Case Summary-August 10, 2015 The Campaign for Penland s Future

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1 Case Summary-August 10, 2015 The Campaign for Penland s Future The Campaign for Penland s Future is raising $30 million to secure this flagship organization for generations to come. Our aim is to strengthen Penland s studios and operations, address capital infrastructure needs, fund scholarships, and grow the school s endowment. This 5 year campaign began in April To date $29.1 million has been committed. Penland s extraordinary history is made visible today by its artists--people who live around the world, stand at the forefront of creative thinking in their communities, and make work that influences the evolution of contemporary craft. Mark Shapiro, artist Penland expands the boundaries of craft, strengthens the practice of artists, and provides training and support for the next generation of artists. Laura Taft Paulsen, collector and former board chair Penland Benchmarks Penland s total immersion workshops serve over 1400 students each year. 15 professional teaching studios conduct 105 classes each summer and 32 during fall and spring. 50% of Penland s students receive scholarship assistance. Penland s instructors come from around the globe and represent the evolving field of craft, building upon craft traditions to introduce new ideas. 33% of Penland s students live in NC. 3% of our students are international. For the past 10 years students have come from states each year. The Resident Artist and Core Fellows Programs are time-tested professional development models. The Penland Gallery and Visitor Center serves 10,000 visitors and exhibits the work of over 250 artists. Penland s Annual Benefit Auction draws 500 art lovers, 200 volunteers and gifts from 225 contributing artists. Overall, Penland s programs reach more than 17,000 people annually. Penland maintains 57 buildings on 420 acres with an internal water system and network of roads and paths. Penland supports its programs and services with a 63-member staff, an annual operating budget of $5.5 million, capital equipment upgrades and facility maintenance of $300,000/year, and a national board of 33 trustees. Earned income supports 55% of Penland s cost of operation. The remaining 45% is raised from foundation and government grants, individual gifts, special events, and a responsible draw from the school s endowment. Penland s endowment is $17 million $8,474,935 raised through the efforts of the Campaign for Penland s Future. What makes Penland unique and essential in today s environment? Students seek the school for its in-depth, concentrated, educational experience. Penland s retreat setting offers space, beauty and the focused time that fosters creative dialogue, interaction, and the emergence of new ideas. Instructors find opportunities to teach in a creative and supportive environment and experience their own creative growth in the process of teaching in Penland s collaborative setting. Artists emerge stronger with new skills, professional networks, and fresh ideas that continue to evolve after their sessions end. Individuals leave the Penland campus nurtured for the future, supported in the development of their own creative ideas, and encouraged to share their knowledge with others. 1

2 Campaign Priorities Summary 1. Annual Giving Because annual operating needs of the school must always be met before capital needs can be addressed, we encourage our contributors to make the annual fund the ongoing priority in their giving. The annual fund campaign goal is $2.86 million for the 5 year period of the campaign. We plan to increase annual giving from $440,000 to a sustainable $650,000. Cash received to date FY11 $521,263 FY12 $600,303 FY13 $665,953 FY14 $669, Capital Infrastructure In 1999 the Penland Campus Master Plan outlined studio, housing, accessibility, parking, walkway, library, gallery, and administrative space needs. Through the Preserve Penland campaign ( ) many urgent needs were addressed, including new studios for wood, letterpress and printmaking, new housing for resident artists and students, the renovation of one historic structure, many repairs, major life safety work, and an accessible walkway across the lower core campus. In 2006 the Penland Campus Master Plan was updated and a new set of priorities established from studio and housing improvements to historic facility and environmental sustainability to IT infrastructure needs to strengthened management of land and water resources. Of these identified capital needs, the Campaign for Penland s Future is working on the following top priorities. Accomplishments to date New drawing/painting and book arts studios (5000 SF) $1,849,049 - funded and completed in 2015 Penland Gallery Expansion and Horner Interior Renovation (8000 SF) $2,759,000 funded and construction to be completed fall 2014 IT infrastructure and upgrades $250,000 funded and completed in2015 New exterior workspace and renovations for clay and metals studios (2745 SF) $309,500 - funded and completed 2010 The Roost year-round Housing (8047 SF) $1,912,000 - funded through USDA loan and completed 2011 Sleeping Cabins (3500 SF) $587,500 - funded and completed 2011 Guest House (2410 SF) $562,000 - funded and completed 2010 Storage Facility (1500 SF) $280,000 - funded and completed 2013 Renovated Pines Housing and Kitchen $940,000 funded and completed in 2015 Paulus Berensohn Trail, bench and shelter $36,744 funded and completed 2013 Building Reserve Fund seeded with Kresge gift of $600, Remaining needs The new Northlight including photography and paper studios, social hall, and extensive landscape remediation (15,000 SF ) $5,033,000 $3,566,861 committed to date The new Core House (4600 SF) $1,553,000 $ committed to date 1935 Edward Worst Craft House exterior renovation (1935) $1,000,000 $ committed to date 1860 Dora s Place renovation (1000 SF) $455,000 $372,198 committed to date 1910 Heyman House renovation and addition (907 SF) $370,000 $140,000 committed to date 2

