CONTENTS ABOUT US MISSION & AIMS VALUES & PRINCIPLES ORGANIZATION CHART ASKENT FABULA FEATURES FEATURES DESCRIPTION OF SKU MEN S COLLECTIONS

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2 2 CONTENTS ABOUT US 3 MISSION & AIMS 4 VALUES & PRINCIPLES 5 ORGANIZATION CHART 6 ASKENT 7 FABULA 18 FEATURES 8 FEATURES 19 DESCRIPTION OF SKU 9 MEN S COLLECTIONS 20 FORMATS OF STORES 10 WOMEN S COLLECTIONS 23 WOMEN S COLLECTIONS 11 CORPORATE DIRECTION 27 MEN S COLLECTIONS 15 FEATURES 28 GEOGRAPHY OF BRAND 17 PARTNERS 29

3 3 ABOUT US Askent Group is one of a large manufactures of bags and genuine leather accessories. Since 1993 thoughtful production, uncompromising approach to quality and aspiration to new heights sets the pace of development of the company. Annually moderate classic was supplemented with new more innovative solutions of designers and new style is appeared style from Askent. Askent Group is unique brand, which has own face with bright design solutions. Secret of success is that own team of designers implements ideas and at the same time takes into account the latest fashion trends and, of cause, we use only qualitative leather and accessories for production. Daily, number of people which appreciated excellence and originality of Askent Group s products is growing sharply. Nowadays Askent Group is Askent and Fabula. More than 400 specialists work on the development of those brands.

4 4 MISSION & AIMS MISSION We were created to fill the reality beauty! Lifestyle of each person is unique. We try meet needs of each customer and offer the best choice of leather goods. We create products, which fit in with the style of its owner harmonically and become a part of his bright life. AIMS - to become market leader among world companies, which produce genuine leather accessories due to creating of original design collections of accessories and satisfaction of needs of customers. - to create sustainable reputation of modern company, which provides qualitative genuine leather accessories in original execution and comfortable in using and on acceptable prices. - to increase effective of activities of company in Russia and abroad.

5 5 VALUES & PRINCIPLES VALUES - openness and honesty in work; - high skilled manpower; - high quality products; - wide range of products; - high level of service; - understanding of customer; - care about customer. PRINCIPLES «We appreciate tastes and preferences of our customers» «Customer knows that he wants and we know our customer excellently!» «Wish of customer is not empty words but way to success» «We respect choice of customer» «Our overall goal is development!»

6 6 ORGANIZATION CHART Chief Executive Office Commercial Director Sales department Retail sales department Marketing and advertisement department Internet store Human resources department Chief accountant Accountancy Department of operational accounting Planning & Administrative department Chief technologist-constructor Deputy Director on administrative and household issues Specialist on labor protection Chief production Technologists-constructors Jurist System administrator Department of logistic and supply Warehouse of packaging Warehouse of raw materials Warehouse of finished products Service of chief mechanic Complex of the cutting Fabric cutting workshop Department of billet Production Department 1 Production Department 3 Production Department 4 Production Department 5 Production Department 6 Department of technical control

7 7 ASKENT Year of establishment 1993/2014 establishment/rebranding Site Collections 8 collections (4 men s collections and 4 women s collections) Quantities of SKU Small leather goods and purses 399 units, bags 124 units, belts 91 units TOP of sales Collections «Texas», «Croco Style», «Must have» Lifestyle of each person is unique. We try meet needs of each customer and offer the best choice of leather goods. Design of our goods is reflection of our ambitions: we added bright emphasis in modern classic in order to classic became non banal and interesting. With every our product we talk our customer: «Let's smile, you can afford to be more daring, don't take yourself so seriously!».

8 8 FEATURES Uniqueness of collections Frequent update of range of products Time-tested technologies of work Approved format of apportionment of products in showcase Changing of format of apportionment of products in showcase (in depended on season and novelties) Permanent high quality products No binding to fluctuation of currency rates Deterrence of retail prices Wide audience of customers

9 9 DESCRIPTION OF SKU Every product has unique SKUs, which includes type of product, his number, type of leather and colors. For example, O.14.BV black; O type of product passport cover; 14 product number; NK type of leather; black color of leather. Letter designation F K O S V Z BR BV KL KS MS PM PJ PP Case for mobile phone or certificate cover Credit card holder Passport cover Bag Business card holder Money clip Trinket Wallet of driver Key case Cosmetic bag Case for mobile phone Men s purse Type of products Women s purse Unisex s purse Letter designation A AM BR СН DN FR FV KR KL LG MN NK NL PM SE SL SM SN TN TX Type of leather Aniline Amico Broadway Chrome Donna Flora Forever Croco Crocodile Largo Madonna Naplak Nicoletta Pampa Seychell Shell Symphony San Tonara Texas

10 10 FORMATS OF STORES 1 TOP 3 Insular store 2 Store next to the wall 4 Boutique

11 11 WOMEN S COLLECTIONS CAMPER Women s collection Camper combines all that we wait from casual style: caramel beige and deep blue, nonstandard design solutions and latest fashion trends. It is ideal for wardrobe of any girl. In collection: classic bag; bag of form trapezoid ; mini bag, multi clutch; purse, in which banknote does not bend; compact purse; key case; belt.

