour contrasts. A typical element of the September delivery is a Slim Fit blouse in an intense shade of plum on cotton satin stretch material. The evergreen polka dots add highlights both as patches or all over.

The neckline of a black blouse with voluminous sleeves is also garnished with frills. Silk blouses feature flounces. This is contrasted by sporty galloon stripes on casual silhouettes.

6 Warm Embrace 1863 by ETERNA The variety in the forms of blouses seems boundless in September. White blouses sport intricate features, like narrow ribbons to cinch the sleeves, elaborate tie ribbons on a mandarin collar and frilly details along the sleeves. The neckline of a black blouse with voluminous sleeves is also garnished with frills. Silk blouses feature flounces. This is contrasted by sporty galloon stripes on casual silhouettes. Exceptional, too, are the designs: classic stripes come in new interpretations with chenille effects. Flannel check emphasises the very sporty look. The focus is on bright electric blue and an autumn-like pumpkin tone. Neutral colours like shades of grey, black and white are restrained partners for the two main colours.

PRESS PICTURES AUTUMN/WINTER 2018 http:// Since 1863, ETERNA stands for modern shirts and blouses of the highest quality.

700 employees. Another 200 people work for ETERNA in the head office in Passau.

ETERNA was the first manufacturer of business shirts and blouses in the world to ensure sustainability in its process chain as well as in

7 PRESS PICTURES AUTUMN/WINTER Since 1863, ETERNA stands for modern shirts and blouses of the highest quality. Most of ETERNA s production is carried out close to its customers in Europe, particularly in company-owned facilities in Slovakia, with 700 employees. Another 200 people work for ETERNA in the head office in Passau. Since 2000, the well-established company based in Passau has been certified with the Oeko-Tex Standard 100 plus. ETERNA was the first manufacturer of business shirts and blouses in the world to ensure sustainability in its process chain as well as in its product portfolio according to this certificate. The company, which is part of the investment group Quadriga Capital, supplies about 5,000 stores and owns another 56 retail stores Europe-wide. Managing partner is Henning Gerbaulet.

For every style For every shape For every age CUP A H. the breezy feel-good brand

For every style For every shape For every age CUP A H the breezy feel-good brand The Summer Collection 2014 your plus for good sales: A wider range of bikinis and younger cuts like bandeaus and triangles