3 3. Endowment Growth Endowments signal longevity, strength of mission and purpose, and a commitment to stewardship and care. During the Campaign for Penland s Future, the endowments have grown from $6,156,721 (April 2010) to $17,231,610 (Dec 2014). Penland s long term goal is to grow the endowments to ensure that students with financial need will be served and the costs of operations and facility maintenance are met. Endowment growth for the Campaign for Penland s Future is supporting scholarships, specific programs or studios, general operations, and facility maintenance. $8,474,935 has been raised to date. Key accomplishments to date The Core Fellowship Program was endowed at $3,461,666 The Resident Artist Program was endowed at $2,543,032 The John E. Lee Wood Studio Endowment was established with gifts totaling $135,850 Clay and Metals Studio endowments were begun with gifts totaling $843 General facility maintenance endowment was begun with a gift totaling $50,000. Community Collaborations endowment was expanded with gifts totaling $220,000. The Jane Kessler Memorial Archives received an endowment gift of $7,520. Student scholarships were expanded with 39 new endowed scholarships-thirteen full, twenty-one work-study and four partial scholarships for a total of $1,530,308. Remaining needs Endowment for Scholarships - see expanded endowment support page that follows Unrestricted support for general operations Endowment for various studios Endowment for community collaborations Endowment for the Jane Kessler Memorial Archive 4. Planned Giving for Penland s Future The Circle of Hands is Penland s planned giving group. Currently 70 donors have indicated their intention to make a legacy gift in support of the school s future. A planned or deferred gift may be as simple as designating Penland in a will or as a beneficiary of an IRA. All planned gifts have tax benefits, and planning should occur with professional advice. Our goal is to raise awareness of planned giving opportunities and grow the Circle of Hands to 250 members. Donors may make unrestricted gifts or direct their gift to a specific program, studio, scholarship, or endowment. Gifts may be made in your name or in honor of someone else. 3