12 12 WOMEN S COLLECTIONS CROCO STYLE Croco Style is collection is made of natural leather with deep stamping under leather of crocodile. Respectable texture is supplemented by unbelievable fashion shades: emerald, ruby, graphite. Croco Style is collection for elegant and stylish women, which follow by latest fashion trends. In collection: women s bag; bag of form trapezoid ; mini bag; multifunctional purse; purse, in which banknote does not bend; compact purse; cosmetic bag; passport cover; wallet of driver; multifunctional wallet of driver; two business cards holders; belt.

13 13 WOMEN S COLLECTIONS MUST HAVE Practical universal and comfortable accessories from collection «Must have» should to have every woman in her wardrobe, who values taste and can combine colors. Those accessories underline individuality and independence of own style perfect and allow to feel comfortable and confident in any situation. Collection is unique of its kind, because each product has its distinguishing feature from the rest of the range of Askent. «Must Have» is it life in all its manifestations! In collection: bag-backpack; roomy bag; bag-package; bag-envelope; clutch; mini-handbag on zip; purse, in which banknote does not bend; compact purse; roomy cosmetic bag; passport cover; multifunctional wallet of driver; horizontal business card holder.

14 14 WOMEN S COLLECTIONS TRICKSY Advanced trends in world of fashion industry and unique achievements of design idea reflected in new youth collection «Tricksy». Interesting details, brave combinations, juicy and bright colors give accessories of «Tricksy» light friskiness emphasizing youth and vitality of the owner. Collection «Tricksy» - bright fantasy of your image! In collection: bag-package; two mini-handbags; multifunctional purse; compact purse; cosmetic bag; belt; bracelet.

15 15 MEN S COLLECTIONS CONCORD Classic men's collection is made of genuine leather with natural matt front surface. Products is made of this collection have beautiful appearance, deep of color, smooth with a light mirror-gloss surface, which add personality and rigor. «Concord» is it elegant business accessories with clear lines and rational design. In collection: purse of middle size; two compact purses; wallet of driver with compartment for passport; wallet of driver; two passport covers; two horizontal business card holders; two key cases; trinket.

16 16 MEN S COLLECTIONS MILANO Milano is classic men s collection from genuine leather of premium level with natural matt front surface. Accessories from Milano collection are based on actual design which is characterized by clean lines, simple shapes and conciseness. «Milano» is collection of man s accessories for lovers of true classic. In collection: bag-tablet; compact clutch; business clutch; purse of rectangular form; purse, in which banknote does not bend; universal purse; purse of middle size; compact purse; multifunctional wallet of driver; classic wallet of driver; passport cover; money clip; key case.

17 Ulan-Ude Ulyanovsk Chita Engels Yuzhno-Sakhalinsk Yaroslavl RUSSIA Almetevsk Angarsk Arkhangelsk Barnaul Belgorod Biysk Volgograd Volzhskiy Voronezh Irkutsk Kaliningrad Kursk Krasnodar Lipetsk Magnitogorsk Michurinsk Nizhny Novgorod Orenburg Penza Perm Petrozavodsk Podolsk Ribinsk Samara Saint-Petersburg Saransk Saratov Severodvinsk Smolensk Sochi Surgut Tolgiatti Tomsk Tiumen GEOGRAPHY OF BRAND 17 KAZAKHSTAN Astana Ust-Kamenogorsk

18 18 FABULA Year of establishment 2006/2014 rebranding and renaming Site Collections 10 collections (4 men s collections and 6 women s collections) Quantities of SKU Small leather goods and purses 399 units, bags 124 units, belts 91 units TOP of sales Collections «Texas», «Croco Nile», «Largo», «Talisman» Trademark is based on principles of unrepeatable style, bright individuality and uncompromising approach to quality. Handbags and accessories of «FABULA» are fitting into style of its owner harmoniously and becoming irreplaceable part of his unique life. Trademark «FABULA» is created with respect for you and your style!

19 19 FEATURES 1 FABULA is unique brand, which has own face with bright design solutions. Secret of success is that own team of designers implements ideas and at the same time takes into account the latest fashion trends and, of cause, we use only qualitative leather and accessories for production. 2 Production of collections of genuine leather accessories in one style increases average sum of purchase, loyalty to brand and probability repeat purchases. 3 Trademark is based on principles of unrepeatable style, bright individuality.