4 The New Northlight with studios for photography and paper New Northlight Campaign Glen Hardymon, chair Capital Goal $5,033,000 $3,566,861 committed to date Project Brief for the new Northlight Social Hall and Studios A new Northlight, approximately 15,000 SF, will be constructed to meet the evolving needs of the central social hall and the photography and paper studios. The photography program will gain a digital studio, lighting studio, and continue to teach traditional darkroom historical processes and alternative processes. The paper program will expand into its own space with interior studio drainage and gain a covered outdoor work area. The new Northlight will address existing space and equipment needs as well as remedy electrical wiring, ventilation, heating, accessibility, acoustics, and all current building code requirements. The new Northlight will include additional porches and outdoor social areas, restrooms, storage, a common multipurpose room, catering kitchen, and studio coordinator office. It will also address site-related hydrology issues that have plagued the campus for many years. Daily the social meeting hall is used for campus-wide programs and movement classes; it is used each session for orientations, dances, scholarship auctions, and end-of-session exhibitions. Annually, it hosts the major benefit auction event, award ceremonies, and other special events. As much as the facility serves as an all campus building, it is also a gathering place for the greater community. The facility will serve Penland s 1400 students, 150 instructors, 1700 community participants in public programs, 11,000 visitors, 525 auction participants, and 600 volunteers. The new photography studio has been designed for flexible use and varied light conditions. The new space addresses dehumidification, ventilation, and dust-free requirements as well as adequate storage for chemicals, equipment and tools. The new space was designed for 12 students and expands the square footage with the addition of lighting and digital workspaces from 1782 SF in the old studio to 4450 SF in the new studio. As the field of photography, including educational programs for photography, has changed dramatically in the last 15 years, Penland s new photography studio is addressing the changing needs of a growing field. Currently papermaking classes are held in a space shared with the book studio which causes only one to two classes to be taught per year. Interest in Penland s paper program is thriving and requests come to us for classes in traditional paper making to marbling techniques to working with paper as a sculptural medium. Book classes require a clean and dry environment with considerable equipment; papermaking classes are often wet and messy, requiring well-considered drainage and a covered outdoor work space. The new studio is designed to meet ventilation, exhaust, dehumidification, equipment, drainage, and water requirements. The current shared studio is 2420 SF, including exterior space. The estimated interior and exterior space needed is 2950 SF. The student enrollment will be limited to11. Naming Opportunities Potential in naming $3,425,000 New Northlight complex-committed $1,500,000 Photo/Paper Studio Building $1,000,000 Amphitheater and ground level terrace $1,000,000 White Box Gallery $ 100,000 Social Hall upper porch $ 100,000 Social Hall terrace (2 nd floor) $ 100,000 Social Hall Mezzanine $ 100,000 Photography Studio $ 250,000 Photo classroom with digital access $ 100,000 Large Darkroom $ 50,000 Capital Goal $5,033,000 Construction $4,197,514 FFE/Equipment $251,861 Landscape and other $103,000 + $46,143 Design, engineering fees $230,000 Building Reserve Fund (5% of construction) $204,786 Lighting Studio $ 50,000 Shooting studio $ 50,000 Photo outdoor work space $ 50,000 Two small/medium darkroom(each) $ 25,000 Coordinator office- committed $ 25,000 Paper Studio $250,000 Outdoor classroom $ 50,000 Wet classroom $ 50,000 Dry classroom $ 50,000 Paper patio $ 25,000 22,400 SF 4

5 Core Fellowship House Campaign Laura Taft Paulsen, chair Capital Goal $1,553,000 The New Core Fellows House $670,403 committed to date The Penland Core Fellowship Program The Penland Core Fellowship Program offers emerging artists the opportunity to explore artistic interests and career possibilities in a supportive creative community. The program takes advantage of Penland's ever-changing, multidisciplinary learning environment and encourages students to develop their own studio work while studying with top instructors. Penland s Core Fellowship Program currently provides 9 talented artists with two years of instruction, room, and board in exchange for part-time work. Participants take classes, provide leadership among the work-study students, share studio space, present their work to the public, learn studio business practices, and gain valuable work experience. No other program exists like it in the country. It was established in 1970 by Bill and Jane Brown. Over 200 people have participated in the program. Unlike a residency, this fellowship is designed around Penland's total immersion workshop experience. Students fully participate in classes throughout spring, summer, and fall at the same time juggling part-time, service-related jobs at the school. This unique program is a bridge between undergraduate and graduate studies, offers a self-motivated alternative to academic programs, or prepares students to move directly into a professional career as an artist/craftsperson. In culmination of a season of study, core students participate in the annual Core Show, a group exhibition of work completed throughout the year. This program is a work/study fellowship that offers students an opportunity to participate in classes and be an integral part of the Penland community. Core students are employees of the school with compensation consisting of a modest stipend, room, board and tuition. Core Fellows Housing (4600 SF) - $1,553,000 A new housing unit for 10 Core Fellows will provide a shared kitchen and living spaces with private rooms and semi private baths. The house will be located for relative privacy from the central core campus but with easy access to the Ridgeway Core Fellows studio and to the community of year-round Resident Artists. Construction of this new structure will allow us to rehabilitate historic Morgan Hall back to 5-6 bedrooms for other student, instructor and guest purposes. Capital Goal $1,553,000 Construction $1,282,850 FF/Equipment $75,000 Landscape + Other $30,000 + $6,350 Design $101,300 Building Reserve Fund (5% of construction) $57,500 Naming Opportunities Name the new Core House $1,000,000 Living room/kitchen/common space $100,000 2 small living 35,000 each for a total of $70, $30,000 for a total of $300,000 Large outdoor patio $50,000 $1,520,000 potential in naming 5

6 Craft House Exterior Renovation Edward Worst Craft House Exterior Renovation (1935) Edwina Bringle and Laurel Radley, co-chairs Capital Goal $1,000,000 $332,905 committed to date Built in 1935, the Craft House is a 4 story log structure chinked with stone. Its roof and ground floor windows were recently replaced. All remaining 67 windows need to be repaired or replaced. About 250 logs (10-20%) must be replaced or repaired. Rotting lumber on the front porch will be repaired or replaced. The porch railing, while magnificent and historic, does not meet current safety codes. We will add an artist-made iron railing below the massive log rail to bring the porch into code compliance. Carving the names of contributors on artist-made benches will enable to recognize donors to the project. During the Great Depression, Lucy Morgan raised money to build the Craft House by asking for contributions of $2.50 per log. The log-raising occurred in May, In 2010, we celebrated the 75 th anniversary of the Craft House. We are asking supporters of the school to contribute $2,500 per log or window. The Craft House is among the oldest and most iconic buildings on campus. A contractor with experience in log restoration is advising the school on the process for replacing and repairing the logs. Equipment will support the building above and below while a log is removed and replaced. Logs will be carefully measured to ensure a solid fit. Half lap joinery will be maintained. Logs will be sealed and the spaces caulked. The process of placing stones between the logs will be followed and chinking will be repaired as needed. Capital Goal $1,000,000 Design, consultants, construction and related costs for log repair and replacement (250 log sections) $649,000 Window repair and replacement (67 windows) $234,500 Porch repair and replacement $30,000 Commissioned iron porch rail $36,500 Commissioned benches $10,000 Building Reserve Fund (5% of construction) $40,000 Naming Opportunities 400 donors for logs and $2500 each = 1,000,000 Potential in naming $1,000,000 6

7 Dora s Place Renovation Dora s Place (1860, 1900) Libba Evans, chair Capital Goal $455,000 $372,198 committed to date Dora s Place is an historic mid-19th century mountain farmstead located near the wood studio, guest house and sleeping cabins on Penland s campus. Dora s Place will be renovated for student, guest or instructor housing. Inhabited by Penland neighbors Byrd and Dora Ellis in the 1920s and 30s, the structure is an architectural testament to early Penland School history and Appalachian mountain culture. Because so few farmhouses of its era still exist, the Ellis home has been called Penland s most historically significant structure by architectural preservationists. Our attention to Dora s Place will prevent an important piece of North Carolina and Penland architectural history from disappearing, provide the current generation of Penland students and visitors with a window to the school s past, and expand campus housing. The estimated cost for construction includes landscaping, repairing the fireplaces, and bringing the original 3 rooms from the 1860 and the 1900s addition to standards for contemporary living. The house will have two bedrooms, a sitting hallway, kitchen, dining area, and restrooms. The building requires new electrical wiring, plumbing, and septic system as well as insulation and sprinkling. Windows and doors will be remade or rehabilitated. All replacement work will match the existing features. Capital Goal $455,000 Construction $331,866 Landscaping $23,744 FFE $10,495 Design $23,000 Other $11,488 Pre-construction planning and stabilization $38,579 Building Reserve Fund (5% of construction) $15,085 Naming Opportunities 3 historic rooms $35,000) $105,000 (the 2 bedrooms are funded) Kitchen and dining area (1) $50,000 Bathrooms $15,000) $30,000 The porch $50,000 Remaining potential in naming $165,000 7