20 20 MEN S COLLECTIONS BROOKLYN Brooklyn - collection of men s accessories. Distinctive feature of this collection is original texture leather with contrast stitching. Accessories of collection perfectly compliment image and are acceptable to men, who value functionality and don t forget about style. In collection: horizontal bag; three business clutches; two compact purses; wallet of driver with compartment for passport; wallet of driver; passport cover; two money clips; horizontal business cards holder; key case.

21 21 MEN S COLLECTIONS LARGO Men s accessories of collection «Largo» are acceptable for classic and everyday style. Distinctive feature of collections is classic forms, strict lines and clear execution. In collection: two business clutches; three compact purses; slim-purse; wallet of driver with compartment for passport; wallet of driver; passport cover; horizontal business cards holder; two belts.

22 22 MEN S COLLECTIONS TEXAS Original collection of accessories is made of thick natural leather in vintage style with contrasting stitching finishing. During exploitation process naturalness of texture becomes more perceptible, noble luster of natural leather appears. «Texas» is collection of accessories for lovers of freedom in all its manifestations. In collection: bag-tablet; bags of A4 format; bags of A5 format; mini handbags; compact bag for documents; compact purses; purse, in which banknote does not bend; passport cover; wallet of driver; case for mobile phone; business cards holders; the case for long keys; money clips with stamping of sign of «euro».

23 23 WOMEN S COLLECTIONS CROCO NILE New stylish models, trend colors from European runways are made of genuine leather with texture of «crocodile». «Croco Nile» is it collection of accessories for lovers exotica. In collection: three bags of different form; business briefcase; two clutches; mini handbag; purse, in which banknote does not bend; compact purses; cosmetic bag; wallet of driver; passport cover; horizontal business cards holder; key case.

24 24 WOMEN S COLLECTIONS EVERY DAY Bright, juicy, laconic accessories as daily companions of life must be practical, useful and universal. Collection of basic accessories «Every day» combines as fresh trends of fashion industry and actual requirements of modern fashion-mongers that give maximum comfort every day. In collection: bag-package; horizontal roomy bag; bag of middle size; backpack; mini handbag; purse, in which banknote does not bend; compact purses; wallet of driver; passport cover; horizontal business cards holder; key case.

25 25 WOMEN S COLLECTIONS FRIENDS Let's live playfully! Bright colors, original design and a little irony! Collection «Friends» is acceptable for opened and dynamic people with insatiable sense of humor. Funny prints in combination with bright shades of leather are able to cheer up and charge of optimism even in the overcast day. «Friends» is accessories for ironic and dynamic people. In collection: compact purse; purse of middle size; wallet of driver; cover for student ticket; molded case for mobile phone; horizontal business cards holder; key case.

26 26 WOMEN S COLLECTIONS TALISMAN Women s collection Talisman is it products, which combine fashion trends, saturated colors, bright contrasty combination, natural leather and accessories of high quality and job of first-class designers and masters. In collection: roomy bag with valve is closed on lock of latch; bag with valve is closed on two magnetic buttons; mini handbag; elegant multi clutch; purse, in which banknote does not bend; compact purses; roomy cosmetic bag; wallet of driver; wallet of driver with compartment for passport; passport cover; horizontal business cards holder.

27 27 CORPORATE DIRECTION Strong manufacturing base and many years of work experience with leather allow us develop on market of business leather accessories with corporate symbol according to model of customer successfully: - Passport cover; - Business card holder; - Wallet of driver; - Credit card holder and cases for mobile phone; - Bag for documents, laptop and other accessories.

28 28 FEATURES More than companies are our partners because of: 1 We offer accessories in different price segments, each of which has own target audience. This allows us to meet needs of any customers and save money on looking for new partners. 2 Our strong manufacturing base and many years of work experience with leather give us opportunity to realize unlimited editions of orders in maximally short period of time with full observance of obligations to customers. 3 4 Raw materials of high quality make accessories durable in use and we think that not only giver but and recipient of gift estimate it. We are drawing corporate symbol with help modern methods, from blind stamping to full colors printing. In combination with diversity of functionality, textures of leather and models of products it gives us opportunities to realize any imagination of customers. 5 We offer individual box for every product and opportunity of print of corporate symbol on it.

29 29 PARTNERS

30 Askent Group is leader on Russian leather goods market but we don t stay on achieved. Company sets ambition goals, and wants to surprise fresh ideas and new achievements permanently! Main office of Askent Group: Address: 11a Gagarina Str., Unit-2, Penza, , Russia Tel. 8 (8412) region@askent.ru Site:

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