8 Heyman House Renovation and Expansion Heyman House (1910) Capital Goal $370,000 $140,000 committed to date Gifted to Penland School in 2006 by Dr. Albert Heyman, the small cottage is on the National Register of Historic Places as the DC and Emma Dixon House. Bonnie and Tony Ford purchased 39 acres and the house from the Dixons in 1934 and sold the property to Lucy Morgan in Various bits and pieces were sold by Lucy to Penland friends for private residences. Lucy sold the old homestead to Elizabeth Wright in 1953 who sold the house and 1.10 acres to the Heymans in Dorothy Heyman was a weaver and Dr. Heyman, a neurologist at Duke University, used the front porch as a favored summer site for his writing, reading and research. The renovation and a modest addition will provide housing for instructors, visiting artists and writers, students, and guests. Because of the historic value of the cottage, efforts will be made to save the house to the degree possible; however any reconstruction will remain true to the scale and form of the historic cottage. In planning for the best use of this gift, Penland sought the advice of the State Historic Preservation Office which encouraged Penland to save the cottage, to maintain the street-front scale of the house, and to add a small contemporary addition so that the house would be accessible and meet Penland s current program needs. Covered with weatherboards and capped by a tall, standing-seam metal, side-gable roof, the Heyman (Dixon) House stands on the north side of Conley Ridge Road on the corner of Copley Place. A full-width porch supported by square posts extends across the front south facing façade and a rear, shed-roof addition has been enclosed with a projecting screened porch. The house rests on a stone foundation and is lit by six-over-six double-hung windows. An exterior chimney rises from the east end of the house. In the first phase of the project, the adjacent garage will be removed and the structural frame of the cottage assessed. The second phase will refurbish the remaining historic structure adding a new frame wall inside the existing exterior walls to provide space for insulation, new wiring, replacement of existing windows and doors, replacing and refurbishing floor materials and general repair and painting. Work in the existing structure will seek to match existing materials and finishes. On the northwest side of the house there will be a new addition to provide an accessible bathroom, kitchen, dining room and rear entry porch. The new addition will in general replicate the forms and materials of the historic house with contemporary character. Currently spring fed, the house will be connected to the Penland community water system and septic system. The project is being designed by architect Dail Dixon. The original house is 1217 SF. When completed, the renovated house will be 1447 SF including the front porch. Capital Goal $370,000 Construction $261,857 Landscaping $7,500 FFE $10,994 Design $24,479 Other (includes septic, water, asbestos removal, garage demolition) $51,702 Building Reserve Fund (5% of construction) $13,468 SF 1,447 Naming Opportunities Living Room/kitchen $50,000 Bedrooms $35,000) $70,000 Bathroom (1) $25,000 Potential in naming $145,000 8

9 Endowment for Scholarships In recent years about 700 students (50% percent of the student body) received financial assistance to study at Penland. Most of these are work-study students, studio assistants, and core fellows who are integral to the philosophy and operations of Penland. Each session, we offer approximately 30 work-study scholarships for a total of 270/year. At the start of the campaign, 32 of the 270 work-study scholarships were endowed; the remaining work-study scholarships are funded through gifts to the annual fund. Through the campaign to date, we have increased the endowed work-study scholarships from 32 to 60. Penland s endowed full scholarships with no work-study requirements totaled 15 at the start of the campaign and now total 38. We also created the partial scholarships endowing 4 partial awards. Penland s scholarship program also includes the Higher Education Partnership Program. Each year, in partnership with colleges and universities, full scholarships are provided to students selected by the participating institution on the basis of talent and need. The institution contributes 50% of the cost of the student s tuition, room and board; Penland contributes the remaining costs. Currently, Penland s cost is about $45,000 for 30 scholarships. An endowment to fund 30 higher education partnerships would be $900, institutions have expressed interest in the Higher Education Partners Program. Summer Workshops Full Scholarship - An endowment fund of $60,000 will enable one student each year to attend a 2 or 2 ½ week summer class with no work requirement. This scholarship provides full tuition, room and board, and the invaluable gift of focused, uninterrupted studio time. Penland currently has 20 endowed full scholarship funds awarding 28 scholarships. Special Work-Study Scholarship - An endowment fund of $35,000 will enable one student each year to attend a 2 or 2 ½ week summer class as a work-study student. This scholarship provides full tuition, room and board for students with a strong commitment to service and a desire to be integrated into the behind-the-scenes life of the school. Penland currently has 32 endowed, work-study scholarship funds awarding 60 scholarships. Partial Scholarship - An endowment fund of $20,000 will enable one student each year to receive a partial scholarship of $1,000 for a 2 or 2 ½ week summer class with no work requirement. Created in 2013, this type of scholarship assists students for whom a modest amount of aid makes attending Penland possible. Penland currently has two endowed scholarship funds awarding 4 partial scholarships. Concentrations 8-week Workshops Scholarships can be established for Penland s fall or spring concentration as well. A Special Work-Study Scholarship for an 8 week concentration can be funded on an annual basis for $7,500 or an endowment fund established for $150,000. Penland currently has 3 special work-study scholarships for concentration. To discuss setting up a Penland scholarship, please contact Nancy Kerr, development associate for individual giving at (828) ext. 119 or nancykerr@penland.org. 9